Development of In-house User Experience Education Program in the Internet Portal Company based on Decision Making Cases of Projects

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

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A study of Leakage Ratio for increasing performance of online keyword search advertising

Restaurant Business ◽

10.26643/rb.v118i8.7706 ◽

2019 ◽

Vol 118 (8) ◽

pp. 308-314

Author(s):

Jung-Woo Lee ◽

Seung- Cheon ◽

Sung-Hoon Kim ◽

Jin-Ho Lim

Keyword(s):

Online Shopping ◽

Keyword Search ◽

Online Advertising ◽

The Internet ◽

Shopping Malls ◽

Portal Site ◽

Internet Portal ◽

Search Advertising ◽

Large Size ◽

Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

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Analysis of Educational Needs of Invention Students and Teachers For the Development of Invention Education Program of The Invention Experience Education Center

10.34138/kjte.2020.20.3.38 ◽

2020 ◽

Vol 20 (3) ◽

pp. 38-55

Author(s):

Yuhyun Choi ◽

Seungwon Lee ◽

Kimoon Park ◽

Yunjin Lim ◽

Eunsang Lee ◽

...

Keyword(s):

Education Program ◽

Educational Needs ◽

Experience Education

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Communicative Transformation of Professional Values of Modern Scientific Communities

Communicology ◽

10.21453/2311-3065-2020-8-2-15-24 ◽

2020 ◽

Vol 8 (2) ◽

pp. 15-24

Author(s):

A.S. Proskurina

Keyword(s):

Decision Making ◽

Professional Ethics ◽

Scientific Work ◽

Professional Values ◽

The Internet ◽

Practical Implementation ◽

Scientific Communities ◽

Neoliberal Reforms ◽

Communication Practices ◽

The Relationship

Today ethics is embodied not only in day-to-day life, but also in the communication that surrounds it. The study of communication in professional communities makes it possible to determine the relationship between declared and practically embodied values in work. Ethical attitudes are not only postulates embedded in ethical codes, but also principles of interaction embodied in the construction of the information space and decision-making. Features of modern communications influence the way professional ethics is structured, which, in turn, affects its content and practical implementation. The communication through the Internet makes scientific work performative, filling it with symbols and labels. Increasingly, communication practices have to be carried out around indicators, and thus communication becomes a conductor of neoliberal reforms in scientific work. Therefore, the consequence of modern forms of communication is the forced utilitarianism of ethics associated with the need to compete in the “scientific market”. The article suggests possible ways to overcome the contradictions of communicative transformations of professional values.

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DEEPER COMPREHENSION OF BASIC ENVIRONMENTAL ISSUES THROUGH SERIOUS GAME

Proceedings of the Design Society ◽

10.1017/pds.2021.88 ◽

2021 ◽

Vol 1 ◽

pp. 881-890

Author(s):

Michal Kozderka ◽

Bertrand Rose

Keyword(s):

Decision Making ◽

Failure Analysis ◽

Education Program ◽

Environmental Issues ◽

Environmental Problems ◽

Serious Game ◽

Financial Loss ◽

Starting Point ◽

Basic Comprehension

AbstractDuring the last three decades we observe growing use of ecodesign, but we observe also misuse of ecodesign methods, leading often to time and financial loss. In coherence with several failure analysis and with our observation, we base our work on a hypothesis: Misuse of ecodesign is often caused by lack of basic comprehension of environmental issues: Non linearity of the processes, their inertia and their excessive costs.Building on this hypothesis, we decided to enhance our education program with an innovative serious game. The goal is to achieve comprehension of the basic environmental issues. Innovation of the game lies in revealing to students at the end of the game, that the fictive initial situation of the game corresponded to a starting point of a real catastrophe. Students can thus not only compare their decisions with those of real leaders, but also to understand how and why bad decisions were taken.Experiments indicate that students who played the game tend to evaluate environmental problems, while those who followed a lecture tend to describe them. This trend (going further than to a description) seems to be useful in decision making and in deployment of ecodesign methods.

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Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making

Future Internet ◽

10.3390/fi13050110 ◽

2021 ◽

Vol 13 (5) ◽

pp. 110

Author(s):

Mirko Duradoni ◽

Stefania Collodi ◽

Serena Coppolino Perfumi ◽

Andrea Guazzini

Keyword(s):

Decision Making ◽

Ultimatum Game ◽

The Internet ◽

Self Disclosure ◽

Quantitative Evidence ◽

Web Technologies ◽

Social Acts ◽

Good Reputation ◽

The Stranger

The stranger on the Internet effect has been studied in relation to self-disclosure. Nonetheless, quantitative evidence about how people mentally represent and perceive strangers online is still missing. Given the dynamic development of web technologies, quantifying how much strangers can be considered suitable for pro-social acts such as self-disclosure appears fundamental for a whole series of phenomena ranging from privacy protection to fake news spreading. Using a modified and online version of the Ultimatum Game (UG), we quantified the mental representation of the stranger on the Internet effect and tested if people modify their behaviors according to the interactors’ identifiability (i.e., reputation). A total of 444 adolescents took part in a 2 × 2 design experiment where reputation was set active or not for the two traditional UG tasks. We discovered that, when matched with strangers, people donate the same amount of money as if the other has a good reputation. Moreover, reputation significantly affected the donation size, the acceptance rate and the feedback decision making as well.

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