scholarly journals The university students' social media usage habits and their percpectives of entrepreneurial activities via internet, sample of Selcuk University Beysehir Ali Akkanat Campus

Pressacademia ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 582-589
Author(s):  
Emine Vasfiye Korkmaz
Keyword(s):  
Social Media ◽  
University Students ◽  
Media Usage ◽  
Internet Sample ◽  
Entrepreneurial Activities ◽  
The University

scholarly journals Gender Difference and Cyber Communication; Internet and Social Media Usage Pattern of Universities Students

2018 ◽  
Vol III (I) ◽  
pp. 8-18
Author(s):  
Asghar Ullah Khan ◽  
Muhammad Saqib Khan ◽  
Afshan Jabeen
Keyword(s):  
Social Media ◽  
University Students ◽  
Research Study ◽  
Usage Pattern ◽  
Statistical Tools ◽  
Media Usage ◽  
Analytical Research ◽  
The University ◽  
Made In ◽  
Internet And Social Media

The main objective of the research study was to know the usage pattern of cyber communication by the universities students of Khyber Pakhtunkhwa (KP). It was a descriptive and survey analytical research. The population of the study was all universities students of KP. 800 students were selected from 6 universities of KP. The collected data were processed, tabulated, explained and interpreted through some statistical tools i.e. tables, percentages and t-test. The major findings showed that university students are regular users of cyber communication. Most of them use internet and social media (SM) more than two hours per day. A big chunk of the university students uses it for the education and entertainment purposes. The findings also revealed that there is a difference between genders in using cyber communication. In the light of the said findings, certain major recommendations were made in order to achieve the maximum benefits of the study.

Influence of social networking sites on life satisfaction among university students: a mediating role of social benefit and social overload

2020 ◽  
Vol 120 (2) ◽  
pp. 141-164 ◽  
Author(s):  
Syed Ali Raza ◽  
Wasim Qazi ◽  
Bushra Umer ◽  
Komal Akram Khan
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Benefit ◽  
Psychological Outcomes ◽  
Content Type ◽  
Media Usage ◽  
The University

PurposeSocial media experience a rapid rise in recent years and steep into almost every aspect of people's lives by altering their lifestyles and creating an impact on their wellbeing. The purpose of the present study is to examine the influence of SNSs on life satisfaction among university students by first exploring what are the key gratifications which motivates them to engage in SNSs and then focusing on the psychological outcomes including social overload and social benefit from using SNSs that affects life satisfaction among the university students.Design/methodology/approachTheory of social influence and uses and gratifications theory were used in this study to examine the motivations for using SNSs, and the impact of psychological outcomes associated with SNSs usage, i.e. social benefit and social overload on life satisfaction among university students of Pakistan. Partial least squares-structural equation modeling is used to analyze the data.FindingsThe outcomes indicate that the need for maintaining interpersonal interconnectivity, entertainment value and social enhancement value derives the students' participation in social networking sites through which they encounter social benefit and social overload. The presence of social benefit enhances life satisfaction while social overload results in decreasing life satisfaction of students. Using social networking sites influences life satisfaction in the presence of social overload and social benefit while there is no direct influence of social networking sites on life satisfaction was evidenced.Research limitations/implicationsThe present study investigated the needs that drive the use of social media through the lens of UGT & Social influence approach. The other potential determinants of social media usage intention should be analyzed by employing variables of the other models.In this study social media was examined as a general platform used by the university students of Pakistan. In future researches the driving needs should be examined in the context of specific social networking sites.Practical implicationsThe presented findings embraces the implications for the authorities of higher education institutions and policy makers as it provides the useful insights about student 2019s motivations and participation behavior in SNSs which would help in developing strategies for desirable results.Social implicationsEducational institutions can utilize the research findings by incorporating social media tools in the academic system, student's interaction with their mentors will lead towards enhanced involvement of students and intellectual skills along with upgraded academic performance which will positively influence life satisfaction of the students.Originality/valueThe scarcity of findings was observed in the local environment specifically in the context of SNSs usage and well-being of the higher education students. This study addresses the motivational factors of SNSs usage and their psychological outcomes simultaneously and focused on the investigation of social media usage drivers and its outcomes among the university students of Pakistan.

