scholarly journals An Empirical Study of S-commerce Adoption on WeChat Platform

2020 ◽  
Vol 5 (3) ◽  
pp. 80
Author(s):  
Mei Ge ◽  
Zhongping Deng ◽  
Jing He

<p>The purpose of this paper is empirically to examine two theoretical models in the context of social electronic commerce (s-commerce). The study tries to extend TAM and UTAUT model with trust to explain consumer behavior in the acceptance of s-commerce on WeChat platform which is the Chinese largest social platform. Through an online survey, 501 valid respondents were collected. A Partial Least Squares (PLS) analysis was used to conduct the proposed model and hypothesis testing with TAM and UTAUT models. The results revealed that trust is the most significant factor affecting behavioral intention and the second significant factor is effort expectancy, then social influence and performance expectancy. The integration of trust factor into the UTAUT model best interprets the adoption of s-commerce among the pure TAM and UTAUT models and extended models with trust. It will provide guidance for marketers and professionals, especially in China.</p>

Author(s):  
Isaac Kofi Mensah

This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.


Author(s):  
Khalizul Khalid Et.al

The 21st-century learning demands for teachers to become a central agent in fostering various skills to students. Concurrently, teachers were also encouraged to utilize ICT in scaling up learning quality. In support of this initiative, this study introduced a crowdsourcing platform called Krumun.org developed specifically for Malaysian teachers. This exam-building crowdsourcing platform enables teachers to create, edit, and share assessment instruments. However, whether teachers will use the platform will depend on their acceptance of this new technology. Therefore, the main objective of the study is to determine teachers' acceptance factors in regards to the use of this crowdsourcing platform through the Unified Theory of Acceptance Use Technology (UTAUT) model. Questionnaires were distributed to 155 teachers who participated in Krumun.org trial launch. Partial least squares (PLS) was employed to analyze the research model through Smart-PLS 3. It is conclusive that performance expectancy (PE), self-efficacy (SE), and facilitating conditions (FC) affect behavioral intention to accept the crowdsourcing platform, Krumun.org. However, there was not enough evidence to support Effort Expectancy. Therefore, to increase the number of teachers utilizing this platform, these three factors should be prioritized. The findings of the study could also be of assistance to any related party that was planning to introduce new technology to teachers.


Author(s):  
Wadie Nasri

This study investigates the factors that influencing citizens' intention to use e-government services and its causal relationships using the Unified Theory of Acceptance and Use of Technology model (UTAUT). Data relating to the constructs were collected from 150 respondents but only 85 responses were received and subjected to Structural Equation Modeling analysis (SEM). The proposed model fits the data well. The findings reveal that facilitating condition, social influence, attitude, effort expectancy and performance expectancy determine citizens' intention towards e-government services. Additionally, attitude is predicted jointly by effort expectancy and performance expectancy. This study would help government policy decision makers to increase the adoption of e-government services in Tunisia country.


Author(s):  
Eduardo Esteva-Armida ◽  
Alberto Rubio-Sanchez

This chapter tests the appropriateness of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in the context of end user consumption by means of an online survey with 475 respondents (24% response rate). The study shows which factors have the greatest impact on the adoption process of VoIP technology in the US market in addition to the interactions of the main variables in the model (Performance Expectancy, Effort Expectancy, Social Influence, and Behavioral Intention to Adopt) and whether Trust can improve the predictive value of the UTAUT model to explain intention to adopt. Partial Least Squares (PLS) is used to evaluate the interactions of the main variables. The model includes four moderator variables (Gender, Age, Experience, and Voluntariness of Use). The results support most of the relationships identified in the original UTAUT model. More specifically, Performance Expectancy appears to have the strongest influence on the Intention of a consumer to adopt a new technology. The study provides information about whether the inclusion of Trust can generate good results for industry.


