Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Qualitative Data ◽  
Food Addiction ◽  
Cross Cultural ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Behavior ◽  
Fast Food Consumption

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.

scholarly journals The Effect of Education on Fast Food Consumption Behavior in Primary School Students in Birjand

2020 ◽  
Vol 7 (2) ◽  
pp. 149-158
Author(s):  
Vahdaninia. V ◽  
Vahdaninia. Z ◽  
Baghernezhad Hesary. F ◽  
◽  
◽  
...  
Keyword(s):  
Primary School ◽  
Food Consumption ◽  
Fast Food ◽  
Primary School Students ◽  
School Students ◽  
Consumption Behavior ◽  
Fast Food Consumption

Developing and validating e-retailing satisfaction scales with text-mining

2020 ◽  
Vol 15 (4) ◽  
pp. 1655-1677 ◽  
Author(s):  
Triss Ashton ◽  
Victor R. Prybutok
Keyword(s):  
Data Analysis ◽  
Text Mining ◽  
Data Collection ◽  
Qualitative Data ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Phase 2 ◽  
Content Type ◽  
New Model ◽  
Systems Research

Purpose The purpose of this study includes two parts. First, it introduces a machine-based method for model and instrument development and updating that integrates large sample qualitative data. Second, a new model and instrument for e-commerce customer satisfaction are developed. Design/methodology/approach The research occurs in two phases. In Phase 1, data collection occurs with a literature-based quantitative model and instrument that includes at least one qualitative scale item per construct. Data analysis of the resulting data includes factor analysis (FA) and latent semantic analysis text mining to generate an updated model and instrument. In Phase 2, data collection uses the new model and instrument. Data analysis in Phase 2 includes exploratory data analysis with FA, exploratory structural equation modeling and partial least square modeling. Findings As a result of the information gained by the integration of qualitative scales in the literature-based survey, the final model departs substantially from the initial research-based research model. It integrates many of the constructs known to impact a website and software usability from information systems research into a new e-retail satisfaction model. Originality/value The research method, as presented here, offers a strategy for integrating large scale qualitative data for refinement of models and the development of instruments. It is essentially a method of gaining the wisdom of crowds economically while simultaneously reducing the biases and laborious effort commonly associated with qualitative research.

Urban Indian adolescents practise unhealthy dietary behaviours

2018 ◽  
Vol 120 (7) ◽  
pp. 1657-1665 ◽  
Author(s):  
Neha Rathi ◽  
Lynn Riddell ◽  
Anthony Worsley
Keyword(s):  
Nutrition Education ◽  
Food Consumption ◽  
Fast Food ◽  
Cross Sectional ◽  
Content Type ◽  
Dietary Behaviours ◽  
Indian Adolescents ◽  
Fast Food Consumption ◽  
Urban Indian ◽  
Meal Consumption

Purpose The rising prevalence of obesity among Indian adolescents has underscored the need to develop effective strategies to reduce this epidemic. The purpose of this paper is to assess the patterns of snacking, meal consumption and fast food consumption among adolescents in private schools in Kolkata, India. Design/methodology/approach A cross-sectional, paper-based, self-administered dietary and lifestyle survey was completed by 1,026 year-nine students aged 14–16 years. Cross-tabulation analyses were performed to compare the frequencies of various dietary behaviours across gender. Findings The two most common episodes for snacking among respondents were while watching television (57.9 per cent) and while interacting with peers (54.1 per cent). In contrast, snacking throughout the day (8.7 per cent) and in the middle of the night (7.8 per cent) were minimally practiced by the adolescents. The most regularly consumed meal was lunch (94.6 per cent), whereas the most frequently missed meal was breakfast (14.0 per cent). Fast food was most frequently consumed as snacks (26.8 per cent) but least frequently consumed for lunch (9.2 per cent). Overall, boys exhibited more unhealthy dietary behaviours than girls. Practical implications These findings highlight the need to develop nutrition education programmes for nutritionally vulnerable adolescents which communicate the importance of regular meal consumption, reduced intake of fast food and less snacking on energy-dense, nutrient-poor foods. Originality/value This is the first cross-sectional survey to investigate patterns of snacking, meal consumption and fast food consumption amongst urban Indian adolescents.

scholarly journals Comparing lecture- and mobile-based education on Fast Food Consumption Behavior in female High School students

2020 ◽  
Vol 19 (1) ◽  
pp. 109-120
Author(s):  
Masoumeh Tehrani ◽  
Ghodratollah shakerinejad ◽  
Farzaneh Jarvandi ◽  
Saeedeh Hajinajaf ◽  
Zahra Baji ◽  
...  
Keyword(s):  
High School ◽  
High School Students ◽  
Food Consumption ◽  
Fast Food ◽  
School Students ◽  
Consumption Behavior ◽  
Fast Food Consumption ◽  
Female High School

Exploring the Underlying Factors for Fast Food Consumption Behavior among Adolescents: A Qualitative Study

2021 ◽  
Author(s):  
Ata Pourabbasia ◽  
Fatemeh-sadat Fatemi ◽  
Mahdiyeh Tehrani Moghadam ◽  
Haniyeh Yavari ◽  
Bahare Seyedhosseini ◽  
...  
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Consumption Rate ◽  
Peer Pressure ◽  
Overweight And Obesity ◽  
High Tendency ◽  
Consumption Behavior ◽  
Fast Food Consumption ◽  
Fast Food Restaurants ◽  
Main Factors

Background: Overweight and obesity cause different disorders such as high blood pressure, inflammation, and cardiovascular diseases. So it becomes a major factor for enhancing different mortal diseases. Due to the high tendency to consume fast food among adolescents, this study aims to identify the causes of adolescent’s desire for and fast food consumption. Methods: An interview was carried out with some adolescents to explore the reasons and their consumption rate. Results: The main factors promoting fast food consumption in students can be divided into 4 categories. Also, the students’ motivation in fast food ingestion can be explained in personal, social, and educational reasons. Conclusion: Increasing number of fast food restaurants, peer pressure, parents’ role in choosing proper nutrition, and lack of knowledge about the risks of fast food are the main reasons for increased fast food consumption in adolescents.

