scholarly journals ANALISIS FAKTOR FAKTOR PREFERENSI KONSUMEN DALAM KEPUTUSAN PEMBELIAN BOOTH BOCA

PERFORMA ◽  
2021 ◽  
Vol 4 (5) ◽  
pp. 746-755
Author(s):  
Nadya Ayu Wahyudi
Keyword(s):  
Quality Of Service ◽  
Brand Quality ◽  
Service Brand ◽  
Quality Of Products

Industri manufaktur memegang peranan penting dalam perkembangan ekonomi di Indonesia. BOCA Booth Kayu adalah satu usaha yang bergerak dalam bidang manufaktur. Penelitian yang membahas tentang usaha BOCA ini bertujuan untuk mengetahui faktor-faktor preferensi konsumen yang membentuk keputusan pembelian booth BOCA. Pendekatan penelitian dilakukan secara kuantitatif dengan metode analisis faktor konfirmatori atau CFA yang diolah dengan bantuan software SmartPLS 3.0. Jumlah sampel dalam penelitian ini adalah 83 responden yang pernah membeli atau menyewa produk BOCA Booth Kayu. Metode pengumpulan data menggunakan kuisioner berdasarkan indikator dari lima variabel yang diperkirakan menentukan keputusan pembelian. Hasil dari penelitian ini menunjukkan bahwa terdapat lima faktor yang menjadi faktor pembentuk keputusan pembelian booth BOCA.   Kata kunci: Keputusan Pembelian, Preferensi Konsumen, Price, Tangible, Quality of Service, Brand, Quality of Products.  

scholarly journals PENGARUH RELIGIUSITAS, KUALITAS PELAYANAN, KUALITAS PRODUK TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BANK ACEH SYARIAH KANTOR CABANG PEMBANTU DARUSSALAM

2019 ◽  
Vol 4 (2) ◽  
pp. 101-120
Author(s):  
Nurma Yoni
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Primary Data ◽  
Simultaneous Effect ◽  
Sample Technique ◽  
Quality Of Products ◽  
Partial Factor

  The purpose of research is to know the influence of religiality, quality of service, quality of products to customer loyalty savings at PT. Bank Aceh Branch Helper Darussalam. Sample of this research as much as 100 customers using the formula Slovin with a sample technique is purposive sampling. The type of research used in this study is quantitative. The data used is the primary data obtained by using questionnaires. The results of this study showed that religiusity, quality of service, the product quality is the simultaneous effect on customer loyalty savings at PT. Bank Aceh Branch maid Darussalam. A partial factor of religiusity and quality of service, the culinary products to give positive and significant impact on customer loyalty at PT. Bank Aceh, but one of the variables (product culitas) has a level of Lower influence than the variable religiusisity and quality of service.

scholarly journals Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan

2021 ◽  
Vol 13 (2) ◽  
pp. 88-101
Author(s):  
Devina Martina Lieyanto ◽  
Bruno Hami Pahar
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Quantitative Research ◽  
T Test ◽  
Test Reliability ◽  
Product Price ◽  
Normality Test ◽  
Store Environment ◽  
Quality Of Products

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

Performance of Processes in Quality Management of Companies Providing Services

2018 ◽  
Vol 8 (3) ◽  
pp. 138-144 ◽  
Author(s):  
Jarmila Klementová ◽  
Mariana Sedliačiková ◽  
Diana Hamáry Gurová ◽  
Denisa Malá
Keyword(s):  
Quality Of Service ◽  
Quality Management ◽  
Academic World ◽  
Keywords Quality Management ◽  
Management Processes ◽  
Research And Education ◽  
Quality Of Products ◽  
Level Of Understanding ◽  
The Impact

Improving the quality of products, services and processes is currently very important for building of the competitiveness of businesses on the markets. The aim of this paper was to propose a framework standardized model for measuring and evaluating of processes` performance in quality management for companies providing services. An empirical study in practice of Slovak businesses preceded the design of this model. The level of understanding and the use of methods and tools for measuring and evaluating of processes performance in the area of quality were mapped through a questionnaire survey. This model reflects a run of single processes, activities and sequences that are necessary to be solved in the frame of implementation and improvement of quality in businesses providing services, through the use of appropriate methods and tools. It also captures the interaction of the customer in the process of service providing, the impact of customer on the quality of service and the evaluation of customers` satisfaction.© 2015 The Authors. Published by Elsevier B.V. Peer-review under responsibility of Academic World Research and Education Center. Keywords: Quality management; Processes; Performance; Companies providing services; Model

scholarly journals Analisis Kualitas Produk, Kualitas Pelayanan dan Penggunaan Digital Marketing terhadap Tingkat Kepuasan Konsumen pada Humble Espresso Kota Denpasar

