AN ANALYSIS OF THE FACTORS AFFECTING ON DOMESTIC TOURIST SATISFACTION FOR QUALITY OF SERVICES IN SAM MOUNTAIN NATIONAL TOURISM AREA, AN GIANG PROVINCE

2020 ◽  
Vol 65 (11) ◽  
pp. 167-176
Author(s):  
Thang Nguyen Phu

This research was conducted in Sam Mountain National Tourism Area (SMNTA), An Giang province in older to evaluate the factors influencing on the domestic tourist’s satisfaction for quality of tourist’ services. There were 150 domestic tourists interviewed with the questionnaire of 19 preset variables. The analysis models with Exploratory Factor Analysis (EFA) and Multiple Linear Regression Analysis (MLRA) were both applied in. The result shows that, in all of factors categorized into four following groups: (1) Infrastructure, (2) Labour, (3) Tourism activities, (4) Supplemental elements, the group 2 – Labour has the highest score of the process, accounting for 34.9% of the variation of dependent variable (satisfaction), meaning that it has the strongest influence on domestics tourist’ satisfaction for tourist services. The group 3 – Type of activities, and 1 - Infrastructure explain 31.9% and 20.3% of the variation of dependent variable respectively. The group of factors 4 – Supplemental elements has less affecting tourist’s satisfaction, only accounts for 11.5%.

Author(s):  
Tran Minh Hieu ◽  
Nguyen Duong Ngoc Mai Chi

This study applied SERVQUAL scale of Parasuraman et al to measure factors affecting customer satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank - An Giang Branch (Techcombank An Giang). The study was conducted to survey 207 customers who have been using the service at Techcombank An Giang. The survey results were analyzed by the Cronbach's Alpha reliability test method, then used Exploratory factor analysis (EFA) to verify and evaluate the scale of service quality. The results of the regression analysis show that customer's satisfaction about service quality at Techcombank An Giang includes four factors: The factor with the highest level is the Empathy with Beta = 0.253, the second of factor is the Responsibility with Beta = 0.248, ranked third in the influence level is the Tangible with Beta = 0.235, and the lowest impact level is the Reliability with Beta = 0.144. The research also uses statistical methods to describe and test the differences of demographic factors with customer's satisfactionon service quality.The analysis results show that there is no difference between customer's satisfaction on service quality and factors such as gender, age, income, number of transaction banks, regular transaction banks, and time to use the service at Techcombank An Giang. Through the research results, the author would like to propose some ideas to improve the quality of services, thereby attracting new customers and importantly, keeping traditional customers because the development orientation of Techcombank is to take care of old customers to cross sell other products of the bank. The Stud results offer a basis for the branch to identify the factors influencing customer satisfaction on their service quality, thereby having an appropriate strategy to improve customer satisfaction.


Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 226
Author(s):  
Maria Laru Sendy Ludju ◽  
I Made Kusuma Negara ◽  
Ni Putu Eka Mahadewi

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.


Author(s):  
Tran Minh Hieu ◽  
Nguyen Duong Ngoc Mai Chi

This study applied SERVQUAL scale of Parasuraman et al to measure factors affecting customer satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank - An Giang Branch (Techcombank An Giang). The study was conducted to survey 207 customers who have been using the service at Techcombank An Giang. The survey results were analyzed by the Cronbach’s Alpha reliability test method, then used Exploratory factor analysis (EFA) to verify and evaluate the scale of service quality. The results of the regression analysis show that customer’s satisfaction about service quality at Techcombank An Giang includes four factors: The factor with the highest level is the Empathy with Beta = 0.253, the second of factor is the Responsibility with Beta = 0.248, ranked third in the influence level is the Tangible with Beta = 0.235, and the lowest impact level is the Reliability with Beta = 0.144. The research also uses statistical methods to describe and test the differences of demographic factors with customer’s satisfaction on service quality. The analysis results show that there is no difference between customer’s satisfaction on service quality and factors such as gender, age, income, number of transaction banks, regular transaction banks, and time to use the service at Techcombank An Giang. Through the research results, the author would like to propose some ideas to improve the quality of services, thereby attracting new customers and importantly, keeping traditional customers because the development orientation of Techcombank is to take care of old customers to cross sell other products of the bank. The Stud results offer a basis for the branch to identify the factors influencing customer satisfaction on their service quality, thereby having an appropriate strategy to improve customer satisfaction.


2012 ◽  
Vol 6 (2) ◽  
pp. 69-73
Author(s):  
Ramya Kalyanpur ◽  
KVV Prasad ◽  
Gaurav Kumar Chhabra

ABSTRACT Aim To assess the factors influencing utilization of oral primary preventive services among the patients attending a private dental hospital in Dharwad city, India. Material and Methods Present study was conducted among 200 adult patients attending out-patient department of a private dental hospital in Dharwad city, India. Convenience sampling method and questionnaire design was employed for assessment of utilization of oral primary preventive services for common oral diseases with information on socio-demographic factors. Results The proportion of subjects who utilized primary preventive services for dental caries was 24.6%, malocclusion 57.5%, gum diseases 65% and oral cancer 70% respectively. Multiple linear regression analysis showed that gender and educational level were significant factors affecting the utilization of oral preventive services, with females using preventive services significantly more than men and those having higher education compared to those having low education. Conclusion Utilization of oral primary preventive services is low among the study subjects. Female gender and education were found to be positive factors influencing utilization of oral primary preventive services. Other factors like age, income, family size and marital status had no influence on utilization of primary preventive services.


