Mobile application for the timeshare industry

2015 ◽  
Vol 6 (3) ◽  
pp. 242-257 ◽  
Author(s):  
Manuel Rivera ◽  
Amy Gregory ◽  
Liza Cobos
Keyword(s):  
Mobile Technology ◽  
Mobile Applications ◽  
Mobile Application ◽  
Online Survey ◽  
Positive Influence ◽  
Tourism Industry ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few timeshare companies use this technology. However, customers have expressed strong intentions to use technology. Therefore, this study examines consumers’ attitudes toward and experiences with mobile applications and then through the use of a prototype, examines consumers’ intentions to use a mobile application. The relationships between attitude, experience and usefulness are explored in relation to intention to use. Design/methodology/approach – Consumers that owned timeshares in the Orlando area responded to an online survey invitation from their resort management company. The survey instrument gathered data related to consumers’ attitudes toward and experiences with technology using established measures. A total of 914 surveys were collected and the proposed model was analyzed using path analysis. Findings – Findings indicate that traditional technology adoption antecedents (experience, usefulness and attitude) explain timeshare owners’ intentions to use a mobile application. This is consistent with prior research. However, using established measures, the model explained consumers’ intentions to use the technology with greater certainty than what previous research has reported. Research limitations/implications – The most encouraging and noteworthy implications from the findings are threefold. First, timeshare owners are using mobile technology while traveling (mobile phones, tablets and laptops). The owners’ experiences with mobile devices exert a positive influence that moderates intention to use. In addition, the impact of technology experience on intent to use is mediated by perceived usefulness and attitudes toward the application. Though the sample size was large, limitations do exist, as those surveyed were all owners of a single timeshare resort based in Orlando, Florida. Originality/value – In studies reported to date, there is scarce empirical research regarding mobile application adoption for timeshare owners or information about the factors that drive usage, attitude and adoption. This study discusses important insights about mobile services for an industry that lacks research in information technology.

Shaping travelers’ attitude toward travel mobile applications

2014 ◽  
Vol 5 (2) ◽  
pp. 177-193 ◽  
Author(s):  
Jin Young Im ◽  
Murat Hancer
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Online Survey ◽  
Tourism Industry ◽  
Content Type ◽  
Self Identity ◽  
Hospitality And Tourism Industry ◽  
Indirect Relationship ◽  
Positive Direct

Purpose – This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers’ attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition, this study identified the differences in these relationships according to users’ level of experience in general mobile application usage. Design/methodology/approach – This study used a causal research design. Online survey was conducted with a self-administered questionnaire. Findings – Utilitarian motivation is the most important factor in shaping the attitude in using travel mobile applications. However, hedonic motivation plays a role as an important catalyst for utilitarian motivation. Self-identity has a positive direct effect on attitude and an indirect effect through perceived enjoyment. There were differences in these relationships by the years of using similar technologies, general mobile application. Practical implications – This study provided meaningful implications for practitioners who utilize mobile applications as their communication channel with customers in the hospitality and tourism industry. For example, using graphic and simple icons helps users make free of efforts from reading and writing in text. Originality/value – This paper presented an important and needed research for the area of hospitality information technology. This study enhances the understanding of travel mobile application usage behavior by investigating interrelationship of utilitarian/hedonic motivation and self-identity on attitude toward using travel mobile application.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

scholarly journals Understanding Restaurant Clients' Intention to Use Mobile Applications

2020 ◽  
Vol 28 (3) ◽  
pp. 1-16
Author(s):  
Galina Kondrateva ◽  
Chantal Ammi ◽  
Patricia Baudier
Keyword(s):  
Technology Acceptance ◽  
Relationship Marketing ◽  
Mobile Technology ◽  
Mobile Applications ◽  
Mobile Application ◽  
Total Sample ◽  
Intention To Use ◽  
Technology Acceptance Models ◽  
Restaurant Managers ◽  
Technology Applications

Smartphones have changed consumer behavior by providing new mobile technology applications. In order to understand the intention to use mobile applications, this study highlights the factors of usability, loyalty, and trust based on technology acceptance models and relationship marketing by using mobile restaurant guides. This research fills a gap regarding the comparison of mobile application users' behavior in France and Russia. The authors tested the model by a total sample of 244 respondents (123 from Paris and 121 from Moscow) and analysed it with SmartPLS. The comparison of subgroups indicates that Russian users are sensitive toward the variable of trust, while French users are more impacted by mobile application usability. This study can be relevant for practitioners who work internationally, developers of mobile applications, and restaurant managers.