The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe
Keyword(s):  
Social Media ◽  
University Students ◽  
Design Methodology ◽  
Well Being ◽  
Self Report ◽  
Access Time ◽  
Content Type ◽  
Media Usage ◽  
Usage Patterns ◽  
Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

scholarly journals Análise dos constructos comportamentais do empreendedorismo sustentável de estudantes universitários brasileiros

2019 ◽  
Vol 12 (4) ◽  
pp. 718
Author(s):  
Luis Eduardo Brandão Paiva ◽  
Tereza Cristina Batista de Lima ◽  
Silvia Maria Dias Pedro Rebouças ◽  
Rômulo Alves Soares
Keyword(s):  
University Students ◽  
Entrepreneurial Intention ◽  
Positive Influence ◽  
Entrepreneurial Intentions ◽  
Sustainable Entrepreneurship ◽  
Academic Context ◽  
Entrepreneurial Intent ◽  
Entrepreneurial Activities ◽  
The University ◽  
Behavioral Constructs

Research on entrepreneurial intention stands out in the academic context and addresses several determinants related to the behavioral nature influencing entrepreneurship. Consequently, the following behavioral constructs were used for sustainable entrepreneurship: attitude towards self-employment; orientation towards sustainability; propensity to innovate; barriers and facilities for entrepreneurial activities; and entrepreneurs in the immediate family. This study aimed to analyze the influence of the behavioral constructs of sustainable entrepreneurship on the entrepreneurial intentions of university students. Based on a sample of 318 students enrolled on an administration course at the Federal University of Ceará, statistical techniques of data analysis were applied, namely factorial analysis, inferential statistics (t-test and Mann-Whitney test), logistic regression and Classification and Regression Trees (CART). Three hypotheses were constructed in this study based on the literature: (i) there is a positive influence between the orientation towards the sustainability of university students and their entrepreneurial intention, (ii) there is a positive influence between the propensity to innovate and the entrepreneurial intention of the university students, and (iii) having entrepreneurs in the immediate family contributes positively to the entrepreneurial intent of university students. It was noted that, in general, students most likely to have entrepreneurial intent are those most concerned with environmental issues, that are stimulating and original, and have immediate relatives that are entrepreneurs.

Online Reputation and Stress: Discovering the Dark Side of Social Media

2020 ◽  
Vol 10 (2) ◽  
pp. 181-192
Author(s):  
Faseeh Amin ◽  
Mohammad Furqan Khan
Keyword(s):  
Social Media ◽  
University Students ◽  
Structural Equation ◽  
Negative Impact ◽  
Dark Side ◽  
Equation Modeling ◽  
Media Dependency ◽  
Media Usage ◽  
Online Reputation ◽  
The Relationship

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and its relationship with stress which is moderated by social media dependency. This study was conducted on university students in India on a sample size of 350. Using Structural Equation Modeling, the relationship between ‘concern for online reputation’ and ‘social media stress’ was tested which revealed there is a positive relationship between the two variables. The results also suggest positive moderating role played by social media dependency in the relationship between ‘concern for online reputation’ and ‘social media stress’. This study has important implication for sociologist, psychiatrists and psychologists who will be keen to study this domain. Since this study was conducted on university students, it also has implications for parents and guardians who want to keep a check on their wards to prevent them from stress caused by social media usage.

scholarly journals An Exploration of Esports Consumer Consumption Patterns, Fandom, and Motives

2021 ◽  
Vol 1 (1) ◽  
pp. 1-18
Author(s):  
Devin Anderson ◽  
Kevin Sweeney ◽  
Erica Pasquini ◽  
Brent Estes ◽  
Ryan Zapalac
Keyword(s):  
Social Media ◽  
University Students ◽  
Stepwise Regression ◽  
Market Value ◽  
Public University ◽  
Consumption Patterns ◽  
Regression Analyses ◽  
Media Usage ◽  
Motivation Scale ◽  
Total Market

Esports, or competitive gaming, has become a large market in the entertainment industry, with a total market value approaching $1 billion USD in 2019. An understanding of esports consumers has become increasingly important as the industry continues to grow and evolve. Using a sample of 374 university students at a large public university, this study examines the motivations and fandom of esports consumers using a modified version of the Sport Fandom Questionnaire (SFQ) and the Motivation Scale for Sports Consumption (MSSC). Survey respondents were asked about their consumption of esports in relation to viewership, event attendance, social media usage, and spending. Three stepwise regression analyses were employed to examine the predictive capabilities of esports fandom and esports motivations on esports consumption variables. The results reveal a wide variety of relationships between esports fandom, motivation for consumption, and consumption behaviors.

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