scholarly journals Acceptance of YouTube as a Learning Platform during the Covid-19 Pandemic: The Moderating Effect of Subscription Status

TEM Journal ◽  
2020 ◽  
pp. 1732-1739
Author(s):  
Zulnaidi Yaacob ◽  
Nor Hasliza Md Saad
Keyword(s):  
Technology Acceptance ◽  
Movement Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Resources ◽  
Perceived Ease Of Use ◽  
Moderator Variable ◽  
Learning Platform ◽  
Use Of Technology ◽  
Acceptance Model

The interests of the researcher towards the use of technology in learning surged during the Covid-19 pandemic as more users were expected to use online resources due to the limited face-to-face activities and the new norm that encouraged social distancing. This study aimed to investigate the factors that affected a student's acceptance of YouTube as learning resources. Based on the Technology Acceptance Model (TAM), this study investigated the role of subscription status as a moderator variable. The data were collected during the Movement Control Order (MCO) that was placed on Malaysians, involving 340 students of a distance education program. The findings of this study supported TAM, in which the student's acceptance towards YouTube as learning resources was related to the perceived ease of use, perceived usefulness and social influence. This study also reported that the subscription status did not moderate the relationship between the factors and the student's acceptance. Therefore, this study implies that students accept YouTube as learning resources either as a subscriber of the YouTube channel or otherwise. This study significantly contributes to the literature by investigating the acceptance of YouTube a learning resource during the Covid-19 pandemic.

An Empirical Evaluation of the Effects of Gender Differences and Self-efficacy in the Adoption of E-banking in Nigeria

2012 ◽  
pp. 179-192
Author(s):  
Charles K. Ayo ◽  
Princely Ifinedo ◽  
Uyinomen O. Ekong ◽  
Aderonke Oni
Keyword(s):  
Gender Differences ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Empirical Evaluation ◽  
Gender Disparity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model

The issues of gender disparity in the usage of information technology (IT), as well as self-efficacy, have received considerable interest and attention among researchers in recent times. Prior research has identified that gender differences and self-efficiency affect the attitude towards adoption and use of technology. In general, females are believed to be disadvantaged compared to their male counterparts with respect to IT usage and acceptance. The reasoning is that males are mostly more exposed to technology and tend to have more proficiency with such tools. Very little information exists in the extant literature regarding perceptions in developing parts of the world, including Africa. In this chapter, an empirical evaluation of the issues in the context of e-banking will be made in Lagos (Nigeria) and its environs. An extended Technology Acceptance Model (TAM) will be used as a conceptual framework to guide the discourse. Data analysis was done on SPSS 15.0. The study’s results showed that gender differences moderated the acceptance of e-banking of users in the research context. Namely, computer self efficacy and perceived ease of use were of concerns to females, but less so for their male counterparts. Also, perceived usefulness of e-banking is discovered to be the most influencing factor for male users. The study’s implications for research and practice are discussed in the chapter.

scholarly journals Assessing Acceptance Toward Wiki Technology in the Context of Higher Education

2017 ◽  
Vol 18 (6) ◽  
Author(s):  
Panagiota Altanopoulou ◽  
Nikolaos Tselios
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Big Five Personality ◽  
Extended Model ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Wiki Technology ◽  
Acceptance Model

<p class="3">This study investigated undergraduate students’ intention to use wiki technology. An extension of the Technology Acceptance Model (TAM) has been used by taking into account not only students’ wiki perceived utility and usability, but also Big Five personality characteristics and two other variables, social norms, and facilitating conditions, as proposed in the Unified Theory of Acceptance and Use of Technology (UTAUT). Students’ beliefs before (pre-wiki scenario) and after (post-wiki scenario) the actual use of the wiki system were investigated, with 85 and 86 participants respectively. The hypotheses were tested using partial least squares analysis. For the pre-wiki scenario, 8/15 hypotheses were confirmed and 11/15 for the post-wiki scenario. The relationship between perceived ease of use and perceived usefulness was found to be of the highest magnitude. The most notable difference across the two scenarios was that the relation between perceived ease of use and attitudes towards use was significant only in the first scenario. The results demonstrate that the proposed TAM-extended model could predict students’ wiki acceptance.</p>

Experience Alters Perceptions of Educational Technology Acceptance among Adolescents

2018 ◽  
Vol 62 (1) ◽  
pp. 1088-1092
Author(s):  
Ellie Arndt ◽  
Douglas Peterson
Keyword(s):  
High School ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology In Education ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model ◽  
School Careers

With the increase in the use of technology in education, it is important to understand why some implementations of one-to-one computing programs have been successful where others have failed. A questionnaire containing measures for the Technology Acceptance Model (TAM: Davis, 1989) was distributed to a high school in the rural Midwest to determine how the students’ perceived usefulness and perceived ease of use ratings of iPads change with experience across their high school careers. A multivariate analysis of variance showed that both ratings for perceived usefulness and perceived ease of use changed with experience.

