scholarly journals Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Website Narratives.

2015 ◽  
Vol 31 (3) ◽  
pp. 969 ◽  
Author(s):  
Anne-Sophie Binninger ◽  
Nacima Ourahmoune ◽  
Isabelle Robert
Keyword(s):  
Sustainable Consumption ◽  
Collaborative Consumption ◽  
Discursive Analysis ◽  
Consumption Model

In this article, the authors analyze the collaborative consumption model and its contribution to sustainable consumption. Indeed, collaborative consumption is considered as an alternative, ecological consumption mode (Bostman & Rogers, 2011), but previous research has no yet deeply explored to what extent it contributes the sustainable scheme and values. The study therefore investigates both the producer side (collaborative websites) and consumer side (blog participants) to decipher how sustainable ideals are shaped in this context and how consumers attend to them. Six segments of consumers have been identified which can help marketing and sustainable levers better frame their offer.

scholarly journals Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb

2019 ◽  
Vol 11 (19) ◽  
pp. 5195 ◽  
Author(s):  
Kim
Keyword(s):  
Decision Making ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Loyalty ◽  
Collaborative Consumption ◽  
Decision Making Processes

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.

Antecedents to internet use to collaboratively consume apparel

2016 ◽  
Vol 20 (4) ◽  
pp. 370-382 ◽  
Author(s):  
Kim K.P. Johnson ◽  
Jung Mee Mun ◽  
Yoori Chae
Keyword(s):  
Behavioral Intention ◽  
Design Methodology ◽  
Sustainable Consumption ◽  
Subjective Norms ◽  
Previous Experience ◽  
Collaborative Consumption ◽  
Convenience Sample ◽  
Content Type ◽  
The Usa ◽  
Practical Implications

Purpose The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated by the internet. Design/methodology/approach Survey research with convenience sample of consumers from within the USA. Findings Attitude toward CC of apparel was significantly related to intention to collaboratively consume apparel online as was subjective norms. Previous experience with CC of apparel offline was significantly related to both attitude and behavioral intention. Perceived integrity of CC participants was related to previous experience with CC of apparel offline and attitude. Materialism was significantly and negatively related to previous experience with CC of apparel. Research limitations/implications Research limitations include the use of a convenience sample of consumers and the research was limited to one form of CC. Practical implications As a means to foster sustainable consumption, for those interested in promoting CC, consideration should be given to having existing participants of CC invite other family members and friends to try it as this might be more effective than targeting random members of the consuming public. Originality/value An investigation of CC of a fashion item (apparel) that identifies predictors to participation.

Collaborative fashion consumption and its environmental effects

2017 ◽  
Vol 21 (4) ◽  
pp. 468-482 ◽  
Author(s):  
Samira Iran ◽  
Ulf Schrader
Keyword(s):  
Environmental Effects ◽  
Empirical Studies ◽  
Sustainable Consumption ◽  
Unique Contribution ◽  
Conceptual Basis ◽  
Collaborative Consumption ◽  
Content Type ◽  
Existing Structures ◽  
Different Types ◽  
Practical Implications

Purpose The purpose of this paper is to provide the conceptual basis of collaborative fashion consumption (CFC) as a possible path toward more sustainable clothing. A definition and a typology of CFC are introduced and possible environmental effects of CFC are structured and discussed. This provides a solid conceptual basis for future empirical studies on CFC as an element of more sustainable consumption. Design/methodology/approach This paper is written mainly based on a review of the more recent literature on collaborative consumption, as well as of older papers about related concepts like sustainable service systems and eco-efficient services. The proposed CFC typology and the structure of environmental effects are developed using both a deductive and an inductive process, and then by transferring existing structures to this specific field and challenging them by assigning practical examples. Findings The main contributions of this paper are the definition and typology of CFC and the structure for assessing its environmental effects. Research limitations/implications The findings provide a conceptual basis for future empirical research on CFC. Practical implications For practitioners, the CFC typology and the structure of environmental effects could be used as checklists for future development of more sustainable collaborative consumption offers. Originality/value This paper makes a unique contribution to the concept of CFC. To the knowledge of the authors, this is the first paper that has been explicitly dedicated to examining different types and environmental effects of CFC.

scholarly journals Pioneers’ Insights into Governing Social Innovation for Sustainable Anti-Consumption

2019 ◽  
Vol 11 (23) ◽  
pp. 6663 ◽  
Author(s):  
Florence Ziesemer ◽  
Alexandra Hüttel ◽  
Ingo Balderjahn
Keyword(s):  
Social Innovation ◽  
Qualitative Content Analysis ◽  
Sustainable Consumption ◽  
Change Agents ◽  
Real Life ◽  
Consumption Patterns ◽  
Collaborative Consumption ◽  
Consumer Activism ◽  
Complementary Action ◽  
Governance Strategies

Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.

scholarly journals Collaborative Consumption as a Manifestation of Sustainable Consumption

2018 ◽  
Vol 16 (3 (75)) ◽  
pp. 132-149 ◽  
Author(s):  
Anna Dąbrowska ◽  
◽  
Mirosława Janoś-Kresło ◽  
Keyword(s):  
Sustainable Consumption ◽  
Collaborative Consumption

scholarly journals Plastics: are they part of the zero-waste agenda or the toxic-waste agenda?

