scholarly journals Setting the agenda in advertising: understanding ethical dilemmas from a communicative perspective

2014 ◽  
Vol 25 ◽  
pp. 328-343 ◽  
Author(s):  
Marius-Adrian Hazaparu
Keyword(s):  
Agenda Setting ◽  
Ethical Dilemmas ◽  
Advertising Ethics ◽  
Corporate Policy ◽  
The Public ◽  
Black And White ◽  
Public Agenda ◽  
Mining Project ◽  
Ethical Choices ◽  
Setting Theory

This article discusses the concept of advertising ethics in the particular case of a controversial advertorial campaign for a major mining project in Roşia Montană, a historical region of Romania. Based on the on the agenda-setting theory (Shaw & McCombs, 1977) and on the tripolar model of agendas (Watson, 2008), the analysis replaces the oversimplifying approaches to the ethics of advertising with a communicative perspective that highlights the need for a contextual examination of the ethical dilemmas arisen by advertorial practices. The study reveals that ethics is not only about solid and undisputable norms to be respected by professionals in the field or about ‘black and white’ moral verdicts given by ethicists or philosophers, but also about the study of contextual determinations that lead to ethical choices made by advertisers, based on the interactions between three interested agendas – corporate, policy, and media – in an attempt to rule over the public agenda.

scholarly journals Setting the Public Agenda in the Digital Communication Age

2016 ◽  
Vol 12 (2) ◽  
pp. 30 ◽  
Author(s):  
Diogenes Lycarião ◽  
Rafael Cardoso Sampaio
Keyword(s):  
Big Data ◽  
Agenda Setting ◽  
Digital Communication ◽  
Original Model ◽  
Great Power ◽  
Communication Research ◽  
The Public ◽  
Public Agenda ◽  
The Media ◽  
Setting Theory

The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).

scholarly journals Key Words Associated with the COVID-19 Pandemic. Comparing the Media and the Public Agenda

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 5-25
Author(s):  
Dana Raluca BUTUROIU ◽  
Mihai GAVRILESCU
Keyword(s):  
Key Words ◽  
Agenda Setting ◽  
Public Attitudes ◽  
Online News ◽  
The Public ◽  
News Stories ◽  
Public Agenda ◽  
Personal Experiences ◽  
The Media ◽  
Setting Theory

Based on recent ramifications of the traditional agenda-setting model, this paper aims at analyzing the convergence of the media and the public agenda in times of crisis. Specifically, drawing upon the network agenda-setting theory, this article explores the main key words associated with COVID-19—related topics in both the media and the public agendas. Main findings suggest that the media used context dependent key words to refer to the pandemic. At the beginning of the pandemic, in March 2020, both television and online news stories referred to issues related to the vi- rus itself, to the measures taken to limit its spread, and to some medical conditions, while in January 2021 media focused on key words related to vaccination and immunization. In terms of public agenda, results show that people tended to refer to pandemic-related issues mainly in negative terms, due to both media exposure and, presumably, personal experiences. These results offer valuable insights into the dynamics of both media and public agenda in the context of the COVID-19 pandemic, providing fertile ground for better understanding how media shape several public attitudes and behaviors.

Agenda-setting in a social media age

2021 ◽  
Author(s):  
Carolina Carazo-Barrantes
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Political Life ◽  
Media Environment ◽  
The Public ◽  
Public Agenda ◽  
The Social ◽  
The Media ◽  
Setting Theory

Abstract This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political and the public agendas, and their relationships. We explore whether social media, Facebook specifically, can convey an agenda-setting effect; if social media public agenda differs from the traditional MIP public agenda; and what agenda-setting methodologies can benefit from new approaches in the social media context. The study revealed that social media agendas are complex and dynamic and, in this case, did not present an agenda-setting effect. We not only found that the social media public agenda does not correlate with the conventional MIP public agenda, but that neither does the media online agenda and the media’s agenda on Facebook. Our exploration of more contemporary methods like big data, social network analysis (SNA), and social media mining point to them as necessary complements to the traditional methodological proposal of agenda-setting theory which have become insufficient to explain the current media environment.

