scholarly journals An Empirical Examination Of The Predictors Of Consumer Compulsive Buying As An Impulse Control Disorder Not Otherwise Specified: A Branding Perspective

2013 ◽  
Vol 29 (6) ◽  
pp. 1689 ◽  
Author(s):  
Richard Chinomona
Keyword(s):  
Empirical Support ◽  
Compulsive Buying ◽  
Future Research ◽  
Gauteng Province ◽  
Empirical Examination ◽  
Data Set ◽  
Not Otherwise Specified ◽  
Compulsive Behaviour ◽  
Managerial Implications ◽  
Buying Behaviour

While researches on consumer compulsive behaviour as a psychiatric problem have been steadily increasing, they seem to be a paucity of studies that investigate compulsive buying behaviour from a branding perspective. The present research is an attempt to fill this gap by examining the relative influence of four antecedents of compulsive buying behaviour - brand experience, brand satisfaction, brand trust and brand attachment on consumer compulsive buying behaviour, using a sample of consumers in Gauteng Province of South Africa. The central argument of this paper is that consumer compulsive buying behavior can be understood from the strength of branding outcomes. Four hypotheses are posited and in order to empirically test these hypotheses, a sample data set of 151 was used. Three hypotheses were supported while one (H1) was rejected. Drawing from the study findings, managerial implications are discussed and limitations and future research directions are suggested. On the overall, this study provide tentative empirical support that compulsive buying behaviour can be influenced by branding outcomes in Africa - a context that is often most less researched on.

scholarly journals The influence of trust, communication and commitment on ethical behavior in universities: a case of South Africa

2017 ◽  
Vol 15 (2) ◽  
pp. 266-276
Author(s):  
Babatunde Adedeji Popoola ◽  
Elizabeth Chinomona
Keyword(s):  
South Africa ◽  
Organizational Behavior ◽  
Ethical Behavior ◽  
Empirical Test ◽  
Future Research ◽  
Gauteng Province ◽  
Data Set ◽  
Test Of Hypotheses ◽  
Managerial Implications ◽  
Behavior Theories

This study examines the influence of trust, communication and commitment, that have on ethical behavior in universities in the Gauteng province of South Africa. Three hypotheses are posited in this research. The empirical test of hypotheses based on a sample data set of 450 respondents from universities in the Gauteng province of South Africa was provided. IBM SPSS statistics 24.0 and IBM SPSS Amos 24.0 software were used to analyze the data. The results indicate that trust, communication and commitment positively influence ethical behavior in universities. Drawing from the study’s findings, managerial implications are discussed and limitations and future research directions are suggested. This study contributes new knowledge to the existing body of ethical behavior literature and organizational behavior theories in Africa.

scholarly journals Entrepreneurial orientation in a franchised home entertainment system

2014 ◽  
Vol 9 (1) ◽  
pp. 1-16 ◽  
Author(s):  
A Maritz ◽  
G Nieman
Keyword(s):  
Research Methodology ◽  
Entrepreneurial Orientation ◽  
Electronic Media ◽  
Future Research ◽  
Data Set ◽  
Franchise System ◽  
Factors Associated ◽  
Home Entertainment ◽  
Managerial Implications ◽  
Survey Approach

This paper fills the gap in the research undertaken into the entrepreneurial orientation of franchisees. The study identifies entrepreneurial orientation within a defined franchise system, using the entrepreneurial character theme matrix developed by Thompson (2002). Research methodology comprises the survey approach, using electronic media and Surveypro analysis (Dillman, 2000). Hypothesis tests highlight the absence of statistically significant entrepreneurial orientation in the franchise system, despite a significant orientation in a multiple-outlet proposition analysis. Conclusions and recommendations include mobilising and communicating the action factors associated with entrepreneurial orientation, involving all franchisees within the system. Managerial implications include the motivation of developing multiple-outlet franchise systems. Future research involves broadening the data set across industries and borders.  

scholarly journals Compulsive Buying Behaviour in Estonian Market

2015 ◽  
Vol 27 (1) ◽  
pp. 81-85 ◽  
Author(s):  
Marju Raudsepp ◽  
Oliver Parts
Keyword(s):  
Compulsive Buying ◽  
Research Purpose ◽  
Compulsive Behaviour ◽  
Buying Behaviour

Abstract This research is conducted about compulsive buying behaviour in Estonia. The current research purpose is to find out how many people are affected by compulsive buying behaviour in Estonia and what factors are influencing this phenomenon. The research compares compulsive and usual buyers’ behavioural differences. The sample was 310 respondents and the research revealed that 8% of the respondents were compulsive consumers. Compulsive behaviour is influenced by materialistic factors.

