Consumer behavior at the Slovak dairy market&nbsp;

The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation. 

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The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_58 ◽

2020 ◽

pp. 521-528

Author(s):

Kevser Çınar ◽

Seda Yetimoğlu ◽

Kaplan Uğurlu

Keyword(s):

Market Segmentation ◽

Marketing Strategies ◽

Target Marketing ◽

Occupancy Rates

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Brand creation of the shopping center as a tool of strategic marketing

Servis plus ◽

10.12737/14571 ◽

2015 ◽

Vol 9 (4) ◽

pp. 33-39

Author(s):

Алина Чеснокова ◽

Alina Chesnokova

Keyword(s):

Market Segmentation ◽

Commodity Markets ◽

Marketing Strategies ◽

Strategic Marketing ◽

Brand Identity ◽

Shopping Center ◽

Shopping Malls ◽

Successful Operation ◽

Shopping Centre

The article shows the problems of brand identity of the shopping malls. The competition of commercial enterprises increases in the context of globalization of commodity markets. There is a need to develop marketing strategies for each individual shopping center. The main goal and the key to successful operation of a shopping center is the creation of a positive reputation and promote customer loyalty to the brand of the shopping center. It depends on the ability of companies-the tenants of this shopping center to attract consumers and promote their products to the market. The shopping center acts as an intermediary between the tenants and consumers. Its intermediary function is to establish a common loyalty to the shopping centre, covering the company’s tenants and creating conditions for their development. Unfortunately, in today’s market it becomes more difficult to separate one business from another and shaping the brand identity of the company. This situation, i. e. the transition from mass to individual marketing, is the cause of strengthening the role of strategic marketing, creating a more serious theoretical and practical base for market segmentation.

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Market segmentation for penetrating deeper into the contact lens market

Strategic Direction ◽

10.1108/sd-05-2014-0063 ◽

2014 ◽

Vol 30 (5) ◽

pp. 34-36 ◽

Cited By ~ 1

Author(s):

Tajinder Toor

Keyword(s):

Market Segmentation ◽

Contact Lens ◽

Design Methodology ◽

Marketing Strategies ◽

Market Segment ◽

Market Segments ◽

Content Type ◽

Target Segment ◽

Practical Implications

Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities or characteristics. Each market segment is different, and a business must target these different market segments with different marketing strategies. This paper highlights the role of market segmentation in creating an ideal target segment for contact lens market and designing a unique strategy to reach the targeted segment. Findings – Adolescents or teenagers seem to be an ideal segment to penetrate deeper into the contact lens market and to realize immediate gains. A unique or different marketing strategy is required to target and occupy adolescents. Practical implications – Targeting adolescents, who form the most promising category to penetrate the market, with a unique marketing mix will likely increase profit, revenue and return of investment.

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Model for marketing management at cultural institutions in the city of Zadar

Tourism and hospitality management ◽

10.20867/thm.20.1.9 ◽

2014 ◽

Vol 20 (1) ◽

pp. 121-136

Author(s):

Aleksandra Krajnović ◽

Marino Radović ◽

Dražen Jašić

Keyword(s):

Cultural Tourism ◽

Marketing Strategies ◽

Special Focus ◽

Marketing Concept ◽

Cultural Institutions ◽

Socially Responsible ◽

Responsible Behavior ◽

Starting Point ◽

The City

The purpose – the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar. Design – The special focus is given to analysis the importance and advantage of networking of all cultural institutions in Zadar, to create unique product and more creative supply. Methodology – a number of methods has been used in the research, including analysis, synthesis, induction, deduction, compilation and detailed interview. The detailed interview has been carried out by means of a questionnaire comprising ten questions, while the sample has encompassed relevant cultural institutions in the City of Zadar. Approach – Implementation of Zadar Cultural strategy is important of cooperation and coordination on among of all cultural institutions in Zadar. Findings – Key findings indicate that marketing today, is indispensable for functioning of all business subjects and nonprofit institutions, whose primary goal is socially responsible behavior. Marketing strategies of cultural institutions are starting point for quality implementation of marketing in cultural institutions. The authors of this paper propose mutual interweaving of cultural institutions and cultural tourism, and suggest models for networking Zadar cultural institutions. The originality of this research – The originality comes from the model’s for networking Zadar cultural institutions, which provides the guidance and ideas for further research and improvements.

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Peran Penyuluh Dan Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kelompok Nelayan Desa Madong Tanjungpinang

Bahtera Inovasi ◽

10.31629/bi.v1i2.3441 ◽

2021 ◽

Vol 1 (2) ◽

pp. 36-45

Author(s):

Lia Suprihartini ◽

Roni Kurniawan

Keyword(s):

Market Segmentation ◽

Marketing Mix ◽

Marketing Strategies ◽

Extension Agents ◽

Sales Volume ◽

Market Positioning ◽

Sales Strategy ◽

Program Application ◽

Entry Strategy

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume

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The Role of Marketing Strategies and Market Segmentation

CIM Coursebook: The Marketing Planning Process ◽

10.4324/9780080961231-17 ◽

2010 ◽

pp. 124-144

Keyword(s):

Market Segmentation ◽

Marketing Strategies

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Marketing Information System: A Success Factor of Shipping Business in Cyprus

Journal of Economics Management and Trade ◽

10.9734/jemt/2020/v26i1030301 ◽

2020 ◽

pp. 86-99

Author(s):

Evi Plomaritou ◽

Christos Patsiouras

Keyword(s):

Information System ◽

Vital Role ◽

Marketing Strategies ◽

Success Factor ◽

Shipping Company ◽

Matching Process ◽

System A ◽

Marketing Planning ◽

Marketing Information

The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be certain this matching process is taking place effectively, it is necessary that a two-way information flow exists between the client and the firm. Sound shipping marketing plans rely on sound marketing strategies, and this requires the organization of information into a comprehensible, rational and systematic structure. This paper presents the structure of the Shipping Marketing Information System and examines the commercial, economical and managerial aspects ensued from its operation. No previous research has been conducted on the implementation of the marketing information system in the Cypriot shipping companies. Therefore, the importance of this research lies in the fact that it provides useful and valid data for evaluating the role of the marketing information system as a success factor of shipping business in Cyprus. More specifically, this paper aims to explore the main aspects of the marketing information system by developing knowledge, theories and procedures.

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