Author(s):  
Ling Long Tsai

The following research attempts to investigate the determinants influencing consumers' intention to adopt mobile payment (MP). The research model was adapted based on three constructs from the unified theory of acceptance and use of technology (UTAUT), including performance expectancy, effort expectancy, and facilitating conditions in the research model. In addition, usage experience was also added to the model to test for moderating effect. An online survey conducted through Taiwanese chat rooms resulted in 348 valid responses, which were analyzed using Smart PLS. Results indicated that (1) effort expectancy, performance expectancy, and facilitating conditions were three major factors influencing intention to use mobile payment; (2) facilitating conditions played a significant role in impacting effort expectancy and performance expectancy; (3) usage experience positively moderated the relationship between facilitating conditions and performance expectancy; and (4) usage experience also positively moderated the relationship between facilitating conditions and effort expectancy.


2018 ◽  
Vol 8 (1) ◽  
pp. 33
Author(s):  
Alfan Amrullah ◽  
Anjar Priyono

Abstract: This research aims to analyse the acceptance of Go-Ride, motorbike taxibooking application, using Unified Theory of Acceptance and Usage of Technology(UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUTmodel. Four variables were used as independent variables including peformanceexpectancy, effort expectancy, social influence and facilitating condition. Meanwhile,three variables are used as moderating variables: gender, age and experience.University students were selected as respondent because young age people tends to bemore risk takers in comparison to the old one. According 151 data samples collectedfrom university students, the results demonstrated that acceptance of Go-Ridetechnology influenced by four factors: performance expectancy, effort expectancy,social influence and behavioral intention On the otherhand, performance risk, financialrisk, time risk and facilitating condition do not support to the acceptance and usage ofGo-Ride technolology.


Author(s):  
Verina Risky Andwika ◽  
R. Wahjoe Witjaksono

Unified Theory of Acceptance and Use of Technology (UTAUT) is a model used to describe user behavior towards the acceptance of information technology. UTAUT is a development of eight previous leading theories. UTAUT has four constructs that can be a significant direct determinant of behavioral intention and use behavioral, ie performance expectancy, effort expectancy, social influence, and facilitating conditions. This model is then used to analyze user acceptance of Enterprise Resource Planning (ERP) at PT Wijaya Toyota Dago. ERP is a system that can help companies to integrate one process with another process, in order to achieve company goals. This research will explain about the relation of factors influencing acceptance and usage of ERP by using UTAUT model. This research is an explanative research with data analysis technique using PLS (Partial Least Square). Data obtained comes from respondents who are employees of After Sales function of PT Wijaya Toyota Dago, data obtained by way of distributing the questionnaire tertuup. The sample size in this study was 37 resondents and analyzed using SPSS and SmartPLS applications. The analysis results are as follows: (1) Variable Performance Expectancy (PE) has a positive and significant influence on Behavioral Intention (BI); (2) Variable Effort Expectancy (EE) has a positive and significant influence on Behavioral Intention (BI);(3) Social Influence Variables (SI) have a positive and significant influence on Behavioral Intention (BI); (4) Variable Facilitating Conditions (FC) has a positive and significant influence on Use Behavior; (5) Social Influence (SI) variable has positive but not significant influence on Behavioral Intention (BI).


