scholarly journals Technology Acceptance Model in an Environmental and Organizational Context (evidence from Kazakhstan)

2021 ◽  
Vol 17 (1) ◽  
pp. 3-13
Author(s):  
Aigul Aigul
Keyword(s):  
Technology Acceptance ◽  
Organizational Context ◽  
Positive Impact ◽  
Group Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
The Relationship

The aim of this paper is to investigate the impact of the environmental and organizational moderators on farmers’ e-commerce adoption behaviour. Data were collected from 384 wheat farmers in Kazakhstan. Descriptive analysis and multiple group analysis findings revealed that environmental (i.e. government) and organizational moderators had an insignificant effect on the relationship of the dependent variables (between behavioural intention and usage behaviour). However, there is a positive impact of the environmental (i.e. government) and organizational moderators on the relationship between the independent variables (Perceived Usefulness, Perceived Ease of Use, Social Influence, Facilititating Conditions, Compatibility) and dependent variable (behavioural intention).

scholarly journals Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM

2018 ◽  
Vol 6 (1) ◽  
pp. 34-44
Author(s):  
Hanna Christina ◽  
Usep Suhud ◽  
Mohamad Rizan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.

scholarly journals The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 91 ◽  
Author(s):  
Mahmoud Alghizzawi ◽  
Mazuri Abd. Ghani ◽  
Ahmad Puad Mat Som ◽  
Muhamad Fazil Ahmad ◽  
Aziz Amin ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
The Impact

The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.  

scholarly journals Exploring undergraduate students’ usage pattern of mobile apps for education

2016 ◽  
Vol 50 (1) ◽  
pp. 34-47 ◽  
Author(s):  
Iris Shuk Han Wai ◽  
Sara Sze Yan Ng ◽  
Dickson K. W. Chiu ◽  
Kevin K. W. Ho ◽  
Patrick Lo
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Information Needs ◽  
Service Providers ◽  
Positive Impact ◽  
Mobile Apps ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Impact

In recent years, with the general adoption of smartphones with computing power comparable to desktop computers, mobile applications (apps) have experienced a surge in popularity. However, there are few studies conducted about their educational use, especially in Southeast Asia. To close this research gap, this study aims to provide a current overview of mobile apps usage in higher education. Besides exploring the actual use of apps, the technology acceptance model was applied to examine (1) undergraduate students’ perceptions, which involve perceived usefulness and perceived ease of use, towards adopting mobile apps for educational purposes, and (2) their overall attitude toward such adoption. Both quantitative and qualitative methods were used to collect data from 150 undergraduate students in Business, Education, and Engineering in Hong Kong. The results show undergraduate students use mobile apps frequently to engage in learning activities related to their academic studies, with a particularly focus on communication and collaborative working, accessing academic resources, and checking a dictionary. However, the discrepancies in using apps for academic purposes are not significant between the three faculties. Meanwhile, perceived usefulness has a more positive impact on overall attitude compared with the impact of perceived ease of use. The investigation will help tertiary institutions, library service providers, and educators develop and assess strategic planning for education collaborating with mobile apps. This paper could also give app developers some suggestions for app design based on actual usage and students’ information needs.

scholarly journals THE IMPACT OF PERCEIVED USEFULNESS AND PERCEIVED EASE-OF-USE TOWARD REPURCHASE INTENTION IN THE INDONESIAN E-COMMERCE INDUSTRY

2019 ◽  
Vol 19 (3) ◽  
pp. 241
Author(s):  
Nicholas Wilson
Keyword(s):  
Data Analysis ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Daily Activities ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
The Relationship

