scholarly journals “Hindi Bayani/Not a Hero”: The Linguistic Landscape of Protest in Manila

2017 ◽  
Vol 5 (4) ◽  
pp. 14-28 ◽  
Author(s):  
Jennifer Monje
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Linguistic Diversity ◽  
Linguistic Landscape ◽  
Ethnolinguistic Vitality

This article examines the linguistic landscape of Manila during a protest march in November 2016 in response to the burial of deposed president Ferdinand Marcos at the <em>Libingan ng mga Bayani</em> (Heroes’ Cemetery). This article is situated among linguistic landscape of protest research (Kasanga, 2014; Seals, 2011; Shiri, 2015) where data is composed of mobile posters, placards, banners, and other ‘unfixed’ signs, including texts on bodies, t-shirts, umbrellas, and rocks. Following Sebba (2010), this article argues that both ‘fixed’ linguistic landscape and ‘mobile’ public texts are indices of the linguistic composition of cities, linguistic diversity, and ethnolinguistic vitality (Landry &amp; Bourhis, 1997). Through a qualitative analysis of selected pictures produced during the protest march and uploaded onto social media, the multilingual nature of Manila is rendered salient and visible, albeit temporarily, and strategies of dissent are reflective of the language of the millennials who populated the protests.

scholarly journals Speak Global, Sell Local? Digital Linguistic Landscape of Local Small Businesses in the Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 177-193
Author(s):  
Enikő Biró
Keyword(s):  
Social Media ◽  
Small Businesses ◽  
Linguistic Diversity ◽  
Local Market ◽  
Linguistic Landscape ◽  
Linguistic Identity ◽  
Landscape Elements ◽  
Language Choices ◽  
The Social ◽  
Global Representation

Abstract This paper focuses on the online presence of languages and linguistic patterns of local small businesses in a bilingual, Hungarian-Romanian ethnic community in Romania. By capturing linguistic diversity and creativity via netnographic research, patterns of linguistic landscape elements in the social media, such as marketing strategy of local small businesses, can be analysed. The findings suggest that despite the need to advertise by using the state language, Romanian, in order to maximize the target audience, the concentration of Hungarian landscape elements is the highest. Businesses construct their linguistic identity by their language choices and practices, aligned with the collective linguistic identity of a bilingual community and the need for a global representation, in order to secure a place in the local market.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

scholarly journals Overcoming Aggressive Monolingualism: Prejudices and Linguistic Diversity in Russian Megalopolises

2020 ◽  
Vol 6 (1) ◽  
pp. 672-689
Author(s):  
Vlada Baranova ◽  
Kapitolina Fedorova
Keyword(s):  
Public Space ◽  
Linguistic Diversity ◽  
Language Attitudes ◽  
Russian Society ◽  
Linguistic Landscape ◽  
Labor Migrants ◽  
Russian Speakers ◽  
Multilingual Communication ◽  
The One ◽  
Everyday Reality

AbstractThe study deals with linguistic prejudices of citizens of the two main Russian cities, Moscow and St. Petersburg, toward speakers of foreign languages. It aims to reveal possible recent changes in the language ideology dominating Russian society. Monolingual and linguistically normative orientations rooted in the Soviet ideological approach are being challenged nowadays by global processes of migration and cultural diversification, which influence the everyday reality of Russian megalopolises. The research is based on the analysis of two sets of data: (1) meta-discourse on language attitudes derived from interviews with labor migrants and native Russian speakers in St. Petersburg and Moscow, and posts and comments on issues of language, migration, and linguistic landscapes, collected from websites and social media and (2) linguistic landscape data collected in 2016–2019, mainly in St. Petersburg, which reflect recent changes in attitude toward linguistic diversity in public space. These data show, on the one hand, that most city dwellers still relate to monolingual speech norms and try to implement control over public space; on the other hand, that the tolerance toward multilingual communication has been increasing over the years. The study suggests that these “first cracks” in monolinguals facades of Russian cities could eventually lead to the establishing of a less rigid language regime.