2020 ◽  
Vol 7 (5) ◽  
pp. 1021
Author(s):  
Rian Piarna ◽  
Ferdi Fathurohman

<p class="Abstrak">Penelitian ini berfokus pada konsumen milenial yang melakukan belanja online produk UMKM pada e-commerce. Konsumen milenial yang semakin meningkat menjadi peluang bagi UMKM dalam target pemasaran dengan mengetahui bagaimana perilaku dalam berbelanja online. Penelitian ini bertujuan untuk mengkonfirmasi adanya hubungan positif dan signifikan antara (1) <em>performance expectancy, </em>(2) <em>effort expectancy</em>, (3) <em>social influence</em>, (4) <em>facilitating condition</em>, (5) <em>hedonic motivation</em>, (6) <em>price value </em>dan (7)<em> habit </em>terhadap <em>behavioral intention</em>. Adanya hubungan positif dan signifikan antara (8) <em>facilitating condition </em>dan (9) <em>habit</em> terhadap <em>use behavior</em>. Serta hubungan positif dan signifikan antara (10)  <em>behavioral intention</em> berpengaruh signifikan terhadap <em>use behavior</em>. Pada hasil penelitian juga khusus melihat bagaimana usia sebagai variabel moderator mempengaruhi dalam adopsi penggunaan <em>e-commerce</em>. Metode pada penelitian ini  menerapkan model <em>Unified Theory of Acceptance and Use of Technology </em>(UTAUT) yang berfokus pada perilaku konsumen. Sampel dalam penelitian ini sebanyak 150 responden milenial. Pengolahan data menggunakan SMART PLS. Hasilnya menunjukkan bahwa ada hubungan positif dan signifikan anatara <em>social influence</em> dan <em>habit </em>terhadap <em>behavioral intenion</em>. Ada hubungan positif dan signifikan anatara <em>facilitating condition </em>dan <em>habit </em>terhadap <em>use behavior</em>. Serta Ada hubungan positif dan signifikan<em> </em>pada <em>behavioral intention</em> terhadap <em>use behavior</em>. Hasil ini bisa menjadi referensi pelaku UMKM untuk mengembangkan pemasaran dengan mengggunakan media sosial karena konsumen milenial memiliki fasilitas untuk mengakses internet  dalam aktifitasnya serta mudah dipengaruhi oleh lingkungan sosialnya.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Judul2"><em>This research focuses on millennial consumers who shop online for MSMEs products on e-commerce. Millennial consumers are increasingly becoming an opportunity for MSMEs in marketing targets by knowing how to behave online shopping. This study aims to confirm the existence of a positive and significant relationship between (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating conditions, (5) hedonic motivation, (6) price value and (7) habit of behavioral intention. There is a positive and significant relationship between (8) facilitating conditions and (9) habits on use behavior. And a positive and significant relationship between (10) behavioral intention has a significant effect on use behavior. The research also specifically looks at how age as a moderating variable influences adoption of e-commerce. The method in this study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model that focuses on consumer behavior. The sample in this study were 150 millennial respondents. Data processing using PLS SMART. The results show that there is a positive and significant relationship between social influence and habit on behavioral intention. There is a positive and significant relationship between facilitating conditions and habits on use behavior. And there is a positive and significant relationship between behavioral intention and use behavior. These results can be a reference for SMEs to develop marketing by using social media because millennial consumers have the facility to access the internet in their activities and are easily influenced by their social environment.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>


2021 ◽  
Vol 5 (1) ◽  
pp. 39-60
Author(s):  
Tang Kin Leong ◽  
Aik Nai Chiek ◽  
Choong Wei Lim

This study revises the existing UTAUT model and incorporates two additional variables, namely trust, and convenience. In addition, the literature on the mediating effect of trust and performance expectancy in Malaysia in the context of m-payment usage intention is still limited. This study also attempts to fill the knowledge gap and examine the mediating effect of trust and performance expectancy. A total of 393 usable questionnaires were collected in Malaysia and analyzed using IBM Amos version 23. The results show that convenience, trust, effort expectancy and performance expectancy are significant factors that influence the m-payment usage intention for Malaysians. Meanwhile, social influence is an insignificant factor. This study also revealed that both trust and performance expectancy plays a significant role to mediate between effort expectancy and m-payment usage intention.


2021 ◽  
pp. 1345-1356 ◽  
Author(s):  
Badi Salem Rawashdeh ◽  
Awni Rawashdeh

This study established and empirically validated a model for predicting factors influencing users' behavioural intentions for using XBRL tools. This study explored the behavioural intention of using XBRL tools from the point of view of users by applying the UTAUT model with the addition of trust and satisfaction. An online survey was conducted by using the modified study model to comply with the research objectives. An online survey of 267 respondents obtained and analysed using structural equation modelling (SEM) and IBM SPSS AMOS. The findings show that trust and satisfaction influenced behavioural intent significantly and positively. In turn, the effort expectancy and performance expectancy had a significant impact on satisfaction. The results showed that in the presence of satisfaction there was no direct effect of effort expectancy and performance expectancy on the behavioural intention to use XBRL tools and the emergence of a direct effect of confidence on the behavioural intention to use XBRL tools. The findings correspond with the previous studies and provide a practical reference for XBRL tool developers and decision-makers involved in developing and using XBRL tools for tagging and analysing financial reporting.


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