Online Shopping Service Design Based on Traditional Market Consumer Experience

2020 ◽  
Vol 26 (3) ◽  
pp. 215-224
Author(s):  
Jin Soo Shin ◽  
Jae Young Yun
Keyword(s):  
Online Shopping ◽  
Service Design ◽  
Consumer Experience ◽  
Traditional Market

Online Shopping Experience

2004 ◽  
pp. 15-44 ◽  
Author(s):  
Yi M. Guo
Keyword(s):  
Influencing Factors ◽  
Web Sites ◽  
Online Shopping ◽  
Individual Characteristics ◽  
Consumer Experience ◽  
Preliminary Results ◽  
Factors Influencing ◽  
Shopping Experience ◽  
Research Questions ◽  
Online Consumer

In this chapter, a model of online shopping experience is proposed to unify previous works of online consumer experience. Online shopping experience (OSE) is the interaction between shoppers and commercial web sites. It consists of physical, cognitive, and affective activities, and in-progress responses. Factors influencing shopping experience include individual characteristics of shoppers, characteristics of stores and commercial web sites, characteristics of products and shopping task, and other contextual factors. The outcomes of shopping experience have been studied in many ways. Based on this model, series of research questions can be asked to examine relationships between components of shopping experience and influencing factors, and between shopping experience and shopping outcomes. Preliminary results of a study are reported to illustrate the usefulness of the concept of online shopping experience.

Unlocking the Potential of the Salesperson in the Virtual Fitting Room

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Eirini BAZAKI ◽  
Vanissa WANICK
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Service Design ◽  
Online Retailers ◽  
The Future ◽  
Design Perspective ◽  
Smart Technologies ◽  
Fierce Competition ◽  
Global Growth

In the last decade, online shopping has become increasingly popular, as evidenced in the global growth of e-commerce and m-commerce. Alongside these developments, it is important to ensure customer satisfaction and requirements. The integration of smart technologies with service design and applications introducing the virtual fitting room are on the increase and are contributing to the fierce competition between online retailers. However, there is little understanding about the most effective way to use this technology and how it can transform services touchpoints, particularly for fashion brands. Considering this, the current study compares and contrasts virtual fitting room models found in the literature with examples from popular websites. This paper introduces the concept of the salesperson in the virtual fitting room and provides recommendations as to how this can be explored in the future, from a design perspective. 

scholarly journals The Impact of Augmented Reality for Displaying Virtual 3d Models of Products in Real Environments on Improvement of the Consumer Experience in Buying Industrial Designed Products

2019 ◽  
Vol 2019 ◽  
pp. 129
Author(s):  
Elena Atanasova Paneva ◽  
Sofija Sidorenko
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
3D Models ◽  
Physical Contact ◽  
Consumer Experience ◽  
Online Sales ◽  
Consumer Uncertainty ◽  
Augmented Reality Technology ◽  
Online Stores ◽  
The Impact

The purpose of this paper is to explore the possibilities for implementation of the augmented reality (АR) in the sales. The augmented reality contributes to enhansing and improving the consumer experience through the virtual display of 3D models of products in realistic environments. In this paper is presented an overview of the consumer behavior in online shopping and their uncertainties in the process. The online shopping offers more satisfaction to the modern consumers looking for comfort and speed. On the other hand, some consumers still feel uncomfortable to shop online. What prevents them from buying online is the inability to realistically check the products, to examine their different variants, and to show them to their friends from which they will get comments and opinions before the purchase. In this thesis are examined the possibilities for implementation of augmented reality technology in online stores, as well as the possibilities for management of the product configurations in AR – options for  choosing different materials and colors of the product, that will allow the customers to adjust the product to their needs. The aim is to find methods and techniques that would alleviate the disadvantages as result of the lack of physical contact with the products during online sales, that would reduce the consumer uncertainty and increase the likelihood of successful choice and increased online sales.

scholarly journals A STUDY OF URBAN PLACEMAKING EVOLUTION CHANGES AT PASAR SANTA JAKARTA

2018 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Ruth E. Oppusunggu ◽  
Melissa Tjoeputri ◽  
Martin L. Katoppo
Keyword(s):  
Young People ◽  
Public Perception ◽  
Online Shopping ◽  
Shopping Malls ◽  
Participatory Action ◽  
Traditional Markets ◽  
Fresh Food ◽  
Traditional Market ◽  
Gathering Place ◽  
New Generation

