Exploring the Underlying Factors for Fast Food Consumption Behavior among Adolescents: A Qualitative Study

Author(s):  
Ata Pourabbasia ◽  
Fatemeh-sadat Fatemi ◽  
Mahdiyeh Tehrani Moghadam ◽  
Haniyeh Yavari ◽  
Bahare Seyedhosseini ◽  
...  

Background: Overweight and obesity cause different disorders such as high blood pressure, inflammation, and cardiovascular diseases. So it becomes a major factor for enhancing different mortal diseases. Due to the high tendency to consume fast food among adolescents, this study aims to identify the causes of adolescent’s desire for and fast food consumption. Methods: An interview was carried out with some adolescents to explore the reasons and their consumption rate. Results: The main factors promoting fast food consumption in students can be divided into 4 categories. Also, the students’ motivation in fast food ingestion can be explained in personal, social, and educational reasons. Conclusion: Increasing number of fast food restaurants, peer pressure, parents’ role in choosing proper nutrition, and lack of knowledge about the risks of fast food are the main reasons for increased fast food consumption in adolescents.

Mediscope ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 103-107
Author(s):  
Md Abul Hasanat ◽  
Silvia Paroi ◽  
Arifa Begum ◽  
Umme Salma ◽  
Syeda Farzana Yeasmin

Background: Medical education is stressful throughout the whole course. Due to the medical curriculum and the examination pattern leads to psychological stress. Stressful condition leads to irregularity in diet, frequent fast food consumption & lack of exercise, each being considered as an important risk factor leading to overweight and obesity. Hence, this study was undertaken to determine the prevalence of obesity, overweight and weight awareness among the medical students. Objectives: Determination of BMI status of undergraduate medical students to evaluate their weight awareness, prevalence of overweight and obesity and also find out the relationship of the following risk factors with obesity & overweight; i) Opinion about self-image, ii) Physical activity and iii) Frequency of fast food consumption. Methods: A descriptive cross sectional study was conducted on 131 preclinical medical students of Ad-din Akij Medical College, Khulna from January 2018 to April 2018. Height and weight of 131 preclinical students were measured and Body Mass Index was calculated and categorized according to WHO criteria. Results: Out of 131 students 62% come under normal weight category, 21% come under overweight category, 10% come under obese category and 7% come under underweight category. Conclusion: Overweight is a rising problem among the medical students. Sedentary life style and frequency of fast food consumption was high among the overweight and obese students. This study itself created awareness about their weight and promote physical activity among the medical students. Mediscope Vol. 7, No. 2: July 2020, Page 103-107


2019 ◽  
Vol 58 (5) ◽  
pp. 495-510
Author(s):  
Jamil Ahmed ◽  
Faisal Alnasir ◽  
Ahmed Jaradat ◽  
Amer Jebril Al Marabheh ◽  
Randah Ribhi Hamadeh

2020 ◽  
Vol 7 (2) ◽  
pp. 149-158
Author(s):  
Vahdaninia. V ◽  
Vahdaninia. Z ◽  
Baghernezhad Hesary. F ◽  
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◽  
...  

2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.


Author(s):  
Masoumeh Tehrani ◽  
Ghodratollah shakerinejad ◽  
Farzaneh Jarvandi ◽  
Saeedeh Hajinajaf ◽  
Zahra Baji ◽  
...  

2011 ◽  
Vol 11 (1) ◽  
Author(s):  
Andrea S Richardson ◽  
Janne Boone-Heinonen ◽  
Barry M Popkin ◽  
Penny Gordon-Larsen

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