scholarly journals An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China

2019 ◽  
Vol 11 (14) ◽  
pp. 3890 ◽  
Author(s):  
Chunliu Gao ◽  
Li Cheng ◽  
Javed Iqbal ◽  
Deqiang Cheng

To solve the decline of rural development, an effective development mode is indispensable. Rural tourism is a key approach in poverty alleviation and rural revitalization in China. The comparative analysis of the 50 most beautiful villages as awarded by the Ministry of Agriculture of China shows that the rural tourism development mode with the integration of production, village and scenery realizes the sustainable development of rural areas. To examine this further, this study takes Qinggangshu Village as a case study and constructs a systematic rural tourism-based sustainable development model called Aims, Measures, Demands (AMD). The results show that Qinggangshu Village has changed from a single farming village to a mature tourism village due to the Beautiful Village Project’s support. In this process, the production, village and scenery have made great change by promoting rural tourism development. Land consolidation and land asset activation is at the core of rural transformation and development, which can drive the reorganization and flow of labor and capital and can also make rebuilt villages more comfortable living spaces. Furthermore, a good landscape environment can stimulate development and competition. This study could be used as an example of attaining sustainable development for other rural areas.

Author(s):  
Yu Xiaohui ◽  
Zhao Hui

Rural Revitalization cannot be carried out simply through industrialization that has been done by the traditional development. It needs the simultaneous development of primary, secondary and tertiary industries because the traditional development mode of rural tourism, which allows farmers to move away from villages and occupy good natural resources, has not been accepted.  In the process of rural revitalization development, the village collective should play a major role in formulating standardized processes and methods, focusing on optimizing resources, excavating the unique culture of the countryside, and encouraging the villagers to participate actively.   As an important link between villagers, tourists and the natural environment, rural leisure can promote villagers' return, retain tourists, and finally promote rural revitalization with the concept of ecological civilization, so as to realize the sustainable development of rural areas.


2018 ◽  
Vol 18 (4) ◽  
pp. 237
Author(s):  
Dunja Demirović ◽  
Adriana Radosavac

Rural areas in Bosnia and Herzegovina include more than 80% of the country's territory and are inhabited by more than half of the population. In order to preserve the natural environment, traditions and customs, rural tourism is developing and rural areas are getting active for tourism purposes. The authors analyze the current state of rural tourism in the territory of Bosnia and Herzegovina and provide recommendations for its sustainable development. The analysis shows that the basic problems that could slow down the development of rural tourism are: lack of incentives for the development and improvement of the state and government institutions, lack of subsidies for young people who want to live and work in the countryside, inability to use quality land for non-agricultural purposes, lack of defined standards for rural development and underdevelopment of infrastructure.


Author(s):  
Наталья Тимофеева ◽  
Natalya Timofeeva

Subject. In modern conditions, the effective management of sustainable development of rural areas needs effective requirements. Development of rural areas is impossible without a clearly developed strategic plan. Therefore, strategic planning has recently become even more relevant. Objective. Development of recommendations on strategic planning for sustainable development of rural areas. Methodology of the work. The research employed the methods of economic analysis and comparison, as well as an abstract-logical and monographic analysis. The authors used statistical data of the Territorial Body of the Federal State Statistics Service for the Republic of Buryatia for 2014–2016, as well as periodicals and Internet resources. In addition, such methods of analysis as systematization and generalization were used. Results. The research features an analysis of strategic planning of sustainable development of rural areas. It proposes a procedure for developing a strategy for the sustainable development of rural areas. Conclusions. The analysis led to the conclusion that for the agricultural sector it is necessary to create a multi-level integrated system for planning the socio-economic development of rural areas. The proposed procedure for developing a strategy for sustainable development of rural areas allows for a more accurate assessment of rural development prospects, more effective development of strategic plans for rural development, and can be used as a strategic planning tool.