The psychological effects of fast food consumption on body image emotions

2018 ◽  
Vol 120 (10) ◽  
pp. 2236-2249 ◽  
Author(s):  
Hatice Aydin ◽  
Zeliha Eser ◽  
Sezer Korkmaz
Keyword(s):  
Body Image ◽  
Food Consumption ◽  
Fast Food ◽  
Online Survey ◽  
Sampling Technique ◽  
Content Type ◽  
Fast Food Consumption ◽  
Consumer Emotions ◽  
Cultural Pressures ◽  
Moderator Role

PurposeThe purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time.Design/methodology/approachThe field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures.FindingsThe hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted.Research limitations/implicationsA key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts.Practical implicationsThe results call for paying attention to socio-cultural pressures that enhance shame.Originality/valueThe primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.

Factors influencing Iranian consumers’ attitudes toward fast-food consumption

2018 ◽  
Vol 120 (2) ◽  
pp. 409-423 ◽  
Author(s):  
Omid M. Ghoochani ◽  
Razieh Torabi ◽  
Mohammad Hojjati ◽  
Mansour Ghanian ◽  
Miranda Kitterlin
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Total Sample ◽  
Policy Implications ◽  
Content Type ◽  
Health Consciousness ◽  
Positive Attitudes ◽  
Fast Food Consumption ◽  
Fast Food Restaurants ◽  
The Government

Purpose Eating patterns around the world have changed considerably, including food choices and preparation. One of these alterations in food consumption patterns is an increase in desire for fast-food consumption, which has been associated with poor diet quality. In order to analyze consumers’ food consumption behaviors, it is necessary to account for psychological factors (e.g. attitudes) that shape behaviors. Thus, the purpose of this paper is to explore influencing factors on the attitudes of consumers in Isfahan City toward fast-food consumption, so as to understand why consumers use fast-food despite widespread knowledge of the negative health consequences. Design/methodology/approach The predominant paradigm of the present study was quantitative, in that it was a correlational survey. The population of this study consisted of consumers who lived in Isfahan city in June 2015. A total sample of 350 people was selected using convenience sampling. Data were collected through a face-to-face interview with the consumers using a researcher-made questionnaire. Analysis was conducted using SPSS (V20) and AMOS (V20) software and a set of correlation and differential tests. Findings The results revealed that “health consciousness” and “trust” are the main effective factors on the attitudes of the respondents. The results also revealed that the elder and married respondents have more positive attitudes toward fast-food consumption. Originality/value It is worth mentioning that fast-food has become an important part of the Iranian diet. These findings have both academic and policy implications. The results showed that the need for much more consumer education regarding fast-food and mass media could effectively be used. Further, the government should support and subsidize fast-food restaurants so that they may produce healthier food options.

scholarly journals Revealing barriers to healthier fast food consumption choices

2014 ◽  
Vol 116 (5) ◽  
pp. 821-831 ◽  
Author(s):  
Katherine Anderson ◽  
Miranda Mirosa
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Depth Information ◽  
Fast Food Industry ◽  
Policy Makers ◽  
Content Type ◽  
Fast Food Consumption ◽  
Quick Service ◽  
Weight Watchers ◽  
Laddering Interviews

Purpose – In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives. Design/methodology/approach – A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices. Findings – Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food. Practical implications – For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy. Social implications – For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues. Originality/value – The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.

Determinants of healthy diet choices during austerity in Greece

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Koulierakis ◽  
Anastasia Dermatis ◽  
Nair-Tonia Vassilakou ◽  
Elpida Pavi ◽  
Dimitris Zavras ◽  
...  
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Employment Status ◽  
Red Meat ◽  
Computer Assisted ◽  
Family Status ◽  
Cross Sectional Survey ◽  
Content Type ◽  
Dietary Choices ◽  
Fast Food Consumption

PurposeThe purpose of this paper is to investigate the key determinants of dietary choices of the Greek population during a period of financial austerity.Design/methodology/approachData from the 2016 “Health and Welfare” Greek national cross-sectional survey, in a representative sample of 2,003 individuals, were examined. The survey was conducted via computer-assisted telephone interviews. Sociodemographic characteristics and diet knowledge were examined as potential determinants of four dietary behaviours (fruit, fish, red meat and fast food consumption).FindingsFindings showed significant gender differences against men (64.4% were overweight and obese; 57.6% and 18.4% reported red meat and fast food consumption more than twice a week, respectively). Age and financial affordability were the most significant determinants of fruit consumption. Fish consumption was determined by age, financial affordability, and family status (unmarried, living with the parents). Gender, age, family status (unmarried, living alone), employment status (unemployed) and social support affected red meat consumption. Finally, factors influencing fast food consumption were gender, age and employment status (unemployed).Originality/valueThis research incorporates unique and original insight in the determinants of healthy dietary choices during the austerity measures in Greece. Findings could contribute to a better understanding of the main factors that influence healthy eating and help develop policies to encourage healthy dietary lifestyles for the general public.

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