scholarly journals A MODIFIED UTAUT IN THE CONTEXT OF M-PAYMENT USAGE INTENTION IN MALAYSIA

2021 ◽  
Vol 5 (1) ◽  
pp. 39-60
Author(s):  
Tang Kin Leong ◽  
Aik Nai Chiek ◽  
Choong Wei Lim
Keyword(s):  
Social Influence ◽  
Significant Role ◽  
Mediating Effect ◽  
Knowledge Gap ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
And Performance ◽  
Significant Factors

This study revises the existing UTAUT model and incorporates two additional variables, namely trust, and convenience. In addition, the literature on the mediating effect of trust and performance expectancy in Malaysia in the context of m-payment usage intention is still limited. This study also attempts to fill the knowledge gap and examine the mediating effect of trust and performance expectancy. A total of 393 usable questionnaires were collected in Malaysia and analyzed using IBM Amos version 23. The results show that convenience, trust, effort expectancy and performance expectancy are significant factors that influence the m-payment usage intention for Malaysians. Meanwhile, social influence is an insignificant factor. This study also revealed that both trust and performance expectancy plays a significant role to mediate between effort expectancy and m-payment usage intention.

scholarly journals An Empirical Study of S-commerce Adoption on WeChat Platform

2020 ◽  
Vol 5 (3) ◽  
pp. 80
Author(s):  
Mei Ge ◽  
Zhongping Deng ◽  
Jing He
Keyword(s):  
Empirical Study ◽  
Behavioral Intention ◽  
Online Survey ◽  
Theoretical Models ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Proposed Model ◽  
Effort Expectancy ◽  
Pls Analysis ◽  
And Performance

<p>The purpose of this paper is empirically to examine two theoretical models in the context of social electronic commerce (s-commerce). The study tries to extend TAM and UTAUT model with trust to explain consumer behavior in the acceptance of s-commerce on WeChat platform which is the Chinese largest social platform. Through an online survey, 501 valid respondents were collected. A Partial Least Squares (PLS) analysis was used to conduct the proposed model and hypothesis testing with TAM and UTAUT models. The results revealed that trust is the most significant factor affecting behavioral intention and the second significant factor is effort expectancy, then social influence and performance expectancy. The integration of trust factor into the UTAUT model best interprets the adoption of s-commerce among the pure TAM and UTAUT models and extended models with trust. It will provide guidance for marketers and professionals, especially in China.</p>

Assessment of Mobile Money Enablers in Nigeria

2018 ◽  
pp. 129-155
Author(s):  
Sunday Adewale Olaleye ◽  
Ismaila Temitayo Sanusi ◽  
Dandison C. Ukpabi
Keyword(s):  
Service Delivery ◽  
Social Influence ◽  
Developing Economies ◽  
Financial Service ◽  
Considerable Influence ◽  
Future Directions ◽  
Mobile Money ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy

This chapter describes how mobile money is an emerging and innovative financial service delivery mechanism. With huge success, recorded mostly in the developing economies, it is scholarly unclear the antecedents of its adoption. Using a survey of 151 respondents comprising both the banked and underbanked in the South-Western part of Nigeria, the authors used the PLS-SEM to test the research hypothesis. The results reveal the enablers of mobile money, which are social influence, performance expectancy, security and effort expectancy, and inhibitors such as system anxiety and cost. Privacy, trust, image and convenience were not found significant in this study. Social influence, performance expectancy and effort expectancy variables adapted from the UTAUT model have considerable influence on mobile money in Nigeria. Study implications and future directions are offered.

Factors Influencing International Students Behavioral Intention to Order Online Food Delivery Services

2019 ◽  
Vol 10 (1) ◽  
pp. 23-39
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
International Students ◽  
Service Quality ◽  
Behavioral Intention ◽  
Food Delivery ◽  
Perceived Service Quality ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Delivery Services ◽  
And Performance

This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.

scholarly journals Factors Influencing Purchase Intention of Elancing Using UTAUT Model: A Case Study of Mahajasa

2021 ◽  
Vol 6 (9) ◽  
pp. 563-564
Author(s):  
Hanifah Dwi Adiratna ◽  
Amilia Wulansari
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Positive Impact ◽  
New Technology ◽  
Influential Factors ◽  
Market Mechanism ◽  
Utaut Model ◽  
Perceived Trust ◽  
Performance Expectancy ◽  
Effort Expectancy

Abstract Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established for a year, fluctuating revenue and unknown intention of buying is incurred. Mahajasa aims for SMEs and students across Indonesia. But some recent studies stated that SMEs in Indonesia are reluctant to accept new technology since most marketplaces are in the adoption stage. This study's main objective is Understanding the most influential factors of purchase intention in buying services from freelance marketplace or freelance social media using UTAUT model. The research concluded 386 respondents from Indonesia who had used elancing platforms aged 15-44 years old and analyzed using SmartPLS. The result showed performance expectancy, effort expectancy, social influence, and perceived trust has a positive impact on purchase intention. While perceived trust has a partial mediating role between performance expectancy, effort expectancy, and social influence to purchase intention.

