The Effect of Online Platform and Offline Brand Quality of Accommodation O2O on Satisfaction, Attachment, and Relationship Continuity and Sharing Intention

2021 ◽  
Vol 25 (3) ◽  
pp. 313-337
Author(s):  
Seunghun Lee ◽  
Keyword(s):  
Online Platform ◽  
Brand Quality ◽  
Relationship Continuity

Television Sharknados and Twitter Storms: Cult Film Fan Practices in the Age of Social Media Branding

2021 ◽  
Author(s):  
◽  
Stephen Hay
Keyword(s):  
Social Media ◽  
Brand Management ◽  
Branding Strategy ◽  
Online Platform ◽  
Fan Practices ◽  
Private Homes ◽  
Film Viewing ◽  
Active Consumer ◽  
Loyal Customers

<p>This thesis examines the Syfy channel’s broadcast of the television movie Sharknado and the large number of tweets that were sent about it. Sharknado’s audience engaged in cult film viewing practices that can be understood using paracinema theory. Paracinema engagement with cult films has traditionally taken place in midnight screenings in independent movie theatres and private homes. Syfy’s audience was able to engage in paracinematic activity that included making jokes about Sharknado’s low quality of production and interacting with others who were doing the same through the affordances of Twitter. In an age where branding has become increasingly important, Syfy clearly benefited from all the fan activity around its programming. Critical branding theory argues that the value generated by a business’s brand comes from the labour of consumers. Brand management is mostly about encouraging and managing consumer labour. The online shift of fan practices has created new opportunities for brand managers to subsume the activities of consumers. Cult film audience practices often have an emphasis on creatively and collectively engaging in rituals and activities around a text. These are the precise qualities that brands require from their consumers. Sharknado was produced and marketed by Syfy to invoke the cult film subculture as part of Syfy’s branding strategy. This strategy can be understood using the theory of biopolitical marketing. Biopolitical marketing creates brands by encouraging and managing consumer activity on social media. Instead of simply promoting itself, a brand becomes an online platform through which consumers can engage. An active consumer base raises a brand’s profile and puts forward the image of happy, loyal customers. An equally important advantage of biopolitical marketing is that it can mask the marketing aspect of branding. Consumers who are cynical towards marketers may be less defensive towards a group of fellow consumers enjoying a product online. Developing a consumer community around a business where every consumer interaction enhances the brand and there is no semblance of marketer involvement is the end goal of biopolitical marketing. The subculture around cult films not only has brand-friendly practices, but is also positioned as being rebellious, a quality that can be particularly valuable in trying to mask the presence of marketing.</p>

scholarly journals Massively multi-user online platform for large-scale applications

2021 ◽  
Author(s):  
Allen Yen-Cheng Yu
Keyword(s):  
Grid Computing ◽  
High Performance ◽  
Large Scale ◽  
Distributed Applications ◽  
Service Architecture ◽  
Online Application ◽  
Online Platform ◽  
Massively Multiplayer Online Game ◽  
And Performance

Many large-scale online applications enable thousands of users to access their services simultaneously. However, the overall service quality of an online application usually degrades when the number of users increases because, traditionally, centralized server architecture does not scale well. In order to provide better Quality of Service (QoS), service architecture such as Grid computing can be used. This type of architecture offers service scalability by utilizing heterogeneous hardware resources. In this thesis, a novel design of Grid computing middleware, Massively Multi-user Online Platform (MMOP), which integrates the Peer-to-Peer (P2P) structured overlays, is proposed. The objectives of this proposed design are to offer scalability and system design flexibility, simplify development processes of distributed applications, and improve QoS by following specified policy rules. A Massively Multiplayer Online Game (MMOG) has been created to validate the functionality and performance of MMOP. The simulation results have demonstrated that MMOP is a high performance and scalable servicing and computing middleware.

scholarly journals The Influence of E-service Quality On Marketplace Platform Towards Customer Loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 1-11
Author(s):  
Nurul Izyan Mat Daud ◽  
Nur Athirah Syazwani Aziz ◽  
Fatihah Mohd ◽  
Nur Ain Ayunni Sabri
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Sampling Technique ◽  
Customer Engagement ◽  
Online Platform ◽  
Independent Variables ◽  
Online Marketplaces ◽  
Convenience Sampling

With the increasing of online marketplaces, online platform must come out with the solutions or ways in order to engage their relationship with customer. Hence, this study aims to examine the roles of e-service quality of online platform in customer loyalty. Convenience sampling technique was used, and data were collected using questionnaires. A sample of 248 respondents among final year students of Universiti Malaysia Kelantan, Pengkalan Chepa were selected. From the obtained results, study showed that there is a significant relationship between independent variables; reliability and security in Shopee platform towards the customer loyalty, respectively. With this finding, it can help and provide the marketers in terms of e-service quality to develop the customer engagement for the sake of customer loyalty. Therefore, the sustainability of the business can be maintained

scholarly journals Massively multi-user online platform for large-scale applications

