scholarly journals TROLLING FOR ENGAGEMENT: AUSTRALIAN LEGACY NEWS OUTLETS SEEKING AUDIENCE INTERACTION METRICS ON FACEBOOK THROUGH DELIBERATELY DIVISIVE CONTENT

2019 ◽  
Vol 2019 ◽  
Author(s):  
Edward Hurcombe
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Place Value ◽  
Media Attention ◽  
News Content ◽  
Audience Interaction ◽  
Media Logic ◽  
Negative Feelings

This paper empirically investigates how two prominent Australian legacy news outlets – ABC News and News.com.au – operate according to what I term a social media logic of “engagement”, a concept which builds upon van Dijck & Poell’s notion of a social media logic of “popularity”. By a logic of engagement, I mean the necessity to maximize social media attention and interaction metrics. Rather than just valuing “popularity”, platforms instead place value on content that maximizes a multitude of feelings, sentiments, and reactions. Without sufficient engagement, outlets dependent on platforms such as Facebook are threatened by invisibility in the newsfeed. I specifically focus on the operations of ABC News and News.com.au on Facebook from 21 March 2018 – 10 April 2018. Within this period, I collected all the posts from each page, which amounted to 44 posts in total. From these posts, I strategically selected six posts of varying levels of engagement for closer qualitative analysis, with an emphasis on language and imagery. My findings in this paper suggest that the drive for monetizable and algorithmically-valued audience metrics on Facebook can encourage divisive and provocative news content that arouses strong negative feelings and promotes conflict. Trolls are those that deceive other users of their intentions, and seek to sow discord for their own purposes. Thus, it is beneficial to think about a potentially emerging practice of news “trolling”, as it appears that news outlets are adopting faux-naïve, and deliberately incendiary, practices when pursuing engagement.

scholarly journals A qualitative analysis of orthodontic-related posts on Twitter

2013 ◽  
Vol 84 (2) ◽  
pp. 203-207 ◽  
Author(s):  
M. Rachel Henzell ◽  
A. Margaret Knight ◽  
K. C. Morgaine ◽  
J. S. Antoun ◽  
M. Farella
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Analysis ◽  
Sampling Frame ◽  
Modern Age ◽  
Advanced Search ◽  
The Social ◽  
Negative Comments ◽  
Orthodontic Patients ◽  
Negative Feelings

ABSTRACT Objective: To investigate the content of orthodontic-related Twitter posts in order to improve our understanding of orthodontic patients' perceptions and treatment experiences. Materials and Methods: Some 131 consecutive posts were collected from Twitter over a 5-day period. Twitter's advanced-search function was used to limit the sampling frame to New Zealand. The posts were qualitatively analyzed for themes using discourse analysis. Results: Four main themes were identified: (1) excitement about getting braces off, (2) problems with braces, (3) positive comments about braces, and (4) negative comments about braces. Various language tools and symbols were often used to convey different degrees of emotion. The present study explores these themes and discusses how they relate to modern-age orthodontics. Conclusion: This is the first study to qualitatively analyze orthodontic-related posts in the social media era. Our findings suggest that orthodontic patients use social media sites such as Twitter to convey positive and negative feelings about braces.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

‘Welcome to #GabFam’: Far-right virtual community on Gab

2021 ◽  
pp. 146144482110245
Author(s):  
Greta Jasser ◽  
Jordan McSwiney ◽  
Ed Pertwee ◽  
Savvas Zannettou
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Virtual Community ◽  
Far Right ◽  
Social Networking Service ◽  
Shared Experiences ◽  
Funding Model ◽  
Social Media Platforms ◽  
Technological Affordances

With large social media platforms coming under increasing pressure to deplatform far-right users, the Alternative Technology movement (Alt-Tech) emerged as a new digital support infrastructure for the far right. We conduct a qualitative analysis of the prominent Alt-Tech platform Gab, a social networking service primarily modelled on Twitter, to assess the far-right virtual community on the platform. We find Gab’s technological affordances – including its lack of content moderation, culture of anonymity, microblogging architecture and funding model – have fostered an ideologically eclectic far-right community united by fears of persecution at the hands of ‘Big Tech’. We argue that this points to the emergence of a novel techno-social victimology as an axis of far-right virtual community, wherein shared experiences or fears of being deplatformed facilitate a coalescing of assorted far-right tendencies online.

