scholarly journals The Role Of Relationship Learning As The Mediator Of The Market Orientation Impact Toward Competitive Advantage And Marketing Performance Of The Furniture Companies In Java Island

2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Oscarius Y.A Wijaya
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Bilateral Trade ◽  
Dominant Role ◽  
Equation Model ◽  
Analysis Tool ◽  
Island Region ◽  
Reciprocal Effect ◽  
Marketing Performance

Relationship learnings is the main essential requirement to create company’s innovation power to enhance its competitive advantage. The relationship learning of furniture compa-nies in Indonesia has been considered in low level compared to China and other Asian countries. This also has a significant effect toward marketing performance in term of bilateral trade relationship between Indonesia and China. The link phenomenon of market orientation with the awareness about relationship behavior of furnitures companies in China has much more dominant role to win the competition. The connection or network (Guan Xi - 关系) has been used to maintain business relation amongst furniture companies in China for information sharing from academicians, suppliers and even competitors. Apparently, furnitures companies Indonesia haven’t got used to it. Companies here are less paying atten-tion on this remarkable source to generate a new innovation or design, even making market surveys to support innovation capability.  The purpose of this research is to analize the followings, (1). The effect of market orientation toward relationship learnings, (2). The effect of market orientation toward competitive advantage, (3). The effect of relationship learning toward competitive advantage, (4). The effect of market orientation toward marke-ting performance, (5). The effect of relationship learning toward marketing performance, (6). The effect of competitive advantage toward marketing performance of furnitures com-panies in Java island region.The research objects are all furniture companies in Java island region which consists of Surabaya, Semarang, Bandung and Jabodetabek with total number about 830 companies, with furniture company as analysis unit. 90 companies were being taken for the samples. This research has using SEM (Structural Equation Model) as the analysis tool to estimate the reciprocal effect by involving interverning variable. The analysis’ results showing that the market orientation has a possitive effect to marke-ting performance of furnitures companies in Java island region thru relationship learning.Keyword: market orientation, relationship learnings, competitive advantage, marketing performance

scholarly journals Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable

2021 ◽  
pp. 1421-1428 ◽  
Author(s):  
Muhartini Salim ◽  
Fachri Eka Saputra ◽  
Rina Suthia Hayu ◽  
Muhammad Rahman Febliansa
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Theoretical Development ◽  
Marketing Performance ◽  
Small And Medium Business

Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.

scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals Analisis Pengaruh Kualitas Layanan, Orientasi Pasar, dan Kepuasan Konsumen Terhadap Kinerja Pemasaran PT. Wisang Utama Mandiri Surabaya

2015 ◽  
Vol 2 (01) ◽  
Author(s):  
Navi Muda Priyatna
Keyword(s):  
Job Satisfaction ◽  
Service Quality ◽  
Market Orientation ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Research Result ◽  
Equation Model ◽  
Sem Analysis ◽  
Marketing Performance ◽  
The Impact

Abstract: Company competition surrounding today is colored with the fast changes and full of uncertainties. And, the problem faced by companies in present is the decrease of job volume, in which this matter takes place due to the impact of the decline of demands for the electric installation construction service to PT. Wisang Utama Mandiri. The job volume decline, perhaps, there any factors causing it, they are, among others, the poorly service quality, the market demands that not accommodated by the company, even the consumer satisfaction that not yet maximal, these cases, of course, so impacted on company incomes.From the result of testing on model in this research, by using random sampling, structural equation model (SEM) analysis, and the assistance of software Amos 22, on 100 respondents, that it was able to explain the Analysis of the Effects of Service Quality, Market Orientation, and Consumer Satisfaction on the Marketing Performance of PT. Wisang Utama Mandiri of Surabaya.The research result indicated that: 1) Service quality has effect on consumer satisfaction. 2) Service quality has effect marketing performace. 3) Market orientation has effect on consumer satisfaction. 4) Market orientation has effect on marketing performance. 5) Employee job satisfaction has significant effect on marketing performance.Of the three variables hypothesized as influential in this research, whose value largest is the direct relevance between market orientation and marketing performance.Key words: PT. Wisang Utama Mandiri, Service quality, Market orientation, Job satisfaction, Marketing performance

scholarly journals The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

2018 ◽  
Vol 7 (4) ◽  
pp. 458-468
Author(s):  
Novi Nurhasanah ◽  
Murwatiningsih Murwatiningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Marketing Performance ◽  
Research Show

