scholarly journals Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang

2019 ◽  
Vol 6 (2) ◽  
pp. 164
Author(s):  
Ainun Nur Illah ◽  
Raden Andi Sularso ◽  
Bambang Irawan
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Destination Image ◽  
Research Approach ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Indicator Variables ◽  
Test Use

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.

scholarly journals PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo)

2021 ◽  
Vol 9 (4) ◽  
pp. 302
Author(s):  
Riskiy Rahmawati Dewi ◽  
Naning Kristiyana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Perceived Quality ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Perceived Price

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

scholarly journals INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY

2021 ◽  
pp. 16-26
Author(s):  
Bismoaziiz Bismoaziiz ◽  
Usep Suhud ◽  
Saparuddin Saparuddin
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Analysis Tool ◽  
Electronic Word Of Mouth ◽  
Exogenous Variables ◽  
Endogenous Variables

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

scholarly journals Persepsi Konsumen Terhadap Bahan dan Disain Kemasan Jambu Kristal (Psidium guajava) Ramah Lingkungan

2021 ◽  
Vol 9 (2) ◽  
pp. 242
Author(s):  
Anak Agung Gede Angga Surya Mayura ◽  
I Nyoman Sucipta ◽  
Pande Ketut Diah Kencana
Keyword(s):  
Storage Systems ◽  
Descriptive Analysis ◽  
Psidium Guajava ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Food Storage ◽  
Analysis Method ◽  
Quantitative Descriptive Analysis ◽  
Packaging Design ◽  
Quantitative Descriptive

Abstrak Kemasan sudah diketahui sejak manusia mengenal sistem penyimpanan bahan makanan. Kemasan meliputi tiga jenis, yaitu merek, kemasan itu sendiri dan label. Tujuan dilakukannya pengemasan selain sebagai pelindung terhadap produk agar tidak mudah rusak, juga bertujuan agar memiliki daya tarik bagi konsumen agar tertarik untuk menikmati produk tersebut. Adapun penelitian bertujuan untuk: (1) Menentukan persepsi konsumen terhadap kualitas kemasan. (2) Menentukan persepsi konsumen terhadap disain kemasan. (3) Menentukan persepsi Konsumen terhadap harga kemasan primer dan sekunder. (4) Menentukan persepsi konsumen terhadap kepuasan pada kemasan. Tempat penelitian dilakukan di pasar Badung dan pasar Sukawati. Sampel penelitian adalah konsumen/pengunjung di pasar Badung dan pasar Sukawati pada periode bulan Juli 2020 sampai dengan bulan Agustus 2020 sebanyak 50 konsumen. Pengolahan data menggunakan alat bantu SPSS 25 dengan menggunakan metode analisis deskriptif kuantitatif..Dari hasil penelitian yang dapat disimpulkan, kemasan yang dominan menurut perpsepsi 50 responden dari segi kualitas adalah   kemasan daun kelapa dengan hasil 29 orang/(58%) memilih setuju. Dari segi bahan dan disain adalah kemasan anyaman bambu dengan hasil, 29 orang/(58%) memilih setuju. Dari segi harga adalah kemasan anyaman bambu dengan hasil 31 orang/(62%) memilih sangat setuju (5). Dari segi kepuasan adalah kemasan daun kelapa dengan hasil, 40 orang/(80%) memilih setuju (4).   Kata kunci: Persepsi Konsumen, Kualitas Produk, Disain Kemasan Abtract Packaging has been known since humans knew about food storage systems. Packaging includes three things, namely the brand, the packaging itself and the label. The purpose of packaging is not only to protect the product from being easily damaged, but also to attract consumers to be interested in enjoying the product. The research aims to: (1) Determine consumer perceptions of packaging quality. (2) Determine consumer perceptions of packaging design. (3) Determine consumer perceptions of primary and secondary packaging prices. (4) Determine consumer perceptions of satisfaction with packaging. The research site was conducted in Badung market and Sukawati market. The research sample is consumers / visitors in Badung market and Sukawati market in the period from July 2020 to August 2020 as many as 50 consumers. Data processing used the SPSS 25 tool using quantitative descriptive analysis method. From the results of the study it can be concluded that the dominant packaging according to the perceptions of 50 respondents in terms of quality is coconut leaf packaging with the results 29 people / (58%) chose to agree. In terms of material and design, the packaging was woven bamboo with the result, 29 people / (58%) agreed. In terms of price, the packaging was woven bamboo with the result that 31 people / (62%) strongly agreed (5). In terms of satisfaction, the packaging of coconut leaves with results, 40 people / (80%) chose to agree (4). Keywords: Consumer Perception, Product Quality, Packaging Design

scholarly journals Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)

2021 ◽  
Vol 21 (2) ◽  
pp. 78-95
Author(s):  
Dilla Dilla ◽  
Sugeng Raharjo ◽  
Heru Suprapto
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Study ◽  
Word Of Mouth ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Image Variables ◽  
Dominant Influence

Abstract:                The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest.                This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara.   Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

2019 ◽  
Vol 10 (3) ◽  
pp. 759-767 ◽  
Author(s):  
Mohammed T. Nuseir
Keyword(s):  
United Arab Emirates ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Research Approach ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Online Purchase ◽  
Islamic Countries ◽  
The Impact

Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers. Design/methodology/approach Using a descriptive research approach, this study used quantitative data to assess how the online purchase intentions of consumers in the UAE are influenced by e-WOM and brand image. Findings E-WOM has a significant impact on online purchase intentions and brand image among consumers. Brand image significantly influences the online purchase intentions of consumers. Research limitations/implications The conclusions may not be generalizable because not all areas of the UAE were represented in this study. In future studies, a larger and more inclusive sample would help to overcome this limitation. Practical implications This study will help marketers to understand the power of e-WOM, an important marketing tool, and to use resources more strategically to attract new customers. Originality/value E-WOM is the most commonly used and most effective medium of sharing opinions and reviews pertaining to various products and services in the market. Understanding how it influences the purchase intentions of consumers is imperative and has strong implications for marketers.

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