Mitigating the consequences of negative news: How constructive journalism enhances self-efficacy and news credibility

Journalism ◽  
2021 ◽  
pp. 146488492110627
Author(s):  
Christian Staal Bruun Overgaard
Keyword(s):  
Social Media ◽  
Positive Affect ◽  
Self Efficacy ◽  
Positive Emotions ◽  
Mediating Role ◽  
Negative News ◽  
News Credibility ◽  
Broaden And Build Theory ◽  
Negative Feelings ◽  
Constructive Journalism

An informed electorate is vital for a well-functioning democracy. Yet many citizens intentionally avoid the news because it evokes negative feelings of disempowerment and distrust. This study ( n = 270) investigated how social media exposure to a new journalistic approach, constructive journalism, influences news consumers. The results showed that constructive social media posts, as compared to negative posts, led to higher levels of positive affect, self-efficacy, and perceived news credibility. In line with the broaden-and-build theory of positive emotions, the effects on self-efficacy and news credibility were mediated by positive affect. A similar mediating role was found for negative affect, counter to the theoretical expectations. These findings shed new light on the broaden-and-build theory, suggesting parts of it generalize to the context of news exposure on social media. The findings also suggest that constructive journalism may be an effective way to mitigate some of the main drivers of news avoidance in the 21st century.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

Media

2018 ◽  
pp. 369-380
Author(s):  
Barbara Crossette
Keyword(s):  
Social Media ◽  
Information System ◽  
United Nations ◽  
Fast Moving ◽  
Public Information ◽  
Secretary General ◽  
Media Attention ◽  
The Media ◽  
Catch Up ◽  
The United Nations

With a new Secretary-General, António Guterres, installed in 2017, the United Nations is in a position to hasten changes to its public information system and functions, which were slow to catch up with a fast-moving social media age. As the former head of UNHCR, he understands the importance of good relations with the media, which often have felt shut out by UN officials and member nations reluctant to expand the organization’s information outreach. Media attention had atrophied, at a time when the UN was coming under greater pressure and criticism for its handling of peacekeeping scandals and slow responses to crises, even when these were not the fault of the Secretariat.

scholarly journals Hate in a Tweet: Exploring Internet-Based Islamophobic Discourses

Religions ◽  
2018 ◽  
Vol 9 (10) ◽  
pp. 307 ◽  
Author(s):  
Giulia Evolvi
Keyword(s):  
Social Media ◽  
European Union ◽  
Qualitative Analysis ◽  
Union Membership ◽  
News Media ◽  
Fake News ◽  
Global Networks ◽  
Western Values

Islamophobia is the unfounded hostility against Muslims. While anti-Muslim feelings have been explored from many perspectives and in different settings, Internet-based Islamophobia remains under-researched. What are the characteristics of online Islamophobia? What are the differences (if any) between online and offline anti-Muslim narratives? This article seeks to answer these questions through a qualitative analysis of tweets written in the aftermath of the 2016 British referendum on European Union membership (also known as “Brexit”), which was followed by a surge of Islamophobic episodes. The analysis of the tweets suggests that online Islamophobia largely enhances offline anti-Islam discourses, involving narratives that frame Muslims as violent, backward, and unable to adapt to Western values. Islamophobic tweets also have some peculiar characteristics: they foster global networks, contain messages written by so-called “trolls” and “bots,” and contribute to the spreading of “fake news.” The article suggests that, in order to counteract online Islamophobia, it is important to take into account the networked connections among social media, news media platforms, and offline spaces.

scholarly journals A Model for Promoting Inclusive and Sustainable Tourism in Kota Lama Semarang

