scholarly journals Social Responsibility in Sports: Current Landscape

2018 ◽  
Vol 28 (2) ◽  
Author(s):  
Brendan Parent

While most industries are being held increasingly responsible for engaging in socially responsible business practices and contributing to public interest efforts, professional sports are likely held to an even higher standard of what is traditionally considered corporate social responsibility (CSR). Professional sports are intricately embedded in their communities, arguably more dependent on consumer and government support, with greater influence on culture and more power to improve community well-being. These facts lead to the expectation that professional sports will contribute more to society than just exciting exhibitions. As this expectation is relatively new, the parameters of social responsibility in sports (SRS) is not well defined. Most professional leagues and teams in the United States are participating in efforts to improve their communities, the well-being of their employees, and promote safety and integrity within their competitions. But neither the motivations behind these efforts nor the outcomes have been well characterized. This examination draws on original research to describe how SRS differs from typical CSR. It will then identify some key legal mechanisms through which socially responsible efforts in sports are carried out, and the importance of a leadership culture that embraces SRS. Finally, it will explain the value of authentic social responsibility efforts, both to the community and to the implementing sport organization, which calls for investments in SRS initiatives that are strategically tailored to the organization’s identity and are held accountable for meeting the needs of the community.

2021 ◽  
Vol 1 (1) ◽  
pp. p50
Author(s):  
Kwame Asare Duffour ◽  
Waseem Ahmed ◽  
Qamar Farooq

Scholars and companies are making efforts in broadening the knowledge and image of corporate sustainability and corporate social responsibility. In light of this direction, this paper reports on how agro businesses are affecting the well-being of humans, the environment, and the corporate sector. This study adopted to review published electronic journal articles on corporate sustainability and corporate social responsibility shedding light on the challenges, threats, and solutions of agro-business. Furthermore, the study critically analyzes some of the latest value-based sustainability constructs. This review provides a conceptual understanding of sustainability and corporate responsibility. Responsible business practices foster the creation of economic and social value by realigning business objectives with stakeholder management and environmental responsibility. The study adds to the literature and is a critical insight to organizations regarding sustainability in agro business and corporate social responsibility.


2016 ◽  
Vol 10 (1) ◽  
pp. 73-80 ◽  
Author(s):  
Tünde Csapóné Riskó ◽  
Ádám Péntek ◽  
Troy Wiwczaroski

Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour. JEL classification:M104


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhiwei (CJ) Lin ◽  
IpKin Anthony Wong ◽  
Shuyi Kara Lin ◽  
Yun Yang

Purpose This study aims to move beyond the current understanding of corporate social responsibility (CSR) to propose the concept of just-in-time (JIT) CSR as a metaphor that reflects hospitality operators’ endeavors to expedite socially responsible measures to both internal and external organizational stakeholders during times when functional and emotional supports are urgently needed. Design/methodology/approach This research used a qualitative approach in two studies. Study 1 engaged a media analysis to better grasp the knowledge of the research problem at hand. Study 2 involved interviews from stakeholders to assess their emotions and perceptions of meanings of major contents discerned from the first study. Findings This research highlights a process in which operators’ CSR practices (e.g. for business practices, for organizational strategy and for stakeholder well-being) during the COVID-19 crisis are imbued with connotative meanings (e.g. place-as-safety, place-as-partnership and place-as-warmth) that ultimately give shape to three core outcomes (e.g. individual rejoinder, brand resonance and societal resilience). Research limitations/implications While JIT CSR is not an antidote for all devastations caused by COVID-19, it is posited as a needed mechanism that operators could use to ameliorate the situation and to go beyond their own stake to bring a broader array of societal benefits to humanity. Originality/value This research underscores how hospitality operators expedite crisis responses to the pandemic, and how their societal objectives transform the image of a place from a commercial venue into a place imbued with meaning associated with safety, partnership and warmth.


2016 ◽  
Vol 9 (5) ◽  
pp. 130 ◽  
Author(s):  
Imran Ali ◽  
Murad Ali

<p>Despite of all recent developments towards the concept of corporate social responsibility (CSR), its significance is still under-emphasized. The research community still realizes the importance of CSR for the uplifting social well being and reducing vulnerabilities by increasing natural disasters. Academic institutions can also play a very important role to promote the spirit of social responsibility among student – the future business leaders. The objective of this study is to measure university student’s perceptions and level of awareness towards socially responsible actions undertaken by universities in Pakistan. An exhaustive survey is conducted to collect data regarding student’s perceptions towards nature and level of CSR actions performed by universities in Pakistan. The result shows that the student pays great attention to socially responsible initiatives taken by universities. Such activities also develop a socially responsible attitude among students which is very important for developing responsible business leaders. The applications and implications of this research are also discussed in detail. </p>


2019 ◽  
Vol 11 (10) ◽  
pp. 2771 ◽  
Author(s):  
Rojan Baniya ◽  
Brijesh Thapa ◽  
Min-Seong Kim

Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.


