scholarly journals Mapping Psychological & Sociological Influences on Individual Decision Making and Brand Choices

Author(s):  
Ray Titus ◽  
Bhavika Veeramachaneni

Understanding and responding to the quintessential customer is the only way marketers will survive high density competition in the market place. Giving the consumer what he needs, when he needs it and where he needs it is the key to smart marketing. Providing consumer solutions in turn require marketers to know their target consumers’ psyche and the sociological influences that bear down on them. This research study uses multiple qualitative tools like personality tests, perception tests, in depth interviews and projective techniques to understand the psyche, social cultural environment and the decision making framework of an individual research subject. The subject chosen for the single individual case study was a student at an MBA program in the metropolitan city of Bangalore. He is in his mid-20s looking to move on to a corporate job after the completion of graduate business program. The research primarily focussed on understanding the influences his social circumstances and his personal psyche had on consumption decision making.

2009 ◽  
Vol 34 (3) ◽  
pp. 49-56
Author(s):  
Guilia Sinatti

The increased interconnectedness and possibilities for travel and communication that characterise the current, global age have strongly affected scholarly ways of understanding contemporary forms of identification and belonging. Literature on the subject strongly challenges the notion of home as a fixed place, particularly where migration is concerned. The case study of Senegalese migration, however, contrasts this argument. Based upon ethnographic research and in depth interviews with migrants conducted in Senegal and in Italy between 2004 and 2007, this article shows that for many Senegalese the ultimate home still remains strongly identified with the country of origin. Questioned on the issue at stake, Senegalese migrants unanimously express the eventual goal of return to the home-land. The perceived importance of an anchorage in Senegal is expressed even more strikingly than in words, in the practices of migrant investment in housing. Migrants invest massively in the home country, significantly altering the landscape of local cities. This article shows that the intensity and features of construction activities undertaken by migrants in the capital city of Dakar are provoking a veritable process of urban makeover, which is transforming the physiognomy of the built environment. Alongside transforming the landscape of many peripheral neighbourhoods by altering mainstream architectural features of buildings and importing Western styles and taste in local construction practices, migrants are also contributing towards the creation of new symbols of success.


Author(s):  
Muhammad Nuryanto

The research aimed to examine (1) the anxiety experienced by Pattani Students when they first mingled with Kembangarum residents, (2) the anxiety management used by Pattani Students, (3) the model of intercultural communication between Pattani students and Kembangarum residents. The type of the research used in this study is a case study. While the approach was qualitative approach. Data collection techniques used were in-depth interviews and participatory observation. The subject of the study is Pattani students and Kembangarum residents. The findings showed there was a cultural shock experienced by Pattani students when they first lived in Kembangarum. The cultural shock resulted in anxiety and uncertainty when they communicate with the locals. To overcome this anxiety, Pattani students used Gudykunst’s three anxiety management, those are the self-concept, motivation and, reaction to the locals. The communication model used by Pattani students was intercultural approaches by prioritizing dialectics and interpretation of community behavior.


Author(s):  
Danita Catherine Burke

Abstract The Arctic Council is frequently called a unique forum but, as this article argues, clubs are common in international politics and in many respects the Arctic Council is a club. This article explores the questions: Why are the Arctic states acting like a club in Arctic politics, and how do internal hierarchies influence how clubs make decisions? As the article illustrates, clubs are the stage for club diplomacy and, in club diplomacy, hierarchies play an important role. Using the Arctic Council as an illustrative case study, this article argues that clubs have internal hierarchies that inform their decision-making processes and their responses to challenges to their status. When clubs try to deal with subjects that extend beyond the boundaries of the sovereignty of club members and the parameters of club membership, club members may suffer from a lack of status and legitimacy to unilaterally deal with the subject.


2018 ◽  
Vol 11 (3) ◽  
pp. 406
Author(s):  
Rolney Baptestone ◽  
Roque Rabechini

This research aims to demonstrate how portfolio management influences the decision-making process in the projects of a financial organization. And to achieve this goal was used the single case study method. In order to reach this goal, the study began by means of bibliometric research on the subject of portfolio management and subsequent bibliographic research on the theme, decision making. Next, the relationships between portfolio management and decision making were studied. The results of the data collected confirmed the relationship between "the use of the project identification process in portfolio management to influence decision making" in order to add value to the business. It is also possible to demonstrate moderately that "the use of criteria for project selection influences the consequences of decision making", helping in the strategic management of the organization. One of the academic contributions was to note a migration of the portfolio management process, such as a tool that only controls the projects that will compose the portfolio of an organization, for a process that aims at a direct alignment with the strategic management of the organization. Regarding the practical implications, it was verified the importance of portfolio analysis for decision making, to the detriment of the evaluation of only one project. Taking into account the profitability and the return on investment of the projects, as the most important aspects for a decision making.


