scholarly journals The Application of Source Credibility Theory in Studies about Library Services

Edulib ◽  
2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Yunus Winoto
Keyword(s):  
Source Credibility ◽  
Human Life ◽  
Persuasive Communication ◽  
Credibility Theory ◽  
Library Services ◽  
Source Credibility Theory ◽  
Waking Up

Abstract. Communication is an inseparable thing in human life, starting from waking up until going back to bed. Likewise, performing library activities cannot be separated from communication activities. One of communication purposes is to influence others or what is called persuasive communication. The success of persuasive communication is determined by many factors, one of them the source factor of the persuader. One theory that explains about the persuader is the source credibility theory by Carl I Hovland. This theory assumes that people will be more likely to be persuaded when the communicator or the person delivering the message shows himself as a credible person. This theory is widely used in communication researches and also begun to be applied in researches about library services.Keywords : persuasive communication, credibility, library servicesAbstrak. Komunikasi adalah merupakan suatu hal yang tidak bisa lepas dalam kehidupan manusia, sejak dari mulai bangun tidur sampai dengan akan tidur kembali. Begitu juga dalam kegiatan penyelenggaraan perpustakaan, pustakawan tidak bisa lepas dari aktivitas komunikasi. Salah tujuan komunikasi adalah untuk mempengaruhi orang lain atau disebut juga dengan komunikasi persuasif. Keberhasilan komunikasi persuasif salah satunya ditentukan oleh faktor sumber atau disebut juga persuader. Salah satu teori tentang menjelaskan tentang komunikator adalah teori kredibilitas sumber (source of credibility theory) dari Carl I Hovland. Asumsi dari teori ini mengatakan bahwa orang akan lebih mungkin  dipersuasi ketika komunikator atau orang yang menyampaikan pesan komunikasimenunjukkan dirinya sebagai orang yang kredibel. Teori ini selain banyak dipakai untuk penelitian komunikasi juga mulai diterapkan dalam penelitian-penelitian tentang layanan perpustakaan.Kata Kunci : Komunikasi Persuasif, Kredibilitas, Layanan Perpustakaan.

scholarly journals Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour

2021 ◽  
Vol 5 (3) ◽  
pp. 764-790
Author(s):  
Nu'man Mubarak ◽  
Andriani Kusumawati ◽  
Kusdi Raharjo
Keyword(s):  
Literature Review ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Source Credibility ◽  
Exchange Theory ◽  
Credibility Theory ◽  
Parasocial Interaction ◽  
Parasocial Relationships ◽  
Source Credibility Theory ◽  
Parasocial Interactions

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

Celebrity Credibility Influence on Cosmetic Product Purchase Intention

2019 ◽  
pp. 153-175
Author(s):  
Fatima Zohra Chekima ◽  
Brahim Chekima
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Positive Influence ◽  
Credibility Theory ◽  
Consumer Ethnocentrism ◽  
Cosmetic Product ◽  
Source Characteristics ◽  
Source Credibility Theory ◽  
Moderating Role

One of the strategies that are used by companies to differentiate their cosmetic products is celebrity endorsement. Despite this popular advertising technique, researchers and advertisers have not agreed as to which celebrity source characteristics are most effective in influencing consumers' purchase intention. Another important factor that affects consumers' purchase intention is the consumer ethnocentrism level. Consumers in different countries have different preference over local and international products. Thus, the objective of this chapter is to examine the source credibility theory with the moderating role of ethnocentrism. The result suggests that celebrity endorsers' trustworthiness (TR), attractiveness (AT), and expertise (EX) had a significant positive influence on cosmetic product purchase intention (CPPI). The moderating role of ethnocentrism between AT, TR, and CPPI were examined and found to be significant. This indicates that AT and TR are stronger when consumers' ethnocentrism is high.

Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

2016 ◽  
Vol 22 (12) ◽  
pp. 4283-4287 ◽  
Author(s):  
Roslin Abdul Rahim ◽  
Zuraidah Sulaiman ◽  
Thoo Ai Chin ◽  
Rohaizat Baharun ◽  
Farrah Merlinda Muharam
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Credibility Theory ◽  
Electronic Word Of Mouth ◽  
Source Credibility Theory

The Interplay of Management Incentives and Audit Committee Communication on Auditor Judgment

2015 ◽  
Vol 28 (1) ◽  
pp. 27-40 ◽  
Author(s):  
J. Owen Brown ◽  
Velina K. Popova
Keyword(s):  
Audit Committee ◽  
Source Credibility ◽  
Positive Impact ◽  
Audit Committees ◽  
Credibility Theory ◽  
Auditor Judgment ◽  
Management Incentives ◽  
Evidence Evaluation ◽  
Source Credibility Theory ◽  
Auditor Judgments

ABSTRACT This study investigates the interplay of management and the audit committee on auditor judgments and evidence documentation. In a 2 × 2 between-subjects experiment, 58 experienced auditors were tasked with evaluating an inventory obsolescence issue when management's incentives to influence the auditor were either higher or lower. The auditors were also either provided or not provided with additional communicated expectations from the audit committee that opposed management's aggressive reporting preference. Drawing on research on competing preferences and source credibility theory, we predict and find that when management's incentives are higher, additional audit committee communication has a significant and positive impact on auditors' evidence evaluation and related judgments. However, we find no effect of added audit committee influence when management incentives are lower. These findings highlight the importance of examining the interrelationships among the various actors contributing to corporate governance and also inform standard setters about the benefits of increased communication between audit committees and auditors.

