scholarly journals Understanding Restaurant Clients' Intention to Use Mobile Applications

2020 ◽  
Vol 28 (3) ◽  
pp. 1-16
Author(s):  
Galina Kondrateva ◽  
Chantal Ammi ◽  
Patricia Baudier

Smartphones have changed consumer behavior by providing new mobile technology applications. In order to understand the intention to use mobile applications, this study highlights the factors of usability, loyalty, and trust based on technology acceptance models and relationship marketing by using mobile restaurant guides. This research fills a gap regarding the comparison of mobile application users' behavior in France and Russia. The authors tested the model by a total sample of 244 respondents (123 from Paris and 121 from Moscow) and analysed it with SmartPLS. The comparison of subgroups indicates that Russian users are sensitive toward the variable of trust, while French users are more impacted by mobile application usability. This study can be relevant for practitioners who work internationally, developers of mobile applications, and restaurant managers.

2015 ◽  
Vol 6 (3) ◽  
pp. 242-257 ◽  
Author(s):  
Manuel Rivera ◽  
Amy Gregory ◽  
Liza Cobos

Purpose – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few timeshare companies use this technology. However, customers have expressed strong intentions to use technology. Therefore, this study examines consumers’ attitudes toward and experiences with mobile applications and then through the use of a prototype, examines consumers’ intentions to use a mobile application. The relationships between attitude, experience and usefulness are explored in relation to intention to use. Design/methodology/approach – Consumers that owned timeshares in the Orlando area responded to an online survey invitation from their resort management company. The survey instrument gathered data related to consumers’ attitudes toward and experiences with technology using established measures. A total of 914 surveys were collected and the proposed model was analyzed using path analysis. Findings – Findings indicate that traditional technology adoption antecedents (experience, usefulness and attitude) explain timeshare owners’ intentions to use a mobile application. This is consistent with prior research. However, using established measures, the model explained consumers’ intentions to use the technology with greater certainty than what previous research has reported. Research limitations/implications – The most encouraging and noteworthy implications from the findings are threefold. First, timeshare owners are using mobile technology while traveling (mobile phones, tablets and laptops). The owners’ experiences with mobile devices exert a positive influence that moderates intention to use. In addition, the impact of technology experience on intent to use is mediated by perceived usefulness and attitudes toward the application. Though the sample size was large, limitations do exist, as those surveyed were all owners of a single timeshare resort based in Orlando, Florida. Originality/value – In studies reported to date, there is scarce empirical research regarding mobile application adoption for timeshare owners or information about the factors that drive usage, attitude and adoption. This study discusses important insights about mobile services for an industry that lacks research in information technology.


Author(s):  
Nor Hayati Kassim ◽  
Norlina Mohamed Noor ◽  
Jati Kasuma ◽  
Juliza Saleh ◽  
Ceaser Dealwis ◽  
...  

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace.


2021 ◽  
pp. 135676672110665
Author(s):  
Tahir Albayrak ◽  
M. Rosario González-Rodríguez ◽  
Meltem Caber ◽  
Sezer Karasakal

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ behaviours. This research combines the Stimulus-Organism-Response (S-O-R) framework and Technology Acceptance Model (TAM) to develop a theoretical background in examining travel booking behaviour of mobile application users. The conceptual model suggests that mobile application quality (MAQ) directly affects perceived ease of use (PEOU) and perceived usefulness (PU) which influence the intention to use (IU) mobile applications. Moreover, the offline brand trust (BT) has been hypothesised as a moderator between PEOU and PU's impacts on IU mobile applications. Analyses results indicated that system and service quality dimensions of MAQ significantly affect IU mobile application via PEOU and PU. Moreover, offline BT had both direct and moderator influences on the formation of IU mobile application. The study findings contributed to the theory in understanding mobile application users’ behaviours and suggested valuable managerial strategies in the m-commerce context.


