scholarly journals Research on News Editing Skills of Radio Stations Based on New Media Era

2020 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Qingli Meng
Keyword(s):  
New Media ◽  
Vital Role ◽  
Current Situation ◽  
Internet Technology ◽  
Continuous Development ◽  
Paper Briefly ◽  
Television Industry ◽  
Media Environment ◽  
Radio Stations ◽  
Further Development

<p>With the continuous development of Internet technology, the development of radio stations has encountered great challenges. Facing the current situation, how to effectively deal with the news gathering and editing work plays a vital role in the further development of radio stations. For this reason, this paper briefly analyzes the news editing skills of radio stations under the new media environment, with a view to providing some references for the radio and television industry.</p>

scholarly journals On the Innovation of Journalism Practice Teaching in the Media Convergence Environment

2019 ◽  
Vol 3 (2) ◽  
pp. 179
Author(s):  
Ruikun Zhang ◽  
Chunpeng Shen
Keyword(s):  
Internet Technology ◽  
Media Convergence ◽  
Continuous Development ◽  
Media Environment ◽  
Practice Teaching ◽  
The Media ◽  
Innovation And Change ◽  
Obvious Feature ◽  
The Way

<p>The current media environment has undergone great changes, which benefit from the continuous development of Internet technology. The gap between different media is gradually being eliminated, and the concept and approach of news transmission have also undergone tremendous changes. With the integration of different media, the way of news dissemination also changes. In the current education of journalism and communication in China, the most obvious feature is the practicability of journalism practice. This paper mainly discusses the innovation and change of journalism practice teaching under the media convergence environment.</p>

scholarly journals Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Zhinan Gan ◽  
Sang-Bing Tsai
Keyword(s):  
Big Data ◽  
New Media ◽  
Emotional Experience ◽  
Optimization Method ◽  
Interactive Design ◽  
Internet Technology ◽  
Visual Effect ◽  
Media Environment ◽  
Communication Method ◽  
Interactive Advertising

Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of interactions with consumers’ sensory systems such as vision, hearing, smell, taste, and touch. The advertising method has also changed from passive reception to active participation. Finally, combining the characteristics of accurate delivery and the diversity of presentation forms of interactive advertising under the big data platform, the theme conception and form design of interactive advertising is proposed. The interactive design principles of highlighting the simplicity of the theme are explored. The interactive design principle of highlighting the simplicity of the theme is proposed, and the combination of color, text, and graphics is explored by the aesthetic visual design of the audience and the premise of focusing on the audience’s feelings. Starting from the visual effect of outdoor interactive advertising, the change in the way advertising is conveyed is interpreting to us the arrival of a new communication concept, the arrival of the Internet-centered and technology-centered data integration era. The research in this paper aims to provide useful support for the diversified development of outdoor interactive advertising in the new media environment by exploring how to skillfully realize the creative expression of outdoor interactive advertising in the new media environment.

scholarly journals Analysis on the Countermeasure of China’s IP Drama Importing to Vietnam under the New Media Environment

2021 ◽  
Vol 123 ◽  
pp. 01021
Author(s):  
Zhijing Zhu ◽  
Guicheng Zhuang
Keyword(s):  
New Media ◽  
Chinese Culture ◽  
The Internet ◽  
Literary Genre ◽  
Continuous Development ◽  
Media Environment ◽  
Chinese Film ◽  
Film And Television ◽  
The Past ◽  
Audience Rating

With the arrival of the new media era and the continuous development of China’s domestic IP dramas, the downturn in domestic TV dramas has been broken, more and more IP dramas obtain higher audience rating rely on the Internet, and it becomes a phenomenon hot style. Vietnam is geographically adjacent to China, and they have similar cultures. A lot of Vietnamese culture is derived from Chinese culture, and they are heavily influenced by the values and lifestyle of Confucius in the past, Chinese film and television is a literary genre familiar to Vietnamese, which is one of the most important components of daily entertainment. This paper will research on how to use the Internet to strengthen the import of film and television culture to Vietnam, so that Chinese IP dramas can also increase the audience rating in Vietnam and enhance the cultural export.