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

scholarly journals STRATEGIES FOR IMPROVING MARKETING PERFORMANCE WITH RED OCEAN THEORY

2018 ◽  
Author(s):  
Bun Norikun
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Competitive Market ◽  
Marketing Performance ◽  
Equation Modelling ◽  
Job Opportunities ◽  
Strategy Variables ◽  
Small And Medium Business

This research analyzes the work of marketing in Convection Business in Kudus Disctrict,particularly in the competitiveness of its Micro, Small and Medium business (UKM). UKM does serve animportant role in economy development, since it provides job opportunities, as well as opens new field ofjobs. It is particularly true in Convection Business UKM, because it has a very competitive market or redocean (already existed in the market). This research tries to analyze how various strategy variables,which are innovation abilities, market orientation, and entrepreneurship orientation through competitiveadvantage can significatly improve marketing performance in Convection Business in Kudus District. Theresearch collects the samples from 194 Convection business users in Kudus District. This research basesits analysis using Structural Equation Modelling (SEM). It gets a conclusion that innovation abilities,market orientation, entrepreneurship orientation and competitive advantage do give direct contributiontoward marketing performance, while innovation abilities, market orientation and entrepreneurshiporientation through competitive advantage do give indirect contribution toward marketing performance

scholarly journals Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs)

2020 ◽  
Vol 23 (1) ◽  
pp. 19
Author(s):  
Astrid Puspaningrum
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Competitive Prices ◽  
Competitor Orientation ◽  
Medium Enterprises

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.

scholarly journals STRATEGIES FOR IMPROVING MARKETING PERFORMANCE WITH RED OCEAN THEORY

2018 ◽  
Author(s):  
Bun Norikun
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Competitive Market ◽  
Marketing Performance ◽  
Equation Modelling ◽  
Job Opportunities ◽  
Strategy Variables ◽  
Small And Medium Business

This research analyzes the work of marketing in Convection Business in Kudus Disctrict,particularly in the competitiveness of its Micro, Small and Medium business (UKM). UKM does serve animportant role in economy development, since it provides job opportunities, as well as opens new field ofjobs. It is particularly true in Convection Business UKM, because it has a very competitive market or redocean (already existed in the market). This research tries to analyze how various strategy variables,which are innovation abilities, market orientation, and entrepreneurship orientation through competitiveadvantage can significatly improve marketing performance in Convection Business in Kudus District. Theresearch collects the samples from 194 Convection business users in Kudus District. This research basesits analysis using Structural Equation Modelling (SEM). It gets a conclusion that innovation abilities,market orientation, entrepreneurship orientation and competitive advantage do give direct contributiontoward marketing performance, while innovation abilities, market orientation and entrepreneurshiporientation through competitive advantage do give indirect contribution toward marketing performance

scholarly journals Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance

2021 ◽  
Vol 9 (4) ◽  
pp. 941-948 ◽  
Author(s):  
Vita Dhameria ◽  
Imam Ghozali ◽  
Abas Hidayat ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Business Success ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Network Capability

Business success is closely related to the marketing process. A good defined marketing strategy conducted to increase a sales business and marketing. The elements that must be developed are networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. The sustainability of Indonesian businesses, especially small and medium enterprises (SMEs), is a challenge for entrepreneurs. SMEs are an important factor that affects the increase of national economic growth. This research investigated variables such as networking capability, entrepreneurial marketing, competitive advantage, marketing performance of embroidery SMEs in Tasikmalaya City West Java Indonesia. The technique sampling used in this research was purposive sampling. Samples gained were 120 SMEs. In analyzing the data, researchers employed Structural Equation Model (SEM) method from software AMOS. Entrepreneurial marketing activities are closely related to creating competitive advantage through innovation in the creation of better products, processes, and strategies to satisfy customer needs and desires. Hypothetical testing results showed that network capability and entrepreneurial marketing are important factors that significantly influence competitive advantage of SMEs. Networking capability, entrepreneurial marketing, and competitive advantage are important factors that significantly influence marketing performance of SMEs. Therefore, networking capability, entrepreneurial marketing, competitive advantage, and marketing performance must be developed for sustainable the successfulness of SMEs.

