APRICOTS OF ARMENIA: ORIGIN AND CLASSIFICATION OF VARIETIES

1983 ◽  
pp. 271-274 ◽  
Author(s):  
E.S. MORIKIAN
Keyword(s):  
Classification Of Varieties

scholarly journals Trajectory of marketing function ‒ from traditions to innovations

2018 ◽  
Vol 26 (3-4) ◽  
pp. 103-113 ◽  
Author(s):  
Petro Romanovych Putsenteilo ◽  
Vitalii Mykolaiovych Nyanko ◽  
Vitalii Leonidovych Karpenko
Keyword(s):  
Business Processes ◽  
Design Method ◽  
Future Research ◽  
Marketing Function ◽  
Technology Service ◽  
Theoretical Generalization ◽  
Marketing Activities ◽  
Market Needs ◽  
Classification Of Varieties

Purpose – to review modern marketing concepts, definitions of the constituent elements in the marketing system at enterprises and to substantiate the basic postulates underlying the development of innovative marketing at enterprises in order to improve competitiveness of products. Design/Method/Approach. In the course of the study we used methods of theoretical generalization, reasoning and abstraction, as well as analytical, monographic, dialectic methods. Findings. We have revealed the essence and content of the concept of marketing. It has been substantiated that the development of marketing support is a sophisticated dialectical process of interaction between factors from the external environment and the targeted influence of drivers associated with the production of competitive products that satisfy certain market needs. We have reviewed and substantiated the essence, objectives, basic tools and principles of marketing function. We have developed and scientifically substantiated organizational components in the innovative marketing at enterprises based on ensuring the coordinated interaction between their innovation and marketing activities. The essence, content, and principles of the term "innovative marketing" have been defined. We propose a classification of varieties of innovative marketing depending on their functional belonging. Practical implications. Results of the study can be used in the development of proposals related to the effective formation and application of marketing at an enterprise. Originality/Value. We have devised a classification of the marketing function at an enterprise. The basic principles of marketing function have been substantiated. We have defined the methodological provisions for studying the marketing function at an enterprise. The essence, content, and structure of innovative marketing have been determined as an important and integral component of conducting an economic activity by an enterprise, which implies the creation of a fundamentally new product (good, technology, service); the application of innovative marketing has been emphasized for improving business processes at an enterprise. Research limitations/Future research. The task is to develop an effective mechanism for the efficient functioning of marketing under different situational and market-led fluctuations under conditions of market volatility. Paper type – theoretical.

scholarly journals French Silk Varieties in Eighteenth Century

2020 ◽  
Vol 17 (1) ◽  
pp. 53
Author(s):  
Jialiang Lu ◽  
Feng Zhao
Keyword(s):  
Eighteenth Century ◽  
18Th Century ◽  
Material Objects ◽  
Teaching Materials ◽  
Political Factors ◽  
Silk Industry ◽  
Detailed Classification ◽  
Silk Fabrics ◽  
Classification Of Varieties

The design of French silk was very exquisite. Which has formed a clear specification and strict classification system even teaching materials in Eighteenth Century. Based on the existing material objects and teaching materials, this paper systematically sorts out the variety system of French silk fabrics, makes a detailed classification of varieties, and analyzes the political factors of the prosperity and development of French silk industry in the 18th century.

scholarly journals On hyperquadrics containing projective varieties

2020 ◽  
Vol 32 (5) ◽  
pp. 1199-1209
Author(s):  
Euisung Park
Keyword(s):  
Projective Variety ◽  
Minimal Degree ◽  
Zero Set ◽  
Projective Varieties ◽  
Quadratic Equations ◽  
Linearly Independent ◽  
Del Pezzo ◽  
Classification Of Varieties ◽  
Irreducible Projective Variety

AbstractClassical Castelnuovo Lemma shows that the number of linearly independent quadratic equations of a nondegenerate irreducible projective variety of codimension c is at most {{{c+1}\choose{2}}} and the equality is attained if and only if the variety is of minimal degree. Also G. Fano’s generalization of Castelnuovo Lemma implies that the next case occurs if and only if the variety is a del Pezzo variety. Recently, these results are extended to the next case in [E. Park, On hypersurfaces containing projective varieties, Forum Math. 27 2015, 2, 843–875]. This paper is intended to complete the classification of varieties satisfying at least {{{c+1}\choose{2}}-3} linearly independent quadratic equations. Also we investigate the zero set of those quadratic equations and apply our results to projective varieties of degree {\geq 2c+1}.

