scholarly journals A Critical Discourse Analysis on Beauty Product Advertisements

2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Three Dimensional ◽  
Social Practices ◽  
Critical Discourse ◽  
Dimensional Approach ◽  
The Social ◽  
Discourse Strategies ◽  
Textual Features

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals Mengulik Akar Kritis dalam Analisis Wacana Kritis dan Implementasinya Terhadap Teks Berita (Exploring Critical Roots in Critical Discourse Analysis and Its Implementation on News Text)

2020 ◽  
Vol 8 (2) ◽  
pp. 176
Author(s):  
Aswadi Aswadi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practices ◽  
Critical Discourse ◽  
Social Forces ◽  
Critical View ◽  
The Social ◽  
Social Praxis ◽  
Language Meaning ◽  
Language Text

Paradigma atau pemikiran kritis memandang bahwa individu tidaklah dianggap sebagai subjek yang netral yang bisa menafsirkan secara bebas sesuai dengan pikirannya karena dipengaruhi oleh kekuatan sosial yang ada di masyarakat. Bahasa/teks merupakan representasi yang berperan dalam membentuk subjek tertentu, tema wacana tertentu, maupun strategi di dalamnya. Reproduksi realitas dalam suatu teks pada dasarnya sangat dipengaruhi oleh bahasa, simbolisasi pemaknaan dan politik penandaan. Praksis sosial memerlukan makna dan makna tidak bisa lepas dari bahasa. Makna mempertajam serta memengaruhi segala sesuatu yang dilakukan seseorang, maka semua praktik sosial tidak bisa lepas dari dimensi wacana.Analisis wacana termasuk dalam kategori paradigma kritis.Oleh karenanya, istilah analisis wacana kritis hadir untuk membedah kuasa-kuasa dalam teks. Analisis wacana kritis digunakan untuk membongkar kuasa yang ada dalam setiap proses bahasa, batasan yang diperkenankan menjadi wacana, perspektif yang digunakan, dan topik yang dibicarakan, yang dalam berupa teks berita. Analisis wacana kritis yang digunakan mengacu pada model Van Dijk. Kata kunci: kritis, analisis wacana kritis, teks beritaABSTRACTParadigm or critical view considers that an individual is not considered a neutral subject who can interpret freely according to his mind because it is influenced by the social forces that exist in society. Language/text is a representation that plays a role in shaping a particular subject, a particular theme of discourse, as well as a strategy in it. Reproduction of reality in a text is basically strongly influenced by language, meaning symbolization, and political tagging. Social praxis requires meaning and meaning cannot be separated from language. Meaning can strengthen and influence everything that a person does, all social practices cannot be separated from the dimensions of discourse. Discourse analysis belongs to the category of critical paradigms. Therefore, the term critical discourse analysis is present to analyze the powers in the text. Critical discourse analysis is used to uncover the power that exists in each language process, the boundaries that are allowed to become discourse, the perspectives used, and the topics discussed, which in this study are news texts. Critical discourse analysis used refers to the Van Dijk model.

scholarly journals ‘Sontoloyo' and 'Genderuwo'; Critical Discourse Analysis on Jokowi’s Utterance

2019 ◽  
Vol 5 (1) ◽  
pp. 55
Author(s):  
Nanan Abdul Manan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Text Analysis ◽  
Qualitative Method ◽  
Public Perceptions ◽  
Social Condition ◽  
Critical Discourse ◽  
The Social ◽  
The Relationship

This study discusses Joko Widodo’s utterance in several moments. Jokowi is the president of the Indonesian Republic. He would like to participate in the reelection of the presidential election in April 2019. Many statements of him make public perceptions appear different. In this case, there is two big points of research that can be famous dictions in this era. ‘sontoloyo’ and ‘genderuwo’ are two interesting dictions to discuss. As a popular person, Jokowi’s utterances occur as public discourses. Many perspectives are produced by many analysts in multidiscipline views. Critical Discourse Analysis (CDA) is used as a framework to analyze the utterances related to many perspectives of language. Fairclough model is a choice for analyzing in depth of the research. It states in three big points; text analysis (description), processing analysis (interpretation) andsocial analysis (explanation). The researcher uses a qualitative method. The data related with the sontoloyo and genderuwo utterance comes from news online the Jakarta Post. By using Fairclough theory, the researcher explains the text in the relationship with the situation of political moment, the speaker as government and candidate of the presidential election. The text gives many interpretation and relationship with the social condition.

scholarly journals CRITICAL DISCOURSE ANALYSIS ON KOMPAS.COM NEWS: 'GERAKAN #2019GANTIPRESIDEN'

2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Hendri Pitrio Putra ◽  
Sulis Triyono
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Positive Image ◽  
Political Interests ◽  
The Social ◽  
The Government

This article is a result of critical discourse analysis (CDA) to the news entitled Gerakan #2019GantiPresiden di Antara Ambiguitas Hukum dan Syahwat Politik at Kompas.com. The approach employed in this research is the three-dimensional CDA developed by Norman Fairclough. The purposes of this research are to describe the micro, mezzo, and macro as well as the social, political and cultural situation from the linguistic aspects in Gerakan #2019GantiPresiden di Antara Ambiguitas Hukum dan Syahwat Politik text. The results show that there are linguistic aspects in the form of diction in the direct sentences that are used by Kompas.com with the theme #2019GantiPresiden. This movement is considered as a constitutional movement indicated as a rebellion because it is supported by political interests towards their current government rival. This is closely related to the background of Kompas.com as a pro-government online mass media. It is also acceptable if Kompas.com creates a positive image of the current government. The main point of information that is conveyed in the news of #2019GantiPresiden is that this movement possibly threats the government of Jokowi Widodo who will run again for the presidential election in 2019.