2020 ◽  
Vol 3 (45) ◽  
pp. 11-17
Author(s):  
T. O. Zinchuk ◽  
◽  
T. V. Usiuk ◽  

The articles aims to substantiate the socio-economic, environmental, historical and cultural role played by green tourism and its contribution to the implementation of Sustainable Development Goals based on current innovative trends and capabilities of tourism in the face of challenges posed by the ongoing crisis in global economy caused by the latest pandemic. The objectives of the research were to detail the theoretical, methodological and applied approaches to the development of green tourism, which is a market sector providing travel services. The definition of green tourism has been made more profound through connecting it with the Sustainable Development Goals, which is rather logical. The motivating factors for the development of green tourism have been analyzed taking into account the model of multifunctionality in agriculture and its importance in rural development policy. The nature of changes in the green tourism sector has been identified with respect to the peculiarities of the current global situation, when a pandemic is restraining the world tourism intensity, on the one hand, and is stimulating local tourism, on the other. It is worth adding that local tourism is mostly green and focused on the conservation of the environmental and natural resources, as well as sustainment of mostly rural areas. The research carried out shows that green tourism can become a driving force for economic growth in rural areas, a motivator for employment, a factor in preserving rural culture and traditions in a particular area. At the same time, the results of the research prove the existence of a link between green tourism and national economic, environmental, socio-cultural, intellectual, energy security due to the most typical development priorities of such tourism. On analyzing the experience of the countries that suffered the pandemic most, we have found some prospects for green tourism development. It is a new system of partnership between the state, business and civil society which can become an additional incentive to preserve the potential of green tourism. Thus, strategic guidelines for green tourism development based on institutional priorities, with the current economic crisis challenges in mind, have been designed.


2012 ◽  
Vol 18 (2) ◽  
pp. 267-279
Author(s):  
Božo Mihailović ◽  
Ilija Moric

The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development. Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its specifics in area of rural tourism. Methodology – Using available secondary and primary data from government bodies and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in details in order to provide the ideas for future development.The development of information technology, competition and growth in its global character, the new buyer and the need for sustainable development are just some of the factors that determine a new way of keeping the rural tourism business. Approach – Implementation of marketing philosophy in rural tourism is examined on the level of tourist destination, due to importance of cooperation and coordination on this macro level for the sustainable development of the rural tourism. Findings – Key findings indicate that marketing in rural tourism should be seen as a means to achieve development of strategic goals of rural tourist destinations, such as: long-term prosperity, guest satisfaction, profit maximization, extension of the tourist season, neutralizing the negative social impacts, stabilization of employment, support and further diversification of existing economic activity, temporal and spatial redistribution of tourist demand etc. Therefore, marketing cannot be understood simply as propaganda or simply as printing leaflets, but as a platform for defining business objectives and strategies, and creation of tourist products which deliver unique experience to consumers and generate profit for rural tourism destination. The originality of this research – The originality comes from the analysis of the specifics of marketing implementation in rural tourism.


Author(s):  
Valério Rodrigues de Souza Neto ◽  
Osiris Marques

In the past decade, we could see a myriad of efforts in fostering rural development. Two critical elements in travel, tourism, and leisure activities are the traveler's wellbeing and resident's welfare, which are inherent factors of rural tourism. Despite the importance of rural areas to tourism development, the focus of the studies on wellbeing usually is resident or employee oriented. There is a lack of inquiries trying to understand the relationship between rural tourism and welfare on tourism. In this sense, this study aims to connect the topics on welfare and tourism in rural areas to provide a theoretical starting point for future studies. The authors unravel essential elements in the pursuit of enhancing tourist's welfare on rural tourism by providing a visual conceptual model that provides guidelines for tourism stakeholders to enhance tourists' welfare while mitigating negative crisis impacts. They expose the central elements of the graphical model and the actions required to enhance welfare on rural tourism as well as their interrelationships.


