scholarly journals Building Innovation Capabilities on Collaboration and Market Orientation for Improving Marketing Performance of Wood Furniture Craft

2021 ◽  
Vol 9 (4) ◽  
pp. 439-451
Author(s):  
Maryono ◽  
Naili Farida ◽  
Ngatno ◽  
Bulan Prabawani
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Relationship Marketing ◽  
Relational Marketing ◽  
Marketing Performance ◽  
Marketing Orientation ◽  
Collaborative Innovation ◽  
Innovation Ability ◽  
Wood Furniture ◽  
Small Industries

This research aims to test the direct influence of market orientation and innovation capabilities collaboration, with relationship marketing orientation and excellence as mediating variables, on the marketing performance of the micro industry of wood furniture handicrafts. The data was collected using questionnaires submitted by 242 people, and the analysis was carried out using SmartPLS software. The significant impact of collaborative innovation ability and relational marketing orientation on market orientation was shown to have no effect on competitive advantage. The innovation capabilities of collaborating are known to have no significant impact on marketing performance. Competitive advantage has a relationship with marketing performance, and relational marketing orientation has a significant impact on the ability of collaborative innovation. It was also found that relationship marketing orientation has a significant effect on marketing performance. This study is related to improving the marketing performance of the micro industry of wood furniture handicrafts, which has a limited scope, so the results of this study can't be generalized. It was also difficult to determine if there was any bias from the respondents. The marketing orientation of relationships and competitive advantages have contributed significantly to marketing performance. The wood furniture handicraft micro industry must improve collaboration capabilities with dealers and customers and use this as a strategic component to improve the marketing performance of the woodcraft industry. The novelty of this research is related to the capability of collaboration innovation, which is able to improve the marketing performance of small industries.

The role of marketing and product design in driving firm’s performance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mónica Canto Primo ◽  
Irene Gil-Saura ◽  
Marta Frasquet-Deltoro
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Product Differentiation ◽  
Structural Equation ◽  
Integrative Model ◽  
Research Approach ◽  
Perceived Effectiveness ◽  
Content Type ◽  
Marketing Orientation ◽  
Design Orientation

Purpose This study aims to suggest an integrative model to investigate design orientation by analyzing its links with market orientation and its ability to generate and maintain a competitive advantage and improve effectiveness. Design/methodology/approach The structural equation technique is used to test the research hypotheses based on data from the Spanish furniture and lighting industries. The data are obtained from the responses of 209 companies to a questionnaire targeted at design and marketing managers. Findings The results suggest that design orientation helps companies to gain competitive advantages in product differentiation and improve business effectiveness. The design orientation is stimulated by proactive market orientation and by marketing-design integration during the development of new products. The design orientation fully mediates the effect of proactive marketing orientation on perceived effectiveness. Originality/value This study uses a quantitative research approach to propose and test an integrative model that relates design orientation with the generation of competitive advantage in product differentiation and perceived effectiveness.

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

scholarly journals The Role Of Relationship Learning As The Mediator Of The Market Orientation Impact Toward Competitive Advantage And Marketing Performance Of The Furniture Companies In Java Island

2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Oscarius Y.A Wijaya
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Bilateral Trade ◽  
Dominant Role ◽  
Equation Model ◽  
Analysis Tool ◽  
Island Region ◽  
Reciprocal Effect ◽  
Marketing Performance

Relationship learnings is the main essential requirement to create company’s innovation power to enhance its competitive advantage. The relationship learning of furniture compa-nies in Indonesia has been considered in low level compared to China and other Asian countries. This also has a significant effect toward marketing performance in term of bilateral trade relationship between Indonesia and China. The link phenomenon of market orientation with the awareness about relationship behavior of furnitures companies in China has much more dominant role to win the competition. The connection or network (Guan Xi - 关系) has been used to maintain business relation amongst furniture companies in China for information sharing from academicians, suppliers and even competitors. Apparently, furnitures companies Indonesia haven’t got used to it. Companies here are less paying atten-tion on this remarkable source to generate a new innovation or design, even making market surveys to support innovation capability.  The purpose of this research is to analize the followings, (1). The effect of market orientation toward relationship learnings, (2). The effect of market orientation toward competitive advantage, (3). The effect of relationship learning toward competitive advantage, (4). The effect of market orientation toward marke-ting performance, (5). The effect of relationship learning toward marketing performance, (6). The effect of competitive advantage toward marketing performance of furnitures com-panies in Java island region.The research objects are all furniture companies in Java island region which consists of Surabaya, Semarang, Bandung and Jabodetabek with total number about 830 companies, with furniture company as analysis unit. 90 companies were being taken for the samples. This research has using SEM (Structural Equation Model) as the analysis tool to estimate the reciprocal effect by involving interverning variable. The analysis’ results showing that the market orientation has a possitive effect to marke-ting performance of furnitures companies in Java island region thru relationship learning.Keyword: market orientation, relationship learnings, competitive advantage, marketing performance