REPRESENTASI VERONICA KOMAN DALAM SUARAPAPUA.COM: SUATU KAJIAN WACANA KRITIS

Metahumaniora ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 159
Author(s):  
Fikri Hakim ◽  
Aveny Septi Astriani ◽  
Shinta Rosiana
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Analytical Approach ◽  
Textual Analysis ◽  
Analysis Data ◽  
Critical Discourse ◽  
Social Analysis ◽  
Emotional Closeness ◽  
The Social

AbstrakPenelitian ini bertujuan untuk mengidentifikasi representasi Veronica Koman yang dibentuk suarapapua.com dalam pemberitaan konflik (dengan pihak LPDP) terkait pengembalian dana beasiswa. Terdapat lima wacana yang menjadi sumber data analisis penulis. Penelitian ini menggunakan metode kualitatif dengan kombinasi pendekatan kajian wacana kritis Theo van Leeuwen dan Teun A. van Dijk. Dengan pendekatan analisis Theo van Leeuwen, penulis menganalisis bagaimana Veronica Koman dieksklusi (dihilangkan) atau diinklusi (dimunculkan) dalam wacana, guna mengakomodasi kepentingan representasi yang diinginkan pihak suarapapua.com. Tataran analisis tekstual terkait eksklusi dan inklusi kemudian dikombinasikan dengan analisis sosial dari Teun A. van Dijk. Hasil analisis tekstual menunjukkan bahwa Veronica Koman direpresentasikan secara positif oleh suarapapua.com. Hal tersebut dikuatkan juga oleh hasil analisis sosial yang menunjukkan adanya kedekatan emosional antara Veronica Koman dan tanah Papua. Kedekatan emosional tersebut tentu menimbulkan kecenderungan tertentu dalam wacana yang diproduksi suarapapua.com. Kata Kunci: Media, Analisis Wacana Kritis, Veronica Koman AbstractThe purpose of this research was to identify the representation of Veronica Koman who was formed by suarapapua.com in reporting the conflict (with LPDP) regarding the refund of the scholarship. There are five discourses that become the source of the author's analysis data. This research used a qualitative method with a combination of critical discourse analysis approaches from Theo van Leeuwen and Teun A. van Dijk. With Theo van Leeuwen's analytical approach, the author analyzes how Veronica Koman is excluded (removed) or included (raised) in discourse, in order to accommodate the representational interests desired by suarapapua.com. The level of textual analysis related to exclusion and inclusion is then combined with the social analysis from Teun A. van Dijk. The results of the textual analysis show that Veronica Koman is represented positively by suarapapua.com. This is also corroborated by the results of social analysis which show the emotional closeness between Veronica Koman and the land of Papua. This emotional closeness certainly creates a certain tendency in the discourse produced by suarapapua.com. Keywords: Media, Critical Discourse Analysis, Veronica Koman

scholarly journals Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis

2020 ◽  
Vol 32 (1) ◽  
pp. 75
Author(s):  
Albert Tallapessy ◽  
Indah Wahyuningsih ◽  
Riska Ayu Anjasari
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Systemic Functional Linguistics ◽  
Social Practices ◽  
Critical Discourse ◽  
Hybrid Identity ◽  
The Social ◽  
Postcolonial Discourse ◽  
Black Panther

This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through visual and linguistic elements in the movie. Fairclough’s (1989,2001, 2010) Critical Discourse Analysis, Kress and van Leeuwen’s (2006) Reading Images, Halliday’s Systemic Functional Linguistics (2004) and Bhabha’s (1994) Postcolonialism are used to conduct this research. The result of the study shows that postcolonial discourse is proved represented in the movie. The findings imply that the post colonialism affects the characters in term of how they see and reflect themselves towards the dominance. They are also identified as possessing hybrid identity, ambivalence, and mimicry. It seems that the result of the research opposes the director’s intention to bring the theme of the movie. Theoretically, it is proved that the social irregularities representing black supremacy and exploitation of the citizen of Africa, Wakanda, is depicted in the movie. Empirically, the existence of nondemocratic social practices in black citizens is also seen in the movie.

scholarly journals Evaluation of Wadjda: A Comparative Discourse Analysis of Western and Saudi Movie Reviews

2021 ◽  
Author(s):  
Maram S. Almohaimeed
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Textual Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Negative Evaluation ◽  
Critical Discourse ◽  
English Text ◽  
Negative Appraisal ◽  
The Social

