Application of Gaming in New Media Marketing
In the recent past, a trend was observed in which some professionals from the entertainment industry took up the new advertising tool called Advergames and focused on it the most an reaped benefits. (Barnes, 2012) reported that the success of the movie “The Hunger Games” lied in its advertising strategy which had launched an online game by the same name nearly a year before the launch of the movie and that time was what kicked in the necessary curiosity as well as craze for the movie. The advent of internet largely changed the landscape of marketing. It is the precursor of a wide variety of marketing communication techniques and creative selling in the virtual platform. One such technique which is the corner stone of this study is the technique of Advergaming.