scholarly journals The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

2018 ◽  
Vol 3 (1) ◽  
pp. 108 ◽  
Author(s):  
Supattana Sukrat ◽  
Pruthikrai Mahatanankoon ◽  
Borworn Papasratorn
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Driving Forces ◽  
Virtual Community ◽  
Building Blocks ◽  
User Generated Content ◽  
Community Management ◽  
Social Commerce ◽  
Massive Growth ◽  
Online Retailers

Social Networking Services (SNSs) allow individuals and small online retailers to engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing phenomenon in Thailand.  This article seeks to articulate the driving forces behind the massive growth of C2C s-commerce in Thailand. Our preliminary literature review and observation reveal a set of interrelated drivers or dimensions fueling this growth: personality and motivation, user-generated content, ICT, and virtual community management. We postulate that these drivers are the main building blocks for C2C s-commerce adoption in Thailand. Researchers and practitioners can refer to these dimensions as they seek to reexamine C2C s-commerce in the context of Thailand or other emerging economies.Keywords: consumer-to-consumer (C2C), s-commerce, driving forces, Facebook, motivation, personality, social networking sites, social commerce, virtual community

scholarly journals A Blockchain Enhanced Framework for Social Networking

Ledger ◽  
2019 ◽  
Author(s):  
Renita M Murimi
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Community ◽  
User Generated Content ◽  
Blockchain Technology ◽  
Iot Devices

Social networking sites have given users unprecedented opportunities for the generation and dissemination of content. A variety of social networking sites exist for different purposes, to afford users a range of anonymous and non-anonymous options for self-expression, and the ability to be a part of a virtual community. These “affordances” enable users to create and share content; however, the ability to partially or wholly detach user identity from the content has resulted in unique challenges for content access and content attribution. This paper proposes a framework for secure, trustworthy social networking that also creates value for user-generated content by using a blockchain-enhanced framework for social networking. This work explains the application of such a framework for collocated spaces of robots and IoT devices and identifies key challenges that result as a consequence of merging social networking sites and blockchain technology.

User-generated content on the Facebook page of an emergency management agency

2017 ◽  
Vol 41 (4) ◽  
pp. 558-579 ◽  
Author(s):  
Jayan Chirayath Kurian ◽  
Blooma Mohan John
Keyword(s):  
Social Networking ◽  
Emergency Management ◽  
Social Networking Sites ◽  
Disaster Recovery ◽  
Information Dissemination ◽  
Social Networking Site ◽  
User Generated Content ◽  
Content Type ◽  
Management Agency ◽  
Mixed Response

Purpose The purpose of this paper is to explore themes eventuating from the user-generated content posted by users on the Facebook page of an emergency management agency. Design/methodology/approach An information classification framework was used to classify user-generated content posted by users including all of the content posted during a six month period (January to June 2015). The posts were read and analysed thematically to determine the overarching themes evident across the entire collection of user posts. Findings The results of the analysis demonstrate that the key themes that eventuate from the user-generated content posted are “Self-preparedness”, “Emergency signalling solutions”, “Unsurpassable companion”, “Aftermath of an emergency”, and “Gratitude towards emergency management staff”. Major user-generated content identified among these themes are status-update, criticism, recommendation, and request. Research limitations/implications This study contributes to theory on the development of key themes from user-generated content posted by users on a public social networking site. An analysis of user-generated content identified in this study implies that, Facebook is primarily used for information dissemination, coordination and collaboration, and information seeking in the context of emergency management. Users may gain the benefits of identity construction and social provisions, whereas social conflict is a potential detrimental implication. Other user costs include lack of social support by stakeholders, investment in social infrastructure and additional work force required to alleviate the technological, organisational, and social barriers in communication among stakeholders in emergency management. A collective activity system built upon the Activity Theory was used as a lens to describe users’ activity of posting content on the Facebook page of an emergency management agency. Practical implications By analysing the findings, administrators and policy makers of emergency management could identify the extent to which the core principles of disaster recovery are accomplished using public social networking sites. These are achieved in relation to: pre-disaster recovery planning; partnership and inclusiveness; public information messaging; unity of effort; and, psychological recovery to maximise the success of recovery in a disaster. Furthermore, a core principle which evoked a mixed response was timeliness and flexibility. Originality/value Previous studies have examined the role of social networking sites in disastrous situations, but to date there has been very little research into determining themes found in user-generated content posted on the Facebook page of an emergency management agency. Hence, this study addresses the gap in literature by conducting a thematic analysis of user-generated content posted on the Facebook page of the Federal Emergency Management Agency.

