scholarly journals GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG

2018 ◽  
Vol 3 (3) ◽  
pp. 25-33
Author(s):  
Lena Marliyana Maelatusaadah ◽  
Agus Rahayu ◽  
Dian Herdiana Utama

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study

2018 ◽  
Vol 3 (3) ◽  
pp. 155-163
Author(s):  
Nurfitriani Nurfitriani ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta

Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study


2018 ◽  
Vol 3 (3) ◽  
pp. 14-24
Author(s):  
Fajar Gumelar Maulana ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta

Purpose - To find out the description of the level of brand identification and brand loves in kaskus buyer-seller forum user Bandung City. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 107 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand identification is in good enough category, while brand loves is in medium category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study


2018 ◽  
Vol 3 (3) ◽  
pp. 34-44
Author(s):  
Nasrul Kamal ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama

Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


2018 ◽  
Vol 5 (1) ◽  
pp. 23-33
Author(s):  
Ni Kadek Wulandari ◽  
Ni Komang Ayu Resiyanthi ◽  
Putu Widiastuti

Pendahuluan: Masa remaja merupakan salah satu periode dari perkembangan manusia. Masa ini merupakan masa perubahan atau peralihan dari masa kanak-kanak menuju masa dewasa yang meliputi perubahan biologis, perubahan psikologis, dan perubahan sosial. Adapun permasalahan yang sering dialami pada masa ini adalah perilaku sosiopatik. Penyebab yaitu dapat disebabkan oleh kemajuan teknologi, informasi, lingkungan, keluarga dan salah satunya pola asuh orang tua mempengaruhi perilaku sosiopatik. Metode: Metode yang digunakan dalam penelitian ini adalah deskriptif korelasi dengan pendekatan cross sectional. Jumlah sampel pada penelitian ini sebanyak 184 responden dengan  teknik simple random sampling. Hasil: Hasil penelitian menunjukkan p value = 0,000< α = 0,05 yang berarti ada hubungan pola asuh orang tua dengan perilaku sosiopatik pada remaja kelas VIII di SMP PGRI 3 Denpasar. Analisis: Teknik analisa data yang dipergunakan adalah uji Chi-square. Diskusi: Saran bagi orang tua agar memberikan pola asuh yang tepat bagi remaja.   Kata kunci: pola asuh, perilaku sosiopatik, remaja   ABSTRACT Introduction: Adolescence is a period of human development. This period is a period of change or transition from childhood into adulthood that include biological changes, psychological changes, and social change. As for problems that are often experienced during this period is sosiopatik behavior. Causes that can be caused by advances in technology, information, environment, family, and one of them parenting parents influence the behavior sosiopatik. Method: The method used in this research is descriptive correlation with cross sectional.Number of samples in this study were 184 respondents withtechnique. simple random sampling. Result: The results showed p value = 0.000 <α = 0.05, which means that there is a relationship with the parents' parenting behaviors in adolescents sosiopatik class VIII in SMP PGRI 3 Denpasar. Analysis: Data analysis technique used is thetest. Chi-square. Discussion: Suggestions for parents to provide appropriate parenting for teenagers.   Keywords: parenting, sosiopatik behavior, adolescent


2018 ◽  
Vol 3 (3) ◽  
pp. 89-99
Author(s):  
Fitri Asti Pratiwi ◽  
Dian H Utama

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


2019 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Nilam Larassita ◽  
Girang Razati ◽  
Sulastri Sulastri

The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.


2018 ◽  
Vol 3 (3) ◽  
pp. 1-13
Author(s):  
Wulan Dewani Putri ◽  
B LENA NURYANTI ◽  
Masharyono Masharyono

Purpose - The purpose of this study is to analyze empowerment training and job satisfaction.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 50 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that training in the good category, empowerment in the good category, and job satisfaction in the high category.Originality - This study provides a basis for understanding the issues of the training and empowerment on job satisfaction. The difference of this research with previous research is on the object in PT. Bank Rakyat Indonesia Kuningan branch office, training variable, empowerment and job satisfaction, and references used by researchers with previous researchers.


2018 ◽  
Vol 3 (3) ◽  
pp. 145-154
Author(s):  
Desita Anggra Dewi ◽  
Syamsul Hadi Senen ◽  
Masharyono Masharyono

Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.


2013 ◽  
Vol 16 (3) ◽  
pp. 183-189
Author(s):  
Ragil Aprilia Astuti ◽  
Elfi Syahreni

AbstrakDiare merupakan masalah kesehatan global pada anak balita. Kematian balita akibat diare di dunia mencapai 1,9 juta per tahun. Tindakan pencegahan diare oleh ibu merupakan kunci dalam mengurangi kematian anak akibat diare. Penelitian ini menggambarkan self-efficacy ibu dalam pencegahan diare pada balita di Rowokele, Kebumen. Penelitian ini menggunakan metodologi deskriptif sederhana dengan pendekatan l potong lintang pada 162 partisipan ibu dengan teknik simple random sampling. Instrumen penelitian adalah kuesioner maternal self-efficacy for preventing diarrhea dengan reliabilitas 0,959. Hasil penelitian menunjukan tingkat self-efficacy terbagi menjadi 3 (tiga) yaitu rendah (63,6%), sedang (12,3%), dan tinggi (24,1%). Hasil ini merekomendasikan bahwa self efficacy ibu perlu ditingkatkan oleh tenaga kesehatan di tingkat masyarakat.Kata kunci: diare, pencegahan diare, self-efficacyAbstractMothers’ self efficacy in preventing diarrhea among an under under-5-year-old child. Diarrhea is a global health problem among an under-5-year-old child. It causes the death for almost 1.9 millions every year. Diarrhea prevention is a key factor in reducing mortality caused by diarrhea. This study aimed to describe maternal self-efficacy for preventing childhood diarrhea in Rowokele, Kebumen. This was a simple descriptive approach study, applied a cross sectional method, and involved 162 partisipants of mother who were gathered using a simple random sampling. A maternal self-efficacy instrument which reliability was 0,959 for preventing childhood diarrhea used in this study. The result shows that mothers have had low self-efficacy (63,6%), middle self-efficacy (12.3%), and high self-efficacy (24,1%). It is recommended that mother’s knowledge of diarrhea should be improved by public health service.Keywords: diarrhea, diarrhea prevention, self-efficacy


2018 ◽  
Vol 3 (3) ◽  
pp. 45-55
Author(s):  
Hendri Yuliadi ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama

Purpose - The purpose of this study is to see the description of work environment, individual characteristics and job stressDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 73 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the quite conducive category, individual characteristics in the good category, and job stress in the quite high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


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