Model for marketing management at cultural institutions in the city of Zadar

2014 ◽  
Vol 20 (1) ◽  
pp. 121-136
Author(s):  
Aleksandra Krajnović ◽  
Marino Radović ◽  
Dražen Jašić
Keyword(s):  
Cultural Tourism ◽  
Marketing Strategies ◽  
Special Focus ◽  
Marketing Concept ◽  
Cultural Institutions ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
Starting Point ◽  
The City

The purpose – the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar. Design – The special focus is given to analysis the importance and advantage of networking of all cultural institutions in Zadar, to create unique product and more creative supply. Methodology – a number of methods has been used in the research, including analysis, synthesis, induction, deduction, compilation and detailed interview. The detailed interview has been carried out by means of a questionnaire comprising ten questions, while the sample has encompassed relevant cultural institutions in the City of Zadar. Approach – Implementation of Zadar Cultural strategy is important of cooperation and coordination on among of all cultural institutions in Zadar. Findings – Key findings indicate that marketing today, is indispensable for functioning of all business subjects and nonprofit institutions, whose primary goal is socially responsible behavior. Marketing strategies of cultural institutions are starting point for quality implementation of marketing in cultural institutions. The authors of this paper propose mutual interweaving of cultural institutions and cultural tourism, and suggest models for networking Zadar cultural institutions. The originality of this research – The originality comes from the model’s for networking Zadar cultural institutions, which provides the guidance and ideas for further research and improvements.

scholarly journals Built Heritage Attractions in Cultural Tourism: the case of Al - Mustansiriya Madrassa, Baghdad

2019 ◽  
Vol 22 (1) ◽  
pp. 37-43
Author(s):  
Huda Adil Abdulhameed Al-Obaidi ◽  
Osamah AbdulMunem Al-Tameemi
Keyword(s):  
Investment Project ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Historical Building ◽  
Economic Resource ◽  
Built Heritage ◽  
The Subject ◽  
The City ◽  
Shed Light

This research deals with the subject of Built heritage attractions in Muslim historical building, for what it represents, as an element dealing with Cultural tourism, in the process of developing tourism industry of the city. The location of Mustansiriya Madrassa in Baghdad’s commercial district could make it a profitable investment project to revive a cultural, artistic and tourist centre that could make it a cultural Tourism haven. The problem emerges through, how the role of built heritage to attract tourists in order to give vitality and liveability to the cultural tourism destination such as Al - Mustansiriya Madrassa which is one of the most popular heritage destinations, a historic school building situated in the ancient Abbasid district of Rusafa in the very heart of Baghdad. Therefore, the research's aim is to shed light on the heritage attraction as a mean to clarify the meaning of Cultural Tourism and specifying its definition. This research explains how the built heritage plays an important role in tourism in general and in the cultural tourism in particular because they attract tourists and provides a sustainable economic resource through its inclusion of values that make it distinct from other sources of attraction.

Dethroning Irish Catholicism: Church, State and modernity in contemporary Ireland

2017 ◽  
Author(s):  
David Carroll Cochran
Keyword(s):  
Jesus Christ ◽  
The State ◽  
Cultural Institutions ◽  
Half Century ◽  
The Poor ◽  
Starting Point ◽  
The Church ◽  
Spiritual Voice

Using Charles Taylor’s A Catholic Modernity? as its starting point, David Cochrane explores the evolving role of Catholicism in Ireland over the last half century and concludes that the disentangling of the Church from the dominant political and cultural institutions of society has paradoxically extended many of the very values Catholicism celebrates. Due to the severing of its close traditional connection to the State, the Church has rediscovered its original mission to provide a prophetic spiritual voice, especially in favour of the poor, and to align itself more closely with the concerns of its founder, Jesus Christ.

Experiencing intentional recognition: Welcoming immigrants in Dayton, Ohio

Urban Studies ◽  
2016 ◽  
Vol 55 (2) ◽  
pp. 384-405 ◽  
Author(s):  
Jacqueline Housel ◽  
Colleen Saxen ◽  
Tom Wahlrab
Keyword(s):  
Qualitative Methods ◽  
Participant Observation ◽  
Wide Spectrum ◽  
Recent Immigrants ◽  
Starting Point ◽  
Long Time ◽  
The City

What is possible if Dayton became a city that intentionally welcomed immigrants? This question was the starting point for a community conversation about the wellbeing of and outreach toward immigrants in a midsize city in southwest Ohio – the City of Dayton. This paper examines the processes employed to support the emergence of an immigrant-welcoming initiative now called ‘Welcome Dayton’. Early conversations resulted in a formal plan, written by the community and endorsed by city commissioners, which realigned and crystallised local priorities, sparking a wide spectrum of efforts aimed at becoming a welcoming city. Using qualitative methods, primarily participant observation, we identified practices of creating spaces where both long-time residents and recent immigrants come together in a way that recognises and reveals the value of each participant’s perspectives and ideas. Herein we examine the practices of creating and sustaining Welcome Dayton, paying particular attention to the role of recognition in generating ‘resourcefulness’ in the community.