2021 ◽  
Vol 9 (2) ◽  
pp. 254
Author(s):  
Nyoman Indra Wiratama ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Digital Marketing ◽  
Satisfaction Level ◽  
Good Communication ◽  
Customer Complaints ◽  
Communication Ability ◽  
Quality Of Products

The purpose of this research is to know the effect of the use of digital marketing conducted by Humble Espresso in Denpasar City. Knowing the attributes of products and services that are considered important by consumers to achieve customer satisfaction with the quality of products and services. Calculating the performance and level of customer satisfaction to the quality of service. Specify the attributes that need to get priority improvements. This study uses the Importance Performance Analysis (IPA) analysis method. Sampling using Slovin and Lemeshow formulation method with the number of respondents as many as 86 respondents at Humble Espresso and 100 respondents for the spread of external questionnaires in Denpasar. The results showed that the influence of digital marketing that has been done by Humble Espresso is customers like the content displayed on Humble Espresso Instagram media in the form of photos, videos, or instastory that has an impact on the increasing customer buying interest. The most important product and service attributes that Humble Espresso has to achieve customer satisfaction is the friendliness of employee attitude with the highest score of 401. Attributes with the highest level of performance in the quality of service is good communication ability by obtaining the highest score of 388, attributes with the highest satisfaction level on the quality of service is modern equipment by obtaining the highest satisfaction level of 101%. Attributes that become the priority of improvement in Humble Espresso based on the analysis of IPA method is a comfortable room, the willingness of employees to respond quickly to customer complaints, the ability of employees to serve customer complaints quickly, the suitability of prices with product quality, and affordable prices. Keyword: digital marketing, product quality, service quality, and customer satisfaction

scholarly journals PENGARUH KUALITAS PRODUK, SUASANA TEMPAT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN ASIH JAYA BABAT

2019 ◽  
Vol 2 (2) ◽  
pp. 175-188
Author(s):  
Nawari Nawari ◽  
Siska Dwi Setyawati
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Analytical Method ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Negative Effect ◽  
Quality Of Products ◽  
Positive Effect

Nowadays the competition in the culinary world is growing rapidly, especially restaurants or restaurants, this phenomenon has only recently been booming, now we easily find everywhere, both large restaurants and simple houses (warungs). Therefore marketing is very important to support the success of a business. The purpose of this study is to find out the quality of the product, the atmosphere of the place and the quality of service to the purchasing decision at the Asih Jaya Babat restaurant. The method in this study is quantitative by distributing questionnaires to 67 respondents. The analytical method used is multiple linear regression, classical assumption test, partial t test and simultaneous f test. The results of this study indicate that the quality of products has a significant positive effect on purchasing decisions, the atmosphere of the place has a positive and significant effect, and the quality of service has a negative effect on purchasing decisions at the Asih Jaya Babat restaurant.

scholarly journals THE EFFECT OF PRICE, QUALITY OF SERVICE, BRAND IMAGE OF INTERNET PRODUCT VSAT IP BROADBAND QUOTA TO ALFAMART CUSTOMER SATISFACTION

2020 ◽  
Vol 2 (1) ◽  
pp. 162-171
Author(s):  
Imam Subekhi ◽  
Baruna Hadibrata
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modelling ◽  
Service Brand ◽  
Modelling Data

The aim of this research was to determine the effect of Price, Quality of Service and Brand Image on Customer Satisfaction of Alfamart Customer in using VSAT IP Broadband Quota service of PT Telkomsat. Number of respondents in this research is 248 respondents who work in Alfamart retail stores especially Jabodetabek area. The research method uses a questionnaire with SEM (Structural Equation Modelling) data analysis which is described in PLS (Partial Least Square) - SEM Application. The result of this research showed that the Price variable has a positive and significant effect on Customer Satisfaction. Quality of Service variable has a positive and significant effect on Customer Satisfaction. Then the Brand Image variable also has a positive and significant effect on Customer Satisfaction.

