scholarly journals The impact of Consumer Awareness on buying behavior of green products

2018 ◽  
Vol 6 (04) ◽  
Author(s):  
Manveer Kaur ◽  
Dr. Ambika Bhatia
Keyword(s):  
Purchase Intention ◽  
Developed Countries ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Green Products ◽  
Consumer Awareness ◽  
The People ◽  
Knowledge Age ◽  
Ecological Concern ◽  
The Impact

Consumer awareness towards the organic, eco-friendly or green products is important in guiding them towards the purchase intention and further favors the buying behavior. This study aims to identify the influence of consumer’s environmental concerns, awareness of green product, and brand image on their buying decision of eco-friendly products. Companies try to produce natural products to meet the need and satisfaction of the people. Major determinants that impacts consumer awareness and further leads them to buy green products are safety, income, ecological concern, knowledge, age , gender, attitude, values, brand labelling, packaging etc. this study provides valuable insights into the consumer buying behavior by studying the consumer awareness. Compared to consumer awareness in developed countries Indian consumers are still less aware of the environmental issues. This paper reviews the work of researches and aims to define the impact consumer awareness have on the purchasing behavior of the organic or green products.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

scholarly journals Green Purchase Intention: an examination of customers towards Adoption of Green Products

2013 ◽  
Vol 3 (3) ◽  
pp. 244 ◽  
Author(s):  
Muhammad Umar Hayat Abbasi ◽  
Qamar Shehzad Qureshi ◽  
Muhammad Rizwan ◽  
Aftab Ahmad ◽  
Farukh Mehmood ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Environmental Responsibility ◽  
Green Products ◽  
The People ◽  
Managerial Implications ◽  
Green Trust ◽  
Self Administered Questionnaire

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle and people are actively trying to reduce their impact on the environment. Massive industrialization has changed this world radically and leaving behind a curse to nature. Environmental reduction is a concern of people all around the globe. The purpose of this study is to identify the important factors that influence the green purchase intentions of the people. This study investigates the effects of different variables on green purchase intention of consumers. A sample of 150 respondents was taken from the students and professional in Bahawalpur City of Pakistan. The data was collected through a self-administered questionnaire, using the previous established scales. Regression results of the study validate all the hypotheses of the study confirming the significant impact of green perceived value, green trust, green environmental responsibility, green marketing tools and green purchase attitude on green purchase intention. The current study falsifies the assumption that the consumers in developing countries are less prone towards purchasing of green products. Managerial implications and limitations are discussed to make this study more fruitful.

scholarly journals The Impact of Promotional Tools on Sales Promotion

2014 ◽  
Vol 4 (2) ◽  
pp. 202 ◽  
Author(s):  
Adeel Meo ◽  
Muhammad Daniyal Abbas ◽  
Muhammad Nadeem Sajjad ◽  
Muhammad Rizwan ◽  
Sayed shahbaz hussain Bukhari ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Research Paper ◽  
Vital Role ◽  
Sales Promotion ◽  
The Other ◽  
Buying Behavior ◽  
Other Hand ◽  
Relationship Of ◽  
The Impact

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS.  This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

scholarly journals An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

2019 ◽  
Vol 21 (2) ◽  
pp. 247-258
Author(s):  
Nguyen Thi Tuyet Mai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Research Effort ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Products ◽  
Content Type ◽  
Important Relationship ◽  
Materialistic Values ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian countries with different levels of economic development. Design/methodology/approach This research employs the extended theory of planned behavior (TPB) with an integration of materialism. To serve the purpose of this study, two consumer surveys were conducted in Hanoi (Vietnam) and Taipei (Taiwan). The structural equation modeling was employed to test the proposed model and hypotheses. Findings This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI. For the Taiwan data, the findings were similar to those from the Vietnam data, except insignificant impact of success value on attitude toward buying green products. Originality/value This research is expected to contribute to the extant literature by enriching the knowledge of the interesting and important relationship between materialistic values and green purchase behavior among consumers in two Asian markets where, to the author’s best understanding, only modest research effort has been given to explore this topic.

