The Influence of Trust in the UTAUT Model

2014 ◽  
pp. 162-186
Author(s):  
Eduardo Esteva-Armida ◽  
Alberto Rubio-Sanchez
Keyword(s):  
Online Survey ◽  
New Technology ◽  
Model Performance ◽  
Adoption Process ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
The Us ◽  
Effort Expectancy

This chapter tests the appropriateness of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in the context of end user consumption by means of an online survey with 475 respondents (24% response rate). The study shows which factors have the greatest impact on the adoption process of VoIP technology in the US market in addition to the interactions of the main variables in the model (Performance Expectancy, Effort Expectancy, Social Influence, and Behavioral Intention to Adopt) and whether Trust can improve the predictive value of the UTAUT model to explain intention to adopt. Partial Least Squares (PLS) is used to evaluate the interactions of the main variables. The model includes four moderator variables (Gender, Age, Experience, and Voluntariness of Use). The results support most of the relationships identified in the original UTAUT model. More specifically, Performance Expectancy appears to have the strongest influence on the Intention of a consumer to adopt a new technology. The study provides information about whether the inclusion of Trust can generate good results for industry.

Adoption Process for VoIP

2012 ◽  
Vol 4 (4) ◽  
pp. 15-31 ◽  
Author(s):  
Eduardo Esteva-Armida ◽  
Alberto Rubio-Sanchez
Keyword(s):  
Online Survey ◽  
Model Performance ◽  
Adoption Process ◽  
Unified Theory ◽  
End User ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
The Us ◽  
Effort Expectancy

This study tests the appropriateness of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in the context of end user consumption by means of an online survey with four hundred and seventy five respondents (24% response rate). The study shows which factors have the greatest impact on the adoption process of VoIP technology in the US market in addition to the interactions of the main variables in the model (Performance Expectancy, Effort Expectancy, Social Influence, and Behavioral Intention to Adopt) using Partial Least Squares (PLS). The model includes four moderator variables (Gender, Age, Experience, and Voluntariness of Use). The results of this study can be found further in the article.

scholarly journals An Empirical Study of S-commerce Adoption on WeChat Platform

2020 ◽  
Vol 5 (3) ◽  
pp. 80
Author(s):  
Mei Ge ◽  
Zhongping Deng ◽  
Jing He
Keyword(s):  
Empirical Study ◽  
Behavioral Intention ◽  
Online Survey ◽  
Theoretical Models ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Proposed Model ◽  
Effort Expectancy ◽  
Pls Analysis ◽  
And Performance

<p>The purpose of this paper is empirically to examine two theoretical models in the context of social electronic commerce (s-commerce). The study tries to extend TAM and UTAUT model with trust to explain consumer behavior in the acceptance of s-commerce on WeChat platform which is the Chinese largest social platform. Through an online survey, 501 valid respondents were collected. A Partial Least Squares (PLS) analysis was used to conduct the proposed model and hypothesis testing with TAM and UTAUT models. The results revealed that trust is the most significant factor affecting behavioral intention and the second significant factor is effort expectancy, then social influence and performance expectancy. The integration of trust factor into the UTAUT model best interprets the adoption of s-commerce among the pure TAM and UTAUT models and extended models with trust. It will provide guidance for marketers and professionals, especially in China.</p>

Examining Teachers Acceptance of Exam Building Crowdsourcing Platform through the Utaut Model: The Case of Krumun.Org

2021 ◽  
Vol 12 (3) ◽  
pp. 2841-2851
Author(s):  
Khalizul Khalid Et.al
Keyword(s):  
Behavioral Intention ◽  
New Technology ◽  
Scaling Up ◽  
Assessment Instruments ◽  
Unified Theory ◽  
Research Model ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

The 21st-century learning demands for teachers to become a central agent in fostering various skills to students. Concurrently, teachers were also encouraged to utilize ICT in scaling up learning quality. In support of this initiative, this study introduced a crowdsourcing platform called Krumun.org developed specifically for Malaysian teachers. This exam-building crowdsourcing platform enables teachers to create, edit, and share assessment instruments. However, whether teachers will use the platform will depend on their acceptance of this new technology. Therefore, the main objective of the study is to determine teachers' acceptance factors in regards to the use of this crowdsourcing platform through the Unified Theory of Acceptance Use Technology (UTAUT) model. Questionnaires were distributed to 155 teachers who participated in Krumun.org trial launch. Partial least squares (PLS) was employed to analyze the research model through Smart-PLS 3. It is conclusive that performance expectancy (PE), self-efficacy (SE), and facilitating conditions (FC) affect behavioral intention to accept the crowdsourcing platform, Krumun.org. However, there was not enough evidence to support Effort Expectancy. Therefore, to increase the number of teachers utilizing this platform, these three factors should be prioritized. The findings of the study could also be of assistance to any related party that was planning to introduce new technology to teachers.