scholarly journals Enhancing Competitiveness of Creative Industries: SME in West Sumatra

2018 ◽  
Vol 7 (3.30) ◽  
pp. 544
Author(s):  
Tafdil Husni ◽  
Rida Rahim ◽  
Desyetti . ◽  
Yurniwati .
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Secondary Data ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
West Sumatra ◽  
Small Industries

This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage. 

Market orientation in service clusters and its effect on the marketing performance of SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcelo Royo-Vela ◽  
Juan Carlos Amezquita Salazar ◽  
Francisco Puig Blanco
Keyword(s):  
Market Orientation ◽  
Future Research ◽  
Content Type ◽  
Managerial Practices ◽  
Marketing Performance ◽  
Marketing Orientation ◽  
Level Data ◽  
Health Related ◽  
Competitor Orientation ◽  
The Relationship

PurposeThis paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect that the cluster can have on both the market orientation of clustered companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the cluster on their marketing performance.Design/methodology/approachThis research used executive-level data that were obtained by carrying out a survey involving a unique dataset of 133 Colombian health-related businesses located in the city of Cali (Colombia) in 2014. A system of equations was modeled using SMART PLS. This analysis was complemented by a qualitative study that involved conducting in-depth interviews in six companies.FindingsThe results showed that, among the SMEs, membership in an urban services cluster did not significantly influence marketing performance or the implementation of marketing orientation practices. No differences were observed in internal managerial practices implemented between companies that were co-located and isolated. However, a higher level of competitor orientation was associated with greater marketing performance. Given the verified absence of moderating and mediating effects, our work provides a reasonable basis for proposing future research and practical recommendations.Originality/valueWhile research has demonstrated the relationship between a company's market orientation and marketing performance, this type of analysis has not been carried out on service SMEs in geographic concentrations or clusters.

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

2005 ◽  
Vol 39 (9/10) ◽  
pp. 1049-1059 ◽  
Author(s):  
Brian Murphy ◽  
Paul Maguiness ◽  
Chris Pescott ◽  
Soren Wislang ◽  
Jingwu Ma ◽  
...  
Keyword(s):  
Financial Performance ◽  
Performance Appraisal ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Content Type ◽  
Marketing Model ◽  
Marketing Performance ◽  
Customer Relationship Marketing ◽  
Marketing Orientation ◽  
Stakeholder Relationship

PurposeTo measure marketing performance in a holistic sense.Design/methodology/approachTo augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relationship marketing model, as timely, early warning signals of future stakeholder behaviour and concomitant future business performance.FindingsStakeholder performance appraisal results to date indicate that a holistic stakeholder relationship marketing orientation that incorporates triple bottom line philosophy significantly enhances business financial performance beyond that achieved by a customer relationship marketing orientation.Research limitations/implicationsThe stakeholder performance appraisal has been applied to only 33 businesses to date providing scope for wider application of this measurement system to demonstrate its practical usefulness in measuring holistic marketing performance and future financial performance.Practical implicationsThe stakeholder performance appraisal provides a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders in terms of quantitative ratings of economic, social and environmental performance, and qualitative strengths, weaknesses, opportunities and threats. These data enable a business to plan stakeholder relationship marketing strategies to enhance performance and to predict future financial performance.Originality/valueThe stakeholder relationship marketing model and the stakeholder performance appraisal are new, unique, managerially useful additions to existing stakeholder models and metrics.

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