2020 ◽  
Vol 55 (5) ◽  
Author(s):  
Syaiful Amin ◽  
Suwito Eko Pramono ◽  
Atno ◽  
Ganda Febri Kurniawan
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Qualitative Analysis ◽  
Qualitative Methods ◽  
Sustainable Tourism ◽  
Development Plan ◽  
Tourism Destination ◽  
New Model ◽  
Descriptive Approach ◽  
User Friendly

Kota Lama Semarang, also known as Semarang Old Town in Central of Java Province, Indonesia, has the potential to become an inclusive and sustainable tourism destination, in accordance with the Indonesian government’s development plan. However, its potential has not been promoted publicly in the best ways. The aim of this research is to describe and develop a model for promoting inclusive and sustainable tourism in the area. The research applies qualitative methods and takes a descriptive approach. The data were collected using observation and interviews, while data analysis was performed using Creswell's descriptive qualitative analysis. The Sejarah di Dekatku (History Near Us) application (the new model), together with social media promotion, provides an alternative way of promoting tourism. During a trial launch, the application was appreciated by the tourists who used it. The application is considered easy to use and suitable for the needs of the community. It features themes of inclusivity and education, and it is considered important for the promotion of historical areas of Semarang. The advantages of using the application to help develop Kota Lama Semarang tourism are that it is easy to use and navigate, it has attractive features, and it provides easy-to-understand information. Our research suggests that the application should be launched immediately and used as a way of promoting the area. In addition, features and interfaces should be developed further to make the application even more attractive and user-friendly. This can be done by researching and developing the features and the interface of the application to make it more attractive and user-friendly.

scholarly journals Strategi Pengarang Ghosty’s Menghadapi Persaingan Komik Digital (Studi pada Komik Ghosty’s)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Elias Benny Alricoh ◽  
Sinta Paramita ◽  
Nigar Pandrianto
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Analysis ◽  
Digital Media ◽  
Print Media ◽  
Analysis Method ◽  
Technology Products ◽  
Descriptive Qualitative

Technology is developing rapidly, technology products are created to provide convenience to the community, which is new media. When through the development of technology, the spread of comics is also widely spread, comics that were originally using print media are now developing using digital media. To disseminate comic content, digital comic authors now using social media to promote their comics to a large extent. So digital comic authors need a strategy to disseminate digital comic content, attract readers, and get collaborative offers to raise their name. In this research the authors used a descriptive qualitative analysis method, to find out the strategies used by Ghosty's comic authors in spreading, and raising their names. The author collected data by interviewing the author of Ghosty's Comic, and his friends at once readers to get the data needed in this research. The results of this reserach illustrate that it is important to use strategies to create interesting digital comic content so that the Ghosty's comics can get collaborations such as Tokopedia, Orang Tua Group, Line Webtoon.Teknologi berkembang dengan pesat, banyak produk teknologi diciptakan untuk memberikan kemudahan pada masyarakat, salah satunya adalah media baru. Saat melalui perkembangan teknologi medium penyebaran komik juga meluas, komik yang semula menggunakan media cetak kini berkembang menggunakan media digital. Untuk menyebarkan konten komik, pengarang komik digital kini menggunakan media sosial untuk mempromosikan komiknya ke kalangan yang luas. Maka pengarang komik digital memerlukan sebuah strategi untuk melakukan penyebaran konten komik digital, menarik pembaca, dan mendapatkan tawaran kolaborasi untuk membesarkan namanya. Pada penelitian ini penulis menggunakan metode kualitatif deskriptif analisis,  untuk mengetahui strategi yang digunakan pengarang komik Ghosty’s dalam menyebarkan, dan membesarkan namanya. Penulis mengumpulkan data dengan melakukan wawancara dengan pengarang komik Ghosty’s, dan teman sekaligus pembacanya untuk mendapatkan data yang diperlukan dalam penelitian ini. Hasil dari penelitian ini menggambarkan bahwa pentingnya menggunakan strategi untuk membuat konten komik digital yang menarik sehingga dengan besarnya nama komik Ghosty’s bisa mendapatkan kolaborasi seperti Tokopedia, Orang Tua Group, Line Webtoon.

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