scholarly journals The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa

2013 ◽  
Vol 12 (10) ◽  
pp. 1303 ◽  
Author(s):  
Richard Chinomona
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Future Research ◽  
Brand Experience ◽  
Brand Trust ◽  
Data Set ◽  
Brand Attachment ◽  
Managerial Implications ◽  
African Context ◽  
Brand Satisfaction

This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected from Gauteng Province of South Africa. The results indicate that brand experience positively influences brand satisfaction, brand trust and brand attachment in a significant way. Drawing from the studys findings, managerial implications are discussed and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literature in Africa - a context that is often most neglected by some researchers in developing countries.

Exploring customer engagement in tourism

2017 ◽  
Vol 24 (4) ◽  
pp. 293-306 ◽  
Author(s):  
Jaime Romero
Keyword(s):  
Social Integration ◽  
Relationship Quality ◽  
Economic Value ◽  
Empirical Support ◽  
Customer Engagement ◽  
Future Research ◽  
Research Directions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Company Identification

Customer engagement (CE) creates economic value for tourism firms. However, tourism companies still lack enough knowledge to properly measure CE and manage its drivers. We address this gap by proposing a behavioural CE measurement and by exploring some of the antecedents on this construct (relationship quality, rewards, company identification, self-enhancement, learning and social integration). We test our propositions using survey data (466 respondents). Our results provide empirical support for our proposed CE construct, while corroborating four of the six hypothesized antecedents. In closing, we discuss theoretical and managerial implications, study limitations and future research directions.

scholarly journals Discriminating evidence accumulation from urgency signals in speeded decision making

2015 ◽  
Vol 114 (1) ◽  
pp. 40-47 ◽  
Author(s):  
Guy E. Hawkins ◽  
Eric-Jan Wagenmakers ◽  
Roger Ratcliff ◽  
Scott D. Brown
Keyword(s):  
Decision Making ◽  
Empirical Support ◽  
Real Data ◽  
Positive Outcome ◽  
Future Research ◽  
Recent Theory ◽  
Data Set ◽  
Evidence Accumulation ◽  
Gating Model ◽  
Noisy Information

The dominant theoretical paradigm in explaining decision making throughout both neuroscience and cognitive science is known as “evidence accumulation”—the core idea being that decisions are reached by a gradual accumulation of noisy information. Although this notion has been supported by hundreds of experiments over decades of study, a recent theory proposes that the fundamental assumption of evidence accumulation requires revision. The “urgency gating” model assumes decisions are made without accumulating evidence, using only moment-by-moment information. Under this assumption, the successful history of evidence accumulation models is explained by asserting that the two models are mathematically identical in standard experimental procedures. We demonstrate that this proof of equivalence is incorrect, and that the models are not identical, even when both models are augmented with realistic extra assumptions. We also demonstrate that the two models can be perfectly distinguished in realistic simulated experimental designs, and in two real data sets; the evidence accumulation model provided the best account for one data set, and the urgency gating model for the other. A positive outcome is that the opposing modeling approaches can be fruitfully investigated without wholesale change to the standard experimental paradigms. We conclude that future research must establish whether the urgency gating model enjoys the same empirical support in the standard experimental paradigms that evidence accumulation models have gathered over decades of study.

scholarly journals The Effect of Service Quality and Brand Image on Repurchase Intention With Brand Trust as Mediating Variable By The Generation Z of E-Wallet Consumers in Jakarta

2021 ◽  
Vol 1 (4) ◽  
pp. 336-356
Author(s):  
Dwi Asri Ningrum ◽  
Mohamad Rizan ◽  
Agung Kresnamurti Rivai P
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Future Research ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Data Set ◽  
Generation Z ◽  
Managerial Implications

In this digital era, e-wallet is very much needed in various types of online payments, especially for generation. Study to analyzes the variables that affect continuous used of e-wallet by consumers with the intention that they can provide solutions to problems for e-wallet products is needed. This study examines the influence of service quality and brand trust on e-wallet consumer repurchase intention and brant trust as an intervention in Indonesian context. The purpose of this research is to understand the important effects of service quality and brand image on brand trust and its impact on repurchase intention with a case study of generation z of e-wallet consumers in Jakarta. Seven hypotheses are posited and in order to empirically test them, a sample data set of 300 was compiled from Jakarta City of Indonesia with the data collection method used a survey with an instrument in the form of a questionnaire. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from the LISREL statistical package version 8.8. The results indicate that service quality and brand image positively influences brand trust as an intervation and impact repurchase intention in a significant way. The interesting things is about managerial implications for increasing repurchase intention from consumers and also limitations and future research directions are suggested. In general, this study immensely contributes new knowledge to the existing body of service quality and brand image literature in e-wallet consumers context that which is still rarely researched in developing countries.