scholarly journals Using Unified Theory of Acceptance and Use of Technology in Higher Education through Smartphone

2019 ◽  
Vol 8 (2S4) ◽  
pp. 263-267
Keyword(s):  
Higher Education ◽  
Logistic Regression ◽  
Social Influence ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Consistency Results ◽  
Effort Expectancy ◽  
Technology In Higher Education

Smartphone is a wireless having progressed working framework which can be performed like a typical PC. The motivation behind examination is to inspect the behavior factors that impact the administration students to acknowledge Smartphone for learning in partnered colleges of Savitribai Phule Pune University (SPPU) in Pune. In this examination, we inspect the determinates of UTAUT model, for example, Performance Expectancy (PE), Effort Expectancy(EE), Social Influence (SI) and Facilitating Condition (FC) concerning use of Smartphone by the students of Management of (SPPU). The examination is done utilizing polls disseminated to 770 students. The estimating instrument comprised of 15 things. Thing react depended on a 5-point Likert-type scale. The Cronbach's alpha of the survey was 0.980, showing its high inner consistency. Results of logistic regression revealed that the significant items were Facilitating Condition (FC) followed by Performance Expectancy (PE), Social Influence (SI) and Effort Expectancy (EE).

scholarly journals INTEGRASI ASPEK RISIKO DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY UNTUK MENGANALISIS PENERIMAAN TEKNOLOGI GO-RIDE

2018 ◽  
Vol 8 (1) ◽  
pp. 33
Author(s):  
Alfan Amrullah ◽  
Anjar Priyono
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Moderating Variables ◽  
Utaut Model ◽  
Independent Variables ◽  
Performance Expectancy ◽  
Performance Risk ◽  
Effort Expectancy ◽  
Risk Takers

Abstract: This research aims to analyse the acceptance of Go-Ride, motorbike taxibooking application, using Unified Theory of Acceptance and Usage of Technology(UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUTmodel. Four variables were used as independent variables including peformanceexpectancy, effort expectancy, social influence and facilitating condition. Meanwhile,three variables are used as moderating variables: gender, age and experience.University students were selected as respondent because young age people tends to bemore risk takers in comparison to the old one. According 151 data samples collectedfrom university students, the results demonstrated that acceptance of Go-Ridetechnology influenced by four factors: performance expectancy, effort expectancy,social influence and behavioral intention On the otherhand, performance risk, financialrisk, time risk and facilitating condition do not support to the acceptance and usage ofGo-Ride technolology.

scholarly journals Analysis of User Acceptance of ERP System on After Sales Function Using Unified Theory of Acceptance and Use of Technology (UTAUT) Model

2020 ◽  
Vol 1 (1) ◽  
pp. 26-33
Author(s):  
Verina Risky Andwika ◽  
R. Wahjoe Witjaksono
Keyword(s):  
Social Influence ◽  
Significant Influence ◽  
Behavioral Intention ◽  
User Acceptance ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Unified Theory of Acceptance and Use of Technology (UTAUT) is a model used to describe user behavior towards the acceptance of information technology. UTAUT is a development of eight previous leading theories. UTAUT has four constructs that can be a significant direct determinant of behavioral intention and use behavioral, ie performance expectancy, effort expectancy, social influence, and facilitating conditions. This model is then used to analyze user acceptance of Enterprise Resource Planning (ERP) at PT Wijaya Toyota Dago. ERP is a system that can help companies to integrate one process with another process, in order to achieve company goals. This research will explain about the relation of factors influencing acceptance and usage of ERP by using UTAUT model. This research is an explanative research with data analysis technique using PLS (Partial Least Square). Data obtained comes from respondents who are employees of After Sales function of PT Wijaya Toyota Dago, data obtained by way of distributing the questionnaire tertuup. The sample size in this study was 37 resondents and analyzed using SPSS and SmartPLS applications. The analysis results are as follows: (1) Variable Performance Expectancy (PE) has a positive and significant influence on Behavioral Intention (BI); (2) Variable Effort Expectancy (EE) has a positive and significant influence on Behavioral Intention (BI);(3) Social Influence Variables (SI) have a positive and significant influence on Behavioral Intention (BI); (4) Variable Facilitating Conditions (FC) has a positive and significant influence on Use Behavior; (5) Social Influence (SI) variable has positive but not significant influence on Behavioral Intention (BI).

scholarly journals Adopsi E-Commerce oleh Konsumen Milenial Pada Produk UMKM Di Kota Subang Menggunakan Model UTAUT In Consumer Contex

2020 ◽  
Vol 7 (5) ◽  
pp. 1021
Author(s):  
Rian Piarna ◽  
Ferdi Fathurohman
Keyword(s):  
Social Influence ◽  
Significant Relationship ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