scholarly journals Effects of Brand Trust, Brand Identification and Quality of Service on Brand Evangelism: A Study of Restaurants in Multan

2020 ◽  
Vol 2 (2) ◽  
pp. 35-46
Author(s):  
Malik Muhammad Mehran ◽  
Tanveer Kashmiri ◽  
Ahmad Tisman Pasha
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Brand Trust ◽  
Snowball Sampling ◽  
Brand Identification ◽  
Brand Relationships ◽  
Brand Love ◽  
Service Brand ◽  
Brand Evangelism

The purpose of this study is to investigate how customer-band relationships and quality of service influences brand evangelism. And more importantly, this study examines the moderating effect of the brand love on brand trust, quality of service, brand identification and brand evangelism relations. Brand evangelism mends to customers’ advocacy behaviour and positive or negative word-of-mouth (for a particular brand) that influence the purchase decision. Based on the prior studies conducted on the brand relationships, an integrated conceptual framework on consumer-brand relationships, quality of service and brand evangelism is developed. The snowball sampling technique was employed in this study, and the sample drawn was consisted of 400 brand conscious customers of the different restaurants serving in Multan. The sample was focused on the salaried class, working at different organizations in Multan only. For more robust testing of the theory, brand love was included as a moderating variable. For testing of the moderation effect Process by Andrew F. Hayes was used with the assistance of SPSS version 23. Research findings revealed that the impacts of the brand trust, quality of service and brand identification on brand evangelism are significant. And brand love as a moderating variable moderate the relationships between brand trust, quality of service, brand identification and brand evangelism. The mindsets of the today customers are changing, and they are getting more brand conscious, they love to share their good and bad experience about the different brands that exist in the market. Today, it is very important for brand managers to know the feelings of the customers about their brands. This study suggests the brands to cultivate brand trust, quality in their services, brand identification and brand love in their service for longer standing in diversifying the market. Brand evangelism is not an old construct, especially, it is new for the graphical location where we are conducting this study, because there is no similar study available here. This study is only focused on the restaurants in Multan, other geographical locations or industries (e.g. beverage industry, cellular operators, electronics etc.) may be used to more clearly understand the brand evangelism construct. Also, comparative studies can be performed to compare the brand evangelism level in customers of a specific at different graphical location markets. This study takes brand customers as brand evangelists but persons from sales department workforce may also be considered as a brand evangelist, because evangelism may also reside there.

scholarly journals PENGARUH KUALITAS LAYANAN DAN PENANGANAN KOMPLAIN TERHADAP KEPUASAN SERTA LOYALITAS PELANGGAN PADA AUTO 2000 CABANG CILEDUG JAKARTA

2019 ◽  
Vol 17 (1) ◽  
pp. 28-38
Author(s):  
Rini Martiwi ◽  
Ahmad Ryad ◽  
Eulin Karlina
Keyword(s):  
Quality Of Service ◽  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Research Method ◽  
Equation Modeling ◽  
Complaint Handling ◽  
Quality Of Products

Abstract  –  In industrial products and services, the handling of complaints can be used as a measure of the quality of products and services offered, one of them is in the automotive business (dealer). The purpose of this study is to prove and analyze the effect of quality of service and complaint handling to customer satisfaction, as well as customer loyalty Auto 2000 Ciledug Jakarta. Research method used in this study is explanatory research. The number of respondents in this study were 200 respondents. The means of analyis in this research is the structural equation modeling (SEM). The results showed that all three influenced one another. Customer satisfaction can be increased by improving the quality of service and complaint handling. Keywords: complaints, loyalty, quality of service, satisfaction

scholarly journals Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Minat Beli Ulang

2017 ◽  
Author(s):  
Arfiani Bahar ◽  
Herman Sjahruddin
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Quality Of Products

This study aims to examine and analyze the quality of products, service quality, customer satisfaction and intention to buying on at McDonald's Alauddin Makassar. The population in this study are consumers of McDonald's Alauddin Makassar city. Samples numbered 80 respondents. Results of hypothesis testing are also using path analysis through SPSS version 21.0 prove that the quality of product and service quality affects on customer satisfaction, quality of service and customer satisfaction affect on intention to buying, the quality of the product does not affect on intention to buying.

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