scholarly journals AN INFLUENCE OF SOCIAL DISTANCE ON TOURIST DECISION-MAKING PROCESS: A CASE OF TOURISTS VISITING THE MAASAI MARA NATIONAL GAME RESERVE

2021 ◽  
Vol 8 (1) ◽  
pp. 51-61
Author(s):  
Ashioya Belinda ◽  
Imbaya Beatrice ◽  
Timothy Sulo
Keyword(s):  
Decision Making ◽  
Social Distance ◽  
Equation Modeling ◽  
Construal Level ◽  
Decision Making Process ◽  
Exploratory Research ◽  
Consumer Decision Making ◽  
Game Reserve ◽  
The Government ◽  
The Relationship

Purpose of the study: The study aims to assess the influence of social distance on the tourist decision-making process on tourists visiting the Maasai Mara National Game Reserve using the construal level theory. Methodology: Exploratory research design was used using regression equation modeling. The Borgardus social distance scale was adapted to structure the questionnaire. A sample of 157 tourists was selected. The data were analyzed using descriptive and inferential statistics which were used to determine the relationship between the variables. The hypothesis was tested at a 5% level of confidence. Main Findings: The study established that the majority of the respondents understood and indicated that social distancing influenced their choice of a destination. Social distance (R=0.580, p=0.00<0.05) had a strong positive and significant influence on the contractual level of tourist choice of a destination. It was further established that construal level accounted for up to 33.6 percent of the variance in choice of destination (R2=0.336). Applications of this study: The study recommends that the conventional consumer behaviour model can be enhanced in decision making by incorporating the construal level of destination decision making for tourists. It will be beneficial to the tourists visiting Maasai Mara National Game Reserve, the marketers, hotels and destination owners, and the government at large. Novelty/Originality of this study: Decision-making is central to the satisfaction of a customer that seeks value for his/her money. Though research in consumer decision-making has been conducted before its application in tourist’s destination decision-making process remains new. This study sought to bring to light this link and fill this gap in the literature.

Consumer decision-making in a retail store: the role of mental imagery and gender difference

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jungmin Yoo ◽  
Minjung Park
Keyword(s):  
Decision Making ◽  
Mental Imagery ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Perceived Ownership ◽  
Decision Satisfaction ◽  
The Relationship

PurposeThe purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process.Design/methodology/approachUsing a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women = 231) largely living in the two most populous provinces in South Korea (i.e. Seoul and Gyeonggi provinces) completed the survey. A number of path analyses were conducted to test hypotheses.FindingsThe results of the study showed that mental imagery evoked from sensory product experience played a critical part in facilitating the consumer decision-making process by influencing anticipatory emotion and perceived ownership. The relationship among anticipatory emotion, perceived ownership, decision satisfaction and behavioural intent was significant except for the relationship between perceived ownership and behavioural intent. This study further indicated that the way mental imagery influences the in-store decision-making process differs between men and women.Originality/valueThe effect of mental imagery in a physical retail context is largely ignored. This study addressed the crucial role of mental imagery in a physical apparel retail setting and examined its impact on consumer decision-making processes. By exploring how to enhance consumers' in-store sensory shopping experiences through mental imagery to influence their positive shopping outcomes, this study offers vital insights into how retailers operating physical stores can successfully utilize their stores.

Consumer Engagement through Conditional Promotions

2022 ◽  
Vol 30 (5) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Thematic Analysis ◽  
Loss Aversion ◽  
Qualitative Data ◽  
Retail Store ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Managerial Implications ◽  
The Relationship

This paper investigates consumers' response to conditional promotions (CP) offered in an offline retail store. Using qualitative research inquiry, we decipher the consumer decision-making process by finding the linkages between 'pre-cart' and the 'post-cart' add-on purchases. Thematic analysis of qualitative data (focus groups and personal interviews) resulted in four themes, i.e. 'Criticality of Product Utility,' 'Mode of Payments,' 'Loss Aversion by Consumers,' and 'Inability to Think Out-of-Box by the Consumers.' We add value to the existing marketing literature by finding the relationship between products purchased in 'pre-cart', i.e., without the knowledge of CP and 'post-cart', defined as add-on products added to the cart to avail the CP offer while purchasing in an offline retail store. Further, we find that consumers' willingness to avail CP varies with different relative distances from the target purchase cart value (high vs. low) and mode of payments (cash vs. digital). We discuss the theoretical and managerial implications of the research.