This research was conducted to understand the impact of perceived usefulness and perceived ease-of-use on repurchase intention in the Indonesian e-commerce industry. A total of 400 respondents participated in this research, in which, collected data were further analyzed using PLS-SEM method. Smart PLS 3.2.7 software was used to analyze and generate the results required for the concluding this research. Based on the results of the data analysis, it could be concluded that both perceived usefulness and perceived ease-of-use had a positive impact on Indonesian consumers’ repurchase intention in the e-commerce industry, both directly and indirectly through trust. Based on these result, author would like to suggest that companies practicing their business in theIndonesian E-Commerce Industry to make upgrade their system to be more simpler yet understandable regarding the website or the apps that the company develop in order to reduce the level of confusion between the users, while at the same time, companies should also create a website or system in which people will perceive that such an app or e-commerce website would be beneficial in helping them in enhancing their daily activities, thus pushing them to learn and use the system. To author’s best knowledge, this is one of a few studies which conduct an assessment regarding the relationship between variables in the e-commerce industry using PLS-SEM approach. Keywords—E-Commerce Industry, Perceived Ease-of-Use,Perceived usefulness, Repurchase Intention, Trust Abstrak Penelitian ini dilakukan untukmengetahui pengaruh perceived usefulnessdan perceived ease-of-useterhadap repurchase intentionpelanggan pada industri e-commercedi Indonesia. Penelitian ini menggunakan metode survey, dimana, sebanyak 440 responden berpartisipasi dengan mengisi kuesioner yang diberikan. Setelah mengumpulkan seluruh data dari responden, data tersebut kemudian diolah dengan menggunakan metode PLS-SEM. Software Smart PLS versi 3.2.7 digunakan untuk menganalisis danmenemukan hasil akhir dari pengolahan data ini akan digunakan untuk menyimpulkan hasil dari penelitian ini. Berdasarkan hasil analisis data, peneliti dapat menyimpulkan bahwa kedua variabel independen, yaitu perceived usefulness dan perceived ease-of-useberpengaruh positif terhadap repurchase intention, baik secara langsung maupun secara tidak langsung melalui trust. Berdasarkan hasil ini, peneliti ingin menyarankan kepada seluruh perusahaanyang bergerak di industri e-commerce di Indonesia untuk dapat menigkatkan kualitas sistemnya, dimana, system yang diimplementasikan oleh perusahaan haruslah mudah untuk dipelajari dan dimengerti oleh masyarakat dengan tujuan agar masyarakat tidak bingung di dalam menggunakan system yang dikelola oleh perusahaan. Selain itu, peneliti juga ingin menyarankan kepada perusahaan untuk dapat menciptakan suatu sistem e-commerce yang dimana sistem tersebut akan dipersepsikan sebagai suatu sistem yang akan berguna bagi masyarakat di dalam membantu mereka untuk melakukan aktivitas sehari-hari, sehingga, masyarakat akan belajar dan menggunakan sistem yang dikelola oleh perusahaan e-commerce tersebut. Berdasarkan hasil studi yang dilakukan oleh peneliti, penelitian ini merupakan satu dari sedikit penelitian yang bertujuan untuk mengetahui hubungan antar variabel melalui metode PLS-SEM pada industri e-commerce di Indonesia. Kata kunci—Industri E-Commerce,Perceived ease-of-use,Perceived usefulness,Repurchase Intention,Trust

Examining the impact of visual presentations and online reviews on hotel booking intentions

2021 ◽  
pp. 146735842110219
Author(s):  
Dawood Amin ◽  
Anuar SB Mahomed ◽  
Yuhanis B Ab Aziz ◽  
Haslinda B Hashim
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Online Reviews ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Booking Intentions ◽  
Hotel Booking ◽  
The Impact

This study aims to examine the factors affecting the behavioural intentions toward online hotel booking. The study integrates visual presentations and online reviews with the technology acceptance model (TAM). Partial least squares structural equation modelling (PLS-SEM) was used to test the proposed hypotheses in this research. The results report that booking intentions are mainly determined by visual presentations and perceived usefulness. The statistical analysis supports the notion that visual presentations and online reviews have a positive impact on perceived usefulness and perceived ease of use. However, online reviews do not have any significant influence on booking intention directly. The study concludes that online consumers are more likely to book a hotel online if visual presentations and online reviews appear to be useful and easy to use. The findings contribute several implications for researchers and practitioners in the hospitality field.

scholarly journals Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

2021 ◽  
Vol 11 (5) ◽  
pp. 249
Author(s):  
Chun-Hsiung Huang
Keyword(s):  
Blended Learning ◽  
Influencing Factors ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Motivation ◽  
Perceived Ease Of Use ◽  
Learning Satisfaction ◽  
The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

Factors influencing IT Adoption by Bank Employees: An Extended TAM Approach

2013 ◽  
Vol 38 (4) ◽  
pp. 83-96 ◽  
Author(s):  
Rupanjali Nath ◽  
Kanika T Bhal ◽  
Geetika T Kapoor
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
Bank Employees ◽  
Computer Self Efficacy

The use of Information Technology (IT) in the banking sector has seen a phenomenal growth in India. For its effective use and implementation, employees' acceptance and the consequent use of IT are important. Davis' Technology Acceptance Model (TAM) (1989) explains users' acceptance of electronic systems. By applying the extended TAM approach to this study, the authors aim to uncover various factors that affect the attitude and acceptance of bank employees towards CBS. The TAM model identifies perceived usefulness (PU), and perceived ease of use (PEU) as impacting attitude towards IT and behavioural intention. The model is extended by identifying social influence, computer self-efficacy, and technological facility as factors affecting perceived usefulness and perceived ease of use. The target respondents for this study were bank employees from the public and private sectors banks (State Bank of India, Union Bank, Bank of India, ICICI Bank, and Axis Bank) situated in the National Capital Territory (NCT) of Delhi. Measurement items applied in this study were an adaptation of previously validated measures or were developed on the basis of a literature review. Responses were analysed using the 7-point Likert Scale that ranged from (1) ‘strongly disagree’ to (7) ‘strongly agree’. To test the reliability of the measures, a pilot study was conducted with 20 randomly chosen employees and modified scales. Structural equation modelling was used to analyse the data. Overall, the findings suggest that extended TAM variables positively influence the intention and usage behaviour through PU and PEU. That is, social influence enhances perceived usefulness; and computer self-efficacy and technology facility influence the perceived ease of use. Again, perceived ease of use significantly influences perceived usefulness which in turn has significant effect on behavioural intention and usage behaviour. Social influence of superiors was the prominent determinant of perceived usefulness of the CBS technology. Hence the role of managers as effective communicators is heightened especially in conveying the benefits of using IT and in turn achieving organizational goals.