Closing the Green Gap: The Impact of Environmental Commitment and Advertising Believability

2016 ◽  
Vol 44 (2) ◽  
pp. 339-351 ◽  
Author(s):  
Yeonshin Kim ◽  
Sangdo Oh ◽  
Sukki Yoon ◽  
Hwashin Hyun Shin
Keyword(s):  
Purchase Intention ◽  
Environmentally Friendly ◽  
Brand Names ◽  
Green Products ◽  
Public Places ◽  
Environmental Commitment ◽  
Research Findings ◽  
Environmentally Friendly Behaviors ◽  
Message Acceptance ◽  
The Impact

We investigated how consumer and message characteristics affect the consistency between message acceptance and purchase intention for green products (viz., green gap). Participants were 231 adults who were approached in various public places in South Korea (e.g., shopping malls). We used 2 mock advertisements with fictitious brand names. Our data showed that participants who were committed to environmentally friendly behaviors, as measured by their past proenvironmental behaviors, displayed a tighter relationship between accepting green advertising messages and intending to purchase green products. Furthermore, the acceptance–intention relationship was even stronger among participants who were strongly committed to environmentally friendly behaviors and who also found the advertising message believable. Our research findings add to the literature on the attitude–behavior relationship by demonstrating that both dispositional and message factors strengthen thought–action connections.

scholarly journals Research on Pricing and Coordination Strategy of a Sustainable Green Supply Chain with a Capital-Constrained Retailer

Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Liming Zhao ◽  
Ling Li ◽  
Yao Song ◽  
Cong Li ◽  
Yujie Wu
Keyword(s):  
Supply Chain ◽  
Revenue Sharing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Green Products ◽  
Consumer Awareness ◽  
Coordination Strategy ◽  
Capital Constraints ◽  
Green Supply Chains ◽  
The Impact

With the gradual deepening of environmental problems and the increase in consumer awareness of environmental protection, many enterprises have already begun to pay attention to green supply chain management. However, the price of green products is higher than that of nongreen products, which is an enormous challenge for many small- or medium-sized enterprises. To study the pricing and coordination of green supply chains under capital constraints, a model consisting of a manufacturer and a capital-constrained retailer is established; the manufacturer invests in green products and provides a deferred payment contract. Setting the situation without capital constraints as a benchmark, this study explores the impact of the retailer’s capital constraints on the manufacturer’s product greenness design; an interesting result shows that deferred payment can help encourage the retailer to order more products and improve the profit of the manufacturer and the efficiency of the entire supply chain as well as the product’s greenness level simultaneously. However, the profit of the retailer will be hurt by the deferred payment contract. Therefore, to guarantee the profit of the entire channel and to make the two agents obtain a win-win outcome, a new two-way revenue-sharing contract is designed to coordinate the green supply chain.

scholarly journals Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study

2020 ◽  
Vol 16 (3) ◽  
pp. 14-25
Author(s):  
Martin Mudrik ◽  
Martin Rigelsky ◽  
Beata Gavurova ◽  
Radovan Bačik ◽  
Richard Fedorko
Keyword(s):  
Empirical Study ◽  
Purchase Intention ◽  
Parametric Method ◽  
Shopping Behavior ◽  
Second Step ◽  
Purchasing Behavior ◽  
The Difference ◽  
The Impact ◽  
Vega 1 ◽  
Research Grant