scholarly journals Orígenes y desarrollo de la teoría de la agenda setting en Comunicación. Tendencias en España (2014-2019)

2020 ◽  
Author(s):  
Alberto Ardévol-Abreu ◽  
Homero Gil de Zúñiga ◽  
Maxwell E. McCombs
Keyword(s):  
Agenda Setting ◽  
Communication Research ◽  
The Public ◽  
Media Agenda ◽  
The Core ◽  
Public Agenda ◽  
The Media ◽  
Setting Theory ◽  
Siglo Xx ◽  
Medios De Comunicacion

The core hypothesis of the theory of agenda setting is that there is a process of transfer of salience from the media agenda to the public agenda. Since its original conception in the early 1970s, the explanatory model of ‘issue-agenda setting’ (first level) has been extended to help explain the transfer of the media’s ‘attribute agenda’ (second level) and ‘network agenda’ (third level) to the public agenda. This article provides a review of the agenda-setting model and its theoretical and empirical development, ending with a section that summarizes and discusses research studies published in this area in the last five years in Spain. Despite the broad influence of the agenda-setting theory in communication research in this country, Despite the broad influence of the agenda-setting theory in communication research in this country, many of the studies use the theory as a general framework for conducting a content analysis, withouh empirically testing any process of salience transfer. Resumen La teoría de la agenda setting establece como hipótesis central que existe un fenómeno de transferencia de relevancia desde la agenda de los medios de comunicación hasta la agenda del público. Desde su formulación en los años 70 del siglo XX, el modelo explicativo de la agenda setting de asuntos (primer nivel) se ha ido ramificando para poder explicar la transmisión de la agenda de los atributos (segundo nivel) y la agenda de redes –o relaciones– (tercer nivel). El presente artículo lleva a cabo una revisión del modelo y su evolución teórica y empírica, para acabar acercándose a su utilización en la investigación publicada en España en el último quinquenio. A pesar de la amplia repercusión de la agenda setting en la investigación publicada en este país, muchos de los trabajos utilizan la teoría como marco general para llevar a cabo análisis de contenido sin llegar a plantear (empíricamente) ningún fenómeno de transferencia de relevancia.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era

2017 ◽  
Vol 71 (2) ◽  
pp. 482-494 ◽  
Author(s):  
Jessica T. Feezell
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Political Information ◽  
Issue Salience ◽  
Social Filtering ◽  
The Public ◽  
Mainstream Media ◽  
Public Agenda ◽  
Perceived Importance

Conventional models of agenda setting hold that mainstream media influence the public agenda by leading audience attention, and perceived importance, to certain issues. However, increased selectivity and audience fragmentation in today’s digital media environment threaten the traditional agenda-setting power of the mass media. An important development to consider in light of this change is the growing use of social media for entertainment and information. This study investigates whether mainstream media can influence the public agenda when channeled through social media. By leveraging an original, longitudinal experiment, I test whether being exposed to political information through Facebook yields an agenda-setting effect by raising participants’ perceived importance of certain policy issues. Findings show that participants exposed to political information on Facebook exhibit increased levels of issue salience consistent with the issues shared compared with participants who were not shown political information; these effects are strongest among those with low political interest.

scholarly journals A Análise do Discurso Ideológico do Direito e a Teoria do Agendamento Midiático / The Analysis of the Ideological Discourse of Law and the Agenda-Setting Theory

2016 ◽  
Author(s):  
Marco Aurelio Moura dos Santos ◽  
Marco Antonio Barbosa
Keyword(s):  
Public Opinion ◽  
Agenda Setting ◽  
Information Society ◽  
Legal Discourse ◽  
Court Decisions ◽  
The Public ◽  
Cause And Effect ◽  
Ideological Discourse ◽  
The Media ◽  
Setting Theory