Since people are showing more interest recently in movies and as movie reviews of the same movie could vary in the degree of their objectivity, this paper seeks to answer why movie reviews may differ in their evaluation of the same work. To this end, a critical discourse analysis using Fairclough’s three-dimensional framework and Martin and White’s attitude framework is carried out to analyze two reviews of the Saudi movie Wadjda, one written in English by a western critic, and the other is Arabic written by a Saudi critic. The textual analysis of attitudinal expressions shows that the English text maintains an even distribution between the negative and positive expressions, and most of the negative expressions do not assess the aspects of the movie but rather the Saudi society. In the Arabic text, however, the negative expressions outnumber the positive ones, and they are mostly related to the movie and the director. Using Fairclough’s framework, the author explains the findings of the textual analysis of the English review and the critic’s avoidance of negative evaluation as a result of Eurocentrism and the way the western media represent Arabs and Muslims. However, the negative appraisal of several movie aspects found in the Arabic review could be seen as a result of the critic being part of the society and, thus, not distracted by the social issues.

scholarly journals Female Disney Characters’ Linguistic Features in the 1990’s

2021 ◽  
Vol 13 (1) ◽  
pp. 121-142
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Dimensional Approach ◽  
Linguistic Features ◽  
Linguistic Feature ◽  
Beauty And The Beast ◽  
Tag Questions ◽  
Specific Interests

The present study aims to investigate female Disney characters’ linguistic features in the 1990’s. It studies sexist ideologies manifested through these characters’ language. The sample consists of three Disney animated movies from the 1990’s: Mulan, Beauty and the Beast and Pocahontas. The frameworks adopted to study female Disney characters’ language are Lakoff’s (2004b) forms of women’s language and Fairclough’s (1995) three-dimensional approach to CDA. The findings revealed that the linguistic features that mostly characterized female Disney characters’ language were hypercorrect grammar, super polite forms and hedges. They reflect the sexist stereotypicality of women’s language being slang-free and polite. They also used large stock of words related to their specific interests, empty adjectives and intensive ‘so’, which imply having stereotypical lexicon. The least linguistic feature used was tag questions. However, when used, they implied anticipation of being corrected by others. Keywords: Critical Discourse Analysis, Disney, Gender, Women’s language.

scholarly journals Ideal Identity Construction in Beauty Product Advertisement of Garnier

2016 ◽  
Vol 7 (2) ◽  
pp. 120-136
Author(s):  
Rimah Hidayah ◽  
Dzo’ul Milal
Keyword(s):  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Scientific Evidence ◽  
Three Dimensional ◽  
Modern Society ◽  
Critical Discourse ◽  
Social Features ◽  
Textual Features ◽  
Three Dimensional Models ◽  
The Ideal

This study aims at explaining how the advertiser constructs the ideal identity in the Garnier advertisement. It mainly focuses on the characteristics of language and other context used in the advertisement from a Critical Discourse Analysis (CDA) perspective. This is a descriptive qualitative method in which the data were collected from the beauty product advertisements of Garnier. The analysis is based on Fairclough’s three dimensional models (textual features, discursive features, and social features). The findings of this study show that the ideal identity in the advertisement of Garnier is constructed by advertiser through the use of textual features and social features. The writer finds out that there is on-going struggle about how the advertisers construct the ideal identity in the modern society by giving the representation of attractive model and how they show their professionalism in technology by giving scientific evidence in their advertisements.

scholarly journals A Study of Discourse Strategies from the Perspective of Critical Analysis

2019 ◽  
Vol 9 (8) ◽  
pp. 996
Author(s):  
Xinya Zuo
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Relations ◽  
The United States ◽  
Critical Discourse ◽  
Systemic Functional Grammar ◽  
Political Discourses ◽  
The Social ◽  
Discourse Strategies ◽  
Transitive System

Critical discourse analysis (CDA) is a form of reflective inspection of how discourses shape and influence us. It has been applied widely especially in political discourses which analyzes the potential characteristics of language and the social and cultural background generated in the text, committed to exposing the complex relationship between language, power and ideology with the aid of critical thinking. Generally, the theoretical framework of CDA is based on Halliday’s systemic functional linguistics. Halliday believes that language has three metafunctions, namely ideational function, interpersonal function and textual function. These three achievements meet the needs of language users in three aspects including the description of the experience of objective world, the construction of social relations and the organization of discourse. As an important theory in systemic functional grammar, transitive system embodies the ideational function of language, which expresses people’s real world experiences and the inner world in several processes. In addition, this kind of theory is based on the semantic configuration of Actor+Process. Therefore, this paper will make a critical discourse analysis of Donald Trump’s inauguration speech in 2017 from the aspect of linguistic transitive system. The purpose of this paper is to analyze the language skills used by Mr.Trump and the discourse generating patterns of his presidential image, so that we can explore the ideology reflected behind the language and dig into the process of building the image of the president of the United States in Donald Trump’s inauguration speech.

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