СHILDREN'S LIBRARIES: THE CASE OF TOMSK, 1960–1970

2021 ◽  
pp. 272-282
Author(s):  
Alexsandra I. Ermolova ◽  
Keyword(s):  
Soviet Union ◽  
Public Libraries ◽  
Special Focus ◽  
Cultural Life ◽  
The Soviet Union ◽  
Tomsk Region ◽  
History Of ◽  
The 1960S ◽  
The City

The paper discusses the activities of children's libraries in Tomsk in the 1960s and 70s. The main goal of this study is consider the history of children's libraries in the city and reveal the role of libraries in educational, cultural, political and ideological components of the everyday lives of young Tomsk residents. There are several reasons for addressing this problem. In the USSR, children were always not only in the care of the state, but also part of the political discourse about the happy childhood and the man of the future who was expected to live under communism. In this context, children's libraries were given a special status as places that successfully combined educational, cultural, political and ideological activities for children. The Tomsk Region has always been considered the intellectual center of Siberia. Therefore, it seems obvious that there has always been a special focus on the development of libraries in Tomsk. For example, the number of public libraries in the Tomsk Region increased from 135 in 1945 to 495 in 1964. This study addresses the history of children's libraries in the city. The thematic focus of their collections, and According to the regional archive, in the 1960– 70s, there were four active children's libraries in the city. The main ones were City Children's Library No. 1 located at 167 Lenin Avenue, and Marshak Children's Library No. 2 located at 17a Nikitina Street, The two other were smaller in size: Library No. 3 (81 Michurina) and City Children's Library No. 6 (9 Kolkhoznaya). The statistical reports of libraries demonstrate the increasing interest of young Tomsk residents in library activities: the number of readers, as well as number of visits grew from year to year. The libraries had quite diverse collections, which included not only books, but also periodicals. Some interesting observations can be made about the distribution of genres: socio-political publications are the second most popular genre, after fiction. Libraries were not only a place where children could receive and read books, but also hosted a variety of cultural, educational and leisure events, such as matinees, debates, exhibitions, and poetry evenings. There were Young Readers Clubs which arranged book discussions and meetings with interesting people. All this evidence suggests that children's libraries were an essential part of the city's social and cultural life. They acted as a kind of educational centers where young Tomsk residents could find answers to their questions. They were also places of leisure where children could spend their free time. Moreover, libraries inculcated some ideologically correct attitudes. Meetings, disputes, and quizzes held in libraries always addressed topics related to Lenin, communism, and activities of the Commuunist Party of the Soviet Union.

Practices of resistance: The Antwerp fashion scene and Walter Van Beirendonck’s subversion of masculinity

2020 ◽  
Vol 7 (1-2) ◽  
pp. 51-72
Author(s):  
Nicola Brajato ◽  
Alexander Dhoest
Keyword(s):  
Middle Class ◽  
Avant Garde ◽  
Starting Point ◽  
Creative Resistance ◽  
And Gender ◽  
A Site ◽  
Fashion Designers ◽  
The Relationship ◽  
The City

The existing literature on the evolution of the Antwerp fashion scene is mainly concerned with the development of the Fashion Academy pedagogy from tradition to avant-garde, the role of the famous ‘Antwerp Six’ in putting the city under the international fashion spotlight, and the making of a specific cultural heritage which up to today continues to inspire young fashion designers. However, less has been said about its contribution to the redefinition of gender, and more specifically of masculinity. Consequently, the aim of the article is to contextualize Antwerp as a site for ‘creative resistance’ against the middle-class ideas of fashion, body and identity through the figure of Belgian designer Walter Van Beirendonck, articulating his contribution in deconstructing the normative understanding of the relationship between fashion and masculinity, providing a new metaphor to think about the process of body fashioning in everyday life. Therefore, Van Beirendonck’s creative practices as a sartorial form of resistance against the bourgeois understanding of masculinity and sexuality will be investigated through a qualitative analysis of visual and audio-visual archive materials generously provided by MoMu, the Antwerp fashion museum, showing how his creations are successful in stretching bodily borders and forming non-conventional masculinities. Far from offering an exhaustive overview of the field, the article constitutes a starting point for the understanding of a particular way of seeing the relationship between fashion, body and gender identity in the Antwerp fashion scene. Furthermore, it aims to stress the urgency to analyse the relevance of fashion in tackling issues of masculinity and the clothed body.

Mudarrisūn e muḥaddiṯūn a Damasco negli awāmir sulṭāniyyah (1876-1908)

2014 ◽  
Vol 94 (1) ◽  
pp. 162-175
Author(s):  
Daniele Sicari
Keyword(s):  
Cultural Institutions ◽  
Institutional Reforms ◽  
Biographical Data ◽  
Transmission Of Knowledge ◽  
History Of ◽  
Oriental Studies ◽  
The City

The Center for Historical Documentation of Damascus, which was founded in 1960, houses a relevant variety of first-hand sources dating back to the Ottoman period, which prove to be fundamental in order to better define some peculiar aspects of history of Bilād al-Šām, such as the role of ʿulamāʾ and transmission of knowledge. As far as this is concerned, the awāmir sulṭāniyyah represent an essential part of the documentation, not only for the number of biographical data about mudarrisūn and muḥadditūn who were living and teaching in Damascus, but also for the particular relationship that they established with the main cultural institutions of the city, such as the traditional madāris. Through the analysis of the awāmir, which still require a specific attention by the Oriental studies, our research focuses on some representative cases, in order to give evidence of the cultural richness and the extraordinary ferment in a period most marked by administrative, social and institutional reforms.