Author(s):  
Predrag Vuković ◽  
Jonel Subic

Rural tourism has been developing in Serbia since the 1970s. However, from the beginning of the 1990s, the development stopped. The development trend was only continued in the second half of the 1990s, and fast-paced development began in 2006. Rural tourism presents in various forms in Serbia. They are conditioned by natural geographic terrain characteristics, social and cultural elements, and strategic plans for tourism development. What appears as a problem in the development of rural tourism is the question of its sustainable development. The development of rural tourism should under no circumstances jeopardise the natural and social environment in the rural areas, as these aspects are the very basic tourist attraction and the “push and pull” force that animates the tourist demand. The goal of this chapter is to investigate the resources available in Serbia and show the possible directions in the rural tourism development, mainly based on the principle of sustainable development, as a precondition for the country's competitiveness on the tourism market.


2020 ◽  
Vol 15 (3) ◽  
pp. 232-242
Author(s):  
Yongting Shi ◽  
Anna Mária Tamás ◽  
Gergely Sztranyák

AbstractBased on the consensus that the rural cultural landscape with regional characteristics is conducive to promoting the sustainable development of rural areas, this study explores how to use multiple means to restore the countryside with insufficient or severely damaged landscape resources and rebuild the contemporary rural landscape with regional characteristics. Combining the design of practical cases, the article proposes the use of low-tech, low-interference vernacular technology, and the integration of artistic intervention methods can more effectively restore landscape characteristics and stimulate rural development vitality.


2019 ◽  
Author(s):  
Weihong Guo ◽  
◽  
Bin Li ◽  
Yuquing Zhang ◽  
◽  
...  

Since reform and opening up, the development of Chinese urban and rural areas has shown an evolution of integration from isolation. The government promulgated national policies and related planning strategies, aiming at realizing the goal of rural revitalization through the system reform and planning adjustment of balancing urban and rural development. In the complex process of social development, there are many problems with rural areas, such as lack of infrastructure, unbalanced economic development, dilapidated living environment and insufficient sharing between urban and rural areas. On the premise of meeting the requirements of national laws and policies, this paper takes the planning of Batang village in Yunfu city of Guangdong province as an example. Combine with ReBAM theory to make sure Batang village is suit for developing tourism. And based on field survey made a Batang plan by planning knowledge. Through literature review and field survey to explore how to realize the revitalization of the rural areas under the development mode of balancing urban and rural development. The conclusion of the research took rural tourism as the breakthrough point, and formed complementary and dislocation development mode with the city. In living aspect, the research optimized infrastructure and improved people's living environment as well as summarized cultural elements to inherit rural civilization. In production aspect, it exploited rural commercial potential and income-generating path, and completed the transformation from passive development to active revitalization to achieve prosperity industry and life. In ecology aspect, it combined with sustainable development model to create an ecological and livable rural landscape. At last, the research established urban and rural co-management system and shared rural information platform to achieve effective governance, to ensure that tourism mode as a starting point for rural revitalization planning can be sustainable development. The research of this paper practiced the national experience of rural revitalization as a pilot project, facilitated the implementation of relevant policies and supported planning for rural revitalization, and explored the methods of rural revitalization under the background of balancing urban and rural development. Based on the acceptance of the plan by local villagers, the approval of Guangdong Postgraduate Education Innovation Project in 2018 and got the third prize of National Competition for Ecological Wisdom Inspired Urban and Rural Practice in 2019, it is hoped that the research will contribute to the rural revitalization under the background of balancing urban and rural development.


2008 ◽  
Vol 53 (No. 6) ◽  
pp. 263-270 ◽  
Author(s):  
E. Šimková

The paper describes the role of rural tourism for the sustainable development of rural areas and stresses out the importance of strategic approach in the planning of their development. The author identifies core problems, which eliminate their use and disable individual strategies set by some entrepreneurs in rural tourism. Concretely it is the absence of developing projects and focus on the development of individual villages. Then it is the lack of will to cooperate, local resources are not effectively used and the local community is not adequately involved.


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