scholarly journals Marketing Information System: A Success Factor of Shipping Business in Cyprus

2020 ◽  
pp. 86-99
Author(s):  
Evi Plomaritou ◽  
Christos Patsiouras
Keyword(s):  
Information System ◽  
Vital Role ◽  
Marketing Strategies ◽  
Success Factor ◽  
Shipping Company ◽  
Matching Process ◽  
System A ◽  
Marketing Planning ◽  
Marketing Information

The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be certain this matching process is taking place effectively, it is necessary that a two-way information flow exists between the client and the firm. Sound shipping marketing plans rely on sound marketing strategies, and this requires the organization of information into a comprehensible, rational and systematic structure. This paper presents the structure of the Shipping Marketing Information System and examines the commercial, economical and managerial aspects ensued from its operation. No previous research has been conducted on the implementation of the marketing information system in the Cypriot shipping companies. Therefore, the importance of this research lies in the fact that it provides useful and valid data for evaluating the role of the marketing information system as a success factor of shipping business in Cyprus. More specifically, this paper aims to explore the main aspects of the marketing information system by developing knowledge, theories and procedures.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups

2020 ◽  
pp. 136-156
Author(s):  
Zeynep Genel
Keyword(s):  
Qualitative Research ◽  
Vital Role ◽  
Reputation Management ◽  
Essential Point ◽  
Stakeholder Groups ◽  
Governmental Organizations ◽  
System A ◽  
Strategic Plans ◽  
Congruity Theory

By the increasing awareness of managers about the vital role of brands, the intangible elements of brands such as image and value become primary issues of their strategic plans. The widened communication platforms forced the significant role of reputation to sustain corporation life cycle, and this challenge triggers the recent discussion of reputation management. From this aspect, it can be seen that, for any organization, building the stakeholder communications and interactions accurately and maintaining the strong cooperation and communication with them play positive roles in organizational reputation. As well as the components of a strong reputation, the essential point is to understand the eco-system of communication. For this purpose, the chapter explains the communication eco-system of a corporation in terms of stakeholders, and the role of stakeholders in ultimate reputation is grounded on the congruity theory. As an example of the stakeholder role on communication eco-system, a qualitative research is applied in the research part.

A comprehensive insight into the Six Sigma DMAIC toolbox

2016 ◽  
Vol 7 (4) ◽  
pp. 406-429 ◽  
Author(s):  
Meryem Uluskan
Keyword(s):  
Six Sigma ◽  
Success Factors ◽  
Vital Role ◽  
Success Factor ◽  
Content Type ◽  
Critical Success ◽  
Literature Reviews ◽  
And Control

Purpose As opposed to general literature reviews, by narrowing down the context only around the resources related to Six Sigma tools, this study aims to offer a strong discussion about Six Sigma toolbox which has a vital role in the success of Six Sigma. Design/methodology/approach Based on a comprehensive literature research, the most used tools; classification of tools; flow of tools with respect to define, measure, analyze, improve and control (DMAIC) steps; tools as critical success factors and reasons of ineffective use of tools are reviewed. To stay focused and not to diverge from the research aim, 60 articles which are suitable to the context and flow of the discussion are selected during the construction of the study. Findings The study provides a detailed and integrated review of Six Sigma articles about tools. The most used tools are listed from different perspectives and resources, and the role of these tools has been discussed. After a broad review, a more practical and combined classification of Six Sigma tools is proposed. Next, the issue of using which tools during which steps of DMAIC is systematically addressed. Finally, emergence of tools as a critical success factor and the gaps in the literature related to tools of Six Sigma are pointed out. Practical implications Addressing important statistics and the facts related to the tools of Six Sigma helps new practitioners in particular to build a strategic filter to select the most proper tools throughout their projects. Originality/value This study is unique in investigating only Six Sigma toolbox and providing a literature review on this subject.

scholarly journals OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

2018 ◽  
pp. 27-35
Author(s):  
Tri Indra Wijaksana ◽  
Mahir Pradana
Keyword(s):  
Information System ◽  
Product Development ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Information Collection ◽  
Marketing Intelligence ◽  
Market Trends ◽  
Marketing Information ◽  
Depth Marketing ◽  
A Company

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.

scholarly journals Consumer behavior at the Slovak dairy market 

2012 ◽  
Vol 51 (No. 8) ◽  
pp. 362-368 ◽  
Author(s):  
Z. Kapsdorferová ◽  
Ľ. Nagyová
Keyword(s):  
Market Segmentation ◽  
Customer Relations ◽  
Sales Management ◽  
Dairy Industry ◽  
Marketing Strategies ◽  
Shopping Behavior ◽  
Marketing Concept ◽  
Price Differentiation ◽  
Marketing Information

The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation. 

scholarly journals THE MEDIATING ROLE OF PRODUCT INNOVATION ON THE RELATIONSHIP BETWEEN MARKETING INFORMATION SYSTEM AND CUSTOMER ORIENTATION

2021 ◽  
Vol 27 (130) ◽  
pp. 98-117
Author(s):  
Osamah Sohaib Mohammad Sabri ALWATTAR ◽  
Melek YURDAKUL
Keyword(s):  
Information System ◽  
Product Innovation ◽  
Business Performance ◽  
Customer Orientation ◽  
Essential Factor ◽  
Statistical Tools ◽  
Mediating Role ◽  
Marketing Information ◽  
The Relationship

 Marketing information system (KMIS) is an essential factor of developing business’ performance and getting sustainable success. The main goal of the research is to measure effect of MIS on customer orientation and product innovation. Also, another goal is to analyze the mediation role of product innovation in relationship MIS and customer orientation. This study sought to analyze the marketing information system and measure its effect on the customer orientation and product innovation. The data of the study were collected using questionnaire. The data were analyzed using statistical tools and SPSS programming. The results of the study showed that the KMIS can positively and significantly effect product innovation. Also, the results show that KMIS can positively and significantly effect customer orientation. Moreover, MIS and product innovation together can positively and significantly effect customer orientation. According to that, product innovation has a mediation role in relationship between KMIS and the customer orientation. The findings are important in terms of developing and revealing the effects of KMIS in Iraqi operations

scholarly journals The Impact of a Marketing Information System: A Case Study of Smart-Baltimore

2008 ◽  
Vol 10 (1) ◽  
pp. 59-74 ◽  
Author(s):  
Tanvi Kothari ◽  
Zheng Xiang ◽  
Daniel R. Fesenmaier
Keyword(s):  
Information System ◽  
System A ◽  
Marketing Information ◽  
The Impact
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