<p class="Abstrak">Penelitian ini berfokus pada konsumen milenial yang melakukan belanja online produk UMKM pada e-commerce. Konsumen milenial yang semakin meningkat menjadi peluang bagi UMKM dalam target pemasaran dengan mengetahui bagaimana perilaku dalam berbelanja online. Penelitian ini bertujuan untuk mengkonfirmasi adanya hubungan positif dan signifikan antara (1) <em>performance expectancy, </em>(2) <em>effort expectancy</em>, (3) <em>social influence</em>, (4) <em>facilitating condition</em>, (5) <em>hedonic motivation</em>, (6) <em>price value </em>dan (7)<em> habit </em>terhadap <em>behavioral intention</em>. Adanya hubungan positif dan signifikan antara (8) <em>facilitating condition </em>dan (9) <em>habit</em> terhadap <em>use behavior</em>. Serta hubungan positif dan signifikan antara (10)  <em>behavioral intention</em> berpengaruh signifikan terhadap <em>use behavior</em>. Pada hasil penelitian juga khusus melihat bagaimana usia sebagai variabel moderator mempengaruhi dalam adopsi penggunaan <em>e-commerce</em>. Metode pada penelitian ini  menerapkan model <em>Unified Theory of Acceptance and Use of Technology </em>(UTAUT) yang berfokus pada perilaku konsumen. Sampel dalam penelitian ini sebanyak 150 responden milenial. Pengolahan data menggunakan SMART PLS. Hasilnya menunjukkan bahwa ada hubungan positif dan signifikan anatara <em>social influence</em> dan <em>habit </em>terhadap <em>behavioral intenion</em>. Ada hubungan positif dan signifikan anatara <em>facilitating condition </em>dan <em>habit </em>terhadap <em>use behavior</em>. Serta Ada hubungan positif dan signifikan<em> </em>pada <em>behavioral intention</em> terhadap <em>use behavior</em>. Hasil ini bisa menjadi referensi pelaku UMKM untuk mengembangkan pemasaran dengan mengggunakan media sosial karena konsumen milenial memiliki fasilitas untuk mengakses internet  dalam aktifitasnya serta mudah dipengaruhi oleh lingkungan sosialnya.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Judul2"><em>This research focuses on millennial consumers who shop online for MSMEs products on e-commerce. Millennial consumers are increasingly becoming an opportunity for MSMEs in marketing targets by knowing how to behave online shopping. This study aims to confirm the existence of a positive and significant relationship between (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating conditions, (5) hedonic motivation, (6) price value and (7) habit of behavioral intention. There is a positive and significant relationship between (8) facilitating conditions and (9) habits on use behavior. And a positive and significant relationship between (10) behavioral intention has a significant effect on use behavior. The research also specifically looks at how age as a moderating variable influences adoption of e-commerce. The method in this study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model that focuses on consumer behavior. The sample in this study were 150 millennial respondents. Data processing using PLS SMART. The results show that there is a positive and significant relationship between social influence and habit on behavioral intention. There is a positive and significant relationship between facilitating conditions and habits on use behavior. And there is a positive and significant relationship between behavioral intention and use behavior. These results can be a reference for SMEs to develop marketing by using social media because millennial consumers have the facility to access the internet in their activities and are easily influenced by their social environment.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>

scholarly journals The Role of Trust and Risk in Citizens’ E-Government Services Adoption: A Perspective of the Extended UTAUT Model

2021 ◽  
Vol 13 (14) ◽  
pp. 7671
Author(s):  
Wenjuan Li
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
The Internet ◽  
Government Services ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
The Government ◽  
The Relationship

This research particularly aims to investigate how trust and perceived risk influence citizens’ e-government adoption. The findings of the study reveal that citizens’ trust of the government (TOG) and trust of the internet (TOI) positively affect citizens’ e-government adoption (EGA); perceived risk (PR) is negatively associated with citizens’ EGA. Interestingly, this study also demonstrates the negative moderating effect of PR on the relationship between TOG and EGA, TOI and EGA. The results also indicate that performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitation conditions (FC) influence citizens’ EGA positively. Lastly, implications for practice and research are discussed.

scholarly journals Evaluation of one of leading Indonesia’s digital wallet using the unified theory of acceptance and use of technology

2021 ◽  
Vol 24 (2) ◽  
pp. 1036
Author(s):  
Natalia Limantara ◽  
Jevan Jovandy ◽  
Anindya Khansalihara Wardhana ◽  
Steven Steven ◽  
Fredy Jingga
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
Digital Wallet

The goal of this research is to assess the utilization of one of Indonesia's most popular digital wallets. Respondents in this study range in age from 15 to 44 years old and live on Java Island. The author employs the unified theory of acceptance and utilization of technology (UTAUT) paradigm to assess the use of this digital wallet. This UTAUT model comprises four latent variables that affect behavioral intention (BI) and use behavior (UB): performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC). In this study, the UTAUT model is combined with two additional variables: perceived risk (PR) and promotional benefits (PB). According to the findings, performance expectancy, social influence, and perceived risk all have an impact on behavioral intention, whereas effort expectancy has a less impact. Furthermore, the factors facilitating conditions and promotional benefits have a minor impact on use behavior, whereas behavioral intention factors have a considerable impact on use behavior.

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