scholarly journals UPAYA MENINGKATKAN KINERJA PEMASARAN PADA UMK DURIAN JATUHAN DI DAERAH BANTEN

2019 ◽  
Vol 2 (2) ◽  
pp. 119-135
Author(s):  
Reni Febriani ◽  
Achmad Irfan Firdaus
Keyword(s):  
Market Orientation ◽  
Structural Equation Model ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Research Data ◽  
Marketing Performance ◽  
Group Data ◽  
Environmental Adaptability ◽  
Positive Effect

This study aims to determine the effect of market orientation and environmental adaptability through product innovation on marketing performance. The samples studied were durian MSME actors (in the form of durian or durian processed) that were registered with the Banten Durian Entrepreneur Group (KPDB) with 70 businessmen in the Serang, Cilegon, Pandeglang and Lebak regions. Sources of research data are obtained from online questionnaires using google forms tools that are distributed via the whatsapp media group. Data processing uses the Structural Equation Model (SEM) approach with Smart PLS 3.0 Software. The results showed that market orientation and environmental adaptability didn’t have a positive effect on marketing performance, environmental adaptability didn’t have a positive effect on product innovation, market orientation have a positive effect on product innovation, and product innovation have a positive effect on marketing performance. From the results of this study indicate that MSEs have not been consistent in improving marketing performance, because durian is still classified as seasonal fruit and the price is high when it is out of season.

scholarly journals KEUNGGULAN BERSAING : BERPENGARUH TERHADAP KINERJA PEMASARAN (STUDI PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN KENDAL)

2018 ◽  
Vol 11 (1) ◽  
pp. 56
Author(s):  
Delta Lexi Arbawa ◽  
Paulus Wardoyo
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Research Problem ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Food And Beverage

<p>Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap kenerja pemasaran sehingga ditambahkannya variabel keunggulan bersaing untuk menjembatani gap tersebut. Tujuan penelitian ini adalah menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap keunggulan bersaing dan  menganalisis pengaruh orientasi pasar, orientasi kewirausahaan, orientasi belajar dan keunggulan bersaing terhadap kinerja pemasaran.</p><p>Populasi dalam penelitian ini adalah seluruh pengusaha UMKM makanan dan minuman yang berada di 6 kecamatan Kabupaten Kendal yang berjumlah 485 pengusaha UMKM. Sampel yang dipergunakan dalam penelitian ini yaitu 122 responden, dengan alat analisis path analisis.</p><p>Hasil dari penelitian ini Orentasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pembelajaran tidak berpengaruh terhadap keunggulan bersaing. Orentasi pasar tidak berpengaruh terhadap kinerja pemasaran. Orientasi kewirausahaan tidak berpengaruh terhadap kinerja pemasaran. Orientasi pembelajaran berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran.</p><p> </p><p><em>The research problem that was carried out in this study was the controversy of research results on the effect of market orientation, entrepreneurial orientation and learning orientation on marketing performance so that the addition of competitive advantage variables to bridge the gap. The purpose of this study is to analyze the effect of market orientation, entrepreneurial orientation and learning orientation on competitive advantage and analyze the influence of market orientation, entrepreneurial orientation, learning orientation and competitive advantage on marketing performance.</em></p><p><em>The population in this study were all food and beverage MSME entrepreneurs in 6 districts of Kendal Regency, totaling 485 MSME entrepreneurs. The sample used in this study is 122 respondents, with a path analysis analysis tool.</em></p><p><em>The results of this study Market orientation has a significant effect on competitive advantage. Entrepreneurial orientation has a significant effect on competitive advantage. Learning orientation does not affect competitive advantage. Market orientation does not affect marketing performance. Entrepreneurial orientation does not affect marketing performance. Learning orientation has a significant effect on marketing performance. Competitive advantages have a significant effect on marketing performance.</em></p>

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