scholarly journals The Impact of Augmented Reality for Displaying Virtual 3d Models of Products in Real Environments on Improvement of the Consumer Experience in Buying Industrial Designed Products

2019 ◽  
Vol 2019 ◽  
pp. 129
Author(s):  
Elena Atanasova Paneva ◽  
Sofija Sidorenko
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
3D Models ◽  
Physical Contact ◽  
Consumer Experience ◽  
Online Sales ◽  
Consumer Uncertainty ◽  
Augmented Reality Technology ◽  
Online Stores ◽  
The Impact

The purpose of this paper is to explore the possibilities for implementation of the augmented reality (АR) in the sales. The augmented reality contributes to enhansing and improving the consumer experience through the virtual display of 3D models of products in realistic environments. In this paper is presented an overview of the consumer behavior in online shopping and their uncertainties in the process. The online shopping offers more satisfaction to the modern consumers looking for comfort and speed. On the other hand, some consumers still feel uncomfortable to shop online. What prevents them from buying online is the inability to realistically check the products, to examine their different variants, and to show them to their friends from which they will get comments and opinions before the purchase. In this thesis are examined the possibilities for implementation of augmented reality technology in online stores, as well as the possibilities for management of the product configurations in AR – options for  choosing different materials and colors of the product, that will allow the customers to adjust the product to their needs. The aim is to find methods and techniques that would alleviate the disadvantages as result of the lack of physical contact with the products during online sales, that would reduce the consumer uncertainty and increase the likelihood of successful choice and increased online sales.

scholarly journals The Effect of Augmented Reality Shopping Applications on Purchase Intention

2019 ◽  
Vol 9 (2) ◽  
pp. 131-142
Author(s):  
Leonnard Leonnard ◽  
Annisa S. Paramita ◽  
Jasmine J. Maulidiani
Keyword(s):  
Augmented Reality ◽  
Virtual World ◽  
Purchase Intention ◽  
Online Shopping ◽  
Consumer Experience ◽  
Technological Breakthrough ◽  
Shopping Experience ◽  
Virtual Presence ◽  
Augmented Reality Technology

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world. This technology has not been widely adopted by e-commerce in Indonesia. In this study, we analyzed the effect of this technology on purchase intention through e-consumer experience in the form of perceived enjoyment and usefulness to 89 consumers. Our findings revealed that virtual presence significantly affects the enjoyment and usefulness directly and indirectly to purchase intention. In addition, the device also significantly affects the enjoyment and usefulness directly. Finally, the usefulness is proven to significantly affect purchase intention.

Implementation of Augmented Reality in “3.0 Learning” Methodology

2013 ◽  
pp. 391-413 ◽  
Author(s):  
Ernest Redondo ◽  
Isidro Navarro ◽  
Albert Sánchez ◽  
David Fonseca
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Teaching And Learning ◽  
Learning Processes ◽  
Qr Codes ◽  
Architecture Education ◽  
Web Based ◽  
Degree Of Satisfaction ◽  
Augmented Reality Technology ◽  
The Impact

This chapter discusses the impact of using social media resources and new emerging technologies in teaching and learning processes. The authors of this chapter focus on Spanish architecture-education framework by analyzing three case studies carried out by students finishing architecture and building degrees. Students’ interaction with this resources is assessed, as well as their derived academic results, and the degree of satisfaction from students and teachers using these resources and technologies. To conduct the study, the authors worked with Web based freeware applications, such as Dropbox, blogging systems, Moodle, YouTube, Wikipedia, and Google Maps. Mobile devices, such as smartphones and tablets PCs, were used to test QR-Codes (Quick Response Codes) and Augmented Reality technology based applications as Junaio and Ar-Media Plugin.

Efficient Creation of Augmented Reality Content by Using an Intuitive Authoring System

2004 ◽  
Author(s):  
Carsten Matysczok ◽  
Peter Ebbesmeyer ◽  
Holger Krumm ◽  
Jo¨rg Maciej
Keyword(s):  
Augmented Reality ◽  
3D Models ◽  
Technological Knowledge ◽  
Software Tools ◽  
Authoring System ◽  
Recent Advances ◽  
Augmented Reality Application ◽  
Augmented Reality Technology ◽  
The Creation ◽  
User Friendly

Recent advances have shown, that the base technology of augmented reality have matured the point of being usable only by specialists. But existing augmented reality applications are still prototypes. They are developed without any authoring system, only by software experts. To support the wide use of augmented reality technology, the designers of augmented reality application need methods and software tools to create the contents in a fast and cheap way. In this paper we describe an authoring system for creating augmented reality content in an easy and user friendly way. The system allows the creation of augmented reality applications in a straight forward way. By using meta-constructs like menus, selection lists or hotspots as well as illustration objects like 3D-models, videos, texts and sounds a variety of applications can be created without previous technological knowledge. A preview window is also part of the authoring system displaying the actual created AR-application.