User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry

2021 ◽  
pp. 1084-1106
Author(s):  
Jemi Patel
Keyword(s):  
Social Networking ◽  
Social Impact ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Digital Marketing ◽  
Computer Mediated ◽  
Online Retailers ◽  
Impact Theory ◽  
Cosmetic Industry ◽  
Luxury Cosmetics

Online retailers within the luxury cosmetics industry have grown in popularity due to a wider and more diverse catalogue of products. Beauty e-commerce has also seen an uplift due to the increase in blogs/vlogs and online YouTube tutorials which motivate customers to click through to brands and retailer sites through links and affiliate marketing. Given the importance of computer-mediated marketing environments, particularly the burgeoning Internet tapestry along with its various social networking platforms, it is fundamental for management to foster and understand how these emerging technologies impact on their marketing strategies. Drawing on social impact theory (SIT), this paper contends that user-generated content can provide the basis for brand managers in the cosmetic industry to re-evaluate their digital marketing strategies. The paper concludes with discussions about the value of social impact theory in the development of digital marketing strategies.

The Impact of Web 2.0 on Public Engagement in the Israeli Home Front (From the 2006 Lebanon War to the 2014 Israel-Gaza Conflict)

2018 ◽  
Vol 5 (2) ◽  
pp. 52-63
Author(s):  
Galit Margalit Ben-Israel
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Public Participation ◽  
Public Engagement ◽  
Social Networking Sites ◽  
Home Front ◽  
User Generated Content ◽  
Asymmetric Conflicts ◽  
The Impact

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.

scholarly journals Tourism Information Diffusion through SNSs: A Theoretical Investigation

2020 ◽  
Vol 12 (5) ◽  
pp. 1731 ◽  
Author(s):  
Ting Liu ◽  
Jianhong Xia ◽  
Lesley Crowe-Delaney
Keyword(s):  
Decision Making ◽  
Social Networking ◽  
Network Structure ◽  
Social Networking Sites ◽  
Information Diffusion ◽  
User Generated Content ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourism Information ◽  
Tourist Information

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.

Uyghurs on Chinese Social Networking Sites: The Creation and Destruction of Ethnic Youth Culture

2015 ◽  
Vol 2 (3) ◽  
pp. 264-286
Author(s):  
Nathan Light
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Virtual World ◽  
Online Community ◽  
Internet Use ◽  
Youth Culture ◽  
Software Engineer ◽  
Virtual Community ◽  
Online Culture ◽  
Social Networking Website

The Chinese social networking website Fenbei.com was started in 2003 by a young Chinese software engineer. By 2006 it provided an important online community for tens of thousands of Uyghurs, who developed an online culture and communication genres through which they creatively engaged in a virtual world with thousands of others who shared their interests. By 2010 the site was closed, stranding these Uyghurs and millions of other Chinese citizens without the online site that had become their virtual community and connected them to other users around China and even abroad. This article attempts to uncover a small part of what Fenbei meant for young Uyghur Internet enthusiasts and fills some of the gaps in research on popular Internet use in China.

scholarly journals Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users

2013 ◽  
pp. 49-63 ◽  
Author(s):  
Damon Chi Him Poon ◽  
Louis Leung
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Large Degree ◽  
User Generated Content ◽  
Net Generation ◽  
The Internet ◽  
Online Forums ◽  
Consumer Reviews ◽  
Negative Feelings ◽  
Leisure Boredom

This research identifies the gratifications sought by the Net-generation when producing user-generated content (UGC) on the internet. Members of the Net-generation want to vent negative feelings, show affection to their friends and relatives, be involved in others’ lives, and fulfill their need to be recognized. These gratifications, to a large degree, were found to be significantly associated with the users’ various levels of participation in UGC (e.g., Facebook, blogs, online forums, etc.). What’s more, narcissism was predictive of content generation in social networking sites, blogs, and personal webpages, while leisure boredom was significantly linked to expressing views in forums, updating personal websites, and participating in consumer reviews. In particular, the results showed that Net-geners who encountered leisure boredom had a higher tendency to seek interaction with friends online. Implications of findings are discussed.

scholarly journals A Comprehensive Study on Social Commerce in Social Networking Sites

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093622
Author(s):  
Md. Alamgir Hossain ◽  
Minho Kim
Keyword(s):  
Social Capital ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Positive Impact ◽  
Social Commerce ◽  
Perceived Trust ◽  
Environment Quality

The study aims to examine user’s perceptions of the service quality of social networking sites (SNSs), contributing to customer satisfaction and usage intention leading to social commerce (s-commerce) intention. An online survey with a structured questionnaire was conducted to obtain contextual data, comprising 549 valid samples. The results indicate that outcome and environment quality have a significant influence on satisfaction, whereas interaction and outcome quality have a positive impact on usage intention of SNSs. Satisfaction is a noble indicator of usage intention; social capital and perceived trusts have a significant effect on s-commerce intention; and usage intention has the greatest influence on s-commerce intention. Perceived trust proves to be an important partial mediator between usage intention and s-commerce intention. Our results highlight the important role of service quality in behavioral perceptions of SNS users, shed much light on the social capital and s-commerce intention, and provide valuable contributions for understanding s-commerce behavior in SNSs context. The results of this study bridge gaps in SNS literature by demonstrating how s-commerce vendors or SNS practitioners can increase service quality, resulting in increased customer satisfaction and usage intention and thereby affecting the acceptance of s-commerce.

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