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Traditional markets -where bargaining is method of trading- are still one of urban fabrics that offer sense of places, and Jakarta has 153 traditional markets managed by Jakarta regional owned enterprise. Numerous of these traditional markets had been renovated into layers of concrete buildings, but many are almost paralyzed in competing with shopping malls and the new way of trading, online shopping. Pasar Santa is still one of a kind. In 2014, Santa became the hippest gathering place and prestige marketplace for the emerging creative communities and young people -a new generation of vendors and buyers- while it still maintained its everyday needs such as fresh food, groceries and housewares. Santa -with its 1151 kiosks – succeeded to compete shopping malls and became one of the must-seen place in Jakarta. But in 2015, it died down causing farther businesses left. This paper captures the placemaking research of Santa's evolution stages - especially in the end of 2016 to the end of 2017 when DAG conducted participatory action research- and analyzes the reasons behind the changing characteristics and public perception. The study shows that community's collaboration and design can fabricate Santa into vibrant urban destination again. </span></p><p><span>Key words: traditional market, placemaking, creative community, design as generator, community participation/ collaboration </span></p></div></div></div>

scholarly journals The Effect of Augmented Reality Shopping Applications on Purchase Intention

2019 ◽  
Vol 9 (2) ◽  
pp. 131-142
Author(s):  
Leonnard Leonnard ◽  
Annisa S. Paramita ◽  
Jasmine J. Maulidiani
Keyword(s):  
Augmented Reality ◽  
Virtual World ◽  
Purchase Intention ◽  
Online Shopping ◽  
Consumer Experience ◽  
Technological Breakthrough ◽  
Shopping Experience ◽  
Virtual Presence ◽  
Augmented Reality Technology

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world. This technology has not been widely adopted by e-commerce in Indonesia. In this study, we analyzed the effect of this technology on purchase intention through e-consumer experience in the form of perceived enjoyment and usefulness to 89 consumers. Our findings revealed that virtual presence significantly affects the enjoyment and usefulness directly and indirectly to purchase intention. In addition, the device also significantly affects the enjoyment and usefulness directly. Finally, the usefulness is proven to significantly affect purchase intention.

scholarly journals Economic Demand Formation Motives in Online-Shopping

2019 ◽  
Vol 30 (5) ◽  
pp. 631-640 ◽  
Author(s):  
Sigitas Vaitkevicius ◽  
Evelina Mazeikiene ◽  
Svitlana Bilan ◽  
Valentinas Navickas ◽  
Asta Sananeviciene
Keyword(s):  
Online Shopping ◽  
Added Value ◽  
Classification Model ◽  
Lower Price ◽  
Consumer Experience ◽  
Online Retail ◽  
Demand Growth ◽  
Economic Motives ◽  
Online Shops ◽  
Reasonable Price

The study of online shopping motives becomes more important because of the increasing number of online shops and the fast-growing size of the online retail market. This makes a significant impact on the consumer experience and changes the behaviour of people, profit, and the use of the distribution channels. The novelty of this research is based on the development of the classification model, which explores economic demand formation motives perceived by sellers in online shopping. It consists of: deliberate, reasonable-price shopping model, clear and easy, lower-price shopping model, fast, easy shopping model, fast and informed, reasonable-price shopping model, fast, low-price shopping model, clear and easy shopping model, clear, lower-price shopping model, and cheap and simple shopping model. These models are developed based on the interdependence of the following created latent models: demand inclination and growth interferences model, demand emergence stimulation model, and demand growth acceleration and growth incentives model. The study of online shopping economic motives perceived by the sellers has revealed that it is the multidimensional structure, which is essentially based on the understanding of the added value of shopping. This value usually depends on a set of factors that reduce the shopping attractiveness and, vice versa, induce it. For this study, the survey was used, and the experts representing top e-commerce managers and owners were selected. The five categories empirically defining the economic demand motives were extracted. Additionally, three categories that are unexplored empirically also were extracted due to a limited number of possible categories. The complete eight-category model fully describes the internationally relevant models of an e-commerce business.

The Consumer Experience in Retail Spaces: Contributions of Marketing, Architecture, and Service Design

2021 ◽  
Vol 15 (2) ◽  
pp. 19-36
Author(s):  
Mariane Unanue ◽  
Nathália Minatele ◽  
Amanda Lauro ◽  
Marcela Cavalari ◽  
Frederico Braida
Keyword(s):  
Service Design ◽  
Consumer Experience
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