scholarly journals Openness to Experience and Green Purchase Behavior: A Multiple Mediation Analysis

2020 ◽  
Vol 6 (3) ◽  
pp. 1-9
Author(s):  
Apoorva Bhatnagar ◽  
Sidhi Verma ◽  
Vinod K Singh ◽  
Aparajita Dasgupta
Keyword(s):  
Openness To Experience ◽  
Mediation Effect ◽  
Purchase Behavior ◽  
Survey Method ◽  
Green Product ◽  
Product Knowledge ◽  
National Capital Region ◽  
Multiple Mediation ◽  
National Capital ◽  
Knowledge And Attitude

The aim of this study was to examine if there is an effect of openness to experience on green purchase behavior. Furthermore, the study also aimed to analyze if the attitude toward advertisement and green product knowledge mediates the relationship between openness to experience and green purchase behavior. The data for this study were collected in front of malls and departmental stores of Delhi-NCR (National Capital Region) with the help of survey method. The population consists of both the purchasers and non-purchasers of green products. Two hundred and fifty people participated in the study, out of which 200 questionnaires were used for data analysis after cleaning the data. To test the hypotheses, hierarchical multiple regression was conducted using model 4 of Process Macro. The findings of this study indicate that openness to experience strongly predicts green purchase behavior but no mediation effect of green product knowledge and attitude toward advertisements are seen. This study finds its importance in the fact that there has been a rise in the environmental concerns which may induce consumers to indulge into green purchase behavior. This study is one of the first, at least to the authors’ knowledge, to empirically examine and confirm the effect of openness to experience on green purchase behavior as well as check the mediation effect of green product knowledge and attitude toward advertisement.

Employment relations and perceived organizational performance: the moderating role of technological intensity

2020 ◽  
Vol 43 (1) ◽  
pp. 109-130
Author(s):  
Harsh Harsh ◽  
Asha Prasad
Keyword(s):  
Organizational Performance ◽  
Industrial Relations ◽  
Survey Method ◽  
National Capital Region ◽  
Employment Relation ◽  
Content Type ◽  
National Capital ◽  
Technological Intensity ◽  
The Impact

PurposeThe purpose of the study is to examine the relationship of different dimensions of employment relation (ER) with perceived organizational performance. The study also attempts to analyze the role of technological intensity in determining the employment approaches adopted by the firm.Design/methodology/approachData were gathered through the survey method and in-depth personal interviews were conducted in Indian manufacturing firms based in the National Capital Region (NCR).FindingsThe findings confirm that all dimensions of employment relation have profound and significant relationship with perceived organizational performance. It also revealed that technology intensity of the industry determines the way people are managed in the organization.Originality/valueThe study has contributed to the existing body of knowledge by understanding the impact of unique framework of ER (industrial relations and HRM) on organizational performance. The study represents the one of the fewest attempts to measure technology intensity as moderating variable in ER & Performance.

scholarly journals A study of interaction of materialism and money attitude and its impact on car purchase

2015 ◽  
Vol 10 (3) ◽  
pp. 245-269 ◽  
Author(s):  
Manchanda Rimple ◽  
Manchiraju Srikant ◽  
Abidi Naseem ◽  
Mishra Jitendra Kumar
Keyword(s):  
Automobile Industry ◽  
Age Groups ◽  
Purchase Behavior ◽  
National Capital Region ◽  
Policy Makers ◽  
Price Range ◽  
National Capital ◽  
Personal Use ◽  
Money Attitude ◽  
And Gender

Abstract The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (i.e., within the past six months). Car purchase behavior in terms of car price range has also been tested for different income groups, age groups and gender in National Capital Region (India). The data was collected through judgment sampling from 164 respondents, who recently purchased a new car for their personal use. The findings revealed that there is a significant association between materialism and different attitudes regarding the amount of money used by the respondents to purchase a car during the last six months. Level of materialism varies across different income levels and money attitude differs between males and females. Income was found to be the only variable that had significant association with choice of car price range. Age and gender did not seem to affect the car purchase behavior. This research has implications for the automobile industry and organizations in allied business activities, policy makers and marketers.

scholarly journals Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model

2021 ◽  
Vol 13 (12) ◽  
pp. 6867
Author(s):  
Kyriakos Riskos ◽  
Paraskevi (Evi) Dekoulou ◽  
Naoum Mylonas ◽  
George Tsourvakas
Keyword(s):  
Positive Attitude ◽  
Purchase Behavior ◽  
Green Product ◽  
Actual Behavior ◽  
Direct And Indirect Effects ◽  
Mediation Model ◽  
Multiple Mediation ◽  
Effective Strategies ◽  
The Relationship

Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towards a green product purchase. Despite the growing interest in the relationship between green attitude and the corresponding green purchase behavior, studies that investigate the influence of ecolabel features on this relationship are rather scarce. In the present study, a survey carried out in Greece with a sample of 571 participants, examined the direct and indirect effects of ecolabel credibility and ecolabel involvement on attitude and actual behavior about green product purchase. A multiple mediation model about green purchase behavior was developed. Results highlighted the crucial role of ecolabel credibility that positively influences attitude towards green product purchase as well as ecolabel involvement. Moreover, emphasis was given on the concepts of attitude towards green product purchase and ecolabel involvement that proved to be significant mediators of this model. Findings can provide useful guidance to green marketers so that they can generate effective strategies based of ecolabels and favor a positive attitude towards green product purchase that ultimately will enhance green product purchase behavior.

scholarly journals Quality of Life of Filipino Caregivers of Children in Need of Special Protection: Correlations with their Role Overload and Role Distress

2020 ◽  
Vol 9 (4) ◽  
pp. 173-181
Author(s):  
Ian Christopher Naungayan Rocha ◽  
Myla Marcellana Arcinas
Keyword(s):  
Quality Of Life ◽  
Sampling Technique ◽  
The Philippines ◽  
Survey Method ◽  
Role Overload ◽  
National Capital Region ◽  
Care Recipients ◽  
National Capital ◽  
Special Protection

Introduction: The quality of life (QOL) of the caregivers who attend to children in need of special protection (CNSP) influences their effectiveness in rendering care to their care recipients. This study aimed to determine the QOL of caregivers with their levels of role overload (RO) and role distress (RD). Methods: A total of 130 caregivers, identified through a convenience sampling technique, from 17 child-caring institutions from the Philippines’ National Capital Region (NCR) participated in this descriptive correlational study. The survey method was used to gather the data using a structured self-administered questionnaire. Data were processed and analyzed using Statistica 13.0 and Spearman’s rho test. Results: The study found a significant inverse moderate correlation between the level of QOL of the caregivers and their level of RO. A significant inverse strong correlation was also found between the level of their QOL and their level of RD. Conclusion: The findings confirm that as the levels of RO and RD of the caregivers decrease, their level of QOL increases. Conversely, their level of QOL decreases as their levels of RO and RD increase. Recommendations were provided to improve the QOL of the caregivers of CNSP in the Philippines.

scholarly journals Sustainability Capacity of HIV Programs in National Capital Region, Philippines

2018 ◽  
Vol 7 (2) ◽  
pp. 137
Author(s):  
Euris John B. Cawaling ◽  
Dennise U. Cunanan ◽  
Racidon P. Bernarte
Keyword(s):  
Sustainability Assessment ◽  
Action Plan ◽  
The Philippines ◽  
Survey Method ◽  
Newly Diagnosed ◽  
National Capital Region ◽  
Capital Region ◽  
National Capital ◽  
Hiv Programs ◽  
Hiv Aids

<span lang="EN-US">Across all the regions in the Philippines, the National Capital Region (NCR) got the highest percentage (37%) for HIV newly diagnosed cases based from  the July-August 2017 HIV/AIDS and ART Registry of the Philippines’ report. The National HIV, AIDS, and STI Prevention and Control Program (NASPCP) of the Department of Health (DOH) lead the different health services in the prevention of HIV transmission. Anchored with the NASPCP, different HIV programs of DOH’s selected partner institutions and organizations within NCR continuously exist. However, due to the increase on the number of newly diagnosed HIV cases in the country, ensuring its sustainability through assessing the different domains of their program was in need to be studied. This article was based from an undergraduate thesis study which aimed to assess the sustainability capacity of HIV programs among DOH’s selected partner institutions and organizations within NCR, Philippines, scoping the eight domains specifically the environmental support, funding stability, partnerships, organizational capacity, program evaluation, program adaptation, communications, and strategic planning. The study used a quantitative approach; 17 government institutions specifically city health offices and 13 non-government HIV-related organizations for a total of 30 respondents. Survey method was utilized using the standardized Program Sustainability Assessment Tool adapted from the Washington University in St. Louis. Based from the results and findings of the study, generally, all the domains were leaning either in great and greater extent as verbally interpreted. From the conclusion, all the domains of the HIV programs of the respondents were sustainable. However, the study recommended to the DOH and all the HIV program implementers the developed and proposed narrative-type action plan. By that means, future researchers can assess again and see if the NCR achieved the vision of the Health Sector Plan for HIV and STI for the year 2015-2020 to have zero new infections, zero discrimination, and zero AIDS-related deaths.</span>

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

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