scholarly journals A STUDY ON CUSTOMER PERCEPTION TOWARDS LIFE INSURANCE CORPORATION OF INDIA (WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN)

2021 ◽  
Vol 9 (1) ◽  
pp. 1265-1269
Author(s):  
Dr. T. UNNAMALAI, V. RAJINIKANTH
Keyword(s):  
Customer Satisfaction ◽  
Special Reference ◽  
Life Insurance ◽  
Insurance Industry ◽  
Insurance Companies ◽  
Primary Data ◽  
Chi Square ◽  
Customer Perception ◽  
Chi Square Test

This study shows at how consumers feel towards life insurance companies in Kumbakonam. Since people are becoming more aware of their own mortality and the insurance industry is becoming more competitive, it is important for insurance providers to consider their customers' needs. The primary goal of this research is to determine customer satisfaction with LIC. This research is based on primary data collected via a questionnaire from 150 policyholders in Kumbakonam, and the data was analysed using percentages and the chi-square test to determine the factors that influence customer satisfaction with LIC.

scholarly journals A CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING AND OFFLINE SHOPPING

YMER Digital ◽  
2021 ◽  
Vol 20 (11) ◽  
pp. 247-253
Author(s):  
M Farzana Banu ◽  
◽  
Dr Jayam ◽  
Keyword(s):  
Customer Satisfaction ◽  
Rapid Growth ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Satisfaction Level ◽  
Chi Square ◽  
Customer Perception ◽  
Chi Square Test ◽  
Retail Marketing

The foremost aim of this research is to inspect the customer’s insights about online & offline shopping also test the satisfaction level of customers about the shopping criteria and the respective study is held in Chennai. However, rapid growth has emerged in the retail marketing sector in regards to digital shopping & direct shopping. In this case, the current research tells certain scenarios, firstly, to study the customer satisfaction that is to check whether they are interested in offline or online shopping, secondly, customer attraction that is what mode (online, offline) makes them attracted, thirdly, observation of the customer feedbacks about the shopping methods. The methodology adopted is collection of primary data from 25 male and 25 female customers and analyze it using descriptive analysis, and chi-square test. To conclude, from the study conducted on Customer perception towards Online shopping is good when compared to Offline shopping and there is significant increase in Online shopping

scholarly journals Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan

2016 ◽  
Vol 6 (7) ◽  
pp. 37
Author(s):  
Silvana Kardinar Wijayanti ◽  
Barry Ramsay
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Insurance Industry ◽  
Primary Data ◽  
Product Price ◽  
Factors Affecting ◽  
Life Insurance Industry ◽  
Changing Trends ◽  
Customer Services ◽  
Post Purchase

<p>This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on <a title="Power J.D. (2013) 2013 Japan Life Insurance Contract Customer Satisfaction (Pre-Purchase and Post-Purchase) Study, Retrieved from: http://www.jdpower.com/ [Accessed 24 April 2016]." href="file:///C:/Users/HP/Dropbox/Issues_IJBSR/Issues_IJBSR/IJBSR_July_2016/4_IJBSR_975-06072016_Upload.docx#Power">Power (2013)</a> who examined four factors affecting customer satisfaction in life insurance in Japan (product, price, customer services and procedures and documentation). This study is exploratory in nature using both secondary research and primary data from questionnaires. The main finding was “Product offerings” being the most significant variation, both an opportunity and limitation, due to the relative maturity, experience and changing trends within the insurance market of Japan, conversely growth, infancy and different dynamics in Malaysia.</p>

EFFECTIVENESS OF ‘ON THE JOB TRAINING METHOD - JOINT FIELD WORK’ FOR COMPETITIVE PERFORMANCE

2020 ◽  
pp. 63-71
Author(s):  
C. Gangadhar ◽  
Dr. B. R. Megharaj
Keyword(s):  
Life Insurance ◽  
Job Training ◽  
Insurance Industry ◽  
Private Life ◽  
Insurance Companies ◽  
Primary Data ◽  
Work Place ◽  
Training Methods ◽  
Competitive Performance ◽  
On The Job Training