2020 ◽  
Vol 13 (6) ◽  
pp. 139
Author(s):  
Agung Parameswara ◽  
Athina Wulandari

Globalization with the presence of information technology and development is a challenge for the sustainability of local communities that identic with tradition and culture. The value of local wisdom is an identity that is a strength because there is no in other places. This study wants to prove that local wisdom can provide added value and could even be used as a fundamental factor for sustainable development. The subject of study is the cultural industries. It is said, cultural industries that have cultural values are an important component and it contains the strength of narration of the output. The investigation is carried out by exploring local wisdom-based economic activities, access to labor, and social sustainability to show that the value of local wisdom as an identity can realize a sustainable economy in a rural area. In-depth interviews and observations with an ethnography approach to the case study method conducted in Tigawasa Village, Buleleng. This village is Bali Aga Village, home of Bali Mula or Bali’s original people, the earliest inhabitants of the island, which have local wisdom of bamboo.


2020 ◽  
Vol 46 (4 (178)) ◽  
pp. 115-136
Author(s):  
Justyna Kijonka ◽  
Monika Żak

The scale and size of post-accession migration of Poles, especially to the British Isles, was surprising not only for the Polish side. The countries that opened their labour markets for the citizens of the new member states also failed to predict such a massive inflow of Polish nationals. Returning to the home country, however, does not get as much media attention as emigrating. This type of migration was not the subject of such heated discussions and analyses as emigration. The objective of the article is to sociologically describe the re-emigrants and answer questions concerning the motives for emigrating and returning, as well as how the emigration decision is assessed in retrospect. The paper is based on in-depth interviews conducted with individuals who had emigrated from Poland following the enlargement of the European Union and decided to return to their home country after a few years. Importantly, in order to detect readaptation problems, the respondents were selected from amongst those remigrants who had already been living in Poland for one to three years. The article shall present the results of these studies and the classifications of emigration, returns and remigrants.


Author(s):  
Imroatu Sholikhati Setyo ◽  
Akhmad Fauzie ◽  
Dewi Mahastuti

<em><span>The purpose of this study is to understand how the process of achieving meaningful of life housewives living with HIV. The subjects in this study were two housewives PLHIV (People Living with HIV) who are already infected with HIV-AIDS for at least two years, with each one significant other. This study used a qualitative approach with descriptive case study, as well as in-depth interviews. Based on interviews and analysis of data, known when the subject was not received when it should be declared as a housewife living with HIV. Both subjects had to live life with a negative self-image on themself, because getting stigma and discrimination from society. The awareness to have a better life emerged after a meeting with other people living with HIV housewives as well as individual experts such as doctors or psychologists. The meaning of life back discovered two subjects because they have a belief in God. Of significance has been determined, the subjects begin to live life happily. Until the end of the two subjects get the results of the hard work that has been traversed.</span><span>The changes do not significantly meaningful life is a process. In fact, every individual will follow the stages that exist precisely, considering each individual is a unique individual with characteristics that are owned respectively. This is what happened to the two housewives PLHIV in this study, that the process through which the meaningful of life does not follow a particular order.</span></em>


2006 ◽  
Vol 37 (1) ◽  
pp. 153
Author(s):  
Bevan Marten

This article is a book review of E W Thomas The Judicial Process (Cambridge University Press, Cambridge, 2005) (414 + xxvi pages) Hardback NZ$180. In his belief that too many judges are simply 'muddling along' without a sound conception of what their role entails, Justice Thomas (a retired judge) has written a book putting forward a theory of judicial decision-making. The book represents the development of Thomas' thinking since an earlier monograph on the subject, but the two pillars on which he bases his theory remain unchanged: that the demands of justice in the individual case, and the requirement that the law meets society's reasonable needs, be at the forefront of every judgment. Marten notes that the book is deliberately pitched at a level that many people can read and enjoy. On the whole, Marten states that the book is a well-written and engaging book by one of New Zealand's most distinctive judges.


2014 ◽  
Vol 513-517 ◽  
pp. 2672-2675
Author(s):  
Yuan Cheng Tsai ◽  
Yi Lun Chi

The paper formulated a proposed methodology to manage diminishing manufacturing sources and material shortage (DMS) with conclusions and recommendations on the subject of component obsolescence management in a military electronic support environment. By assessing applicable literature as well as feedback and lessons learned from relevant support projects, a strategy for the management of component obsolescence is proposed. The aim of the research is to explore the problem of managing DMS strategies by the method of project management and describes the risk of running distinct strategies to solve problems of DMS by fuzzy theory and possibility theory. Based on the results, this paper can be applied to support businesses quickly to determine the Strategies Combination, Resource Allocation and Inventory by using the model and genetic algorithm. A case study of an aerospace industry is used to illustrate the concept developed, which would be meaningful to reduce applicable obsolescence risks and thereby reducing related inventory and manpower costs.


2009 ◽  
Vol 8 (4) ◽  
pp. 565-579
Author(s):  
Peter Münte

AbstractThe essay summarizes results of a case study on participation in administrative decision-making on the release of genetically modified organisms (GMOs). This case study evolved from a research project on social positioning within communication between government officials and citizens in different legally driven participation procedures. The communication within the participatory component of the permitting procedure will be interpreted as a "communicative collision" between two parties: A public authority obliged to contribute to a legally constituted public order, and citizens who wish to discuss or negotiate the subject with authorities, or otherwise to "deconstruct" the knowledge base of the authority's decision-making.


Sign in / Sign up

Export Citation Format

Share Document