‘Welcome to #GabFam’: Far-right virtual community on Gab

2021 ◽  
pp. 146144482110245
Author(s):  
Greta Jasser ◽  
Jordan McSwiney ◽  
Ed Pertwee ◽  
Savvas Zannettou
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Virtual Community ◽  
Far Right ◽  
Social Networking Service ◽  
Shared Experiences ◽  
Funding Model ◽  
Social Media Platforms ◽  
Technological Affordances

With large social media platforms coming under increasing pressure to deplatform far-right users, the Alternative Technology movement (Alt-Tech) emerged as a new digital support infrastructure for the far right. We conduct a qualitative analysis of the prominent Alt-Tech platform Gab, a social networking service primarily modelled on Twitter, to assess the far-right virtual community on the platform. We find Gab’s technological affordances – including its lack of content moderation, culture of anonymity, microblogging architecture and funding model – have fostered an ideologically eclectic far-right community united by fears of persecution at the hands of ‘Big Tech’. We argue that this points to the emergence of a novel techno-social victimology as an axis of far-right virtual community, wherein shared experiences or fears of being deplatformed facilitate a coalescing of assorted far-right tendencies online.

scholarly journals Hate in a Tweet: Exploring Internet-Based Islamophobic Discourses

Religions ◽  
2018 ◽  
Vol 9 (10) ◽  
pp. 307 ◽  
Author(s):  
Giulia Evolvi
Keyword(s):  
Social Media ◽  
European Union ◽  
Qualitative Analysis ◽  
Union Membership ◽  
News Media ◽  
Fake News ◽  
Global Networks ◽  
Western Values

Islamophobia is the unfounded hostility against Muslims. While anti-Muslim feelings have been explored from many perspectives and in different settings, Internet-based Islamophobia remains under-researched. What are the characteristics of online Islamophobia? What are the differences (if any) between online and offline anti-Muslim narratives? This article seeks to answer these questions through a qualitative analysis of tweets written in the aftermath of the 2016 British referendum on European Union membership (also known as “Brexit”), which was followed by a surge of Islamophobic episodes. The analysis of the tweets suggests that online Islamophobia largely enhances offline anti-Islam discourses, involving narratives that frame Muslims as violent, backward, and unable to adapt to Western values. Islamophobic tweets also have some peculiar characteristics: they foster global networks, contain messages written by so-called “trolls” and “bots,” and contribute to the spreading of “fake news.” The article suggests that, in order to counteract online Islamophobia, it is important to take into account the networked connections among social media, news media platforms, and offline spaces.

scholarly journals A Model for Promoting Inclusive and Sustainable Tourism in Kota Lama Semarang

2020 ◽  
Vol 55 (5) ◽  
Author(s):  
Syaiful Amin ◽  
Suwito Eko Pramono ◽  
Atno ◽  
Ganda Febri Kurniawan
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Qualitative Analysis ◽  
Qualitative Methods ◽  
Sustainable Tourism ◽  
Development Plan ◽  
Tourism Destination ◽  
New Model ◽  
Descriptive Approach ◽  
User Friendly

Kota Lama Semarang, also known as Semarang Old Town in Central of Java Province, Indonesia, has the potential to become an inclusive and sustainable tourism destination, in accordance with the Indonesian government’s development plan. However, its potential has not been promoted publicly in the best ways. The aim of this research is to describe and develop a model for promoting inclusive and sustainable tourism in the area. The research applies qualitative methods and takes a descriptive approach. The data were collected using observation and interviews, while data analysis was performed using Creswell's descriptive qualitative analysis. The Sejarah di Dekatku (History Near Us) application (the new model), together with social media promotion, provides an alternative way of promoting tourism. During a trial launch, the application was appreciated by the tourists who used it. The application is considered easy to use and suitable for the needs of the community. It features themes of inclusivity and education, and it is considered important for the promotion of historical areas of Semarang. The advantages of using the application to help develop Kota Lama Semarang tourism are that it is easy to use and navigate, it has attractive features, and it provides easy-to-understand information. Our research suggests that the application should be launched immediately and used as a way of promoting the area. In addition, features and interfaces should be developed further to make the application even more attractive and user-friendly. This can be done by researching and developing the features and the interface of the application to make it more attractive and user-friendly.

scholarly journals Strategi Pengarang Ghosty’s Menghadapi Persaingan Komik Digital (Studi pada Komik Ghosty’s)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Elias Benny Alricoh ◽  
Sinta Paramita ◽  
Nigar Pandrianto
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Analysis ◽  
Digital Media ◽  
Print Media ◽  
Analysis Method ◽  
Technology Products ◽  
Descriptive Qualitative

