scholarly journals A Content Analysis of Emotional and Rational Appeals in Selected Products Advertising

2016 ◽  
Vol 4 (3) ◽  
pp. 568
Author(s):  
Priyaka Khanna
Keyword(s):  
Content Analysis ◽  
Age Group ◽  
Television Commercials ◽  
Age And Gender ◽  
Product Categories ◽  
Rural And Urban ◽  
Emotional Appeals ◽  
Age And Gender Differences ◽  
And Gender ◽  
Adventure Sports

<div><p><em>A content analysis of 200 television commercials was conducted in order to identify the frequency of emotional and rational appeals under important product categories. The study also investigated the most preferred appeals by rural and urban children of Punjab.480 respondents in the age group 8-14 years were selected for the study. Age and gender differences with respect to preferences in regard to appeals were also analyzed. The study indicated that all number of appeals present in food and beverages were large and the least were present in the case of toys and games. Emotional appeals like fun and happiness, jingles and slogans, humor was present in every commercial forming the base of appeals in commercials. The most typical appeals in commercials aimed at male children were action-adventure, sports, and play, whereas commercials aimed at female children emphasized nurturing, physical attractiveness, friendship, and romance. Having the best, competition, and achievement were the dominant appeals in commercials aimed at male teenagers, whereas romance, sexuality, and belonging to a group were emphasized in commercials aimed at female teenager.</em></p></div>

Lifespan Snapshot of Physical Activity Assessed by Accelerometry in Porto

2011 ◽  
Vol 8 (3) ◽  
pp. 352-360 ◽  
Author(s):  
Pedro Silva ◽  
Luisa Aires ◽  
Rute Marina Santos ◽  
Susana Vale ◽  
Greg Welk ◽  
...  
Keyword(s):  
Physical Activity ◽  
Gender Differences ◽  
Age Groups ◽  
Age Group ◽  
Age And Gender ◽  
Fourth Group ◽  
Group 12 ◽  
Age And Gender Differences ◽  
And Gender ◽  
Objectively Measured

Background:The purpose of the study is to evaluate age and gender differences in objectively measured levels of physical activity (PA) in a large and diverse sample of residents from an urban area in Porto, Portugal.Methods:Participants included 822 residents, 334 males (41%), and 488 females (59%), aged 6 to 90 years. GT1M accelerometer was used to assess daily PA over 7 consecutive days, and the measurement was from October (2007) to June (2008).Results:Males were more active than females. This difference was attenuated in the 2 oldest age groups (40−59 and 60+ yrs). An accentuated declined in all PA variables occurred between the youngster group (6−11 yrs) and adolescents group (12−19 yrs). Surprisingly, young adults (20−39 yrs) engaged in more moderate-to-vigorous PA (MVPA) than adolescents. Further, females also had higher MVPA in the fourth group (40−59 yrs) compared with the second group (12−19 yrs). Males had higher compliance rates of PA guidelines than females regardless the age group considered. Adolescents had very low compliance rates (females = 18.18%; males = 33.50%).Conclusions:Porto metropolitan area residents had low rates of compliance with current PA guidelines. A low level of PA in Porto adolescents is a matter of concern and suggests that interventions are needed.

scholarly journals Mindfulness: Age and gender differences on a Bosnian sample

2017 ◽  
Vol 10 (1) ◽  
pp. 155-166 ◽  
Author(s):  
Sabina Alispahic ◽  
Enedina Hasanbegovic-Anic
Keyword(s):  
Gender Differences ◽  
General Population ◽  
Age Groups ◽  
Age Group ◽  
Test Results ◽  
Age And Gender ◽  
Significant Difference ◽  
Age And Gender Differences ◽  
And Gender ◽  
Acting With Awareness

The goal of this research was to examine age and gender differences in mindfulness on Bosnian general population. The study was conducted on a sample of 441 participants from the general population, from twelve cities in Bosnia and Herzegovina. As a measure of mindfulness we used Five Factor Mindfulness Questionnaire. Results showed that older participants’ scores were higher than for younger participants for all aspects of mindfulness. There was found a statistically significant difference between the three age groups on the subscales of Acting with awareness F(2, 435) = 7.39, p < .01 and of Non-judging of inner experience F(2, 428) = 5.67, p < .01. We found statistically significant difference for the Acting with awareness between 20-32 age group (M = 28.57, SD = 5.66) and 33-49 age group (M = 31.01, SD = 5.00, t(292) = -3.91, p < .001), and between 20-32 age group and 50+ group (M = 30.14, SD = 5,86, t(290) = -2.32, p < .05). Also, there was a significant difference for the Non-judging between 20-32 age group (M = 24.77, SD = 5.80) and 33-49 age group (M = 26.65, SD = 5.09, t(288) = -2.94, p < .01), and between 20-32 age group and 50+ group (M = 26.49, SD = 4.90, t(287) = -2,71, p < .05). According to the t-test results, there was statistically significant gender difference between the subscales Observing (t(432) = -2.259, p < .05) and Acting with awareness (t(432) = 2.197, p < .05), women scored higher than men on the subscale Observing, while men exhibited higher scores on the subscale Acting with awareness. Results of this research showed that there were found significant age and gender differences for some aspects of mindfulness in the sample of Bosnian general population.

