Logotype as a part of brand visual identity

Author(s):  
Aina Strode ◽  
Inga Stikute

Aim of the article – to analyse the nature of corporate style and the development of logo, to take a qualitative research (case studies), evaluating specificities of the universities’ logo design in Latvia. This article studies and explains interrelated concepts of logo and corporate style. The analysis of Latvian universities logo shows the original unity of logo and national emblem which moving away over time. Logos of Latvian universities are characterized by a combination of symbols and fonts, visible in both location and the specialization and symbols of knowledge and growth. The logo design indicates trend towards minimalism that is successful, recognizable brand feature.

Author(s):  
Lesley Bartlett ◽  
Frances Vavrus

Case studies in the field of education often eschew comparison. However, when scholars forego comparison, they are missing an important opportunity to bolster case studies’ theoretical generalizability. Scholars must examine how disparate epistemologies lead to distinct kinds of qualitative research and different notions of comparison. Expanded notions of comparison include not only the usual logic of contrast or juxtaposition but also a logic of tracing, in order to embrace approaches to comparison that are coherent with critical, constructivist, and interpretive qualitative traditions. Finally, comparative case study researchers consider three axes of comparison: the vertical, which pays attention across levels or scales, from the local through the regional, state, federal, and global; the horizontal, which examines how similar phenomena or policies unfold in distinct locations that are socially produced; and the transversal, which compares over time.


2012 ◽  
Vol 6 (1) ◽  
pp. 76-96 ◽  
Author(s):  
Michael Sadowski

Gilligan (1996) and other feminist relational psychologists have identified a “silencing” to which adolescent girls are vulnerable when they confront pressures to conform to patriarchal values and norms in various social contexts. As Machoian (2005) and other researchers have noted, the silencing of girls’ authentic voices at adolescence is associated with heightened risk for depression and for suicide, cutting, eating disorders, and other self-harming behaviors. This article is based on in-depth interviews that examined the ways in which lesbian, gay, bisexual, transgender, and queer-identifying youth might be subject to an analogous silencing of their authentic “queer voices.” Drawing on four case studies of male youth who participated in a larger qualitative research project, the article examines how schools, families, and communities both supported and silenced the authentic expression of their voices as gay- or queer-identifying boys. Since two of the case studies are based on interviews with participants at both late adolescence and young adulthood, the article also examines the effects of supportive factors over time and how they helped contribute to a purposeful, voiced sense of queer male identity as the participants reached manhood.


Humaniora ◽  
2017 ◽  
Vol 8 (2) ◽  
pp. 143
Author(s):  
Suprayitno Suprayitno

This study was a review on the problem of rules of logo design principles used in visual identity in the city of Bogor at random. The purpose of this study was to provide input and a better visual identity approach in accordance with the principles of design. One of the theories used was the theory of Gestalt Max Wertheimer. The theory was used to dissect some examples of visual identity in the area especially the city of Bogor. The research applied qualitative research methods, including data collection in the form of literature study, accompanied by observation and documentation. The results of this research are in the form of suggestions and inputs in designing a visual identity or logo, with applied Gestalt principles as one approach to visual solutions more unique and interesting. So the identity of a brand becomes more memorable.


2018 ◽  
Vol 28 (2) ◽  
Author(s):  
T Dowling ◽  
Somikazi Deyi ◽  
Anele Gobodwana

While there have been a number of studies on the decontextualisation and secularisation of traditional ritual music in America, Taiwan and other parts of the globe, very little has been written on the processes and transformations that South Africa’s indigenous ceremonial songs go through over time. This study was prompted by the authors’ interest in, and engagement with the Xhosa initiation song Somagwaza, which has been re-imagined as a popular song, but has also purportedly found its way into other religious spaces. In this article, we attempted to investigate the extent to which the song Somagwaza is still associated with the Xhosa initiation ritual and to analyse evidence of it being decontextualised and secularised in contemporary South Africa. Our methodology included an examination of the various academic treatments of the song, an analysis of the lyrics of a popular song, bearing the same name, holding small focus group discussions, and distributing questionnaires to speakers of isiXhosa on the topic of the song. The data gathered were analysed using the constant comparative method of analysing qualitative research.