The aim of training and orientation is to make the employees understand what to do and how to do. Orientation provides the employee with the information on company rules which are to be needed to get emotionally attached with the work place. It aims at making them to feel at home, introduces the work behaviour expected, helps to understand the organization as a whole and to socialize with the organizations culture, people etc. The insurance sector plays a very crucial role in the economy of any country – it increases avenues for savings of individuals, protects the future of individuals and spreads risks of institutions by forming a large pool of fund. The sector also contributes significantly to the capital markets and assists in large capital infrastructure developments of our country through their funds. Review of related literature in the area of life insurance services, products, private life insurance companies, awareness about insurance policies, perception of the policy holders, buying behaviour of the policy holders and policy holder satisfaction had been made by the researcher to establish validity of the research on Training Methods like On the job training, Off the job training and combination training in insurance industry. The present research is descriptive and conclusive, involving illustration and explanation descriptively followed by conclusions based on findings. It encompasses “Training Methods for Competitive Performance” (A study with reference to SBI Life, Andhra Pradesh). Primary data gathered by questionnaires form the empirical base which undergoes Statistical processing leading to findings. Findings are then transformed into suggestions and conclusions with inputs from the researcher’s academic experience. KEY WORDS: Insurance, Training, perception, On the job training, Competitive Performance

EFFECTIVENESS OF ‘ON THE JOB TRAINING METHOD - PRESENTATION SKILLS IN WORKSHOP’ FOR COMPETITIVE PERFORMANCE

2020 ◽  
pp. 54-62
Author(s):  
C. Gangadhar ◽  
Dr. B. R. Megharaj
Keyword(s):  
Life Insurance ◽  
Job Training ◽  
Insurance Industry ◽  
Private Life ◽  
Insurance Companies ◽  
Primary Data ◽  
Work Place ◽  
Training Methods ◽  
Competitive Performance ◽  
On The Job Training

The aim of training and orientation is to make the employees understand what to do and how to do. Orientation provides the employee with the information on company rules which are to be needed to get emotionally attached with the work place. It aims at making them to feel at home, introduces the work behaviour expected, helps to understand the organization as a whole and to socialize with the organizations culture, people etc. The insurance sector plays a very crucial role in the economy of any country – it increases avenues for savings of individuals, protects the future of individuals and spreads risks of institutions by forming a large pool of fund. The sector also contributes significantly to the capital markets and assists in large capital infrastructure developments of our country through their funds. Review of related literature in the area of life insurance services, products, private life insurance companies, awareness about insurance policies, perception of the policy holders, buying behaviour of the policy holders and policy holder satisfaction had been made by the researcher to establish validity of the research on Training Methods like On the job training, Off the job training and combination training in insurance industry. The present research is descriptive and conclusive, involving illustration and explanation descriptively followed by conclusions based on findings. It encompasses “Training Methods for Competitive Performance” (A study with reference to SBI Life, Andhra Pradesh). Primary data gathered by questionnaires form the empirical base which undergoes Statistical processing leading to findings. Findings are then transformed into suggestions and conclusions with inputs from the researcher’s academic experience. KEY WORDS: Insurance, Training, perception, On the job training, Competitive Performance

scholarly journals A study on customer satisfaction towards the services of canara bank with special reference to tirupur city

2018 ◽  
Vol 8 (4) ◽  
pp. 318-332
Author(s):  
SadikaSultana M ◽  
Ramitha N B
Keyword(s):  
Customer Satisfaction ◽  
Special Reference ◽  
Sample Size ◽  
Banking Sector ◽  
Chi Square ◽  
Chi Square Test ◽  
Structured Questionnaire

This study focuses on the performance and customer satisfaction in banking sector with special reference to Canara Bank Tirupur city. Data were collected from the customers of Canara Bank with a sample size numbering 530. A well-structured questionnaire was employed to collect data from the respondents. Tools such as percentage analysis, chi square test and garrett ranking tests were used to analyse the data. The analysis revealed certain interesting results regarding the customer experiences with respect to the bank’ facilities.  

scholarly journals The Impact of Sales Promotion and Product Branding on Company Performance (“STATE LIFE” Insurance Industry of Pakistan)

2015 ◽  
Vol 50 ◽  
pp. 129-136
Author(s):  
Muhammad Ibrar
Keyword(s):  
Organizational Performance ◽  
Life Insurance ◽  
Insurance Industry ◽  
Sales Promotion ◽  
Insurance Companies ◽  
Company Performance ◽  
Chi Square ◽  
Organizational Growth ◽  
Industry Effect ◽  
The Impact

Purpose: The aim of this study is to investigate how to effect of product branding and sales promotion to an organization growth has its performance. the insurance industry because the growth of this industry is mainly tied to the success of good product brands and sales promotion. However, the organizational performance and increase in profit and revenue should be understood by the content. The study also aims to show focus how to insurance industry effect the performance of slae promotion and product branding. Design/methodology/approach: Survey of insurance companies is to be considered but due to the large number of the operators, the authors chose only one case sample of State Life Insurance which has a larger sales outlet and good number of branches nationwide. A total of 60 field survey questionnaires were distributed while 14 refined. Findings: The data collected and analyzed using the chi-square (x2) method. Conclution: Hence, our conclusions from findings show that product branding and sales promotion affect organizational growth. Originality/value: By reviewing the different finding that the Sale promoton and product branding. The contribution of this paper is to look at how to finding the effective solution of sale promotion and product branding to effect the performance of insurance idustry. Study of paper: The study of this paper is exploratry is qualitative study of research.