scholarly journals INFLUENTIAL POTENTIAL OF RECEIVING "ARGUMENT TO AUTHORITY" IN ADVERTISING DISCOURSE

2021 ◽  
pp. 318-324
Author(s):  
І. V. Kravets
Keyword(s):  
Decision Making ◽  
Mechanism Of Action ◽  
Decision Making Process ◽  
The Subject ◽  
Mental Operations ◽  
Advertising Discourse ◽  
Commercial Advertising ◽  
Classification Of Varieties

The article is devoted to advertising discourse, which uses the "argument to authority" as a powerful influential technique. The purpose of our article is to find out the influential potential of accepting the "argument for authority" in advertising discourse. The purpose involves the following tasks: to consider the essence of the concept of "argument to authority", to identify the influential features of "argument to authority", to clarify the mechanism of action of "argument to authority", to identify varieties of "argument to authority", to propose a classification authority ».The object of research is the influential load of advertising discourse, the subject - the influential potential of receiving the "argument to authority" in advertising discourse. The mechanism of the principle of action of the designated reception is developed, its influence of a sign is edited, in particular automaticity of reaction in a certain way to the information submitted by "authoritative" persons. Varieties of "argument of authority" are revealed: personalities and symbols of "authority". The classification of varieties of "argument to authority" is offered, where there are two blocks with the corresponding varieties: personalities ("stars", experts, consumers) and symbols of "authority" (brand owner, clothes, attributes and terms). The advantages of receiving an "argument to authority" is that to start the singer's program desire to imitate the leader, which deprives the educational consumer of complex mental operations in the decision-making process to acquire a singer or service. The recommendations of the "authorities" are not subject to criticism, are taken for granted, no doubt, to give authoritative advertising work the fastest. We see a promising study in the further study of the actualization of the motives of prestige and elitism, to be realized in commercial advertising discourse using the technique of "argument to authority".

scholarly journals Phenological observation of white grape varieties in the grape growing area of Grocka

2004 ◽  
Vol 49 (1) ◽  
pp. 41-48 ◽  
Author(s):  
Branislava Sivcev ◽  
Nevena Petrovic
Keyword(s):  
White Wine ◽  
Bud Burst ◽  
Phenological Stages ◽  
Vegetative Period ◽  
Plant Organ ◽  
Sum Of Effective Temperatures ◽  
Classification Of Varieties ◽  
Grape Varieties ◽  
Sum Of Active Temperatures

Phenological stages of white wine varieties grown in the "Radmilovac" collection vineyard were recorded during a three- year period. The included stages were: time of bud burst - shoot growth, flowering, v?raison and full ripening. The number of days, sum of active and sum of effective temperatures were established for each phenological stage, 12 features in total. The features such as the length of vegetative period from bud burst to full ripening and sum of active temperatures for the same period were of crucial importance for the classification of varieties. Based on climate characteristics and phenological observations of plant organ growth and development in some cultivars, the total of 66 cultivars, of 71 investigated, can be grown at Radmilovac. Late-maturing varieties cannot be successfully grown.

scholarly journals Greenwashing: the essence of the definition and classification of varieties

2021 ◽  
pp. 20-23
Author(s):  
Mariana NAHIRNA
Keyword(s):  
Natural Resources ◽  
Environmental Performance ◽  
Negative Consequences ◽  
Public Concern ◽  
Negative Effects ◽  
The Public ◽  
Research Theme ◽  
Classification Of Varieties ◽  
Number Of Authors

Introduction. Today, the problem of environmental pollution is pronounced, which is of growing concern to the public every year. Society seeks to preserve nature, natural resources and valuable species of animals and plants in order to ensure the protection of the environment. Given the public concern about the preservation of the environment, there is a focus of modern enterprises to address this problem in order to form a positive image of companies. However, it is not always possible for companies to achieve positive environmental performance, which encourages them to use greenwashing methods as a way to influence on consumers by disguising the company as an defender of environment to meet their own needs. Of course, greenwashing has a number of negative effects due to misleading consumers, using unfair competition and damage of the environment, which causes concern to scientists and societies on these issues and gives relevance to the research theme. Purpose. Despite the negative aspects of greenwashing, there is a need for research and development of the conceptual and categorical tools of this question. Also in the analysis of the approaches of a number of domestic and foreign authors to the interpretation of the essence of the term of “greenwashing” and the generalization of such interpretation and in singling out the classification of varieties of greenwashing. Results. As a result of research, the views of a number of authors on the essence of term “greenwashing” are presented and a generalization of this definition is made. The negative consequences of the use of greenwashing in some literature sources are also analyzed. Also, the varieties of greenwashing are systematized according to a number of essential features. Conclusions. Given the relevance of the theme and the negative signs of greenwashing, this concept requires further study and research.

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