scholarly journals Me chama que eu vou: o efeito das vitrines no comportamento de compra do consumidor brasileiro no varejo de moda

2020 ◽  
Vol 13 (3) ◽  
pp. 566-586
Author(s):  
Fernanda Bueno Cardoso Scussel ◽  
Francisco Pujol Filho ◽  
Martin De La Martinière Petroll ◽  
Cláudio Damacena
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Business Performance ◽  
Business Strategies ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Retail Business ◽  
Shopping Experience ◽  
Window Displays ◽  
The Relationship

From a theoretical reference on consumer behavior in traditional retail, this article explores the role of window display as a predictor of store entry and purchase decision. The study carried out in a Brazilian capital is a replication of Sen, Block and Chandran’s (2002) seminal research and had 364 participants. Data were analyzed by structural equation modeling. Results indicate fashion trend, price and sale information as the main drivers of the decision to enter the store, which is the most relevant factor for consumers when deciding to buy a product. These findings confirm not only the relationship between window display and decision making, but they reveal window display as an antecedent of consumer decision making in traditional retail. Additionally, our findings show the sensitivity of Brazilian consumer to novelty and fashion trends, as well as their predisposition to enter stores and purchase products when they are on sale or when payment alternatives are announced. Regarding academic contributions, this is a first step in understanding retail shopping experience, being window display the staring point. Thus, studies on store atmosphere, visual identity construction as well as price strategies can benefit from this content. Considering also the growth of e-commerce and the need to attract consumers to the physical stores, these results contribute to the studies on retail business strategies, suggesting the relationship between the effect provoked by window displays and business performance.

scholarly journals Relação entre a autoeficácia e os estágios do processo decisório: análise da percepção dos futuros administradores

2020 ◽  
Vol 13 (4) ◽  
pp. 792-807
Author(s):  
Atais Catarina Karpinski ◽  
Dieli Cristina Cogo ◽  
Ricardo Adriano Antonelli ◽  
Alison Martins Meurer
Keyword(s):  
Decision Making ◽  
Interpersonal Relationships ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Decision Making Process ◽  
Rational Decision ◽  
Relationship Of ◽  
The Relationship

Purpose – This study analyzes the relationship between self-efficacy and the stages of the decision-making process, based on the perception of the undergraduate students in bachelor degree in Business Administration.Design/methodology/approach – It characterizes as a descriptive research, with a quantitative approach, using the Structural Equation Modeling technique, and data collection performed through a survey.Findings – The results indicate an association between self-efficacy and the stages of the decision-making process, allowing partial acceptance of the research hypothesis. In this sense, Effectiveness towards Adversity and Social Efficacy are shown as elements to be observed in terms of developing skills, which enable the students to realize such constructs, since there is a significant relationship with behavior in the decision making process. Thus, self-efficacy is presented as a propeller of the individual's confidence in the challenges and experiences with interpersonal relationships, whose experience supports the cognitive process which enables the recognition of the situation and the actions to be developed. Moreover, it is worth noticing the relevance of considering behavioral aspects in decision-making studies; regarding to, as well, the current discussions about the limitations of rational decision models.Research limitations/implications – The cross-section time frame and the sample composition of academics at a university are limitations that can be overcome in the future.Originality/value - Analyzing the relationship of self-efficacy with the stages of the decision-making process becomes relevant, since it brings contributions on the relationship of subjective abilities with decision making, in order to highlight characteristics not covered by rational decision-making models.