scholarly journals A Study of Taiwanese Banks’ Home Loan Life Insurance Attached to Home Loans

2020 ◽  
pp. 225-239
Author(s):  
Pih-Shuw Chen ◽  
Jia-Jan Lee ◽  
Pei-Fen Ou
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
Logistic Regression Analysis ◽  
Life Insurance ◽  
Insurance Industry ◽  
Chi Square ◽  
Factors Influencing ◽  
Chi Square Test ◽  
Main Factors ◽  
Housing Guarantee

The purpose of this study is to understand the main factors influencing the additional purchase of home loan life insurance at the time of home loan processing with Taiwan's banks. We used Taiwanese banks 417 customers who applied for housing guarantee loans from between 2014-2018. The chi-square test shows that gender and occupation significantly influence the purchase of home loan life insurance. The logistic regression analysis indicates that occupation significantly influences the purchase of home loan life insurance. This study may provide a basis for banking practitioners to develop future customers in the insurance industry.

Effective Customer Support System of Life Insurance Companies

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Rajesh Srivastava ◽  
Dr. Preeti Sharma
Keyword(s):  
Life Insurance ◽  
Economies Of Scale ◽  
New Technologies ◽  
Insurance Industry ◽  
Integrated Approach ◽  
Customer Experience ◽  
Disruptive Innovation ◽  
Insurance Companies ◽  
Insurance Business ◽  
Strategic Imperative

Increased competition, new technologies and the shift in power from the provider to the customer have produced unrelenting pressure on life insurance business. The market forces point to one overwhelming strategic imperative: customer-focused strategy. Customers are willing to build long-term relationships based on trust and mutual respect with firms that provide a differentiated and personalized service offering. Over the past few years, life insurance industry responded to intensified competition and high customer attrition by entering each other’s markets to capture greater “wallet share” and ostensibly lower their economies of scale. The service delivery process is influenced by quality of personnel, information technology, internal processes, human resource practices, and even an institution’s own change orientation. Now a day’s customers are demanding seamless, multi-channel sales and service experiences. Simultaneously, other players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing life insurance companies to examine a more balanced, integrated approach to the customer experience and growth. This research, we analyze the need, preference and satisfaction of customers in life insurance business and provide perspective on how to improve the customer experience.

The influence of Education, Occupation and Income on Perceived Customer Value

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Amit Sharma ◽  
Bodh Raj Sharma
Keyword(s):  
Life Insurance ◽  
Customer Value ◽  
Demographic Variables ◽  
Insurance Companies ◽  
Primary Data ◽  
Insurance Sector ◽  
Significant Difference ◽  
Quota Sampling ◽  
Indian Insurance ◽  
Perceived Customer Value

The aim of this paper is to assess empirically perceptual gap among the customers having different educational qualification, occupation and income regarding customer value in Indian insurance sector. It is a fact that insurance sector has been growing tremendously despite a lot of competition in the marketplace. The study is based upon the primary data obtained from customers of four life insurance companies belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., qualification, occupation and monthly income, there is no significant difference regarding perceived customer value among the life insurance players.

Determining the Role of Customer Satisfaction in Gaining Customer Loyalty among Cafés

2020 ◽  
Vol 8 (1) ◽  
pp. 74-85
Author(s):  
Allen Joshua P. Cuñado ◽  
Cathlyn Mae Painagan ◽  
Jeshnin Ann L. Cuñado ◽  
Ella Marie D. Palmada ◽  
Zenar Jane A. Mumar ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Pearson Correlation ◽  
Correlation Coefficients ◽  
Significant Degree ◽  
Business Success ◽  
Research Approach ◽  
Chi Square ◽  
Chi Square Test

Café as an establishment primarily sells refreshing drinks, snacks, and light meals, with coffee being their flagship product. This type of business is steadily multiplying around the city of Tagbilaran, Bohol, Philippines. Customers have linked to business success as well as customer satisfaction and customer loyalty. This study was implemented to analyze the role of customers’ satisfaction in gaining customers’ loyalty, specifically among purposively selected cafés. The quantitative method of research approach was used with the aid of questionnaires. The data gathered were statistically treated making use of frequency, composite means, weighted mean, chi-square test, and Pearson correlation coefficients. The respondents included 210 customers from the purposively selected cafés. Results showed respondents to be very satisfied (VS) for the Product; for the price; for the place; for the service quality; and moderately satisfied (MS) for promotion. Results further showed that there is a significant degree of relationship between customer satisfaction and customer loyalty.

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