International Tourists Service Quality Perception And Behavioral Loyalty Toward Medical Tourism In Bangkok Metropolitan Area

2011 ◽  
Vol 27 (6) ◽  
pp. 1 ◽  
Author(s):  
Aurathai Lertwannawit ◽  
Nak Gulid

This research assesses the relationship between service quality, value, satisfaction, and brand trust on the behavioral loyalty of international tourists acting as medical tourists toward private hospital medical services in the Bangkok Metropolitan area. A quantitative study was performed using 400 international tourists who use medical service from private hospitals in Thailand. Structural equation analysis is used to test the hypotheses. The results indicate that there are significant positive relationships between service quality and value (H1), satisfaction (H2), and brand trust (H3). Value (H4), satisfaction (H5), and brand trust (H6) have significant positive relationships with behavioral loyalty. Service quality has an indirect effect on behavioral loyalty by having value, satisfaction, and brand trust function as mediators. Finally, nationality has no moderating effect on the relationship between service quality and value (H7), satisfaction (H8), and brand trust (H9).

2016 ◽  
Vol 8 (3) ◽  
pp. 187
Author(s):  
Hamid Roudbari ◽  
Alireza Elahi ◽  
Hossein Akbari Yazdi

<p>Fan loyalty is imperative for sports clubs. In fact, fans have more trust in their favorite team will remain loyal to the team. Team managers and sports clubs must win the trust of their fans. Club brand personality is one of the variables that can be used to enhance the trust of the fans. Due to this issue, in this study, the relationship between club brand personality, trust and loyalty of fans have been investigated. The population of this research consists of Persepolis FC fans and 384 persons were evaluated as the statistical sample. To collect the data, the brand personality questionnaire by Tsiotso (2012), the modified questionnaire by Chowdhury and Holbrook (2001), the attitudinal loyalty questionnaire by Gladden and Funk (2003) and the behavioral loyalty questionnaire by Fink et al. (2001) were used. Descriptive and inferential statistics (regression coefficient and Structural Equation Modeling) were used for statistical analysis. The results of structural equation modeling revealed that club brand personality influences on brand trust and it influences behavioral and attitudinal loyalty of the fans. The managers of Persepolis FC can use a brand trust to increase the loyalty of their fans and implement brand personality to gain their trust.</p>


The Forum ◽  
2015 ◽  
Vol 13 (2) ◽  
Author(s):  
Anne Baker

AbstractIn the wake of the Bi-Partisan Campaign Finance Reform Act of 2002 and subsequent rulings by the Supreme Court, American political parties face greater regulation than interest groups in terms of their ability to finance federal elections. While parties continue to be constrained by contribution limits, nearly all interest groups can now raise and spend money in unlimited amounts to influence elections. Further, many new groups formed to take advantage of these legal changes. Few studies address the ramifications of these developments for political parties’ fundraising capabilities. To see whether these disadvantages hamper party fundraising, I examine parties’ direct fundraising costs overtime and I use structural equation analysis to investigate the giving habits of party donors overtime. I find the fundraising cost of each dollar raised has risen and habitual party donors provide significant support to Super PACs. Habitual party donors have also become less consistent givers in the Democratic Party. I discuss the relationship of these findings to changes in party fundraising tactics and their implications for future efforts by the parties to maintain their revenue streams.


The validation of the model is dependent on the strength of the relationships established through variables, and Tier-III influencers are designed to ensure the validation process at a macro level. Tier-III influencers of the model help us understand the relations between variables matching (fitting) the data (Tier-I and II) and the way they influence the appropriateness of the model. Tier-III influencers characterize theoretical testing of the model and are mostly based on theory-driven search for the important antecedents of one or more focal variables. Tier-III influencers help us understand the relationship among the variables governing the outcome of the proposed model. It is agreed that the process of testing or validating theoretical models with survey data is addressed by first determining the adequacy of the measures of the unobserved variables in the model and then determining the reasonableness or adequacy of the hypothesized model. Measurements of Tier-III use conceptual definitions of the unobserved or latent variables, along with observed variables or items that measure these unobserved or latent variables. This chapter discusses model-to-data fit and parameter estimates by utilizing structural equation analysis. Model adequacy is determined by using hypotheses and model-to-data fit and parameter estimates from structural models.


Author(s):  
Andrzej Cudo ◽  
Małgorzata Torój ◽  
Jarosław Orzechowski ◽  
Tomasz Misiuro

Abstract. Previous studies have shown the essential role of self-control in the development of behavioral addiction such as gaming, Internet, or gambling addiction. On the one hand, most studies have considered self-control as a homogeneous phenomenon. On the other hand, little evidence has been found on the relationship between the self-control dimensions and Facebook intrusion (FI). Additionally, research on the relationship between the dimensions of self-control and FI has only been conducted on a group of gamers. Consequently, the aim of this study was to test the relationship between FI and the self-control dimensions among young Facebook users who were not gamers. A total of 991 individuals (785 females) took part in the study. The self-control dimensions were assessed with NAS-50 and FI was assessed with the Facebook Intrusion Scale. Taking into account the results of the structural equation analysis, the findings showed a significant relationship between FI and self-control dimensions such as inhibition and adjournment, initiative and persistence, and goal maintenance among young Facebook users. Based on this study, it can be concluded that the behavioral mechanism connected with FI may be primarily associated with a low ability to suppress or delay unwanted or improper actions and that this may contribute to the failure of goal-directed behavior. It can also be assumed that this mechanism is associated with a low ability to focus on goals and a low ability to induce efficient motivation and have persistence to achieve higher-order goals.


2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Jesús Varela Mallou ◽  
Sara Marsillas Rascado ◽  
Manuel Isorna Folgar ◽  
Antonio Rial Boubeta

La evolución experimentada en los patrones de consumo de drogas entre los adolescentes, fuertemente vinculados a los hábitos de ocio, justifica el nivel de alarma social actual. En los últimos años, se han estudiado en profundidad diferentes factores de riesgo y protección y se han propuesto diversos modelos teóricos explicativos del consumo de drogas. El presente trabajo pretende explorar algunos de ellos desde la percepción de los propios adolescentes, así como estudiar la influencia del dinero disponible por los mismos. La realización de entrevistas a 477 adolescentes gallegos de entre 14 y 18 años y el uso del análisis de Ecuaciones Estructurales permiten presentar un modelo explicativo sencillo del consumo de drogas entre los jóvenes. Los resultados obtenidos sirven para poner de manifiesto la relevancia de variables como la orientación hacia la salud o las actitudes hacia las drogas sobre el consumo de drogas y exponer el papel que juega el dinero disponible, además de permitir una mejor comprensión de la relación entre estas variables.  Abstract The development of patterns of drug consumption among adolescents, strongly rooted in leisure habits, justifies current level of public alarm. In recent years, different risk and protection factors have been studied, and several theoretical models of drug consumption have been proposed. The aim of this paper is to explore some of them from adolescent’s perception as well as the influence of available money by the adolescents. Conducting interviews with 477 adolescents in Galicia among 14 and 18 years old and using structural equation analysis allows to present a simple explanation model of drug consumption among adolescents. The results serve to demonstrate the relevance of variables such as health orientation, attitudes towards drugs and to expose the role of available money, besides allowing a better understanding of the relationship between these variables.


2012 ◽  
Vol 2012 (1) ◽  
pp. 10134
Author(s):  
Marjaana Gunkel ◽  
Christopher Schlaegel ◽  
Ian M. Langella ◽  
Joy V. Peluchette ◽  
Elena Reshetnyak

Sign in / Sign up

Export Citation Format

Share Document