An investigation of one hundred suicides

2000 ◽  
Vol 17 (3) ◽  
pp. 86-90 ◽  
Author(s):  
Michael J Kelleher ◽  
Brendan Keohane ◽  
Paul Corcoran ◽  
Helen S Keeley ◽  
Stuart Neilson
Keyword(s):  
Age Differences ◽  
Previous Attempt ◽  
Age Group ◽  
Sources Of Information ◽  
Age And Gender ◽  
Female Ratio ◽  
Age And Gender Differences ◽  
Male Female Ratio ◽  
And Gender ◽  
Previous Suicide Attempt

AbstractObjectives: This study examines the backgrounds of 100 people who died by suicide and whose cases were adjudicated on consecutively over a five-year period, by the two Cork City coroners.Method: Five main sources of information were used; coroners, relatives, investigating police, general practitioners and hospital records. The cases were examined under the headings of age and gender differences; methods used; social circumstances; illness; treatment prior to death and previous attempts. Certain information may have been missed because peers were not interviewed. There were 72 males and 28 females.Results: In the 15-44 age group, the male female ratio was 4:1; in those over 45 the ratio was almost equal. Men were more likely to be unmarried even when age differences were taken into account. All the women and all but seven of the men had a psychiatric diagnosis, but women were more than more likely to have received medical treatment in the year before their suicide than men (OR = 6.6). Thirty-seven had made at least one previous suicide attempt.Conclusions: The study confirms that suicide, particularly for men is becoming more a young person's problem. Psychiatric illness is the single commonest association. Over a third of suicides had made a previous attempt. These findings point to the need to improve recognition of psychological distress and find effective methods to reduce parasuicide.

Hot and cold cognition in risky decision making: Accounting for age and gender differences in risk taking

2006 ◽  
Author(s):  
Bernd Figner ◽  
Rachael J. Mackinlay ◽  
Friedrich Wilkening ◽  
Ryan O. Murphy ◽  
Elke U. Weber
Keyword(s):  
Gender Differences ◽  
Decision Making ◽  
Risk Taking ◽  
Risky Decision Making ◽  
Risky Decision ◽  
Age And Gender ◽  
Age And Gender Differences ◽  
And Gender

scholarly journals Exploiting the Molecular Basis of Age and Gender Differences in Outcomes of SARS-CoV-2 Infections.

2021 ◽  
Author(s):  
Daniele Mercatelli ◽  
Elisabetta Pedace ◽  
Pierangelo Veltri ◽  
Federico M. Giorgi ◽  
Pietro Hiram Guzzi
Keyword(s):  
Gender Differences ◽  
Molecular Basis ◽  
Age And Gender ◽  
Age And Gender Differences ◽  
And Gender

Do They Really Mean It? Children’s Inference of Speaker Intentions and the Role of Age and Gender

2019 ◽  
Vol 63 (4) ◽  
pp. 689-712
Author(s):  
K. Rothermich ◽  
O. Caivano ◽  
L.J. Knoll ◽  
V. Talwar
Keyword(s):  
Gender Differences ◽  
Young Adults ◽  
Video Clip ◽  
Age And Gender ◽  
Video Clips ◽  
Age And Gender Differences ◽  
Speaker Intentions ◽  
And Gender

Interpreting other people’s intentions during communication represents a remarkable challenge for children. Although many studies have examined children’s understanding of, for example, sarcasm, less is known about their interpretation. Using realistic audiovisual scenes, we invited 124 children between 8 and 12 years old to watch video clips of young adults using different speaker intentions. After watching each video clip, children answered questions about the characters and their beliefs, and the perceived friendliness of the speaker. Children’s responses reveal age and gender differences in the ability to interpret speaker belief and social intentions, especially for scenarios conveying teasing and prosocial lies. We found that the ability to infer speaker belief of prosocial lies and to interpret social intentions increases with age. Our results suggest that children at the age of 8 years already show adult-like abilities to understand literal statements, whereas the ability to infer specific social intentions, such as teasing and prosocial lies, is still developing between the age of 8 and 12 years. Moreover, girls performed better in classifying prosocial lies and sarcasm as insincere than boys. The outcomes expand our understanding of how children observe speaker intentions and suggest further research into the development of teasing and prosocial lie interpretation.

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