Adopting E-Mailing Systems Technology

2013 ◽  
pp. 63-88
Author(s):  
Ahed S Al-Haraizah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Current State ◽  
Use Of Technology ◽  
Governmental Institutions ◽  
Acceptance Model

Insight into the reasons why people adopt or reject technology is one of the most challenging issues in information technology research. This chapter draws on the Electronic Commerce Technology Acceptance (ECTA) framework, which is in turn based on Technology Acceptance Model (TAM) and examines Jordanian government’s employees’ attitudes towards adoption and use of Electronic Mailing systems within their job. The chapter is aimed at providing an overview of the current state of use, adoption and implementation of electronic mailing innovation within organisations, specifically governmental institutions in developing countries like Jordan. More precisely, the author first quantify constructs relating to the current state of governmental institutions’ beliefs and attitudes toward E-Mailing systems technology in Jordan, and then develop and validate the relationships between the various factors that drive the adoption and acceptance of such innovation. A quantitative survey is used to establish and illustrates employee’s behavioural intention and decision to e-mailing systems. The main influencing issues discussed in this chapter that affect these employees imply perceived usefulness, perceived ease of use, employees’ attitudes towards new technologies, and behavioural intentions to use. Whereas, these various issues are suggested in the Technology Acceptance Model (TAM), the enhanced Technology Acceptance Model extends them to include the external social factors proposed in this chapter such as trust, cultural beliefs, and sociology of technology. Eventually, the significant insight emanated from the findings identifies ways of assisting and spurring employees to make use of technology more effectively.

scholarly journals GENDER DIFFERENCES IN THE ADOPTION OF MOBILE BANKING: REVIEW OF USING TAM ON BANKING CUSTOMERS

2017 ◽  
Vol 8 (1) ◽  
pp. 53
Author(s):  
Agung Sugiarto
Keyword(s):  
Gender Differences ◽  
Technology Acceptance ◽  
Banking Sector ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Modeling Framework ◽  
Use Of Technology ◽  
Acceptance Model

<p>Mobile banking as a manifestation of the use of technology in the banking sector, has a very massive deployment level. This study focuses on the use of mobile banking technology as one of the products of information technology in the banking field. Gender differences of mobile banking users empirically shown to be affected by several factors that can be identified through modeling framework technology acceptance model (TAM), including: perceived usefulness and perceived ease of use.</p>

Physicians' Non-Use of Technology

2010 ◽  
Vol 2 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Jon Blue
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Technology Acceptance Theories have been widely applied and quite successful at explaining the behavioral intention to use technology in many organizations. One of the most significant variables in the Technology Acceptance Model is perceived ease of use. The Technology Acceptance Model purports that perceived ease of use contributes to the behavioral intention to use technology. Additionally, the model purports that perceived ease of use is an antecedent of perceived usefulness. In the adoption and use of technology across multiple industries, previous studies show that Technology Acceptance Theories predictions have been incorrect and not consistently supported. Qualitatively studying physicians, it is shown that medical doctors focus on factors not thoroughly investigated or explained in the literature. This study specifically investigates physicians’ behavioral intention to use a Personal Digital Assistant in their work environment and examines why some tested constructs, such as perceived ease of use and perceived usefulness, are not relevant in a health care environment. Plausible solutions to this non-predictability issue, such as technology substitution, are presented.

scholarly journals Acceptance of E-learning among university students in UAE: A practical study

2020 ◽  
Vol 10 (4) ◽  
pp. 3660 ◽  
Author(s):  
Ahmad Qasim Mohammad AlHamad
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Learning Systems ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
Learning Platform ◽  
E Learning ◽  
Acceptance Model

The objective of the study is to find out the factors which affect the acceptance of E-learning among students and how the students’ purpose of using E-learning is determined by these factors. The research was based on the Technology Acceptance Model (TAM). The researcher developed a questionnaire to gather data from a sample of 366 university students who actively used the E-learning system. According to the results of the study, subjective norms, perceived usefulness, perceived ease of use, enjoyment, and accessibility” are the vital predictors behind the intention of students for using E-learning systems. This indicates that extended TAM is applicable in the UAE. The results show that policymakers and education developers should take E-learning system seriously since it can be opted not just as a technological solution but also as a learning platform for students belonging to a distant area. The results present practical implications for education developers, policymakers and practitioners in devising useful plans to implement E-learning systems.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Postgraduate Students’ Perceived E-Learning Acceptance

2013 ◽  
Vol 4 (3) ◽  
pp. 51-60
Author(s):  
M. R. K. N. Yatigammana ◽  
Md. Gapar Md. Johar ◽  
Chandra Gunawardhana
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Postgraduate Students ◽  
Geographically Dispersed ◽  
Postgraduate Studies ◽  
E Learning ◽  
Acceptance Model

E-learning is a method of delivering knowledge using information technology and electronic media for the remote users. The advantages of e-learning method can be fully achieved with the postgraduate studies as majority of the postgraduate students are engaged in learning while they are working and also geographically dispersed due to the family and work life thus physically appearing for the lecture sessions are difficult to them. This paper attempts to develop a framework to measure the postgraduate students’ perceived technology acceptance by developing a modified version of the Technology Acceptance Model (TAM) which replaces perceived usefulness and perceived ease of use in the original model of TAM with relative advantage and complexity and incorporate other variables of trialability, observability, compatibility, psychological wellbeing and social influence of the students. The developed model is validated using 30 postgraduate students from Sri Lanka and thus this model can be used in future researchers to measure the perceived e-learning acceptance of postgraduate students.

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