scholarly journals Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

2019 ◽  
Vol 21 (1) ◽  
pp. 31 ◽  
Author(s):  
Delia Balaban ◽  
Maria Mustățea
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Opinion Leaders ◽  
Credibility Theory ◽  
Group Discussions ◽  
Perceived Trust ◽  
Perceived Credibility ◽  
Source Credibility Theory ◽  
Social Media Platforms ◽  
Relevant Component

The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.

scholarly journals The Effect of Social Media Influencers Featured in Beauty Care Products Advertisements on Purchase Intention among UCSI University Students

2019 ◽  
Vol 21 (2) ◽  
pp. 103-116
Author(s):  
Jia Yi Chin
Keyword(s):  
Social Media ◽  
University Students ◽  
Liberal Arts ◽  
Purchase Intention ◽  
Source Credibility ◽  
Credibility Theory ◽  
Significant Difference ◽  
Source Credibility Theory ◽  
The Right ◽  
Beauty Care

This research studies the influence of social media influencers featured in beauty care products advertisements on the purchase intention among UCSI University’s students. By applying Ohanian’s (1990) Source Credibility Theory, it studies the credibility of social media influencers on their expertise, trustworthiness, and attractiveness, and how these factors can influence students’ perception towards social media influencers’ credibility and their purchase intention for beauty care products. Besides, the study also aims to find out whether there is a significant difference between different ethnicities and their perception of the credibility of social media influencers. Questionnaires for the quantitative survey was distributed to 234 students from the Faculty of Social Science and Liberal Arts. Findings show that there is a significant relationship between the credibility of social media influencers, including expertise, trustworthiness, and attractiveness, and the purchase intention for beauty care products among UCSI University students. However, it proves that there is no significant difference between different ethnicities and their perception of the credibility of social media influencers. This research could contribute significantly to the beauty care brand fields where marketers can leverage on the right social media influencers with the traits of expertise, trustworthiness and attractiveness to help them to promote the brand to their audience, and improve the sales.

Audit Committee Member Support for Proposed Audit Adjustments: A Source Credibility Perspective

2003 ◽  
Vol 22 (2) ◽  
pp. 189-205 ◽  
Author(s):  
F. Todd DeZoort ◽  
Richard W. Houston ◽  
Dana R. Hermanson
Keyword(s):  
Audit Committee ◽  
Source Credibility ◽  
Committee Member ◽  
Credibility Theory ◽  
Future Research ◽  
Analyst Forecast ◽  
Research Directions ◽  
Financial Report ◽  
Source Credibility Theory ◽  
Future Research Directions

This study reports the results of an experiment that investigates the effects of financial-report timing, EPS proximity to analyst forecast, and external auditor argument consistency on audit committee members' support for a proposed audit adjustment. We use source credibility theory to predict greater support for the audit adjustment when the financial report is at year-end rather than at interim, when unadjusted EPS is above rather than below forecast, and when the auditor consistently argues for adjustment rather than agrees with management's preference to avoid adjustment. One hundred thirty-one audit committee members participated in a between-subjects experiment. Consistent with theory, the participants were more likely to recommend adjustment for annual statements and for adjustments that the auditor consistently supported. Two significant interactions indicate that the effect of report timing holds only in the under forecast and inconsistent auditor conditions. Finally, audit committee members who were CPAs were less likely to recommend adjustment. We discuss implications and future research directions.

HUBUNGAN ANTARA KREDIBILITAS PEMBICARA KEGIATAN SOSIALISASI KEPEMILUAN OLEH KPU KOTA BANDUNG DENGAN SIKAP PEMILIH DISABILITAS TERHADAP PILKADA SERENTAK 2018

2019 ◽  
Vol 3 (2) ◽  
pp. 122-134
Author(s):  
Pandu Dwita Purnama ◽  
Iriana Bakti ◽  
Yustikasari Yustikasari
Keyword(s):  
Source Credibility ◽  
Credibility Theory ◽  
Source Credibility Theory

Penelitian ini bertujuan untuk mengetahui sejauhmana hubungan antara kredibilitas pembicara kegiatan sosialisasi kepemiluan dengan sikap pemilih disabilitas terhadap pilkada serentak 2018. Penelitian ini menggunakan metode kuantitatif. Teori yang digunakan adalah Source Credibility Theory yang dikemukakan oleh Hovland. Penelitian ini menggunakan metode korelasional. Teknik analisis yang digunakan adalah analisis deskriptif dan inferensial. Sementara itu, untuk mengumpulkan data, penulis melakukan penyebaran angket, wawancara, dan studi kepustakaan. Hasil dari penelitian ini menunjukan bahwa terdapat hubungan yang cukup berarti antara kredibilitas pembicara kegiatan sosialisasi kepemiluan dengan sikap pemilih disabilitas terhadap pilkada serentak 2018.

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