2021 ◽  
Vol 9 (4) ◽  
pp. 457
Author(s):  
I Putu Agus Wahyu Widiatmika ◽  
Cokorda Rai Adi Pramartha

Kulkul is one of Bali's cultural heritage. Kulkul is used in Balinese society for communication when there is a danger, death, a ritual, and so on. The current phenomenon is that many Balinese people are only able to know and without knowing much knowledge about kulkul. It is because this knowledge is the only word of mouth, making it difficult for it to be collected, stored, retrieved, shared, and renewed. Current technological developments, especially mobile technology, allow the development of mobile applications on cultural knowledge with an ontology approach that will help provide an explicit explanation of this knowledge. In this study, the authors propose the application of a web service with a REST API architecture to help mobile applications integrate Balinese Kulkul Semantic Ontology. This study uses the prototyping method in developing the REST API. From the tests that have been done, it is found that the REST API has successfully received requests and responses which prove that the mobile application is well integrated.


2022 ◽  
pp. 123-141
Author(s):  
Heru Susanto ◽  
Fadzliwati Mohiddin ◽  
Leu Fang-Yie ◽  
Muhammad Syamim Sanip ◽  
Alifya Kayla Shafa Susanto ◽  
...  

This study was conducted to investigate e-learning acceptance and factors influencing higher institution students in Brunei Darussalam. Among the factors involved in this study were perceived ease of use, perceived usefulness, self-efficacy, technology availability, and usage and intention to use. Technology acceptance models (TAM) were used as a basis for the study and for hypothesizing the effects of such variables on the use of e-learning. The findings of this study found that there is significant influence of self-efficacy to perceived ease of use and perceived usefulness while perceived ease of use has direct impact to perceived usefulness and perceived usefulness has influence on intention to use towards e-learning systems.


2014 ◽  
Vol 6 (4) ◽  
pp. 43-65 ◽  
Author(s):  
ObaidUllah Owais Khan ◽  
Kamran Ahsan ◽  
Abdul Salam

Tourism is one of the largest growing industry worldwide. A tourist will naturally keep on travelling to different countries and sub-continents. Several researchers have addressed and proposed Mobile applications to facilitate Tourist and Tourismin different areas. A Mobile application to assist nightblind tourist is still one of the unaddressed issues by the researchers. This paper proposes a Mobile application model for the Tourist who facesdifficulty in vision during dark times, referred to as night blindness. The proposed application model is based on the difference of current time with sunset time. The application module uses mobile technology and difference of time function to proactively alert the night blind tourist to reach its safe place or destination before sunset. This model also provides an alternate path and distance with respect to time and user location. This proposed mobile application is very useful for the apprehensive night blind tourist who feels fear in travelling during the close of day times.


2019 ◽  
Vol 12 (1) ◽  
pp. 12
Author(s):  
Hussain Mohammad Abu-Dalbouh

Much of the adjunct technology developed for using among medical environments is targeted towards computers. Because the hospitals face increasing demands to participate in a very big selection of quality improvement activities, the role and influence of using mobile applications in these efforts is additionally increasing. The professionals of Healthcare pay abundant of their time wandering between offices and patients, whereas the validator technology stays stationary. This paper presents a study performed using the mobile application for storing and following up patients status. Therefore, mobile application for tracking patient progress is proposed to minimize such challenges and demands, by allowing physicians and nurses to trace the patients’ conditions a lot of expeditiously and simply. The experimental results conclude that the working environment would be improved by supporting the mobile workers with mobile technology.


2020 ◽  
Vol 16 (4) ◽  
pp. 14-34
Author(s):  
Ibtehal Mahmoud Aburezeq ◽  
Fawzi Fayez Ishtaiwa-Dweikat ◽  
Marielle Patronis

This study aimed to qualitatively investigate the factors that influence teachers' behavioral intention to use mobile technology (BIU) for language teaching employing the original technology acceptance model (TAM) as a framework. Semi-structured interviews were conducted with 28 Arabic and English teachers. The study results revealed that there were several external variables influencing teachers' behavioral intention to use mobile technology. It was also found that participants had mixed levels of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU). Moreover, it was concluded that ATU had a direct impact on BIU and PU was the responsible factor for participants who had a mixed ATU.


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