The role of marketing philosophy in rural tourism development

2012 ◽  
Vol 18 (2) ◽  
pp. 267-279
Author(s):  
Božo Mihailović ◽  
Ilija Moric
Keyword(s):  
Sustainable Development ◽  
Profit Maximization ◽  
Tourism Development ◽  
Rural Tourism ◽  
Primary Data ◽  
Special Focus ◽  
The Sustainable Development ◽  
Spatial Redistribution ◽  
Business Approach

The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development. Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its specifics in area of rural tourism. Methodology – Using available secondary and primary data from government bodies and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in details in order to provide the ideas for future development.The development of information technology, competition and growth in its global character, the new buyer and the need for sustainable development are just some of the factors that determine a new way of keeping the rural tourism business. Approach – Implementation of marketing philosophy in rural tourism is examined on the level of tourist destination, due to importance of cooperation and coordination on this macro level for the sustainable development of the rural tourism. Findings – Key findings indicate that marketing in rural tourism should be seen as a means to achieve development of strategic goals of rural tourist destinations, such as: long-term prosperity, guest satisfaction, profit maximization, extension of the tourist season, neutralizing the negative social impacts, stabilization of employment, support and further diversification of existing economic activity, temporal and spatial redistribution of tourist demand etc. Therefore, marketing cannot be understood simply as propaganda or simply as printing leaflets, but as a platform for defining business objectives and strategies, and creation of tourist products which deliver unique experience to consumers and generate profit for rural tourism destination. The originality of this research – The originality comes from the analysis of the specifics of marketing implementation in rural tourism.

scholarly journals EMPAT SRIKANDI KULINER BALI: PERAN PEREMPUAN DALAM PEMBANGUNAN PARIWISATA BERKELANJUTAN1

2014 ◽  
Author(s):  
I Nyoman Darma Putra
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Men And Women ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Job Opportunities ◽  
The World

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.

Sustainable Tourism Development in India

2011 ◽  
Vol 2 (2) ◽  
pp. 41-53 ◽  
Author(s):  
Mohinder C. Dhiman ◽  
Arvind Kumar Dubey
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Empirical Studies ◽  
Tourism Development ◽  
The Sustainable Development ◽  
Policy Issues ◽  
Sustainable Tourism Development ◽  
Significant Difference ◽  
Global Tourism

The issues surrounding the understanding and practice of sustainability in tourism are becoming increasingly important to both academicians and tourism planners. For more than two decades the attainment of sustainable development and the protection of touristic assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism stakeholders are growing in importance in the drive for sustainable tourism development. Despite the increasing number of debates on the role of stakeholders in tourism, they are not well supported by empirical studies and how such stakeholders can contribute to the sustainable development of tourism. This study investigates various sustainable tourism development dimensions among tourism stakeholders and whether these dimensions depend on the demographic characteristics of stakeholders. By employing factor analysis, the study reveals that there is a set of sustainable tourism development parameters that is most common. The results also indicate that there is a significant difference among the tourism stakeholders in terms of perceived sustainable tourism development dimensions in India.

scholarly journals Strategic approaches to rural tourism and sustainable development of rural areas

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 263-270 ◽  
Author(s):  
E. Šimková
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Local Community ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Local Resources ◽  
Disable Individual ◽  
Strategic Approach ◽  
Individual Strategies

The paper describes the role of rural tourism for the sustainable development of rural areas and stresses out the importance of strategic approach in the planning of their development. The author identifies core problems, which eliminate their use and disable individual strategies set by some entrepreneurs in rural tourism. Concretely it is the absence of developing projects and focus on the development of individual villages. Then it is the lack of will to cooperate, local resources are not effectively used and the local community is not adequately involved.

Sustainable Tourism Development in India

2012 ◽  
pp. 381-394
Author(s):  
Mohinder C. Dhiman ◽  
Arvind Kumar Dubey
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Empirical Studies ◽  
Tourism Development ◽  
The Sustainable Development ◽  
Policy Issues ◽  
Sustainable Tourism Development ◽  
Significant Difference ◽  
Global Tourism

The issues surrounding the understanding and practice of sustainability in tourism are becoming increasingly important to both academicians and tourism planners. For more than two decades the attainment of sustainable development and the protection of touristic assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism stakeholders are growing in importance in the drive for sustainable tourism development. Despite the increasing number of debates on the role of stakeholders in tourism, they are not well supported by empirical studies and how such stakeholders can contribute to the sustainable development of tourism. This study investigates various sustainable tourism development dimensions among tourism stakeholders and whether these dimensions depend on the demographic characteristics of stakeholders. By employing factor analysis, the study reveals that there is a set of sustainable tourism development parameters that is most common. The results also indicate that there is a significant difference among the tourism stakeholders in terms of perceived sustainable tourism development dimensions in India.

scholarly journals An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China

2019 ◽  
Vol 11 (14) ◽  
pp. 3890 ◽  
Author(s):  
Chunliu Gao ◽  
Li Cheng ◽  
Javed Iqbal ◽  
Deqiang Cheng
Keyword(s):  
Sustainable Development ◽  
Rural Development ◽  
Rural Areas ◽  
Tourism Development ◽  
Rural Tourism ◽  
Development Mode ◽  
The Sustainable Development ◽  
Integrated Rural Development ◽  
Farming Village ◽  
Effective Development