scholarly journals Toward an Understanding of University Students’ Continued Intention to Use MOOCs: When UTAUT Model Meets TTF Model

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402094185
Author(s):  
Liyong Wan ◽  
Shoumei Xie ◽  
Ai Shu
Keyword(s):  
University Students ◽  
User Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Utaut Model ◽  
Mediating Role ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study tries to propose a unified model integrating the unified theory of acceptance and use of technology (UTAUT) model, task–technology fit (TTF) model, and user satisfaction to investigate the determinants that affect university students’ continued intention of using massive open online courses (MOOCs). Based on the data of a survey on 464 respondents, structural equation modeling is adopted to assess the model. The results reveal that performance expectancy, effort expectancy, social influence, and user satisfaction are the crucial predictors of university students’ continued intention. TTF has an indirect influence on continued intention through user satisfaction. Performance expectancy is affected both by effort expectancy and TTF. Facilitating conditions do not directly influence continued intention; however, they present indirect influences in that they play a mediating role for user satisfaction. The findings help researchers and practitioners to attain a better understanding of university students’ continued usage intention of MOOCs. The implications and limitations of this study are also described.

scholarly journals Factors Influencing Purchase Intention of Elancing Using UTAUT Model: A Case Study of Mahajasa

2021 ◽  
Vol 6 (9) ◽  
pp. 563-564
Author(s):  
Hanifah Dwi Adiratna ◽  
Amilia Wulansari
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Positive Impact ◽  
New Technology ◽  
Influential Factors ◽  
Market Mechanism ◽  
Utaut Model ◽  
Perceived Trust ◽  
Performance Expectancy ◽  
Effort Expectancy

Abstract Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established for a year, fluctuating revenue and unknown intention of buying is incurred. Mahajasa aims for SMEs and students across Indonesia. But some recent studies stated that SMEs in Indonesia are reluctant to accept new technology since most marketplaces are in the adoption stage. This study's main objective is Understanding the most influential factors of purchase intention in buying services from freelance marketplace or freelance social media using UTAUT model. The research concluded 386 respondents from Indonesia who had used elancing platforms aged 15-44 years old and analyzed using SmartPLS. The result showed performance expectancy, effort expectancy, social influence, and perceived trust has a positive impact on purchase intention. While perceived trust has a partial mediating role between performance expectancy, effort expectancy, and social influence to purchase intention.

The Application of Instagram as a Promotional and Communication Tool by Productive Families in the Kingdom of Bahrain

2016 ◽  
Vol 7 (3) ◽  
pp. 21-32
Author(s):  
Amera H. Abdulrazzaq ◽  
Sharifa Hamad ◽  
Marwa Ali ◽  
Fatima Mohammed ◽  
Walaa S. Kamal
Keyword(s):  
Communication Tool ◽  
Actual Usage ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
The Family ◽  
Effort Expectancy ◽  
Two Factors ◽  
Depth Study ◽  
Important Means

This study aims to investigate Instagram potentialities in the family business sector in Bahrain known as “Productive families”. The intention to adopt and use the tool to promote their products and support information sharing, cooperation, and actual communication, the actual benefits and use derived as a stand-alone tool, and the socio-economic payoffs for their businesses. An analytical and quantitative approach is used throughout the study. A survey was distributed to 253 participants consisting of a standard questionnaire divided in to two main parts: the first part covered the demographic elements while the second part focused on two factors (Performance Expectancy and Effort Expectancy) of the Unified Theory of Acceptance and Use of Technology model (UTAUT). The analysis reveals that: (1) Instagram can be an important means of creating valuable opportunities for productive families to achieve their missions and goals in promoting and advertising their products; (2) the two factors analyzed (Performance expectancy and Effort expectancy) directly influence the families' intention to use form which leads directly to the actual usage; (3) the families' age, gender and level of education have indirect effects on their intention to adopt and use the platform; (4) most of the families use Instagram to promote their businesses, specifically handcrafts and services and have doing so for over two year; (5) The main financially supporter is Tamkeen, which backs 53% of the surveyed families. To our knowledge, this is the first in-depth study of the use of Instagram by Productive Bahraini families.

