Gender Difference and Cyber Communication; Internet and Social Media Usage Pattern of Universities Students
The main objective of the research study was to know the usage pattern of cyber communication by the universities students of Khyber Pakhtunkhwa (KP). It was a descriptive and survey analytical research. The population of the study was all universities students of KP. 800 students were selected from 6 universities of KP. The collected data were processed, tabulated, explained and interpreted through some statistical tools i.e. tables, percentages and t-test. The major findings showed that university students are regular users of cyber communication. Most of them use internet and social media (SM) more than two hours per day. A big chunk of the university students uses it for the education and entertainment purposes. The findings also revealed that there is a difference between genders in using cyber communication. In the light of the said findings, certain major recommendations were made in order to achieve the maximum benefits of the study.