EXPRESS: The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

2021 ◽  
pp. 002224292110291
Author(s):  
Vladimir Melnyk ◽  
François A. Carrillat ◽  
Valentyna Melnyk
Keyword(s):  
Consumer Behavior ◽  
Social Norms ◽  
Meta Analysis ◽  
Future Research ◽  
Data Set ◽  
Future Research Agenda ◽  
Reactance Theory ◽  
Managerial Implications ◽  
Behavior Characteristics ◽  
The Impact

Social norms shape consumer behavior. However, it is not clear under what circumstances social norms are more versus less effective in doing so. This gap is addressed through an interdisciplinary meta-analysis examining the impact of social norms on consumer behavior across a wide array of contexts involving the purchase, consumption, use, and disposal of products and services, including socially approved (e.g., fruit consumption, donations) and disapproved (e.g., smoking, gambling) behaviors. Drawing from reactance theory and based on a cross-disciplinary data set of 250 effect sizes from research spanning 1978–2019 representing 112,478 respondents from 22 countries, the effects of five categories of moderators of the effectiveness of social norms on consumer behavior are examined: (1) target behavior characteristics, (2) communication factors, (3) consumer costs, (4) environmental factors, and (5) methodological characteristics. The findings suggest that while the effect of social norms on approved behavior is stable across time and cultures, their effect on disapproved behavior has grown over time and is stronger in survival and traditional cultures. Communications identifying specific organizations or close group members enhance compliance with social norms, as does the presence of monetary costs. The authors leverage their findings to offer managerial implications and a future research agenda for the field.

scholarly journals Predictors Of Customer Loyalty To Mobile Service Provider In South Africa

2013 ◽  
Vol 12 (12) ◽  
pp. 1631
Author(s):  
Richard Chinomona ◽  
Maxwell Sandada
Keyword(s):  
South Africa ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Future Research ◽  
Mobile Service ◽  
Data Set ◽  
Managerial Implications ◽  
Customer Intimacy ◽  
Customer Trust

In spite of the increasing research on consumer behaviour, there is a dearth of studies that have investigated the influence of mobile provider service quality in customer satisfaction regarding customer trust and loyalty in the African mobile communication context. Therefore, this study examines the relationships using a data set of 151 mobile service clients in Gauteng Province of South Africa. All the posited five hypotheses are supported. The results indicate that the relationships between mobile service quality-customer satisfaction, customer satisfaction-customer trust, customer satisfaction-customer intimacy, customer trust-customer loyalty, and customer intimacy-customer loyalty are positive in a significant way. The research paper discusses both academic and managerial implications of the results and future research directions are suggested.

scholarly journals The Influence of Supplier Involvement on Communication, Relationship Longevity and Business Performance in Small, Medium and Micro Enterprises in South Africa

2015 ◽  
Vol 7 (3(J)) ◽  
pp. 63-75
Author(s):  
Richard Chinomona
Keyword(s):  
South Africa ◽  
Business Performance ◽  
Future Research ◽  
Gauteng Province ◽  
Mediating Role ◽  
Supplier Involvement ◽  
Scant Attention ◽  
Managerial Implications ◽  
Communication Relationship ◽  
Medium Enterprises

Most firms are increasingly realizing the benefits of involving the outside suppliers by considering their manufacturing processes and technological capabilities, especially regarding quality, time to market, configuration, control and cost. Nevertheless, in the context of small to medium enterprises (SMEs), scant attention has been given to the empirical investigation into the influence of supplier involvement on business performance. The purpose of this study was to examine the influence of supplier involvement on business performance and the mediating role of communication and relationship longevity among SMEs in South Africa. Five hypotheses were posited and sample data of 302 were collected from Gauteng Province of South Africa, to empirically test these hypotheses. The results of this study showed that, supplier involvement has influence on communication, relationship longevity and business performance in SMEs context in South Africa. The managerial implications of the findings are discussed and limitations and future research directions are indicated.

Sign in / Sign up

Export Citation Format

Share Document