scholarly journals The Moderating Role of Academic Discipline in Acceptance of Video Technology for Educational Purposes

2021 ◽  
Author(s):  
Judit T. Nagy ◽  
Mária Bernschütz
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Academic Discipline ◽  
Group Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Instructional Video ◽  
Perceived Ease Of Use ◽  
Video Technology ◽  
Learning Resource

This study aims to investigate the role played by academic discipline differences in terms of their influence on the acceptance of video technology being used for educational purposes by higher education students. The research model was based on Technology Acceptance Model in which academic discipline (hard, pure, soft, applied) was involved as a moderator variable.Data were collected from 240 students using a questionnaire on which the partial least-squares structural equation modelling and the Henseler's multi-group analysis were used to compare differences among academic discipline-groups. In summary, results show that the degree of importance attached to perceived usefulness, perceived ease of use and attitude toward video use when students explain the intensity of their instructional video usage differs between hard/soft, and pure/applied academic disciplines. In the case of hard-pure subjects (e.g. natural sciences) and hard-applied subjects (e.g. engineering or computer science) the intensity of video usage, as a learning resource, is mostly determined by the students' expectations in relation to the effortlessness (or otherwise) of learning with videos. In the case of soft-pure subjects (such as sociology) and soft-applied subjects (such as law and business studies) positive/negative feelings associated with video usage also play an important role in the intensity of video usage as a learning resource. The degree to which a student believes that using videos would enhance his or her learning has a stronger influence on the intensity of video usage in the case of soft-pure subjects than in the case of soft-applied subjects.

scholarly journals Risk of Fear and Anxiety in Utilising Health App Surveillance Due to COVID-19: Gender Differences Analysis

Risks ◽  
2021 ◽  
Vol 9 (10) ◽  
pp. 179
Author(s):  
Adi Alsyouf ◽  
Ra’ed Masa’deh ◽  
Moteb Albugami ◽  
Mohammad Al-Bsheish ◽  
Abdalwali Lutfi ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Mobile Health ◽  
Group Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
Psychological Determinants ◽  
Study Results

Although technology trends and acceptance have been considered crucial topics, limited research has examined stress-specific factors such as health anxiety in the context of the COVID-19 pandemic based on people’s attitudes toward a mobile health app using the Technology Acceptance Model (TAM). Accordingly, this study primarily highlights the psychological determinants stemming from the COVID-19 pandemic that affect the usage of a mobile health app. The study followed a cross-sectional design and adopted a snowball sampling technique to collect the data. The findings showed a significant association between perceived usefulness, perceived ease of use, and event-related fear and Tabaud App intention. The relationships between Tabaud App intention and COVID-19 anxiety on Tabaud App usage were also revealed. The study found a significant association between perceived ease of use and perceived usefulness. Additionally, the multi-group analysis showed that only two paths related to Tabaud App intention, perceived ease of use and perceived usefulness, differed significantly between males and females. Additionally, women experienced anxiety disorders more than men. The study contributes to the previous knowledge on the field by examining the psychological determinants resulting from the COVID-19 pandemic that influence using a mobile health app, namely, event-related fear and COVID-19 anxiety. The study results may help governments, health policymakers, and health organisations in Saudi Arabia contain the spread of the COVID-19 pandemic.

Adoption of Short Messaging Service (SMS) in Malaysia

2010 ◽  
Vol 1 (1) ◽  
pp. 41-51
Author(s):  
Ainin Sulaiman ◽  
Ali Hussein Saleh Zolait
Keyword(s):  
Technology Acceptance ◽  
Significant Relationship ◽  
Current Trend ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Short Messaging Service ◽  
Perceived Enjoyment

Short Messaging Service (SMS) being an almost instantaneous communication medium that connects people is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper provides an insight into SMS adoption. The study attempts to delineate the demographics and usage profile of SMS users in Malaysia, as well as explaining the factors influencing SMS adoption in Malaysia by using a modified version of the Technology Acceptance Model (TAM), which was originally introduced by Davis (1989). The study presents the demographic and usage profile in terms of gender, age, occupation, monthly personal income, extent of SMS usage and so forth of 489 SMS users from four institutions of education in the Klang Valley and Selangor. The present research uses and validates the scales for variables developed by earlier studies, namely perceived usefulness, perceived ease of use, perceived enjoyment, and perceived fees, which are hypothesized to be fundamental determinants of behavioural intention. The scale items for the said variables were tested for reliability, correlation and regression. The application of correlation analysis reveals a significant relationship among the independent variables, namely, perceived usefulness, perceived enjoyment, and perceived ease of use with the dependent variable that is behavioural intention. With regards to the level of importance derived from regression analysis, usefulness ranks the highest, followed by ease of use and enjoyment in explaining SMS adoption in Malaysia. Perceived fees do not seem to have a significant relationship with behavioural intention. Some implications, limitations and recommendations for future research are also discussed.

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