Elements impacting the utilization expectation of various health-care apps in India: a study conducted on smartphone users

foresight ◽  
2020 ◽  
Vol 22 (3) ◽  
pp. 385-400
Author(s):  
Debarun Chakraborty
Keyword(s):  
Health Care ◽  
Mobile Applications ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Behavior Intention ◽  
Health Care Applications ◽  
The Impact

Purpose This paper aims to find out the impact of seven important factors towards behavior intention on various health-care applications in India. The spectacular rise of uses of smart phones in India has introduced various mobile applications in the market. The mobile applications have become very useful and popular amongst the urban consumers due to several reasons such as reducing time, effort, money, etc. Health-care applications which are used in various smart phones are still in an infancy stage in India. Health-care applications have several advantages and facilities and consumers receive few alerts or suggestions for free. Though the health-care applications have various benefits for everyone, still people are less aware of the services they provide. Fewer studies have been done on this particular subject, and people may find the apps interesting if they understand the benefits of these applications. Design/methodology/approach This study aims to find out the impact of seven factors towards behavior intention on various health-care applications in India. The 331 samples have been chosen with the help of a structured questionnaire. The researcher has used stratified random sampling to collect the data for conducting the study, and the samples have been collected from four metro cities of India, namely, Kolkata, Mumbai, Delhi and Chennai. Exploratory factor analysis and multiple regression analysis have been conducted to find out the most influencing factor towards intention with SPSS v 21. Findings The result reveals that out of seven factors, perceived usefulness, enjoyment and time are the most influencing and significant factors towards utilization expectation. The other four variables, namely, cost, increased dependability, perceived ease of use and increased protection do not have a significant impact on the dependent variable. The paper has also revealed that marketers need to penetrate the market with some innovative marketing strategies. The findings of the study is providing the hint for implementing the strategies. Originality/value The study is unique in the context of a country like India where no such studies on this subject have been conducted before.

Analisis Pengaruh Perceived Compatibility, Individual Mobility. Dan Driver’s Factor Dari Attitude Towards Use Serta Implikasinya Pada Intention To Use: Telaah Pada Calon Pengguna Aplikasi Onesmile di BSD CIty

2017 ◽  
Vol 9 (1) ◽  
pp. 55-67
Author(s):  
Shandra Kurniawati
Keyword(s):  
Mobile Application ◽  
Structural Equation ◽  
Research Problem ◽  
Positive Influence ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Individual Mobility

The research problem is posed to determine the intention to use mobile application OneSmile in terms of perceived compatibility, individual mobility and factors of the driver's based on the attitude towards use that perceived ease of use and perceived usefulness. This study used descriptive design with non-probability sampling method in judgement sampling techniques. The theoretical model in this study was presented in six hypotheses to be tested using Structural Equation Model. The sample was 120 respondents who are residents BSD CITY aged between 26 and 45 years, have mobile banking, and used the internet at minimum from 1 to 3 hours per day. The collection of information is done by giving questionnaires directly to the respondents. The result showed that there is an influence between perceived ease of use and perceived usefulness, also the perceived usefulness and the attitude towards use of mobile application OneSmile. Furthermore, attitude towards the use and individual mobility has an impact on the intention to use mobile application OneSmile. The perceived ease of use, however, did not have an affect positively on the attitude towards the use of mobile application OneSmile. In addition, the perceived compatibility resulted that there was no a positive influence on the intention to use mobile application OneSmile. Keywords: Perceived Ease Of Use, Perceived Usefulness, Attitude Towards Use, Perceived Compatibility, Individual Mobility, Intention To Use, Mobile Application.

Modelling factors of social media usage by B2B salespersons: an emerging market study

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ratan Kumar ◽  
Vibhava Srivastava
Keyword(s):  
Social Media ◽  
Social Factors ◽  
Emerging Market ◽  
Organizational Factors ◽  
Perceived Usefulness ◽  
Individual Factors ◽  
Intention To Use ◽  
Content Type ◽  
Media Usage ◽  
The Impact

Purpose The purpose of this study is to extend and contribute to the evolving phenomenon of social media usage by business-to-business (B2B) salespersons. It draws on the interactional psychology model and extended technology acceptance model to explore the said phenomenon. Design/methodology/approach A survey-based quantitative study was carried out. Responses were gathered through a self-administered and structured questionnaire, from 218 B2B salespersons who were pooled in using purposive and snowball sampling. The final data set was subjected to partial least squares-based structural equation modelling using WarpPLS 7.0. Findings This study found that individual factors, namely, salesperson’s social media competence and sales capabilities; organizational factors, namely, organizational commitment and organizational competence; and social factors, namely, image, result demonstrability and subjective norms, contribute positively and significantly towards social media usage by B2B salespeople. The study also found that the impact of individual factors on intention to use social media was partially mediated by its perceived usefulness, while in the case of organizational and social factors, the impact was fully mediated by its perceived ease of use. Research limitations/implications This study provides a valuable addition to the existing literature on sales and social media; however, the contextualization cannot be ignored. Practical implications This study enables firms to understand various factors affecting salespeople’ perception of social media and to make them appreciate its usage in improving sales performance and customer satisfaction. Originality/value It is the first study that models the factors of salespeople’s usage of social media in their job at three levels, namely, individual, organizational and social, and establishes the link between B2B salespersons’ perceived usefulness of social media, sales capabilities, social media competence and intention to use social media.

