Online Shopping Experience

2004 ◽  
pp. 15-44 ◽  
Author(s):  
Yi M. Guo
Keyword(s):  
Influencing Factors ◽  
Web Sites ◽  
Online Shopping ◽  
Individual Characteristics ◽  
Consumer Experience ◽  
Preliminary Results ◽  
Factors Influencing ◽  
Shopping Experience ◽  
Research Questions ◽  
Online Consumer

In this chapter, a model of online shopping experience is proposed to unify previous works of online consumer experience. Online shopping experience (OSE) is the interaction between shoppers and commercial web sites. It consists of physical, cognitive, and affective activities, and in-progress responses. Factors influencing shopping experience include individual characteristics of shoppers, characteristics of stores and commercial web sites, characteristics of products and shopping task, and other contextual factors. The outcomes of shopping experience have been studied in many ways. Based on this model, series of research questions can be asked to examine relationships between components of shopping experience and influencing factors, and between shopping experience and shopping outcomes. Preliminary results of a study are reported to illustrate the usefulness of the concept of online shopping experience.

Consumers' Optimal Experience on Commercial Web Sites

2011 ◽  
pp. 78-94 ◽  
Author(s):  
Fang Wan ◽  
Ning Nan ◽  
Malcolm Smith
Keyword(s):  
Web Sites ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Optimal Experience ◽  
Future Research ◽  
Consumer Experience ◽  
Online Consumer ◽  
Online Experience ◽  
The Web

Though marketers are aware that online marketing strategies are crucial to attract visitors to Web sites and make the Web site sticky (Hoffman et al., 1995; Morr, 1997; Schwartz, 1996; Tchong, 1998), little is known about the factors that can bring out such a compelling online experience. This chapter examines how specific Web atmospheric features such as dynamic navigation design, together with Web users’ surfing goals, can lead to an optimal online experience. In addition, the chapter also examines the consequences of an optimal surfing experience on consumers’ attitudes toward commercial Web sites/brands (promoted on these sites) and purchase intentions. In this chapter, we review related research on online consumer experience, identify two key antecedents of the optimal online experience, report an experiment testing the effects of these antecedents and provide insights for future research.

An Online Consumer Purchase Decision Cycle

2005 ◽  
pp. 287-299 ◽  
Author(s):  
Penelope Markellou ◽  
Maria Rigou ◽  
Spiros Sirmakessis
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Purchase Decision ◽  
Special Focus ◽  
Final Assessment ◽  
Decision Cycle ◽  
Shopping Experience ◽  
Product Delivery ◽  
Online Consumer ◽  
Ultimate Objective

This chapter presents the overall consumer purchase decision cycle and investigates the issues that affect Web users from e-shop selection to product delivery and final assessment of the shopping experience. This process has been divided into three successive stages: outside the e-shop, inside the e-shop, and after sales. Each stage is analyzed on the basis of customer states and transition conditions, while special focus is set on abandonment factors. The chapter aims to provide a thorough insight to e-shop features that ensure customer satisfaction and those that may result in further enhancement of online shopping. The ultimate objective is to provide guidelines for designing successful e-shops and clarify success and failure factors.

Research on the Influencing Factors of Cookware Buy Online Based on the Consumer Lifestyles

2014 ◽  
Vol 905 ◽  
pp. 773-776
Author(s):  
Chun Fu Lu ◽  
Yi Ping Jiang ◽  
Jian Feng Wu
Keyword(s):  
Influencing Factors ◽  
Online Shopping ◽  
Online Consumers ◽  
Online Consumer ◽  
Main Factors ◽  
Consumer Lifestyles ◽  
Design Factors

With the increasing development of online shopping, enterprises pay more attention to e-commerce. This study, from the perspective of online consumer lifestyle, we established online consumer lifestyle models, clustered online consumers into 4 groups called reasonable savers, traditional life group, brand- guided group and free casual group. From the results, we know that different factors have the different degrees of the influence on different consumer groups. The main factors that impact consumers most is reputation factors, followed by marketing factors, and design factors.

scholarly journals The Effect of Augmented Reality Shopping Applications on Purchase Intention