The Effect of Temporal Distance on Chinese Undergraduates' Entrepreneurial Decision Making

2013 ◽  
Vol 41 (7) ◽  
pp. 1125-1132
Author(s):  
YingHua Ye
Keyword(s):  
Decision Making ◽  
Entrepreneurial Intentions ◽  
Temporal Distance ◽  
Construal Level ◽  
Decision Making Process ◽  
Distant Future ◽  
Entrepreneurial Decision ◽  
Near Future ◽  
The Relationship ◽  
Chinese Undergraduates

Previous researchers have shown that the entrepreneurial intentions and choices of freshmen and sophomores are higher than those of juniors and seniors in China. In order to explore the reasons for this phenomenon, I conducted an experiment with 126 undergraduates from 3 universities in Zhejiang Province in China to study the relationship between temporal distance and undergraduates' entrepreneurial decision-making process. The results showed that: 1) temporal distance significantly influences undergraduates' entrepreneurial decision making, and 2) entrepreneurial decision tasks in the distant future motivate the undergraduates' cognition of desire for results (high construal level), resulting in a more positive decision, while the tasks in the near future motivate the cognition of feasibility for process (low construal level), resulting in a more negative decision.

The role of E-quality within the consumer decision making process

2014 ◽  
Vol 34 (12) ◽  
pp. 1506-1536 ◽  
Author(s):  
Chao Wen ◽  
Victor R. Prybutok ◽  
Charles Blankson ◽  
Jiaming Fang
Keyword(s):  
Decision Making ◽  
Focus Group ◽  
Customer Loyalty ◽  
Service Operations ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type

Purpose – The purpose of this paper is to develop and test an empirically grounded comprehensive framework of e-quality that is the composite of the relationship between e-satisfaction and e-loyalty. This study’s objectives were: first, to develop a comprehensive measurement scale of perceived quality from an operations perspective, based on the classic Engel-Kollat-Blackwell (EKB) decision-making process; second, to develop a framework that integrates dimensions of quality and measures perceptions of e-quality during the customer’s decision-making process; and third, to examine the predictive capability of quality attributes in relation to service operations that rely on customer satisfaction and customer loyalty. Design/methodology/approach – Following review of the related literature, focus group protocols were developed and interviews conducted. Based on the focus group input, surveys were developed and administered. Survey data from 717 online customers allowed testing the research hypotheses, and structural equation modeling allowed validation of the research framework. Findings – The study determined that “e-channel quality”, “e-service quality” (including “web site quality” and “transaction quality”), and “product quality” positively influence customer e-satisfaction within an online operation. These constructs, in turn, influence customer e-loyalty in the e-commerce domain. The findings contribute valuable theoretical and managerial implications that can improve e-service operations. Originality/value – The paper fills a relevant gap in the e-commerce and services operations literature by empirically developing and validating a new and robust quality measurement scale based on the EKB consumer decision-making process. The study also makes an important research contribution by providing empirical evidence that quality is pivotal in gaining customer loyalty and a competitive e-commerce edge.

scholarly journals Online Reviews and Product Sales: The Role of Review Visibility

2021 ◽  
Vol 16 (4) ◽  
pp. 638-669
Author(s):  
Miriam Alzate ◽  
Marta Arce-Urriza ◽  
Javier Cebollada
Keyword(s):  
Decision Making ◽  
Dynamic Models ◽  
Generalized Method Of Moments ◽  
Online Reviews ◽  
Consumer Decision Making ◽  
Product Sales ◽  
The Impact ◽  
The Relationship ◽  
The Empirical Analysis

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories underline that the accessibility of information plays a role in consumer decision-making. We incorporate the notion of review visibility to study the relationship between online reviews and product sales, which is proxied by sales rank information, studying three different cases: (1) when every online review is assumed to have the same probability of being viewed; (2) when we assume that consumers sort online reviews by the most helpful mechanism; and (3) when we assume that consumers sort online reviews by the most recent mechanism. Review non-textual and textual variables are analyzed. The empirical analysis is conducted using a panel of 119 cosmetic products over a period of nine weeks. Using the system generalized method of moments (system GMM) method for dynamic models of panel data, our findings reveal that review variables influence product sales, but the magnitude, and even the direction of the effect, vary amongst visibility cases. Overall, the characteristics of the most helpful reviews have a higher impact on sales.

Sign in / Sign up

Export Citation Format

Share Document