Dimensions of gastronomic experience affecting on sharing experience: place attachment as a mediator and length of stay as a moderator

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nimit Soonsan ◽  
Umaporn Somkai
Keyword(s):  
Length Of Stay ◽  
Place Attachment ◽  
Online Survey ◽  
Tourism Industry ◽  
Special Focus ◽  
Content Type ◽  
Four Dimensions ◽  
Tourist Behavior ◽  
Mediating Role ◽  
The Impact

PurposeThis paper aims to investigate the impact of gastronomic experience on sharing experiences, as well as place attachment as a mediator and length of stay as a moderator.Design/methodology/approachQuantitative method was used in this study. The paper conducted an online survey from 717 international tourists who visited Phuket, a city of gastronomy.FindingsThe result revealed that four dimensions of gastronomic experience – entertainment, escapist, education and aesthetic – affected sharing experience. The mediating role of place attachment was documented. As expected, the length of stay moderated the effect of the gastronomic experience on sharing experience through place attachment as a mediator.Practical implicationsThese results could help destination managers to develop tourist experiences and enhance customers' length of stay and place attachment. On the other hand, this research contributes to the understanding of the factors that affect sharing experience in the tourism industry with a special focus on the city of gastronomy.Originality/valuePrior research shows that tourism experience provides a future tourist behavior based on effective attitudinal variables. At the present, this research provides researchers with information on how to narrow the behavior gap through a range of marketing. This study gives additional insights into the indications of what visitors will transfer into behavior and why an area that has not been addressed previously in this context.

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Edmund Wut ◽  
Peggy Ng ◽  
Ka Shing Wilson Leung ◽  
Daisy Lee
Keyword(s):  
Young People ◽  
Mobile Applications ◽  
Mobile Application ◽  
Mobile Apps ◽  
Visual Image ◽  
Mobile App ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Content Type ◽  
Story Element

Purpose This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach A survey was conducted on 151 young people between the ages of 12 and 25 years. Findings The results showed that use behaviour on consumption mobile applications was affected by gamification. Behavioural intention to use was affected by the performance expectancy (PE) and effort expectancy (EE) of mobile application designs. Mobile applications characteristics do not affect behavioural intention to use mobile applications but through the mediator mobile application designs. Research limitations/implications This study also proposes mechanisms that explain how mobile apps characteristics affect EE and PE through app designs. Use behaviour is affected by Gamification elements. Affective need and social need link up uses and gratification (U&G) theory and unified theory of acceptance and use of technology (UTAUT)in gamification context. This study confirms the affective need affecting behavioural intention (Thongsri et al., 2018). In this regard, the mechanism between the relationship of affective need and behavioural intention was showed. Affective need through both PE and EE influencing behavioural intention. Practical implications Corporations should consider adding gamified elements into consumption-related mobile apps to increasing usage behaviour. Lucky draws, quizzes and games could be built in for mobile apps. Mobile app designs and characteristics could improve user experience by allowing consumers to perform their search and buying processes easily. Mobile app designs will not directly influence “behavioral intention to use” but use behaviour. Social implications Practitioners need to look at the problem from technological and customer perspectives. From technological viewpoint, both mobile apps characteristics and design are important in affecting user behaviour. From customer’s perspective, it would be helpful to add gaming elements to the mobile apps and induce emotion. One may also use visual image to create an immersive experience on the development of storyline. Prospective customers might focus on what is going on in the story and pay less attention on its own logic. Thus, simply lucky draw might not have a true effect since player have its own belief working. A suitable story element could have positive effect on mobile apps use behaviour. Originality/value This study is one of the first to examine the association between gamification and use behaviour on consumption-related mobile applications. A new framework was proposed by integrating UTAUT model and U&G theory.

Consumer acceptance of sports wearable technology: the role of technology readiness

2019 ◽  
Vol 20 (1) ◽  
pp. 109-126 ◽  
Author(s):  
Taejung Kim ◽  
Weisheng Chiu
Keyword(s):  
Group Analysis ◽  
Wearable Devices ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Intention To Use ◽  
Content Type

PurposeThe purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers’ intention to use sports wearable devices (for simplicity, sports wearable devices will be simplified to the term “sports wearables”).Design/methodology/approachConvenience sampling was conducted from Korean consumers (n=247). Data were analyzed by partial least squares–structural equation modeling using SmartPLS 3.0.FindingsThe results found that positive TR has a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and negative TR had a negative influence on PEOU and PU. PEOU had a positive influence on perceived usefulness (PU). Both PEOU and PU led to intention to use sports wearable devices. Also, the multi-group analysis found a positive correlation between TR and PEOU for especially male users.Originality/valueThe findings of this study provide a better understanding of consumers’ behavioral intent to use sports wearables. Particularly, it also provides evidence that the TRAM is an appropriate framework for predicting users’ intention to use sports wearables. This study also stresses the important role of TR in consumers’ psychological processes leading up to the actual use of novel sports wearables.

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