scholarly journals IMPACT OF COVID-19 ON ONLINE SHOPPING -A CASE STUDY

2021 ◽  
pp. 9-15
Author(s):  
Sahana Shetty ◽  
Dr. Ramesh Pai
Keyword(s):  
Sampling Method ◽  
Online Shopping ◽  
Initial Period ◽  
Current Trends ◽  
Making Choices ◽  
The World ◽  
Online Shoppers ◽  
Online Stores ◽  
The Impact

The covid 19 pandemic is a major tragedy across the world, which has affected the lives of people all around the world. It has significantly affected the economy in a global level by having an impact on the business industries. Where many business firms had a really hard hit, some other business firms had experienced huge increase in sales through their online platform. The lockdown in the initial period of the pandemic had a large impact on e-commerce especially due to the restrictions across the borders and delay in the order deliveries. Social networks played a pivotal role in sharing the information and also making choices of the products. The online stores need to understand the current trends of online shopping to cope up in this highly competitive world and identify the suitable methods to convert every challenge into an opportunity. This study explores the impact of covid 19 pandemic on the online shopping platform and the behavior of consumers. The study is based on an empirical research method. The data for the study are collected from 91 respondents through a self-designed questionnaire through stratified random sampling method and the sample includes online shoppers from Dakshina Kannada district. KEYWORDS: Online shopping, Covid 19, Consumer behavior, E-sellers.

scholarly journals Understanding Consumer Characteristics in an Online Tourism Community in India

2016 ◽  
Vol 11 (2) ◽  
pp. 2673-2686
Author(s):  
Nidhi Phutela ◽  
Hirak Dasgupta
Keyword(s):  
Online Shopping ◽  
Positive Impact ◽  
Consumer Trust ◽  
Satisfaction Level ◽  
Customer Perceptions ◽  
General Data ◽  
Online Stores ◽  
The Impact ◽  
Tourism Community ◽  
The Relationship

Analysing customer perceptions is an important requirement not only for offline stores, but for online stores as well. Study of customer perceptions helps the company in understanding the requirements and expectations of the customers in a better way. This study is an extension of the researcher’s previous study of identifying antecedents of consumer trust for e-tourism companies in India. This study tries to explore the relationship between factors that build trust of the consumers on the online companies and their satisfaction level. Apart from studying the preferences and expectations of the consumers from e-tourism companies in India, the researcher has also tried to study the customer perceptions in context of online shopping in general. Data was collected by the researcher from 367 tourists (customers) who plan their tours online in Delhi NCR. Hypothesis testing has been done by using ANOVA and t-test. Findings of the study revealed that that amongst seven Consumer Trust dimensions, only “Promotional deals” and “Price Competitiveness” have a significant positive impact on “Customer Satisfaction”, whereas the impact of other five variables are not significant.

scholarly journals Features of world experience in the management of e-commerce enterprises as subjects of innovative entrepreneurship

2019 ◽  
pp. 74-82
Author(s):  
Volodymyr S. Symakov
Keyword(s):  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
The United States ◽  
Business Strategies ◽  
Digital Revolution ◽  
Online Platform ◽  
Online Sales ◽  
The World ◽  
Online Stores ◽  
The Impact

The purpose of the article is to analyze the features of the world experience in the management of e-commerce enterprises as subjects of innovative entrepreneurship and study their content. Methodology. The study used generalizations, comparisons and systematic methods. Results. In the article the specifics of the world experience in the management of e-commerce enterprises as subjects of innovative entrepreneurship are analyzed. The experience of this topic in the leading countries of the world is studied. The list of features of this question is defined. Practical meaning. It is argued that the significant reorientation of world trade to online sales channels due to the impact of quarantine restrictions associated with the coronavirus pandemic in 2020 could significantly affect the real level of sales in 2020, adjusting it upwards. It is noted that the industrial revolution turned agrarian societies into production centers and changed people's work and the standard of living they could expect. The digital revolution has also changed the way people communicate, shop and work. Referring to the experience of e-commerce companies, which are directly affected by the digital transformation on the nature and intensity of their activities in both strategic and operational dimensions, it should be noted that digital business strategies continue to review traditional retail through multichannel capabilities. Prospects for further research. Statistics show that mobile commerce, especially the use of mobile applications, is becoming increasingly important in the development of online sales strategies. Yes, Amazon is the leading mobile application for online stores in the United States. At the same time, Amazon singles out a list of development risks that are quite obvious to all retailers operating in the e-commerce environment, primarily related to the implementation of international transactions, which the author cites in the article. The author gives an example of successful European experience in managing an e-commerce company, namely the company “C&A” – a Belgian-German-Dutch network of retail clothing stores. Also interesting is the Chinese e-commerce platform Aliexpress, the international online platform Alibaba (aliexpress.com), which was launched in 2010, and Taobao, the online platform Alibaba C2C (taobao.com), which was founded in May 2003. It is noted that almost 80% of small and medium enterprises consider sales on social networks as a proven strategy to increase revenue.