Technology is developing rapidly, technology products are created to provide convenience to the community, which is new media. When through the development of technology, the spread of comics is also widely spread, comics that were originally using print media are now developing using digital media. To disseminate comic content, digital comic authors now using social media to promote their comics to a large extent. So digital comic authors need a strategy to disseminate digital comic content, attract readers, and get collaborative offers to raise their name. In this research the authors used a descriptive qualitative analysis method, to find out the strategies used by Ghosty's comic authors in spreading, and raising their names. The author collected data by interviewing the author of Ghosty's Comic, and his friends at once readers to get the data needed in this research. The results of this reserach illustrate that it is important to use strategies to create interesting digital comic content so that the Ghosty's comics can get collaborations such as Tokopedia, Orang Tua Group, Line Webtoon.Teknologi berkembang dengan pesat, banyak produk teknologi diciptakan untuk memberikan kemudahan pada masyarakat, salah satunya adalah media baru. Saat melalui perkembangan teknologi medium penyebaran komik juga meluas, komik yang semula menggunakan media cetak kini berkembang menggunakan media digital. Untuk menyebarkan konten komik, pengarang komik digital kini menggunakan media sosial untuk mempromosikan komiknya ke kalangan yang luas. Maka pengarang komik digital memerlukan sebuah strategi untuk melakukan penyebaran konten komik digital, menarik pembaca, dan mendapatkan tawaran kolaborasi untuk membesarkan namanya. Pada penelitian ini penulis menggunakan metode kualitatif deskriptif analisis,  untuk mengetahui strategi yang digunakan pengarang komik Ghosty’s dalam menyebarkan, dan membesarkan namanya. Penulis mengumpulkan data dengan melakukan wawancara dengan pengarang komik Ghosty’s, dan teman sekaligus pembacanya untuk mendapatkan data yang diperlukan dalam penelitian ini. Hasil dari penelitian ini menggambarkan bahwa pentingnya menggunakan strategi untuk membuat konten komik digital yang menarik sehingga dengan besarnya nama komik Ghosty’s bisa mendapatkan kolaborasi seperti Tokopedia, Orang Tua Group, Line Webtoon.

scholarly journals TROLLING FOR ENGAGEMENT: AUSTRALIAN LEGACY NEWS OUTLETS SEEKING AUDIENCE INTERACTION METRICS ON FACEBOOK THROUGH DELIBERATELY DIVISIVE CONTENT

2019 ◽  
Vol 2019 ◽  
Author(s):  
Edward Hurcombe
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Place Value ◽  
Media Attention ◽  
News Content ◽  
Audience Interaction ◽  
Media Logic ◽  
Negative Feelings

This paper empirically investigates how two prominent Australian legacy news outlets – ABC News and News.com.au – operate according to what I term a social media logic of “engagement”, a concept which builds upon van Dijck & Poell’s notion of a social media logic of “popularity”. By a logic of engagement, I mean the necessity to maximize social media attention and interaction metrics. Rather than just valuing “popularity”, platforms instead place value on content that maximizes a multitude of feelings, sentiments, and reactions. Without sufficient engagement, outlets dependent on platforms such as Facebook are threatened by invisibility in the newsfeed. I specifically focus on the operations of ABC News and News.com.au on Facebook from 21 March 2018 – 10 April 2018. Within this period, I collected all the posts from each page, which amounted to 44 posts in total. From these posts, I strategically selected six posts of varying levels of engagement for closer qualitative analysis, with an emphasis on language and imagery. My findings in this paper suggest that the drive for monetizable and algorithmically-valued audience metrics on Facebook can encourage divisive and provocative news content that arouses strong negative feelings and promotes conflict. Trolls are those that deceive other users of their intentions, and seek to sow discord for their own purposes. Thus, it is beneficial to think about a potentially emerging practice of news “trolling”, as it appears that news outlets are adopting faux-naïve, and deliberately incendiary, practices when pursuing engagement.

scholarly journals Exploring Social Media Group Use Among Breastfeeding Mothers: Qualitative Analysis

10.2196/11344 ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. e11344 ◽  
Author(s):  
Kara Renee Skelton ◽  
Retta Evans ◽  
Jenna LaChenaye ◽  
Jonathan Amsbary ◽  
Martha Wingate ◽  
...  
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Media Group
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