scholarly journals Análisis sociolingüístico de la publicidad

Triangle ◽  
2020 ◽  
pp. 1
Author(s):  
Damián Morales Sánchez
Keyword(s):  
Qualitative Study ◽  
Contextual Variables ◽  
Television Commercials ◽  
Age And Gender ◽  
And Gender ◽  
Advertising Communication

This research analyzes the sociolinguistics adequacy in advertisements. The analysis aims to observe how far advertising reects the covariation phenomena manifested in the different linguistic levels from the conjunction of certains social and contextual variables. The research aims, somehow, to make it clear that sociolinguistics adequacy in ads can increase the effectiveness of advertising communication. We present a qualitative study of a corpus formed by a total of 60 television commercials, selected taking into consideration age and gender of the speaker as the product or service publicized. On the basis of the results obtained, advertising communication reflects both the genderlect and agelect variation. Also, we have observed dierences in style and therefore advertising includes the diaphasic variation. However, we perceive the transmission of sociolinguistic stereotypes that encourage creation and difussion of certain sociocultural roles.

scholarly journals A Content Analysis of Emotional and Rational Appeals in Selected Products Advertising

2016 ◽  
Vol 4 (3) ◽  
pp. 568
Author(s):  
Priyaka Khanna
Keyword(s):  
Content Analysis ◽  
Age Group ◽  
Television Commercials ◽  
Age And Gender ◽  
Product Categories ◽  
Rural And Urban ◽  
Emotional Appeals ◽  
Age And Gender Differences ◽  
And Gender ◽  
Adventure Sports

<div><p><em>A content analysis of 200 television commercials was conducted in order to identify the frequency of emotional and rational appeals under important product categories. The study also investigated the most preferred appeals by rural and urban children of Punjab.480 respondents in the age group 8-14 years were selected for the study. Age and gender differences with respect to preferences in regard to appeals were also analyzed. The study indicated that all number of appeals present in food and beverages were large and the least were present in the case of toys and games. Emotional appeals like fun and happiness, jingles and slogans, humor was present in every commercial forming the base of appeals in commercials. The most typical appeals in commercials aimed at male children were action-adventure, sports, and play, whereas commercials aimed at female children emphasized nurturing, physical attractiveness, friendship, and romance. Having the best, competition, and achievement were the dominant appeals in commercials aimed at male teenagers, whereas romance, sexuality, and belonging to a group were emphasized in commercials aimed at female teenager.</em></p></div>

scholarly journals Special Considerations and Reporting among Crime Victims in Lagos: A Qualitative Study

2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Johnson O. Ayodele ◽  
Adeyinka A. Aderinto
Keyword(s):  
Decision Making ◽  
Qualitative Study ◽  
Qualitative Method ◽  
Crime Victims ◽  
Crime Reporting ◽  
Age And Gender ◽  
Reporting Practices ◽  
Making Choices ◽  
And Gender ◽  
Cultural Indices

It is commonly assumed that victims’ reporting decision making is contingent upon some special normative and contextual considerations. This study examines the effects of these special considerations on crime reporting practices among victims in Lagos, Nigeria, using the qualitative method. The findings indicate that some special considerations anchored on cultural indices of stigmatization, stereotypes, taboos, tenderness of age, and gender are critical to victims’ decision-making choices for reporting in the study area. Consequently, it is suggested that government should use public enlightenment to make rational than normative thoughts steer reporting among victims for public safety in Lagos, Nigeria.

Empirical Analysis of Clinical Evaluations on Children Involved in the Child Protection System: The Role of Age and Gender

2000 ◽  
Author(s):  
Erika Felix ◽  
Anjali T. Naik-Polan ◽  
Christine Sloss ◽  
Lashaunda Poindexter ◽  
Karen S. Budd
Keyword(s):  
Empirical Analysis ◽  
Child Protection ◽  
Protection System ◽  
Age And Gender ◽  
Clinical Evaluations ◽  
And Gender

Effect of antihistamine, age, and gender on task performance

1999 ◽  
Author(s):  
Kirby Gilliland ◽  
Robert E. Schlegel ◽  
Thomas E. Nesthus
Keyword(s):  
Task Performance ◽  
Age And Gender ◽  
And Gender
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