2021 ◽  
Author(s):  
Allen Yen-Cheng Yu
Keyword(s):  
Grid Computing ◽  
High Performance ◽  
Large Scale ◽  
Distributed Applications ◽  
Service Architecture ◽  
Online Application ◽  
Online Platform ◽  
Massively Multiplayer Online Game ◽  
And Performance

Many large-scale online applications enable thousands of users to access their services simultaneously. However, the overall service quality of an online application usually degrades when the number of users increases because, traditionally, centralized server architecture does not scale well. In order to provide better Quality of Service (QoS), service architecture such as Grid computing can be used. This type of architecture offers service scalability by utilizing heterogeneous hardware resources. In this thesis, a novel design of Grid computing middleware, Massively Multi-user Online Platform (MMOP), which integrates the Peer-to-Peer (P2P) structured overlays, is proposed. The objectives of this proposed design are to offer scalability and system design flexibility, simplify development processes of distributed applications, and improve QoS by following specified policy rules. A Massively Multiplayer Online Game (MMOG) has been created to validate the functionality and performance of MMOP. The simulation results have demonstrated that MMOP is a high performance and scalable servicing and computing middleware.

scholarly journals INTERNATIONAL STANDARDS IMPACT ON THE REGULATION OF NATIONAL TAXI AGGREGATOR MARKETS

2020 ◽  
pp. 146-161
Author(s):  
M. G. Girich ◽  
A. Saule
Keyword(s):  
Law Enforcement ◽  
Sharing Economy ◽  
International Standards ◽  
Vehicle Safety ◽  
Online Platform ◽  
Passenger Transportation ◽  
Online Platforms ◽  
Traffic Security ◽  
International Transport

The development of the sharing economy has affected the change in the passenger transportation market, as online platforms for taxi services have appeared. For example, Uber Technologies plays a significant role in the market, which in 2017 won first place in the top 10 startups of the sharing economy. Currently, there are many problems that arise with the regulation of online taxi platforms. The Organization for Economic Co-operation and Development, together with the International Transport Forum, is conducting a study of the law enforcement practices of countries regarding the regulation of online taxi platforms (or taxi aggregators), in particular, the problems of deploying the online platform for the transport of passengers and baggage by passenger taxi as a regular online platform or as a transport provider, and licensing problems for such online platforms, problems of control over obtaining permission directly by the driver, problems of vehicle safety of control over the drivers, ensure quality of service, traffic security problems and etc.

scholarly journals ANALISIS FAKTOR FAKTOR PREFERENSI KONSUMEN DALAM KEPUTUSAN PEMBELIAN BOOTH BOCA

PERFORMA ◽  
2021 ◽  
Vol 4 (5) ◽  
pp. 746-755
Author(s):  
Nadya Ayu Wahyudi
Keyword(s):  
Quality Of Service ◽  
Brand Quality ◽  
Service Brand ◽  
Quality Of Products

Industri manufaktur memegang peranan penting dalam perkembangan ekonomi di Indonesia. BOCA Booth Kayu adalah satu usaha yang bergerak dalam bidang manufaktur. Penelitian yang membahas tentang usaha BOCA ini bertujuan untuk mengetahui faktor-faktor preferensi konsumen yang membentuk keputusan pembelian booth BOCA. Pendekatan penelitian dilakukan secara kuantitatif dengan metode analisis faktor konfirmatori atau CFA yang diolah dengan bantuan software SmartPLS 3.0. Jumlah sampel dalam penelitian ini adalah 83 responden yang pernah membeli atau menyewa produk BOCA Booth Kayu. Metode pengumpulan data menggunakan kuisioner berdasarkan indikator dari lima variabel yang diperkirakan menentukan keputusan pembelian. Hasil dari penelitian ini menunjukkan bahwa terdapat lima faktor yang menjadi faktor pembentuk keputusan pembelian booth BOCA.   Kata kunci: Keputusan Pembelian, Preferensi Konsumen, Price, Tangible, Quality of Service, Brand, Quality of Products.  

Whom to Trust for Financial Advice?

2015 ◽  
pp. 175-207
Author(s):  
Simon Pickert ◽  
Philipp Sandner
Keyword(s):  
Computational Linguistics ◽  
Financial Assets ◽  
Message Content ◽  
User Characteristics ◽  
Online Platform ◽  
Financial Advice ◽  
Behavior Based ◽  
Investment Advice

Twitter has become a popular online platform for individuals seeking news and advice about financial assets. In this study, we examine which user characteristics relate to the quality of investment advice. Due to the fact that Twitter allows users to anonymously create and share content, a large portion of the information and investment advice found on its channels turns out to be non-useful, misleading or even incorrect. Using methods from computational linguistics to analyze roughly 9 million tweets, our findings show that a set of behavior-based user features, as well as characteristics of the message content relate to the quality of proffered investment advice.