Author(s):  
Muhammad Reza Putra ◽  
Huda Aulia Rahman

The purpose of this study was to determine the effect of independence, competence, objectivity, and auditor integrity on audit quality on computer-based AIS. The object of research used was auditors in KAP Bekasi area, with a data collection period from March to April 2020. The data obtained were processed by multiple linear regression analysis using SPSS 26 software. The research results obtained were the auditor's competence and integrity influencing the audit quality of SIA-based computer, while auditor independence and objectivity do not affect the audit quality of computer-based SIA.


Author(s):  
Riska Eristiana Anindya Putri ◽  
Rusmusi Indranjoto

This research aimed to determine the effect of income, travel cost, distance and visitor age on the number of tourist visit to Owabong Waterpark. This research is a survey research to visitors of Owabong Waterpark using accidental sampling method. Qualitative and quantitative data was derived questionnaire based interview technique. This research used multiple linear regression analysis with double log model. The result indicated that income had a positive effect on tourist visits at Owabong Waterpark. Travel cost and distance have insignificant effect on tourist visits at Owabong Waterpark. Age had insignificant effect on tourist visits at Owabong Waterpark. The implication of this research for the management of Owabong Waterpark is to continously improve the existing facilities and infrastructures to maintain the quality of tourist attraction, always innovate various vehicles attracting the visitors, conduct promotions such as discounted ticket to reach all income groups, conduct more vigorous promotions, especially in social media to be better known by the community outside Purbalingga so that Owabong Waterpark is not only visited by local tourists, but also foreign tourists.Keywords: Income, Travel Cost, Distance, Age, Social Media.


2019 ◽  
Vol 2 (2) ◽  
pp. 60-66
Author(s):  
Marcus R. Maspaitella ◽  
Ketysia Imelda Tewernussa ◽  
Rizza Siwalette

This study aims to determine the effect of ticket prices, income levels and service quality on demand for interisland crossing transportation services in Marampa Port, Manokwari Regency. The sample of this study was 75 passenger respondents. Data analysis in this study uses multiple linear regression analysis. The results showed that the level of income had a significant effect on demand for inter-island crossing transportation services at Marampa Port in Manokwari, while ticket prices and service quality did not have a significant effect. The implication of this research is that the substitution of other modes of transportation can occur if there is an increase in the level of passenger income. In addition, improving the quality of services needs to be continued both by the local government and the port administrator.


2018 ◽  
Vol 9 (2) ◽  
pp. 80
Author(s):  
Noerchoidah Noerchoidah

Purpose of this study for examine and analyze the influence of the quality of service that consists of physical evidence, reliability, responsiveness, assurance and empathy for customers satisfaction Orenztaxi. This study used a quantitative research using surveys and questionnaires to 100 Orenztaxi customers in Surabaya. The data analysis technique used in this study is multiple linear regression analysis. It was found that the variable quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy simultaneously have an influence on customers satisfaction at Orenztaxi Surabaya and the variable quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy partially positive and significant effect on customers satisfaction at Orienztaxi Surabaya.


Agro Ekonomi ◽  
2017 ◽  
Vol 28 (1) ◽  
pp. 48
Author(s):  
Suharni Suharni ◽  
Lestari Rahayu Waluyati ◽  
Jamhari Jamhari

Bantul Regency is one of the center of shallots in Indonesia, but its productivity is low. In 2015, the productivity of shallots in Bantul Regency was 7.66 tons/ha. The application of Good Agriculture Practices (GAP) is a form of technology adoption aiming to improve the shallot productivity.The purposes of this study are to determine the level of application of shallots GAP in Bantul Regency and to find out the factors influencing the application such as land area, farmers’ age, farmers’ education, farming experience, availability of farm inputs, and extension service frequency. Purposive technique was used to determine the research location. Sanden and Kretek districts were discovered since these areas are the production centers of shallots in Bantul Regency. The study involved the respondents consisting of sixty shallot farmers, thirty people from Kretek District and the other thirty people from Sanden District who were determined by simple random sampling. This research used scoring technique with Likert scale to measure the application level of GAP. Multiple linear regression analysis was used to understand the factors affecting the application of GAP of shallots. Result showed that the application of GAP of shallots in Bantul Regency is low. The factors of land area, farmers’ education, farming experience, and availability of farm inputs means infl uence the application level of GAP of shallots significantly.


2020 ◽  
Vol 2 (2) ◽  
pp. 69-80
Author(s):  
Gde Indra Surya Diputra ◽  
Gede Agus Dian Maha Yoga

This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002 <0.05, with a dominant product, price, and promotion indicators, starting to look for indicators of other places, people, physical evidence, processes. PT. Indomarco Pratama Denpasar Bali is 0.003 <0.05, with dominant Empathy, Reliability, Responsiveness indicators, then tangibles indicators, guarantees accepted. Simultaneously the marketing mix and service quality influence the purchasing decision of 0,000 <0.05. These results also answer the three hypotheses of this study. The results show that the marketing mix and the quality of services offered are positive and significant for purchasing decisions. The results have the meaning of increasing marketing mix and service quality, so the purchasing decisions at PT Indomarco Pratama Denpasar Bali will also increase.


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