scholarly journals GAMBARAN BRAND IDENTIFICATION DAN BRAND LOVES PADA PENGGUNA FORUM JUAL BELI KASKUS DI KOTA BANDUNG

2018 ◽  
Vol 3 (3) ◽  
pp. 14-24
Author(s):  
Fajar Gumelar Maulana ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta
Keyword(s):  
Design Methodology ◽  
Survey Method ◽  
Measuring Instrument ◽  
Brand Identification ◽  
Cross Sectional ◽  
Probability Sampling ◽  
Research Instrument ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
City Design

Purpose - To find out the description of the level of brand identification and brand loves in kaskus buyer-seller forum user Bandung City. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 107 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand identification is in good enough category, while brand loves is in medium category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study

scholarly journals GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA

2018 ◽  
Vol 3 (3) ◽  
pp. 155-163
Author(s):  
Nurfitriani Nurfitriani ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta
Keyword(s):  
Brand Equity ◽  
Design Methodology ◽  
Survey Method ◽  
Brand Experience ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
Probability Sampling ◽  
Research Instrument ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study

scholarly journals GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG

2018 ◽  
Vol 3 (3) ◽  
pp. 25-33
Author(s):  
Lena Marliyana Maelatusaadah ◽  
Agus Rahayu ◽  
Dian Herdiana Utama
Keyword(s):  
Random Sampling ◽  
Design Methodology ◽  
Simple Random Sampling ◽  
Switching Cost ◽  
Switching Behavior ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Customer Switching ◽  
Descriptive Approach

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study

scholarly journals GAMBARAN LINGKUNGAN KERJA, KOMUNIKASI KERJA DAN SEMANGAT KERJA PERAWAT RUMAH SAKIT UMUM PARU Dr. H.A. ROTINSULU BANDUNG

2018 ◽  
Vol 3 (3) ◽  
pp. 34-44
Author(s):  
Nasrul Kamal ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama
Keyword(s):  
Data Collection ◽  
Work Environment ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
High Category ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals GAMBARAN BRAND COMMNICATION BRAND TRUST DAN BRAND LOYALTY PELANGGAN KOSMETIK SARIAYU DI INDONESIA

2018 ◽  
Vol 3 (3) ◽  
pp. 89-99
Author(s):  
Fitri Asti Pratiwi ◽  
Dian H Utama
Keyword(s):  
Data Collection ◽  
Brand Loyalty ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Measuring Instrument ◽  
Brand Trust ◽  
Brand Communication ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals Apakah perceived usefulness dapat meningkatkan continuance intention?

2019 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Nilam Larassita ◽  
Girang Razati ◽  
Sulastri Sulastri
Keyword(s):  
Frequency Distribution ◽  
Descriptive Analysis ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Measuring Instrument ◽  
Continuance Intention ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.

scholarly journals ANALISIS PELATIHAN, PEMBERDAYAAN DAN KEPUASAN KERJA PEGAWAI DI PT BANK RAKYAT INDONESIA KANTOR CABANG KUNIINGAN

2018 ◽  
Vol 3 (3) ◽  
pp. 1-13
Author(s):  
Wulan Dewani Putri ◽  
B LENA NURYANTI ◽  
Masharyono Masharyono
Keyword(s):  
Job Satisfaction ◽  
Design Methodology ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Training Variable ◽  
Descriptive Approach ◽  
The Difference ◽  
Branch Office

Purpose - The purpose of this study is to analyze empowerment training and job satisfaction.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 50 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that training in the good category, empowerment in the good category, and job satisfaction in the high category.Originality - This study provides a basis for understanding the issues of the training and empowerment on job satisfaction. The difference of this research with previous research is on the object in PT. Bank Rakyat Indonesia Kuningan branch office, training variable, empowerment and job satisfaction, and references used by researchers with previous researchers.

scholarly journals GAMBARAN KEMAMPUAN, LINGKUNGAN KERJA SOSIAL DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 145-154
Author(s):  
Desita Anggra Dewi ◽  
Syamsul Hadi Senen ◽  
Masharyono Masharyono
Keyword(s):  
Social Work ◽  
Work Environment ◽  
Design Methodology ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference ◽  
And Performance

Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.

scholarly journals GAMBARAN LINGKUNGAN KERJA, KARAKTERISTIK INDIVIDU DAN STRES KERJA PERAWAT RUMAH SAKIT UMUM AVISENA DI CIMAHI

2018 ◽  
Vol 3 (3) ◽  
pp. 45-55
Author(s):  
Hendri Yuliadi ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama
Keyword(s):  
Data Collection ◽  
Work Environment ◽  
Job Stress ◽  
Descriptive Analysis ◽  
Individual Characteristics ◽  
Survey Method ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of work environment, individual characteristics and job stressDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 73 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the quite conducive category, individual characteristics in the good category, and job stress in the quite high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals ANALISIS KEMAMPUAN KERJA, COACHING DAN KINERJA KARYAWAN: STUDI KASUS PADA KARYAWAN PT SARI ATER HOTEL DAN RESORT SUBANG

2018 ◽  
Vol 3 (3) ◽  
pp. 56-66
Author(s):  
Hanani Fauziatunisa ◽  
B Lena Nuryanti ◽  
Masharyono Masharyono
Keyword(s):  
Data Collection ◽  
Work Ability ◽  
Design Methodology ◽  
Employee Performance ◽  
Survey Method ◽  
Measuring Instrument ◽  
High Category ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
And Performance

Purpose – This study aims to determine the effect of work ability and coaching on employee performance at PT. Sari Ater Hotel and Resort Subang. Design/methodology/approach - This research uses descriptive approach with explanatory survey method. The employee analysis unit is 62  people from employees who have experienced coaching . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - The result showed that work ability is in good enough category, coachng is in effectif category. and performance in the high category Originality / value - The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study

scholarly journals GAMBARAN SIKAP KEWIRAUSAHAAN DAN NIAT BERWIRAUSAHA PADA MAHASISWI ANGKATAN 2014 DI UPI BANDUNG

2018 ◽  
Vol 3 (1) ◽  
pp. 63-72
Author(s):  
Widiana Rahayu ◽  
Hari Mulyadi ◽  
Dian Herdiana Utama
Keyword(s):  
Descriptive Analysis ◽  
Female Students ◽  
Survey Method ◽  
Cross Sectional ◽  
Research Instrument ◽  
Analytical Technique ◽  
Self Confidence ◽  
Entrepreneurial Attitude ◽  
Descriptive Approach ◽  
The Difference

Purpose - The purpose of this study is to see the description of entrepreneurial attitude and entrepreneurship intention.Design/Methodology/Approach - The design of this study is cross sectional by using descriptive approach with explanatory survey method and total of 145 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the entrepreneurial attitude is in the medium category with a score of representative 63,5% and entrepreneurship intention is in the medium category with a score of representative 65,3%.Originality/Values - The difference of this study with previous research is on the object studied at female students 2014 in UPI Bandung who have pass studied Entrepreneurship studied, the measurement of entrepreneurship attitude through the dimension of Theory Planning Behavior (TPB) Icek Azjen in 1991 about autonomy authority, opportunity economy, self-realization, and perceived self-confidence.

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