Author(s):  
Mohammad Yaghi

In this chapter, Yaghi offers detailed suggestions on how to code qualitative data after they have been gathered. Based on his doctoral dissertation, this chapter explains that the logic behind coding qualitative data is to turn a significant amount of information into categories that can be used to explain a phenomenon, reveal a concept, or render the data comparable across different case studies. It also elaborates through examples from author’s fieldwork in Tunisia, Egypt, and Jordan on four potential problems that may face researchers in coding qualitative data. These are the questions of preparation, categorization, consistency, and saturation. The chapter concludes by asking researchers to be flexible, and open to the process of trial and error in coding, to confront the data with questions before categorization, and to gather sufficient data on their topics before running their qualitative surveys.


Author(s):  
Erica L. Tucker

This chapter describes and discusses the major qualitative research methods used to study museums. These methods include analyses of visual displays and reconstructions; interviews with museum visitors, professionals, and stakeholders; as well as ethnographic fieldwork in museum settings. The chapter explores how these methods can be adapted to the study of exhibits, galleries, programs, and museums as knowledge-generating institutions from a range of case studies conducted by museum practitioners, anthropologists, historians, and other museum studies scholars at a variety of museums. Case studies are drawn from works that examine ethnographic, natural history, art and community museums as well as historic sites. Approaches to research design, data analyses, and writing up are also examined.


2020 ◽  
pp. 002188632098271
Author(s):  
Denny Gioia

The Journal of Applied Behavioral Science is in the enviable position of being a go-to journal for many readers seeking useable insights for solving practical problems in managing modern organizations. A perennial source of such knowledge has been case studies, but case studies have been treated as questionable sources of widely applicable knowledge because they have been assumed to be idiosyncratic and to lack adequate “scientific” rigor. In this brief article, I argue for using a methodological approach to studying single cases that addresses both these thorny problems.


2021 ◽  
Vol 17 (3) ◽  
pp. 1-38
Author(s):  
Lauren Biernacki ◽  
Mark Gallagher ◽  
Zhixing Xu ◽  
Misiker Tadesse Aga ◽  
Austin Harris ◽  
...  

There is an increasing body of work in the area of hardware defenses for software-driven security attacks. A significant challenge in developing these defenses is that the space of security vulnerabilities and exploits is large and not fully understood. This results in specific point defenses that aim to patch particular vulnerabilities. While these defenses are valuable, they are often blindsided by fresh attacks that exploit new vulnerabilities. This article aims to address this issue by suggesting ways to make future defenses more durable based on an organization of security vulnerabilities as they arise throughout the program life cycle. We classify these vulnerability sources through programming, compilation, and hardware realization, and we show how each source introduces unintended states and transitions into the implementation. Further, we show how security exploits gain control by moving the implementation to an unintended state using knowledge of these sources and how defenses work to prevent these transitions. This framework of analyzing vulnerability sources, exploits, and defenses provides insights into developing durable defenses that could defend against broader categories of exploits. We present illustrative case studies of four important attack genealogies—showing how they fit into the presented framework and how the sophistication of the exploits and defenses have evolved over time, providing us insights for the future.


2021 ◽  
pp. 107780042110146
Author(s):  
Yunxiang Yan ◽  
Tian Li ◽  
Yanjie Huang

This article aims to introduce the value of grassroots archives at the Center for Data and Research on Contemporary Social Life (CDRCSL) at Fudan University for qualitative research in social sciences and humanities. This special collection includes written materials on various aspects of social life that are left outside the official archive system. We first introduce the types and features of the grassroots archives collection and then briefly review the values of these primary sources, illustrated by two examples. We conclude with brief discussion on some case studies based on the primary data from the CDRCSL collection and our reflection on the tension between the protection of subject privacy and preservation of historical truth.


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