2020 ◽  
Vol 32 (1) ◽  
pp. 87-99 ◽  
Author(s):  
Wided Batat

PurposeThe purpose of this research is to examine response strategies and the change in Michelin-starred chefs' practices to adapt to the global pandemic coronavirus disease 2019 (COVID-19) crisis that has strongly affected the foodservice sector.Design/methodology/approachThe authors conducted an exploratory qualitative research that used mixed-method, combining online interviews with 12 French Michelin-starred chefs and archival data. A manual thematic analysis method was used to analyze the data and identify relevant themes following an iterative coding process.FindingsThe findings show that Michelin-starred restaurants implement multilevel response strategies by developing dynamic capabilities while playing a social role through the development of new forms of business practices. The results show that Michelin-starred chefs adopt social bricolage entrepreneurial thinking to deal with the extreme situation and use diverse resources and response strategies to tackle social issues and improve the collective and individual well-being. The authors identified three major response strategies implemented by luxury restaurants: philanthropic activities targeting the well-being of the community, socially responsible business practices to support the foodservice actors and initiatives centered on consumer's food well-being.Research limitations/implicationsThe limits of this study are related to the small sample size and the elimination of psychographic criteria such as age and gender, which can extend our understanding of response strategies implemented by female and male owners or by age range during crises in the foodservice sector. Also, given that France is the country of Haute gastronomy, the conclusions of this study may not be generalizable to other countries where the gastronomic culture might be different.Practical implicationsRestaurants with high-end or luxury positioning must use multilevel – i.e. individual, sector and societal – response strategies to play a social role while sustaining their businesses during times of crisis. These insights seek to provide a roadmap which can be applied to other sectors to assess response strategies driven by various motives, resources and capabilities.Social implicationsThis research contributes to transformative service research literature by providing insights regarding how service providers can rethink their activities during the crises to play an active social role. Also, the findings point to several ways in which service actors can help customers and the community to improve their well-being.Originality/valueTo our knowledge, no prior research examined both the type of response strategies deployed by companies to survive and the importance of playing a social role and developing socially responsible business practices during times of crisis.


2013 ◽  
Vol 12 (7) ◽  
pp. 815 ◽  
Author(s):  
Almerinda Forte

Corporate social responsibility plays an important role in a firms life in the U.S.today. It is not enough for companies to generate a profit. U.S. citizens expect them to generate a profit and conduct themselves in an ethical and socially responsible manner. The U.S. Sentencing Commission Guidelines help organizations facilitate this expectation, which is vital for corporate growth and maintaining a competitive edge. Managers who deal with ethical and social responsibility problems often times arent dealing with optimal solutions. Managers often settle forsolutions that suffice or cause the least harm. Managers charged with choosing the ethical or socially responsible path often face problems with no clear solution.Since the formation of the European Union, corporate social responsibility has garnered heightened attention in Europe. This isevidenced by their development of sustainability strategies. The Sustainable Development Strategy for Europe was approved in June 2001. It stated that social cohesion, environmental protection, and economic growth must coexist. This paper compares corporate social responsibility (CSR) in Europe to CSR in the United States. It also examines todays three corporate social responsibility models: the shareholder value model, the stakeholder model and the business ethics model.This paper also addresses Wayne Vissers (2010) five principles which he considers the future of corporate social responsibility, Aras and Crowthers(2011) theory that an organization should be held accountable to the external environment, and the rationale for new paradigms for the future in companies worldwide.


2019 ◽  
Vol 22 (3) ◽  
pp. 339-350
Author(s):  
Nicole Olynk Widmar ◽  
Christopher A. Wolf ◽  
Carissa, J. Morgan ◽  
W. Scott Downey ◽  
Candace C. Croney

Perceptions of corporate social responsibility (CSR) for prominent food retailers (Walmart, Costco, Kroger, Target, Trader Joe’s, Whole Foods, and Amazon.com) were analyzed through best-worst scaling methodology, which resulted in a relative ranking of perceived CSR for each retailer. Seemingly unrelated regression was used to investigate determinants of CSR rankings by the sample of 299 US residents. Of the retailers included in this analysis, Whole Foods was perceived to be the most socially responsible (37%), followed by Trader Joe’s (16%). Respondent characteristics, including gender, children in household, knowledge of retail food business practices, and familiarity with particular food retailers were determinants of the relative CSR rankings. Understanding relationships between demographics and perceptions of food retailers contributes to understanding consumer preferences and demands, which may inform firm decisions.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rashid Zaman ◽  
Muhammad Nadeem ◽  
Mariela Carvajal

Purpose This paper aims to provide exploratory evidence on corporate governance (CG) and corporate social responsibility (CSR) interfaces. Although there remains a voluminous literature on CG and CSR, very little effort has been put forward to explore the nature of this relationship. Design/methodology/approach Using interviews with Senior Executives of New Zealand Stock Exchange listed firms, this research assesses CG and CSR practices, identifies barriers for CG and CSR adoption and investigates the nature of the relationship between CG and CSR. Findings The results indicate a moderate level of CG and CSR practices, with a lack of resources and cost-time balance as common barriers for CG and CSR adoption. However, despite these barriers, we note that the majority of executives appreciate the increasing convergence between CG and CSR, and believe that a more robust CG framework will lead to more sustainable CSR practices. Originality/value These findings have important implications for managers and policymakers interested in understanding the CG-CSR nexus and promoting responsible business practices.


2016 ◽  
Vol 22 (4) ◽  
pp. 290-306 ◽  
Author(s):  
Lucinda L. Austin ◽  
Barbara Miller Gaither

Corporate social initiatives (CSIs) are increasingly important in boosting public acceptance for companies, and emerging research suggests corporate social marketing (CSM) could be the most effective type of CSI. However, scholars caution that CSM is not a one-size-fits-all. Through a content analysis of Coca-Cola’s social media posts on potentially controversial topics related to sustainability, health, and social change, this study explores how CSI type and message content influence public response to an organization’s social media corporate social responsibility posts. Posts emphasizing socially responsible business practices generally received the most favorable public response, while posts focused on cause promotion were received the most negatively. Findings also suggest that CSM is less effective when the issue and advocated behavior change appears to be acting against the company’s interests.


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