Tourism SMEs and organizational learning in a competitive environment

2016 ◽  
Vol 23 (2/3) ◽  
pp. 184-200 ◽  
Author(s):  
Mohammad Hossein Imani Khoshkhoo ◽  
Zahra Nadalipour
Keyword(s):  
Qualitative Methods ◽  
Future Research ◽  
Special Focus ◽  
Content Type ◽  
Individual Level ◽  
Travel And Tourism ◽  
Starting Point ◽  
The Impact ◽  
The City ◽  
Quantitative And Qualitative Methods

Purpose This paper aims to study the impact of increasing number of competitors on the organisational learning (OL) in tourism small and medium-sized enterprises. The focus of this study is the tourism and travel agencies (TTAs) of the City of Ahvaz where the OL was studied within TTAs insofar as increasing the number of competitors is concerned. The underlying question in this paper is whether or not the increasing number of competitors affects OL in TTAs of the City of Ahvaz. Design/methodology/approach Using a longitudinal survey, OL was studied at individual, group and organisational levels. The research is based upon quantitative and qualitative methods. Owing to the small number of samples, in addition to questionnaire and quantitative analysis, authors made use of in-depth interviews. The first research was conducted in 2012, while the second one was done in 2014. Findings It was found that in 2012, with its limited number of competitors in the market, learning in these organisations was desirable at individual level and not at group or organisational levels. On the other hand, both the quantitative and qualitative methods in 2014, with the increased number of TTAs, suggested that the quality of learning were desirable in all organisational levels in that year. Research limitations/implications Care should be taken in generalising the results of the research to other TTAs because the size of the sample in this study was small. Moreover, structure and performance of TTAs may be different among various regions. In addition to the said limitation, it must be noted that some variables such as experience, education and gender were not consider in analysing the results of the study. Furthermore, OL in the TTAs might be affected by other variables that were not considered in this study. Originality/value Originality of the study is to link “OL” to the “competition”. There is not any study with special focus on OL with approaching to competition, neither in travel and tourism literature nor in OL literature, and this study can be a starting point to raise further and future research and debates.

THE ROLE OF INTERNAL MARKETING IN ACHIEVING EMPLOYEE`S SATISFACTION - A FIELD STUDY ON A SAMPLE OF ALGERIA TELECOMMUNICATIONS COMMERCIAL AGENCY EMPLOYEES IN THE CITY OF (LAGHOUAT) ALGERIA-

2021 ◽  
Vol 3 (4) ◽  
pp. 339-353
Author(s):  
Khedıdja GOURINE ◽  
Fatna GOURINE
Keyword(s):  
Field Study ◽  
Significant Role ◽  
Internal Marketing ◽  
Marketing Concept ◽  
Theoretical Concepts ◽  
The Face ◽  
Internal Distribution ◽  
Level Of Significance ◽  
The City

It has become imperative for enterprises that are active in the face of intense competition, to provide all the appropriate conditions in which they keep their employees, as they are a major source of success and superiority, so they must achieve their satisfaction. The most important marketing mechanisms on which the enterprise depends in achieving excellence are: "Internal Marketing", a modern marketing concept that cares about employees and focuses on ensuring their satisfaction, where they feel that they are an effective partner that does not spare him and contributes to the growth of the enterprise and its superiority, because the employee is an internal client and his satisfaction will inevitably achieve the satisfaction of the external client. Therefore, this research aims to identify its theoretical concepts, and the extent to which it is applied in practice through a study: the role of internal marketing in achieving the satisfaction of Algeria telecommunications commercial agency employees in the city of (Laghouat) Algeria. The study found a statistically significant role for the internal marketing of Algeria telecommunications commercial agency in Laghouat city in achieving the satisfaction of employees at the 5% level of significance, and the factor that has the biggest role is "internal distribution

THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING A POSITIVE BUSINESS REPUTATION OF CORPORATIONS

2020 ◽  
Vol 1 (8) ◽  
pp. 72-79
Author(s):  
P. S. SHCHERBACHENKO ◽  
◽  
D. M. STOLBUN ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Intangible Assets ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
The Face ◽  
Corporate Social ◽  
The Impact

The concept of corporate social responsibility is becoming more and more widespread and developing in Russia and abroad. The principles of socially responsible behavior act as an attribute of modern corporations more often. In the current realities, corporate social responsibility becomes more and more important as an obligatory component of the strategy of corporations, catering for their business reputation. In particular, the corporations’ business reputation constituted one of the most important components of their intangible assets. The article focuses on the impact of corporations’ socially responsible policies on their business reputation, as well as on their functioning and development on the market in general in the face of constantly increasing competition. The author provides a practical review of the influence of corporate social responsibility on the level of business reputation on the example of Gazprom, Sberbank and Tele2.

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