scholarly journals A Study of Discourse Strategies from the Perspective of Critical Analysis

2019 ◽  
Vol 9 (8) ◽  
pp. 996
Author(s):  
Xinya Zuo

Critical discourse analysis (CDA) is a form of reflective inspection of how discourses shape and influence us. It has been applied widely especially in political discourses which analyzes the potential characteristics of language and the social and cultural background generated in the text, committed to exposing the complex relationship between language, power and ideology with the aid of critical thinking. Generally, the theoretical framework of CDA is based on Halliday’s systemic functional linguistics. Halliday believes that language has three metafunctions, namely ideational function, interpersonal function and textual function. These three achievements meet the needs of language users in three aspects including the description of the experience of objective world, the construction of social relations and the organization of discourse. As an important theory in systemic functional grammar, transitive system embodies the ideational function of language, which expresses people’s real world experiences and the inner world in several processes. In addition, this kind of theory is based on the semantic configuration of Actor+Process. Therefore, this paper will make a critical discourse analysis of Donald Trump’s inauguration speech in 2017 from the aspect of linguistic transitive system. The purpose of this paper is to analyze the language skills used by Mr.Trump and the discourse generating patterns of his presidential image, so that we can explore the ideology reflected behind the language and dig into the process of building the image of the president of the United States in Donald Trump’s inauguration speech.

2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.


2021 ◽  
Vol 20 (1) ◽  
pp. 104-117
Author(s):  
Tomson Sabungan Silalahi ◽  
Zainal Rafli ◽  
Ratna Dewanti

ABSTRACT Knowledge, attitudes, values, norms or ideology are all personal representations and social representations. Each text will never be separated from personal and social representation. Using Critical Discourse Analysis, this article aims to reveal the discourse strategies used by the dialogue writers of the film The Great Debaters. To elaborate, the writer will use several steps, namely analyzing the macro structure, micro structure including the Description of Actors and Events and Interpretation of Racism Discourse in the United States. Based on the overall strategy of composing the dialogue text it can be concluded that Harpo Production is not neutral. Discourse compilation strategy is applied consciously by the parties involved in the scenario processing. It was found that the discourse strategy reflected the alignment of certain discourse stakeholders, namely the African-American community. Keywords: Critical Discourse Analysis, Dialog, Film, Discourse Strategy


2020 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Widyo Andana Pradiptha ◽  
Tuti Purwati ◽  
Chusni Hadiati

This research focuses on the legitimacy of Donald Trump’s speech in declaring Jerusalem as the capital city of Israel on December 2017. This research aims to: (1) identify the text structure of the speech, (2) describe the social cognition of this speech, (3) and to reveal the social context of this speech. The compiled data is analyzed by using Van Dijk’s CDA theory of socio-cognitive (1988). This theory has interrelated three dimensions of analysis consisting of text structure, social cognition, and social context. The method of this research is qualitative by using the descriptive analysis. The data source of this research is the speech text of Donald Trump declaration speech of Jerusalem as Israel’s capital on December 2017. The result of this research shows that there is semantic aspect (microstructure) used by Donald Trump: Background (7), Detail (4), and Presupposition (15). From the analysis, the researcher argues that Donald Trump tends to be pro-Israel. This is supported in the structure of the text by how it consistently uses direct language to influence the emotional attachment of the intended by using logical facts and emotional involvement to make negative out-group representations to get positive representations to them and their allies. Furthermore, social cognition reveals the ideology and partisanship of Donald Trump about this conflict. It can be identified clearly by correlating the context of this speech to something that related to Israel-Palestine conflict. In social cognition, as the president of the United States of America, Donald Trump has a massive influence to the international world, even though it caused pros and contras for all elements of society. Possible further research about critical discourse analysis can be conducted by analyzing other issues. In short, it is also a suggestion to the other researchers to investigate more variation data such as news, advertisement, movie, and so on


Author(s):  
Anisa Mufidah ◽  
Rohmani Nur Indah

This study analyzes the written discourse which contains social relation in Tempo newspaper on The World Statesman Award through multidisciplinary Critical Discourse Analysis (CDA) proposed by van Dijk (1998). It concerns with how the discourse of the news has particular purpose in relation to the readers. Employing the theory, this study aims to answer two main questions: (1) What are the social relations of the language use in online Tempo news related to World Statesman Award to President Susilo Bambang Yudhoyono from Appeal of Conscience Foundation2013? (2) How are the social relations of the language use in online Tempo newspaper to World Statesman Award from Appeal of Conscience Foundation 2013? The data analysis covers first, analysis on the context of news followed by drawing semantic macrostructure. Then, identifying the local meaning of the text as well as the social relation is done. The findings show that the social relations reflected in the social cognition of the news cover the knowledge of shared belief, attitude, or shared opinion, and ideology in both shared knowledge and attitude.Keywords: social relation, multidisciplinary Critical Discourse Analysis (CDA)


2020 ◽  
Vol 35 (6) ◽  
Author(s):  
Dang Thi Mai Nga

The paper is aimed at exploring ideological power relations of globalization discourse through the analysis of the speech ‘The Backlash against Globalization’ of WTO’ s Director-General Mike Moore based on one of the Discourse Analysis (DA) approaches - Critical Discourse Analysis (CDA). At first, the paper sets out the theoretical framework of CDA and the concepts of power and ideology and examines the importance of Systemic Functional Grammar (SFG) in CDA. Then the paper provides readers with the social context of globalization and analyzes the speech in the light of CD.  The findings and the conclusion of the paper prove the assumption that the speech is a tool for Director-General Mike Moore to express his power and ideology in the sense that he is in higher position and confirms that globalization is inevitable and the establishment of WTO is a product of this process helping countries, communities and people face the problems and challenges.