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Atiq Zaman ◽  
Peter Newman
Keyword(s):  
Design Thinking ◽  
Sustainable Consumption ◽  
Plastic Waste ◽  
Toxic Waste ◽  
Short Term ◽  
Collaborative Consumption ◽  
Zero Waste ◽  
Loop Design ◽  
Micro Particles ◽  
Consumption Practices

Abstract Background Plastics were considered as a magical material owing to their strong, non-degradable and versatile characteristics. After five decades of mass application, plastics’ property of non-biodegradability has become one of the key concerns for scientists, civil society and government owing to the pollution and damage that plastics cause to our environment. Globally we have generated 8.3bn tonnes of plastics since 1950s and around 9% has been recycled, 12% incinerated and the remaining 79% of the plastics has ended up in the environment. The core question is, should this waste be minimised through the zero-waste agenda or banned through the toxic-waste agenda? Results The study analyses the zero plastic waste agenda and the toxic plastic waste agenda. It analyses zero-waste practices at different levels including family to community, industry and city levels. In addition, the study investigates the need to phase out toxic plastics. The study identified the need for both approaches. As plastics promote the throwaway living which is responsible for generating undesirable waste, it should be tackled through better design principles and sustainable consumption practices for the short-term agenda. The study proposes a strategic zero plastic waste framework for moving towards a zero plastic waste society. At the same time, there is a need to identify those plastics that are leading to serious and toxic impacts through micro-particles that necessitate them to be phased out more quickly through transitioning to bio-plastics. Conclusions Both zero plastic and zero toxic agendas are urgently needed. The study concludes that at least three things in the short term need to be implemented simultaneously to achieve a zero plastic waste society. Firstly, through zero-waste design - to eliminate creating any unnecessary plastic waste through closed-loop design thinking. Secondly, through responsible and collaborative consumption - to avoid and reduce generating avoidable plastic waste. Finally, through zero-waste management - to prioritise the value, retain the wasted materials and recover all resources. The study also establishes that a new long-term agenda needs to be created to identify those plastics that must be phased out owing to their toxicity. Consequently, the study suggests a process to achieve it in line with the transition to the post fossil-fuel era through United Nations initiatives as a joint action of the Paris Agreement and the Basel Convention.

scholarly journals Sharing and Sustainable Consumption in the Era of COVID-19

2021 ◽  
Vol 13 (4) ◽  
pp. 1903 ◽  
Author(s):  
Piergiorgio Degli Esposti ◽  
Ariela Mortara ◽  
Geraldina Roberti
Keyword(s):  
Quantitative Research ◽  
Sustainable Consumption ◽  
Collaborative Consumption ◽  
Collective Behaviors ◽  
The Public ◽  
Sustainable Products ◽  
Responsible Consumption ◽  
Bike Sharing ◽  
Responsible Attitude ◽  
Beauty Care

The pandemic triggered by the spread of the coronavirus disease 2019 (COVID-19) has had a major impact on numerous collective behaviors, while also changing individuals’ consumption choices. Thus, social researchers dealing with consumption patterns need to reflect on the changes of individual practices, also in view of the growing centrality in the public debate of issues related to sustainability and responsible consumption. The presented paper takes its cue from a quantitative research project aiming at understanding the proneness of Italian people towards sustainable products in COVID-19 era, aiming to test whether and how the coronavirus pandemic has changed that attitude. Data have been collected through an online self-completion questionnaire from October to December 2020, using a snowball procedure to collect the purposive sample of approximately 500 questionnaires. Moreover, the second step of the research aimed to deepen the topic of collaborative consumption to verify how the pandemic is changing and how it will re-draft Italian consumers’ willingness to adopt specific forms of shared consumption such as car sharing or bike sharing. According to our data, respondents increased the frequency of purchase of certain products such as books and TV series, while reducing the frequency of purchase of others, such as beauty care and clothing items. Furthermore, we found a decrease in the use of public transport and ridesharing, since respondents prefer to avoid contact with strangers on shared transportations means. As for sustainability, our results highlight the commitment of our sample of young, educated women toward a more responsible attitude in consumption.

scholarly journals The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Hui Zhang ◽  
Yupeng Mou ◽  
Tao Wang ◽  
Jia Hu
Keyword(s):  
Sustainable Consumption ◽  
Academic Research ◽  
Tourism Industry ◽  
Psychological Ownership ◽  
Willingness To Participate ◽  
Collaborative Consumption ◽  
Advertising Appeals ◽  
Emotional Appeal ◽  
Psychological Mechanism ◽  
The Impact

Sustainable consumption has attracted much attention from the tourism industry. However, from the perspective of academic research, the psychological mechanism of collaborative consumption has not been thoroughly understood as the main form of sustainable consumption. This study explores the impact of advertising appeals on consumers’ willingness to participate in collaborative consumption. Through two psychological experiments, it is believed that, relative to the rational appeal, the emotional appeal will positively affect consumers’ participation willingness to collaborative consumption, and psychological ownership mediates this relationship. Furthermore, the form of information presentation moderates the influence of advertising appeals on psychological ownership.

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