scholarly journals Analysis of the Response Mechanism of College Student Education Management in the New Media Environment

2020 ◽  
Vol 9 (6) ◽  
pp. 13
Author(s):  
Weili Ding
Keyword(s):  
New Media ◽  
Internet Technology ◽  
Higher Education Management ◽  
Effective Response ◽  
Media Environment ◽  
Education Management ◽  
Media Technologies ◽  
Student Education ◽  
The Times ◽  
Management Staff

The continuous improvement of Internet technology has ushered in the era of new media. At the same time, various new media technologies have also brought important effects on different industries. Therefore, colleges and universities need to keep abreast of the development requirements of the times when conducting student education management work, and be able to find effective response mechanisms in the ever-changing new media environment. This article starts from multiple angles and explores the specific ways of higher education management under the background of new media, hoping to provide valuable management experience for other school education management staff.

scholarly journals Discussion on the Construction of Campus Culture in the Environment of New Media based on Computer Network

2021 ◽  
Vol 14 ◽  
pp. 119-123
Author(s):  
Kai Ning
Keyword(s):  
New Media ◽  
Learning Environment ◽  
Computer Network ◽  
Professional Knowledge ◽  
Current Situation ◽  
Campus Culture ◽  
Media Environment ◽  
Healthy Development ◽  
Efficient Learning ◽  
Development Of Students

In the computer network and new media environment, continuously strengthening the construction of campus culture in our country has a very important role and significance. It can not only promote the healthy development of students' thoughts and behaviors, but also enable them to complete the learning of relevant subjects and professional knowledge in a more convenient and efficient learning environment. This article first understands the current situation, connotation and significance of campus culture construction in our country under the computer network new media environment, and then further analyzes the main problems faced by our country’s campus culture construction under the computer network new media environment, and finally discusses further in this environment. The main methods and strategies to strengthen the construction of campus culture in our country.

The agenda setting hypothesis in the new media environment

2017 ◽  
Vol 0 (28) ◽  
pp. 35-58 ◽  
Author(s):  
Natalia Aruguete ◽  
Keyword(s):  
New Media ◽  
Agenda Setting ◽  
Media Environment

Mod Pop Methods

2015 ◽  
Vol 1 (1) ◽  
pp. 64-88
Author(s):  
Quinlan Miller
Keyword(s):  
New Media ◽  
Real Life ◽  
Trans Content ◽  
Popular Entertainment ◽  
Television Industry ◽  
Production Studies ◽  
Feminist Media Studies ◽  
The Everyday ◽  
The 1960S ◽  
Gender Regulation

This article reconstructs queer popular culture as a way of exploring media production studies as a trans history project. It argues that queer and trans insights into gender are indispensible to feminist media studies. The article looks at The Ugliest Girl in Town series (ABC, 1968–69), a satire amplifying a purported real-life fad in flat chests, short haircuts, and mod wigs, to restore texture to the everyday landscape of popular entertainment. Approaching camp as a genderqueer practice, the article presents the program as one of many indications of simultaneously queer and trans representation in the new media moment of the late 1960s. Behind-the-scenes visions of excavated archival research inform an analysis of the series as a feminist text over and against its trans misogyny, which evaluates and ranks women based on their looks, bodies, and appearance while excessively sexualizing and even more stringently appraising, policing, and punishing trans women, women perceived to be trans, and oppositional forms of femininity. The program captures both the means of gender regulation and detachment from it, the experience of gender embodiment, and the promise of presenting and being perceived as many genders. Ugly is an awful word in the way it is usually wielded, but it can be reclaimed. Examining this rarely cited and often misconstrued Screen Gems series helps to demonstrate a more equitable distribution of creative credit for queer trans content across the television industry and the subcultures it commodified in the 1960s.

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