To solve the decline of rural development, an effective development mode is indispensable. Rural tourism is a key approach in poverty alleviation and rural revitalization in China. The comparative analysis of the 50 most beautiful villages as awarded by the Ministry of Agriculture of China shows that the rural tourism development mode with the integration of production, village and scenery realizes the sustainable development of rural areas. To examine this further, this study takes Qinggangshu Village as a case study and constructs a systematic rural tourism-based sustainable development model called Aims, Measures, Demands (AMD). The results show that Qinggangshu Village has changed from a single farming village to a mature tourism village due to the Beautiful Village Project’s support. In this process, the production, village and scenery have made great change by promoting rural tourism development. Land consolidation and land asset activation is at the core of rural transformation and development, which can drive the reorganization and flow of labor and capital and can also make rebuilt villages more comfortable living spaces. Furthermore, a good landscape environment can stimulate development and competition. This study could be used as an example of attaining sustainable development for other rural areas.

scholarly journals The Role of Technical Efficiency Achieving Sustainable Development: A Dynamic Analysis of Norwegian Dairy Farms

2021 ◽  
Vol 13 (4) ◽  
pp. 1841
Author(s):  
Habtamu Alem
Keyword(s):  
Sustainable Development ◽  
Technical Efficiency ◽  
Dairy Farms ◽  
Efficiency Score ◽  
Special Focus ◽  
Average Output ◽  
The Sustainable Development ◽  
Norwegian Dairy ◽  
Technical Efficiency Score

Growing environmental concerns have prompted governments to make sustainable choices in agricultural resource use. Evaluating the sustainability of agricultural systems is a key issue for the implementation of policies and practices aimed at revealing sustainability. This study aimed to evaluate the performance of Norwegian dairy farms, accounting for marginal effects of environmental (exogenous) variables. We adopted the dynamic parametric approach within the input distance function framework to estimate the performance of Norwegian dairy farms, focusing on the technical efficiency and determinates. For comparison, we also estimated the static parametric model, which was used by previous studies. We used unbalanced farm-level panel data for the period 2000–2018. The result shows a mean technical efficiency score of 0.92 for the dynamic model and 0.87 for the static models. The empirical result shows that the previous studies that focused on the static model reported a biased result on the performance of dairy farms. The dynamic efficiency score suggests that Norwegian dairy farms can reduce the input requirement of producing the average output by 8% if the operation becomes technically efficient. The environmental variables have a different effect on the performance of the farmers; thus, policymakers need to place special focus on these variables for the sustainable development of the dairy sector.

Sustainable Tourism Development in India

2013 ◽  
pp. 99-111
Author(s):  
Mohinder C. Dhiman ◽  
Arvind Kumar Dubey
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Empirical Studies ◽  
Tourism Development ◽  
The Sustainable Development ◽  
Policy Issues ◽  
Sustainable Tourism Development ◽  
Significant Difference ◽  
Global Tourism

The issues surrounding the understanding and practice of sustainability in tourism are becoming increasingly important to both academicians and tourism planners. For more than two decades the attainment of sustainable development and the protection of touristic assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism stakeholders are growing in importance in the drive for sustainable tourism development. Despite the increasing number of debates on the role of stakeholders in tourism, they are not well supported by empirical studies and how such stakeholders can contribute to the sustainable development of tourism. This study investigates various sustainable tourism development dimensions among tourism stakeholders and whether these dimensions depend on the demographic characteristics of stakeholders. By employing factor analysis, the study reveals that there is a set of sustainable tourism development parameters that is most common. The results also indicate that there is a significant difference among the tourism stakeholders in terms of perceived sustainable tourism development dimensions in India.

Achieving the sustainable development agenda: The governance – conflict nexus

2017 ◽  
Vol 20 (1) ◽  
pp. 3-18 ◽  
Author(s):  
Håvard Mokleiv Nygård
Keyword(s):  
Sustainable Development ◽  
Development Cooperation ◽  
Special Focus ◽  
Governance System ◽  
The Sustainable Development ◽  
Development Agenda ◽  
Current Perspective ◽  
Peace And Justice ◽  
Development Goals

In September 2015, the international community agreed on 17 new sustainable development goals (SDG) as part of the new sustainable development agenda. This current perspective article discusses development cooperation under the new SDG agenda with a special focus on Norway’s efforts. It provides background on the governance system for development cooperation and discusses particular issues and topics present policy focuses on, and strategies and policies for achieving the SDG agenda for Norway, both at home and abroad. The role of education as a core part of development cooperation is highlighted and discussed throughout. A recurring theme is the role of conflict, stability and fragility for Norwegian development cooperation in particular. As discussed, Norway has a long-standing tradition of involvement in peacebuilding across the globe. Both the explicit link made by the new SDG agenda between peace and justice, through SDG 16, and its other goals bring the UN’s priorities in line with what has been a guiding principle for Norwegian development cooperation for several decades already.

Sustainable Rural Tourism Development and Environment Protection

2011 ◽  
Vol 347-353 ◽  
pp. 2893-2896
Author(s):  
Wei He
Keyword(s):  
Sustainable Development ◽  
Tourism Development ◽  
Rural Tourism ◽  
Ecological Environment ◽  
Environment Protection ◽  
The Sustainable Development ◽  
Fast Development ◽  
Tourism Resources ◽  
Development And Environment ◽  
The Relationship

With the fast development of rural tourism, there have been increasing damages and destructions to the ecological environment and tourism resources of country-based scenic spots. As a result, the dilemma between economic development and environment protection restricts the sustainable development of rural tourism. In view of this, this paper analyzes the relationship between environment protection and the sustainable rural tourism development and summarizes how the former will positively influence the latter.

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