2019 ◽  
Vol 9 (2) ◽  
pp. 131-142
Author(s):  
Leonnard Leonnard ◽  
Annisa S. Paramita ◽  
Jasmine J. Maulidiani
Keyword(s):  
Augmented Reality ◽  
Virtual World ◽  
Purchase Intention ◽  
Online Shopping ◽  
Consumer Experience ◽  
Technological Breakthrough ◽  
Shopping Experience ◽  
Virtual Presence ◽  
Augmented Reality Technology

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world. This technology has not been widely adopted by e-commerce in Indonesia. In this study, we analyzed the effect of this technology on purchase intention through e-consumer experience in the form of perceived enjoyment and usefulness to 89 consumers. Our findings revealed that virtual presence significantly affects the enjoyment and usefulness directly and indirectly to purchase intention. In addition, the device also significantly affects the enjoyment and usefulness directly. Finally, the usefulness is proven to significantly affect purchase intention.

Factors Affecting the Frequency of Online Shopping of Millennials and Post-Millennials

2021 ◽  
Vol 12 (1) ◽  
pp. 131-131
Author(s):  
Richard Fedorko ◽  
Veronika Škerháková ◽  
Radovan Bačík ◽  
Viktória Ali Taha
Keyword(s):  
Risk Perception ◽  
Financial Risk ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Individual Characteristics ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
Online Consumer ◽  
The Impact ◽  
Online Consumer Behaviour

The paper focuses on the identification and specification of the Y and Z Generation online consumer behaviour and analysis of factors affecting the frequency of online shopping young Slovak consumers. The aim of this paper is to identify the factors affecting the frequency of online shopping of Millennials and Post-Millennials consumers. Within this issue, the attention is focused on the impact of individual characteristics of respondents, their online consumer attributes; their attitudes towards online shopping; financial risk perception; the impact and perception of promotion on their purchasing decisions; perception of the importance of guaranteeing risk-free online shopping; product range offer; and individual characteristics of an e-shops. The results of the research of general consumer attributes revealed statistically significant intergenerational and intergeneric differences. Keywords: Millennials, Post-Millennials, frequency of online shopping, e-commerce

Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2021 ◽  
pp. 1835-1863
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

Influence of Perceived Benefits on Consumers' Online Purchase Behaviour

2017 ◽  
Vol 9 (3) ◽  
pp. 38-64 ◽  
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
Global Markets ◽  
Perceived Benefits ◽  
Key Factors ◽  
Corporate Managers ◽  
Online Sales ◽  
Online Purchase ◽  
Factors Influencing ◽  
The World ◽  
Shopping Experience

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.

Beyond the Lexical Sense of Online Reviews: The Role of Emoticons and Consumer Experience

2021 ◽  
Author(s):  
Emmanouela E Manganari ◽  
Evangelos Mourelatos ◽  
Efthalia Dimara
Keyword(s):  
Econometric Model ◽  
Prior Experience ◽  
Personal Characteristics ◽  
Online Reviews ◽  
Research Model ◽  
Consumer Experience ◽  
Online Consumer Reviews ◽  
Shopping Experience ◽  
Online Consumer

Abstract The present study focuses on the effect of emoticon use in online consumer reviews (OCRs) on consumers’ booking intention and the moderating effect of consumer personal characteristics. Consumers’ prior experience and their reliance on OCRs are embedded in the research model. A 2 × 2 (review valence * emoticon use) experimental study is designed, and an econometric model is used. Results show that the interaction between review valence and emoticons affect booking intention. Consumers with no prior experience are mainly affected by the cognitive aspects of their experience (i.e. review credibility and attitude toward the review) while experienced consumers are affected by the experiential aspects of booking process (i.e. entertainment, satisfaction and social influence). Consumers that rely on OCRs are affected by emoticons while consumers without review reliance are affected by emoticons only in the case of positive reviews. The personalization of websites and the provision of a focused list of emoticons can be adopted by managers to enhance OCRs effectiveness and the online shopping experience as a whole.

Sign in / Sign up

Export Citation Format

Share Document