The Research of Developing Virtual Jewelry Worn System Based on ARToolkit

2015 ◽  
Vol 713-715 ◽  
pp. 2382-2386
Author(s):  
Jie Jiang ◽  
Yang Kuang
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
Body Effect ◽  
Shopping Experience ◽  
Online Shoppers ◽  
Augmented Reality Technology

This paper describes how to realize the virtual jewelry worn system based on ARToolkit technology. This technology can help consumers experience the jewelry worn on his body effect before receive the actual product, it can enrich people's online shopping experience. Augmented Reality technology lets online shoppers use the virtual goods to resolve the gap is larger between apparel goods and photos of them.

scholarly journals Challenges and Opportunities to Overcome The Impact Of COVID-19 Pandemic on Power Engineering Education

TEM Journal ◽  
2020 ◽  
pp. 1687-1691
Author(s):  
Ioana Opriș ◽  
Cristina Sorana Ionescu ◽  
Sorina Costinaș ◽  
Daniela Elena Gogoașe Nistoran
Keyword(s):  
Augmented Reality ◽  
Engineering Education ◽  
Paradigm Shift ◽  
Quality Education ◽  
Power Engineering ◽  
Challenges And Opportunities ◽  
Augmented Reality Technology ◽  
Viable Approach ◽  
The Impact

The overall objective of this paper is to propose a viable approach to quality Education in Power Engineering during the COVID-19 period. To this end, we base the study on our previous steps in implementing Augmented Reality technology for training future engineers in the field of energy. To cope with the present challenges brought by the COVID-19 pandemic, we analyzed the necessary paradigm shift to maintain the benefits of using Augmented Reality in teaching.

scholarly journals Impact of utilitarian value and hedonic value on purchase in online store in Indonesia

2020 ◽  
Vol 9 (10) ◽  
pp. e1159108305
Author(s):  
Rianmahardhika Sahid Budiharseno ◽  
Narariya Dita Handani ◽  
Seo Joo Hwan
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Data Gathering ◽  
Distribution Channel ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Five Dimensions ◽  
Utilitarian Value ◽  
Online Stores ◽  
The Impact

Nowadays, Indonesia shopping patterns have significantly changed. E-commerce continues to grow rapidly as online shopping has become increasingly attractive. Online shopping saves time and offers convenience. This study was conducted in order to assess the impact of utilitarian and hedonic values on purchasing from online stores in Indonesia. The focus of the assessment was on five dimensions of hedonism and utilitarianism, which are: usefulness, enjoyment, ease of use, trustworthiness, and distribution channel (settlement). A total of 484 respondents were randomly asked to be participants. A questionnaire was the research instrument used to survey the participants for data gathering. The data was then analyzed using Structural Equation Modeling (SEM). Among the indicators tested, it was found that usefulness, enjoyment, ease of use, and distribution channel impacted hedonic values and utilitarian values significantly. Trustworthiness was the dimension that was not significant. For this study, the hypothesis was made that usefulness and enjoyment positively impacted impulsiveness. It can be concluded that whether due to utilitarian, hedonic, or impulsive motives, it will not be a problem. Indonesian shoppers will make purchases thru online shopping even if they have different motivations and purposes.

scholarly journals The application of augmented reality in elementary school education

2021 ◽  
Vol 10 (3) ◽  
pp. e14910312823
Author(s):  
Hidayat Hidayat ◽  
Sukmawarti Sukmawarti ◽  
Suwanto Suwanto
Keyword(s):  
Elementary School ◽  
Augmented Reality ◽  
Basic Education ◽  
Qualitative Content Analysis ◽  
Education Level ◽  
Perspective View ◽  
School Students ◽  
Elementary School Education ◽  
Augmented Reality Technology ◽  
The Impact

The application of Augmented Reality in the education sector has increased, the novelty of Augmented Reality technology has become a special attraction for stake holders to improve the quality of education. However, so far there is still a lack of literature studies that focus on investigating the application of Augmented Reality to students at the basic education level. This study presents a literature review on the use of Augmented Reality technology to students at the basic education level. Articles that were synthesized from 2010 to 2020 indexed by Google Schoolar were 10 articles. Using qualitative content analysis, this study attempts to answer two questions; (1) What is the impact of the application of Augmented Reality on the learning outcomes of Elementary School Students? and (2) how does the Pedagogic Perspective view Augmented Reality?

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