Resumo: Aborda-se a formação do discurso ideológico do Direito e a influência do agendamento promovido pela mídia na formação da opinião pública, bem como a apropriação e/ou a influência da mídia na formação do discurso jurídico. Consta-se que as decisões judiciais cada vez mais são divulgadas e comentadas por especialistas nos meios de comunicação, especialmente as mais polêmicas, o que produz reflexividade “causa-efeito” entre os agendamentos noticiados e a consequente influência no ajuizamento de demandas, provocando a indagação se a legitimação do discurso dos profissionais do Direito sustenta-se apenas em fundamentos jurídicos e sociais ou se também sofre influência ideológica dos meios de comunicação. Conclui-se que o discurso jurídico é resultado de inúmeras ideologias, intensamente influenciadas pela opinião pública, que por sua vez também é determinada pelo agendamento promovido pela mídia.Palavras-chave: Mídia; Opinião pública; Discurso ideológico do direito; Ideologia; Sociedade da informação. Abstract: This paper deals with the formation of the ideological discourse of law and the influence that the agenda setting promoted by the media has in the formation of the public opinion, as well as with the appropriation and/or influence of the media in shaping the legal discourse. It is noted that court decisions are increasingly disclosed and commented by experts through the media, especially the most controversial, which produces a "cause and effect" reflexivity between the reported agenda and the consequent influence on the filing of demands, which causes questioning if the legitimacy of the legal practitioners’ speech supports itself only on legal and social grounds or if it is also influenced by the media. It concludes that the legal discourse is the result of many ideologies, heavily influenced by public opinion, which in turn is also determined by the agenda setting promoted by the media.Keywords: Media; Public opinion; Ideological legal speech; Ideology; Information society.

Consensus without focus

2019 ◽  
Vol 3 (2) ◽  
pp. 108-122
Author(s):  
Jill A. Edy ◽  
Patrick C. Meirick
Keyword(s):  
Agenda Setting ◽  
Personal Experience ◽  
Media Ecology ◽  
Broadcast News ◽  
The Public ◽  
Public Agenda

Abstract Generating public consensus on issue priorities is one of the most important functions of news agenda setting. However, the nature of that consensus is not well understood. Agenda setting might build a public consensus focused on a limited set of priorities, but it also has potential to build a consensus that broadens the public’s issue agenda by generating shared concerns about problems beyond the bounds of personal experience. Evidence shows that from 1968–2010, broadcast news’ agenda-setting effect tended to broaden the public agenda rather than focus it. This tendency of news agenda setting to broaden the public agenda is not affected by the news agenda’s breadth or by which issues dominate the news, although issue-level agenda setting effects may, under some circumstances, focus the public agenda. If broadcast news does not focus the public agenda, it is unlikely a focused agenda will be generated by a more fragmented media ecology.

Disruptor-in-chief?

2018 ◽  
Vol 2 (2) ◽  
pp. 191-213 ◽  
Author(s):  
Eric C. Wiemer ◽  
Joshua M. Scacco
Keyword(s):  
Agenda Setting ◽  
Tax Reform ◽  
Theoretical Perspective ◽  
The United States ◽  
Political Life ◽  
Agenda Building ◽  
The Public ◽  
Public Agenda ◽  
Setting Process ◽  
The Press

Abstract One prominent competitor to press influence on the public in digital spaces is the President of the United States. This presidential influence is largely unaccounted for, however, in contemporary agenda-setting models. This study examines the network agenda-building and setting capabilities of President Trump around tax reform and North Korea to determine whether and how presidential use of Twitter facilitates agenda building and disrupts the traditional press/public agenda-setting process. Offered in this research are contributions to network agenda setting by placing this theoretical perspective in conversation with research on how the press and public “echo” the language of the president under particular circumstances. Our results illustrate the president can disrupt press-public agenda formation in some circumstances, but popular accounts of the all-disrupting influence President Trump has on political life should be approached cautiously.

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