The study aims to evaluate the impact of selected factors of viral campaigns on Millennials customers’ consumer behavior. This goal was achieved in two steps: in the first step, the authors determined the impact of selected attributes on purchasing behavior in general, and in the second step, they compared the impact of the selected research campaigns – the guerrilla campaign of the company 4KA and the viral campaign of the company ABSOLUT. The inputs to the analyses were obtained through answers from 360 respondents, which completed the questionnaire on a sample of Millennials customers generation (1975–2000) – social generation, which collaborate and cooperate, expect technology to simply work for adventure and passionate about values (Smith, Nichols, 2015). The survey part of the questionnaire consisted of 8 attributes (Novelty, Relevance, Aesthetics, Clarity, Humor, Emotion arousal, Surprise, Design, Purchase intention). Data were collected based on participants’ availability and their will to participate in the questionnaire and quota selection. The PLS PM method was used to assess the impact, and the bootstrap-based parametric method was used to assess the difference in the impact. One of the most important findings is that attributes such as Novelty, Relevance, Humor, and Surprise significantly affect purchasing behavior. Concerning the company 4KA, significant impacts were seen in Relevance and Surprise, and with the company ABSOLUT, significant impacts were seen in Relevance, Humor, and Surprise. When analyzing the difference in the impact, there were no significant differences between the campaigns. Acknowledgment This article is one of the partial outputs under the scientific research grant VEGA 1/0694/20, VEGA 1/0609/19.

scholarly journals Remittances and Quality of Life of Emigrant Families in Kerala

2016 ◽  
Vol 2 (02) ◽  
Author(s):  
RUKSANA. M.M. ◽  
Dr. K. GANGADHARAN
Keyword(s):  
Quality Of Life ◽  
Economic Development ◽  
Developed Countries ◽  
Living Standards ◽  
Survey Report ◽  
The People ◽  
Unskilled Labour ◽  
The Developed Countries ◽  
The Impact

International migration has an important role in the economic development of every economy.In Kerala, most of the people prefer to emigrate for skilled and unskilled labour to the developed countries to improve the living standards oftheir families.According to Kerala Migration Survey Report, forevery 100 households in the state, there were 29.3 emigrants in 2014and the number of emigrants has increased graduallyover the years, from13.6 lakhs in 1998 to 24.0 lakhs in 2014.Kerala is receiving an increasing amount of money from abroad as workers’ remittances and total remittancesto Kerala in 2014 was estimated to be Rs71,142 crores.Remittances per household were Rs 86,843 in 2014 compared to Rs. 63,315 in 2011 and Rs. 57,227 in2008.The present study is to find out trend and growthof household remittance in Kerala and to analyze the impact of these remittance to the living standards of emigrant families.

scholarly journals Influence Mechanism of Energy Efficiency Label on Consumers’ Purchasing Behavior of Energy-Saving Household Appliances

2021 ◽  
Vol 12 ◽  
Author(s):  
Guo Si-dai ◽  
Lu Cheng-Peng ◽  
Li Hang ◽  
Zhu Ning
Keyword(s):  
Energy Efficiency ◽  
Theoretical Model ◽  
Energy Saving ◽  
Purchase Intention ◽  
Cognitive Theory ◽  
Perceived Value ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Household Appliances ◽  
The Impact

Mandatory energy efficiency label is an effective way to change consumers’ consumption habits and guide them to buy energy-saving appliances. However, few studies concerned about the impact of energy efficiency label on consumers’ purchasing behavior. Based on the theory of planned behavior (TPB), social cognitive theory and signaling theory, this paper constructs a theoretical model of the effect of the energy label on consumers’ purchasing behavior of energy-saving household appliances. The survey data of 396 household appliance consumers in Mianyang City, China, are collected by the interception method, and the theoretical model is tested by structural equation modeling (SEM). Empirical results of this study indicate that consumers’ cognition and perceived value of energy efficiency label significantly affect label trust. Perceived value has a significant impact on consumers’ purchasing behavior of energy-saving appliances, while label cognition and label trust indirectly influence consumers’ purchasing behavior through the intermediary variable of purchase intention. External environmental factors such as publicity and education as well as subjective norms affect consumers’ actual purchasing behavior through the intermediary effect of purchase intention. This study provides important insights into the policy intervention measures to promote consumers’ purchasing behavior of energy-saving appliances.

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