Societies ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 14
Author(s):  
Claire Jane Snowdon ◽  
Leena Eklund Eklund Karlsson

In Ireland, negative stereotypes of the Traveller population have long been a part of society. The beliefs that surround this minority group may not be based in fact, yet negative views persist such that Travellers find themselves excluded from mainstream society. The language used in discourse plays a critical role in the way Travellers are represented. This study analyses the discourse in the public policy regarding Travellers in the National Traveller and Roma Inclusion Strategy (NTRIS) 2017–2021. This study performs a critical discourse analysis (CDA) of the policy with the overall aims of showing signs of the power imbalance through the use of language and revealing the discourses used by elite actors to retain power and sustain existing social relations. The key findings show that Travellers are represented as a homogenous group that exists outside of society. They have no control over how their social identity is constructed. The results show that the constructions of negative stereotypes are intertextually linked to previous policies, and the current policy portrays them in the role of passive patients, not powerful actors. The discursive practice creates polarity between the “settled” population and the “Travellers”, who are implicitly blamed by the state for their disadvantages. Through the policy, the government disseminates expert knowledge, which legitimises the inequality and supports this objective “truth”. This dominant discourse, which manifests in wider social practice, can facilitate racism and social exclusion. This study highlights the need for Irish society to change the narrative to support an equitable representation of Travellers.


2021 ◽  
pp. 233264922098109
Author(s):  
Shannon K. Carter ◽  
Ashley Stone ◽  
Lain Graham ◽  
Jonathan M. Cox

Reducing race disparities in breastfeeding has become a health objective in the United States, spurring research aimed to identify causes and consequences of disparate rates. This study uses critical discourse analysis to assess how Black women are constructed in 80 quantitative health science research articles on breastfeeding disparities in the United States. Our analysis is grounded in critical race and intersectionality scholarship, which argues that researchers often incorrectly treat race and its intersections as causal mechanisms. Our findings reveal two distinct representations. Most commonly, race, gender, and their intersection are portrayed as essential characteristics of individuals. Black women are portrayed as a fixed category, possessing characteristics that inhibit breastfeeding; policy implications focus on modifying Black women’s characteristics to increase breastfeeding. Less commonly, Black women are portrayed as a diverse group who occupy a social position in society resulting from similar social and material conditions, seeking to identify factors that facilitate or inhibit breastfeeding. Policy implications emphasize mitigating structural barriers that disproportionately impact some Black women. We contribute to existing knowledge by demonstrating how dominant health science approaches provide evidence for health promotion campaigns that are unlikely to reduce health disparities and may do more harm than good to Black women. We also demonstrate the existence of a problematic knowledge set about Black women’s reproductive and infant feeding practices that is both ahistorical and decontextualized.


2021 ◽  
pp. 147821032110016
Author(s):  
Jessica Cira Rubin ◽  
Susan Tily

The early phases of teachers’ professional careers are multi-layered and informed by many factors, including teachers’ values, their own experiences in schools, and the nested contexts of their professional employment. While in teachers’ everyday lives government policies sometimes operate beneath the surface rather than overtly, these policies influence many teachers’ experiences, contributing significantly to what critical discourse analysis scholars call the ‘issue’ of teachers’ available subjectivities being influenced by prevailing ideologies as they are newly entering the profession. In this analysis, we activate critical discourse analysis in order to offer new understandings about policies and contexts associated with new teachers entering the profession. Our analysis is significant in its co-consideration of policies from contexts that we see as experiencing the influence of neoliberal ideologies in different ways. As critical discourse analysis is transdisciplinary, it also offers chances to transcend boundaries of politics and culture to inquire into social wrongs as we actually experience them in a world that is globally connected and globally influenced. The significance of this analysis, then, lies with the continued questioning we hope that it, and others like it, make possible.


2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.


ExELL ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 25-39
Author(s):  
Amin Karimnia ◽  
Shidak Rahbarian

Abstract This study investigated Nowruz (Persian New Year) messages by Presidents Hassan Rouhani and Barack Obama in March 2016. The study critically analyzed the discourse of these two presidential messages and uncovered the hidden aspects of their ideologies, policies, and background worldviews. In doing so, an integrated version of Halliday’s systemic functional grammar (SFG) and critical discourse analysis (CDA) was used. The analysis of data included various linguistic dimensions (e.g. processes, modality, transitivity) of the messages and their statistics. Although results suggested that Obama intended to build a more intimate situation, both presidents tried to inspire a spirit of action, development and effort in their respective governments. The messages did not reveal considerable thematic differences, except some discoursal religious features expressed in Rouhani’s message.


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