Factors Affecting e-Payment Adoption in Nigeria

2010 ◽  
Vol 8 (4) ◽  
pp. 51-67 ◽  
Author(s):  
Roya Gholami ◽  
Augustine Ogun ◽  
Elizabeth Koh ◽  
John Lim
Keyword(s):  
Theoretical Model ◽  
Social Influence ◽  
Crucial Role ◽  
Demographic Variables ◽  
Unified Theory ◽  
Factors Affecting ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Effort Expectancy

The payment system of a country plays a crucial role in its economy; however, despite the benefits of e-Payment and efforts by financial authorities, Nigeria still has a low e-Payment adoption rate. In this regard, there is an urgent need to investigate the factors that affect individuals’ intention to adopt e-Payment. Drawing on the unified theory of acceptance and use of technology (UTAUT) model, this paper develops a theoretical model for e-Payment adoption in Nigeria. Additionally, a survey was conducted on 500 respondents with 213 complete responses received to test the model, and results show that perceived benefits, effort expectancy, social influence, trust, awareness, and demographic variables affected individuals’ intention to adopt e-Payments. Based on the findings, managerial and theoretical implications are deliberated.

scholarly journals The Examination of Factors Influencing Saudi Small Businesses’ Social Media Adoption, by Using UTAUT Model

2019 ◽  
Vol 10 (2) ◽  
pp. 96 ◽  
Author(s):  
Abeer Bin Humaid ◽  
Yasser Sabri
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Online Survey ◽  
Low Cost ◽  
Utaut Model ◽  
Use Of Technology ◽  
Wide Range ◽  
Effort Expectancy ◽  
Facilitating Conditions

Social media is becoming a major development in electronic commerce among a wide range of sectors, for example, education, government, health care, and business. In Saudi Arabia, a major movement toward social media has taken place, especially among small business entrepreneurs, due to its low cost and the powerful role it can play in globalization.The goal of this paper is to add to the theoretical knowledge base regarding the adoption of social media among Saudi small businesses, by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine the influences of Saudi small businesses’ social media adoption. An empirical study was carried out using online survey research among 73 Saudi business entrepreneurs. The major findings of the paper are that Saudi small business entrepreneurs tend to use social media for the major constructs of performance expectancy, effort expectancy, social influence, and facilitating conditions. However, although the moderator of gender proved to be effective on the construct of effort expectancy, the effects of the moderators of age, gender, and experience on the other major constructs were not salient.It is believed that the findings will be useful for understanding adoption phenomena better, to help business entrepreneurs to make superior decisions based on them.

scholarly journals Using Unified Theory of Acceptance and Use of Technology in Higher Education through Smartphone

2019 ◽  
Vol 8 (2S4) ◽  
pp. 263-267
Keyword(s):  
Higher Education ◽  
Logistic Regression ◽  
Social Influence ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Consistency Results ◽  
Effort Expectancy ◽  
Technology In Higher Education

Smartphone is a wireless having progressed working framework which can be performed like a typical PC. The motivation behind examination is to inspect the behavior factors that impact the administration students to acknowledge Smartphone for learning in partnered colleges of Savitribai Phule Pune University (SPPU) in Pune. In this examination, we inspect the determinates of UTAUT model, for example, Performance Expectancy (PE), Effort Expectancy(EE), Social Influence (SI) and Facilitating Condition (FC) concerning use of Smartphone by the students of Management of (SPPU). The examination is done utilizing polls disseminated to 770 students. The estimating instrument comprised of 15 things. Thing react depended on a 5-point Likert-type scale. The Cronbach's alpha of the survey was 0.980, showing its high inner consistency. Results of logistic regression revealed that the significant items were Facilitating Condition (FC) followed by Performance Expectancy (PE), Social Influence (SI) and Effort Expectancy (EE).

Evaluating the Effects of Facilitating Conditions and Usage Experience on Mobile Payment

2021 ◽  
Vol 13 (4) ◽  
pp. 88-106
Author(s):  
Ling Long Tsai
Keyword(s):  
Online Survey ◽  
Mobile Payment ◽  
Research Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
And Performance ◽  
Facilitating Conditions ◽  
Major Factors ◽  
The Relationship

The following research attempts to investigate the determinants influencing consumers' intention to adopt mobile payment (MP). The research model was adapted based on three constructs from the unified theory of acceptance and use of technology (UTAUT), including performance expectancy, effort expectancy, and facilitating conditions in the research model. In addition, usage experience was also added to the model to test for moderating effect. An online survey conducted through Taiwanese chat rooms resulted in 348 valid responses, which were analyzed using Smart PLS. Results indicated that (1) effort expectancy, performance expectancy, and facilitating conditions were three major factors influencing intention to use mobile payment; (2) facilitating conditions played a significant role in impacting effort expectancy and performance expectancy; (3) usage experience positively moderated the relationship between facilitating conditions and performance expectancy; and (4) usage experience also positively moderated the relationship between facilitating conditions and effort expectancy.

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