EVALUATION OF INDIVIDUAL WORK OF STUDENTS IN DISTANCE LEARNING BASED ON A DIGITAL EDUCATIONAL TRACK

2021 ◽  
Vol 75 (3) ◽  
pp. 173-181
Author(s):  
Guldana Begimbetova ◽  
◽  
Ultusyn Zauirbek ◽  
Akbota Seitova ◽  
◽  
...  
Keyword(s):  
Distance Learning ◽  
Empirical Data ◽  
Student Interaction ◽  
Digital Data ◽  
Criteria And Indicators ◽  
Online Platform ◽  
Course Materials ◽  
Quantitative Metrics ◽  
Independent Work

The article considers the assessment of students' independent work in a distance learningon the basis of digital educational traces. Independent work in a mixed training can be performed on the online platform LMS, and the use of educational digital data allows you to study the specifics of student interaction with the course materials and the ability to solve the problem. For the assessment of time and the quality of independent work of students is determined by a set of criteria and indicators, selected quantitative metrics and offers a methodology that can be used to assess the progress of each student. The method includes algorithms for assessing the success of independent work on the basis of empirical data educational analytics. The developed algorithms allow to interpret the information on performance of independent work, to evaluate its success and to correct a trajectory of training of the student.

Evaluation of Consumer Reviews for adidas Sports Brands Using Data Mining Tools and Twitter APIs

2021 ◽  
Vol 12 (6) ◽  
pp. 89-104
Author(s):  
Vishu Singhvi ◽  
Prateek Srivastava
Keyword(s):  
Age Groups ◽  
Market Potential ◽  
Indian Market ◽  
Brand Quality ◽  
Online Purchase ◽  
Java Program ◽  
Online Comments ◽  
Using Data ◽  
Color Combinations

The sportswear industry has become prominent, popular, and a very obvious category among various age groups in India. Big sports brands like adidas, seeing the Indian market potential, have extended their businesses across the country. To increase sales, online purchase has become one the most effective, easy, cheap, and quickest solution for the end customers as it provides the end consumers a variety of products, their designs, and color combinations on clicks. A large number of consumers express what exactly the end customer thinks about a particular product's preference level of brand, quality of service, quality of product, or stylish nature of the product. The current study does an evaluation of such online comments and reviews giving their feedback on their public Twitter accounts, flipkart.com, or amazon.in about an adidas sports brand in India. The research also provides a basic flow of Java program in the form of an algorithm that is used to collect the dataset from Twitter, process it, and export it into an Excel sheet for further investigation.

scholarly journals The adverse effects of inferior innovations

2017 ◽  
Vol 12 (3) ◽  
pp. 361-375
Author(s):  
Joseph W. Chang ◽  
D. Steven White
Keyword(s):  
Adverse Effects ◽  
The Other ◽  
Innovation Research ◽  
Radical Innovations ◽  
Brand Quality ◽  
Other Hand ◽  
Brand Innovativeness ◽  
Negative Impacts ◽  
The One

AbstractThis research advances brand innovation research by examining the adverse effects of inferior innovative extensions on the brand innovability of own parent brands. Brand innovability conceptually consists of brand quality and innovativeness. The results reveal that radical and incremental inferior innovations exert asymmetric adverse effects on brand quality and innovability. For brand quality, inferior radical innovations exert more negative impacts on the quality of pioneer brands than on the quality of follower brands. However, inferior incremental innovations exert identical negative impacts on the quality of both pioneer and follower brands. For brand innovability, both inferior radical and incremental innovations exert more negative impacts on the innovability of pioneer brands than on the innovability of follower brands. In comparison, brand innovability is less susceptible than brand quality to inferior innovation information. The findings suggest that it is more justified to evaluate innovative brands with brand innovability, instead of brand quality, for two reasons. Firstly, brand innovability is more realistic than brand quality because brand innovability is more relevant than brand quality to profits. Secondly, brand innovability is inclusive of brand innovativeness, which ameliorates adverse effects when innovative extensions are inferior. The threat of inferior innovative extensions is less horrible than expectation if the adverse effects on the innovative brands are assessed with brand innovability, instead of brand quality. However, being innovative is like a double-edged sword. On the one hand, it helps generating more profits. On the other hand, it endangers innovative brands to be more susceptible to inferior innovative extensions. Therefore, for marketing implications, pioneer brands are more obliged than follower brands to ensure the success of radical innovations in order to avoid the possible adverse effects of inferior radical innovations. This research contributes brand innovation research by proposing the more relevant indicator of brand innovability to evaluate innovative brands.

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